Latest / Friday I'm in Bed / It's Friday I'm Here for a Walk in the Park
Transcript
- 0:00Hello, welcome to Friday. I'm in bed.
- 0:02Podcasts for midlife women living their best life but in
- 0:05bed by 10 this week on Friday, I'm in bed.
- 0:14We're starting with Nikes latest billboard telling people that
- 0:17walking will be tolerated. We're asking, could this be any
- 0:21more a blessed. And how much do words and
- 0:23advertising actually matter when they land like that?
- 0:26We're also touching on another ad doing the rounds, an AI
- 0:29employee campaign that's already been called out for sexism
- 0:32because apparently even robots can't escape outdated thinking.
- 0:36Then we're talking about Madonna's appearance at
- 0:38Coachella. Some Gen.
- 0:39Z's didn't even know who she is, which is a conversation in
- 0:42itself. But more importantly, why are we
- 0:44still talking about her face instead of the fact that she's
- 0:46still on stage at 67 doing exactly what she's always done?
- 0:50Big questions, questionable ads, and the ongoing issue of aging
- 0:54in public. So grab a cuppa and let's.
- 0:56Into it. Hi, Jim.
- 1:03How are you? Hey, I'm good.
- 1:05I've just come from the hospital this morning and had my bone
- 1:08strengthening infusion. But we've got a few podcast
- 1:12housekeeping things this morning that we'll do first, shall we?
- 1:15Oh, OK, that's yeah, we organize podcasting people.
- 1:19Yeah, well, I thought we'd do this first.
- 1:22So we have a website nowfridayiminbed.com and if you
- 1:27go there, you can see all of the places that you can subscribe to
- 1:32us and you can see all of the episodes and listen to all the
- 1:35episodes there. But we also have or I say we
- 1:38Kate did it. We also have a weekly Zine now,
- 1:42AKA a newsletter. But zine's zine's are more fun
- 1:44because we remember the 90s. So there will be a sign up form
- 1:48for that there as well where we will be sending out.
- 1:50So you'll get notifications of new episodes and we can also
- 1:53send you like, bonus content, some links to what we've been
- 1:56talking about, that kind of stuff.
- 1:58Anything else I should say about that?
- 1:59No, that's it. No, that's it.
- 2:02OK, that was easy. So apart from that, apart from
- 2:04setting up our exciting museum, what have you been up to this
- 2:08week? Really, I was thinking about
- 2:10this before, before we started. Today Jim's going to ask me what
- 2:14I've done, what I know. Not a lot, I actually thought
- 2:17rather than what I've done. How do I feel?
- 2:19I think I like I'm feeling my anxiety levels are rising on a
- 2:24day-to-day basis. Foolishly had children two years
- 2:30apart, which means the first GCSE for one is next week and
- 2:35the other one's final project and stuff for college, which is
- 2:39the same as A levels. It is next week.
- 2:41So it's like in this house, I'm trying to be like really calm
- 2:45and I am calm, but I'm feeling that like there's so much going
- 2:49on and like, have you revised and have you done the thing and
- 2:52how can I help you? And, and I'm kind of like it's
- 2:55knowing that it's going to be like this now till mid June.
- 2:58So it's kind of like, oh, it's quite nice to come here and chat
- 3:01with you whereas. Normally it isn't.
- 3:02Of course, normally. I see when you said your anxiety
- 3:06levels were rising, I was going to be like, mine too.
- 3:07But mine's just, like, general state of the world.
- 3:11Like, it's just like, Oh my God, the world's an awful place.
- 3:13I feel like I might just like, give my feeds, my algorithm some
- 3:18training and only click on dog videos and yeah, people doing
- 3:23nice stuff for a while and refuse to refuse to read
- 3:26anything to do with the news just so that all my algorithm
- 3:28sends me is look how lovely the world is.
- 3:30I know you have no to train the algorithm, don't you?
- 3:34So I was on TikTok the other night and a video came up on my
- 3:38few page, which was 2:00 in the morning down Bedford High Street
- 3:42on a Saturday night. And as you can imagine, it's
- 3:45just full of drunken people falling over, being awful
- 3:48police, you know, like it's just dreadful.
- 3:50Anyway, I was really watching it with intent because I was like,
- 3:53wow, Oh my God, Oh my God, this is where my son goes.
- 3:57And now the algorithm has decided it's going to show me
- 3:59everything bad that happens in Bedford.
- 4:01And every time I go on, it's everything bad about where I
- 4:05live. And not only that dangerous or
- 4:08raffle, you know, like you have to like, right.
- 4:10I need to now watch that. It was still happening last week
- 4:12when I didn't know about it, so we could just like ignore it.
- 4:15So fortunately it's not that hard to train it.
- 4:18I mean literally I was looking for a new diary the other day
- 4:20and I went on stories and said I'm looking for a new diary.
- 4:23I wonder if the algorithm could show me some new ads, some ads
- 4:26for places that sell Diaries. And honestly, I now know every
- 4:29single company that sells Diaries that ships to the UK
- 4:32anywhere. So yeah, it's not that hard.
- 4:34Just write a list. I would like to see dogs and
- 4:38cats doing cute things please. I know and nothing to do with
- 4:41GCS, ES, Oh my goodness, nothing to.
- 4:44Do with GCS, ES, or anything else hideous about the state of
- 4:47the world, we're going to keep it.
- 4:49We're going to keep our rage for light things.
- 4:53Yeah, exactly which? Is what we're going to do today.
- 4:56I mean, so I have to say this because I'm super proud of this.
- 5:00So at the weekend I went down to Kent and I did a 10K running,
- 5:04which will be relevant later on as well.
- 5:06And I got my what I call it my PCPB, my post cancer PB.
- 5:11And it was like nearly the time that I ran it in in 2019, like
- 5:14before I was diagnosed. So I've worked really hard and I
- 5:19feel like I should put that at the top of the show just so I
- 5:21can be like, everybody be proud of me.
- 5:23Absolutely, it's brilliant. Well, first of all, it's just
- 5:25brilliant. You did it full stop.
- 5:26Because like, I don't run upstairs, but the fact that, you
- 5:32know, you've got that personal best or almost if you know what
- 5:35I mean. Yeah, it's brilliant.
- 5:37I I'm two different people. PCPB counts.
- 5:41Yeah, absolutely. Well, it does, of course.
- 5:43Yeah, we're going to talk about running in second anyway.
- 5:47Hopefully you're there, Kate. When?
- 5:50Because we just got a notification.
- 5:53We just got a notification pop up to say for some reason Kate
- 5:55had stopped recording. So this is just me here now, but
- 5:58we're going to crack on with our first topic.
- 6:00So first thing that I want to talk about this week is Nike.
- 6:05So I don't know if this popped up in your feed this week.
- 6:07It's been everywhere on mine. But obviously algorithms do what
- 6:10algorithms do depending on what kind of thing you follow.
- 6:13So I mean, the Boston Marathon was at the start of this week,
- 6:19and Nike had a sign in the window of their flagship store,
- 6:23which was a few 100 feet from the finish line.
- 6:25And the sign said runners welcome walkers tolerated, which
- 6:29caused a bit bit of a bit of a backlash online.
- 6:34It was it was a tolerated. I think like, well, we're allow
- 6:38it. And I think that there's a bit
- 6:40of a kind of snobbishness in that kind of running community.
- 6:44And it's not kind of the first time that Nike have been guilty
- 6:47of this. I to do what's called Jeffing or
- 6:51the Galloway method. So basically I run walks.
- 6:53So that PB that I did at the weekend, I ran for two minutes
- 6:55walk for 30 seconds and I did that for the whole thing.
- 6:58And there is literally nothing wrong with walking when you go
- 7:02out for a run. Let's just make that clear to
- 7:04start with. So when there was a backlash,
- 7:06they then took it down to be before race day and they issued
- 7:09a statement saying it missed the mark, which is the standard
- 7:12reply. And then they put it with
- 7:15something about movement mattering.
- 7:17And so that was, I mean, progress.
- 7:19But are they just trying to get in the news?
- 7:21However, Nike have also been popping up at park runs and they
- 7:26popped up at London, obviously London marathons this weekend as
- 7:29well. And they popped up at some
- 7:31London park runs, Peckham Rye, Brockwell Park, Crystal Palace
- 7:35Park. I haven't done any of those.
- 7:38But yeah, they were popping up there with, with signs they
- 7:40didn't Bear in mind Park Run is a charity run completely by
- 7:44volunteers. Volunteers, all of the sessions.
- 7:46They didn't give any money to Park Run for this.
- 7:48They just rocked up with a cherry picker with a sign that
- 7:53said you didn't come all this way for a walk in the park.
- 7:56And then they had smaller signs that were dotted around saying
- 7:59with little arrows that said like runners only.
- 8:04This is like so anti the ethos of Park Rotten that I just
- 8:09literally don't have any words for it.
- 8:10So I did that. Because I was I was going to say
- 8:13it's anti being plus of Nike because it's just do it.
- 8:16Yeah, exactly. But yeah, you'd think, wouldn't
- 8:19you? So Park Run is absolutely
- 8:23fantastic. So it's a timed 5K every week,
- 8:26parks around the UK. I'm heading up for my 50th which
- 8:30I'm going to do with some friends at the start of May and
- 8:32I absolutely love it. I did.
- 8:33I walked the park run on Saturday near my parents because
- 8:37I was doing the 10K. So I took my dad with me who's
- 8:4070 and we walked, we walked to Park Run and he absolutely love
- 8:44it. There's no cut offs.
- 8:46They have a tail Walker so no one comes last.
- 8:48So you will, you will. There is no way unless you were
- 8:50volunteering as a tail Walker at park run that you can come last.
- 8:54There's no minimum pays, no competition.
- 8:55And they are specifically promoting the phrase park walk.
- 9:00So they have people who go out there with park walk jackets on.
- 9:03They have specific days where they go.
- 9:05This is park walk day and they encourage people to go and walk
- 9:08park run here now. Well, basically for night to
- 9:10rock up with a you didn't come all this way for a walk in the
- 9:13park to essentially a charity event that is trying to
- 9:17encourage people to get moving and walking was like completely
- 9:21tone deaf. People go to park park run, park
- 9:24walk because their GPS tell them to move, because they're
- 9:27recovering from illness, because they want to go somewhere on a
- 9:29Saturday morning and just like say hi to people where no one's
- 9:32going to make them feel rubbish for going at the back and that
- 9:34kind of advertising at the event.
- 9:38I, I mean, honestly, I'm, I'm, I'm outraged.
- 9:41Can you tell this is my outraged faith?
- 9:44Because park park run means quite a lot to me because I
- 9:46never started going to park run till after my cancer diagnosis.
- 9:50I was, I've been featured. They do a, there's a monthly,
- 9:54there's a charity called 5K your way who do a monthly park run
- 9:58for cancer patients. They work with Macmillan.
- 10:01There's all kinds of things that they do with that.
- 10:03So it actually means quite a lot to me as well.
- 10:04I was featured on their on their Instagram page as a runner
- 10:07because of my experience getting back into it after my stem cell
- 10:10transplant diagnosis. So for someone like Nike to rock
- 10:13up with, that just really does make me angry.
- 10:15So the head of communications said it was just for a bit of
- 10:19brand awareness. Yeah, yes, we know where you
- 10:22exist now, but we'd rather not. And the CEO?
- 10:27That existed. Sorry music.
- 10:29Nike are the one of the biggest brands in the world.
- 10:33Name a sports brand. Nike.
- 10:35Never heard of them. They Nike.
- 10:36Are they Nike on Nike? I'm never sure about that.
- 10:39Like you're supposed to say. There was a bit where everyone
- 10:41started saying Nike and I was, I always called them Nike when I
- 10:44was a kid. And then for a bit everyone
- 10:45decided they were Nike and now they're Nike again.
- 10:47But there you go. But there there is a kind of
- 10:51internal issue with this sometimes in running culture.
- 10:55So it's not just a clumsy ad. And you'd think that Nike could
- 10:59afford people who don't make clumsy ads like that.
- 11:02So part of me suspects that they did this kind of thing so that
- 11:05people like us would talk, well, maybe bigger people than us,
- 11:08we'd talk about them on podcasts.
- 11:10But there is a real kind of attitude you get sometimes real
- 11:14runners don't walk. They hit a certain pace.
- 11:16You have to be able to do it under this pace.
- 11:18I, I see a lot of people who like, post their marathon signs
- 11:21and people will say things like, all right, so you walked a
- 11:23marathon and you go, no. And even if I did walk some of
- 11:26it, like 26 miles is a long way. I mean, I, I even saw people
- 11:31picking on a woman doing it in a wheelchair because apparently
- 11:33it's easier in a wheelchair. Sophy Butler, who's a disabled
- 11:37influencer, is doing the London Marathon.
- 11:39And yeah, then they'll even pop up and say that it's cheating.
- 11:42Like it isn't harder to wheel yourself with your tiny little
- 11:45arm muscles than it is to run. So those people are out there,
- 11:48those people who think of themselves as real runners
- 11:50because they can do a 5K in under 30 minutes and they they
- 11:53will shame people and keep people out of that kind of world
- 11:57who could. Really.
- 11:59To benefit from the movement. So sewage.
- 12:02Yeah. So there's a, there's a, there's
- 12:04kind of a lot to unpack. There's obviously massive
- 12:06amounts of ableism in it. Like I talked about Sophie
- 12:08Butler. She's certainly not the only
- 12:10disabled athlete to have faced this kind of this kind of
- 12:14pushback. Like, they don't belong there.
- 12:16You get a lot of when people get charity places in marathons like
- 12:19Boston particularly is, I don't know if you know this.
- 12:21Boston is very hard to get into. You have to run a particular
- 12:23qualifying time or you have to get a charity spot.
- 12:26So there are people who don't run the qualifying time who will
- 12:29then get a charity spot. So then that creates this kind
- 12:31of like, oh, like you're taking a space away from someone who
- 12:33deserves it because they can run fast.
- 12:35Kind of kind of culture people who've been trying to get into
- 12:37Boston for years. There's, there's always a little
- 12:40bit of that. I don't want to like go on for
- 12:43ages because I could just like I could just do a monologue on
- 12:45this for ages because there's other, there's lots coming up.
- 12:48So that there's ableism, there's the attitude of runners in that
- 12:53and just the attitude of Nike really to what are, who are
- 12:58their customers? I mean whether they're walking
- 12:59or running, these are going to be their customers.
- 13:02So does it surprise you because I know that you're quite into
- 13:05the brand and the marketing and that kind of stuff.
- 13:08So do you think that this was a misjudgement on Nikes position
- 13:11or do you think this is exactly what they were trying to do?
- 13:14It's it's. That's a tricky 1 to answer
- 13:17because a different brand, I would say it's a publicity
- 13:22stunt, obviously. I think, I think you said they
- 13:25put it at the end of the marathon.
- 13:28My first thought was, you know, the amount of people that do
- 13:30walk at the end of the marathon, Yeah, they might run right the
- 13:33last little Sprint bit, but you know, because they're shattered,
- 13:36they've hurt themselves. You know, there's all that stuff
- 13:39going on and I feel like a a different brand may go, this is
- 13:45a great, you know, no publicity is bad publicity, you know, just
- 13:49a bit more controversial. But it's so surprising from Nike
- 13:54because when you think of their brand values, it is all you
- 13:58know. This girl can, I think was one
- 14:00of them, you know, and you know. And that was.
- 14:02Nike, they're really inclusive. With it, yeah.
- 14:05Yeah, really inclusive, really inclusive towards Paralympians
- 14:10and, and just athletes or not even athletes, you know, people,
- 14:14normal people doing exercise that have, have disabilities.
- 14:17They're really proactively, they have larger mannequins, for
- 14:23example, in stores, you know, like they, they're very
- 14:26inclusive. Yet they have created a campaign
- 14:29or what whether they say it's a campaign, some marketing, some
- 14:33advertising that is the opposite.
- 14:36So it makes you think, well, it makes you question why, as you
- 14:40you just said, why have they got a new team?
- 14:44Do they like, do they think it's funny?
- 14:47I mean, like, so they've said we missed the mark, but that's just
- 14:50such a generic apology. Corporate.
- 14:53Yeah, like whatever. It feels odd.
- 14:57Really, really odd. And as I said, if it was, I'm
- 15:02trying to think of a brand that might do it, but somebody that
- 15:04was just a bit more controversial or trying to be
- 15:08really like lad culture. We were talked about that last
- 15:11week or you know, like really cool.
- 15:12This is a really inclusive known brand that doesn't need a lot
- 15:19of. Yeah, they, they did have to
- 15:23apologize for a billboard at the London Marathon last year.
- 15:27OK, So what feedback last year's last year's read Never again
- 15:30until next year. And I think I remember seeing
- 15:33that and it didn't occur to me at the time, but apparently
- 15:36there's language that's associated with the Holocaust,
- 15:39the never again part of it. So they ended up having to
- 15:42apologize for that. I don't it feels to me like that
- 15:45would not have been deliberate because that didn't that
- 15:48language didn't occur to me at the time.
- 15:50But they did have to apologize one last last year.
- 15:52So I wonder if they got loads of attention for it and it gave
- 15:55them ideas to be because I think, I mean obviously
- 15:58Holocaust. Aside, I'm sure there are many,
- 16:01many, many, many people that run a marathon and go over again.
- 16:05Yeah. Until next year.
- 16:06Actually. I think that's quite clever.
- 16:08Apart from, obviously, yeah. Things like that thing.
- 16:11Yeah. Well, because I did exactly the
- 16:12same thing. I put myself in the London
- 16:14Marathon ballot every year. And then after I actually did it
- 16:16last year, I was like, maybe not.
- 16:18And I still put my name in the ballot and I'll still be putting
- 16:20my name in the ballot this Friday as well.
- 16:22So yeah, yeah, that's how races work.
- 16:24You get, you get maybe like an hour per mile.
- 16:26So 24 hours, 26 hours later for the marathon, you'll be like,
- 16:29oh, when can I do another one? But or are they just rage
- 16:33baiting? You know, it's just we've we've
- 16:34talked about that. Well, haven't we?
- 16:36Are they just like we? We want to now come into the the
- 16:39world of rage baiting, but it seems like if you're going to
- 16:44range bait, there's no point apologizing 24 hours later.
- 16:47Yeah, you know what I mean. And changing it.
- 16:49Or well, maybe you do because then maybe you get a bit more
- 16:53attention for it. Or sorry, I've got to.
- 16:55Forget it, does it? Seems do you want to know what
- 16:57their competitors did though, because I love these.
- 17:00So they were up. So ASICS had billboard up by
- 17:03Monday that said runners, walkers all welcome and ultra
- 17:06posted. Go where you're celebrated and
- 17:07not where you're tolerated. So the others were leaking in
- 17:11with that, I have to say actually, so we if we're talking
- 17:14about the able, the kind of ableism of it as well that kind
- 17:17of like, oh, anyone can run. No, not any.
- 17:19Not. Any they can't.
- 17:21And some people can run a bit and walk a bit and you know,
- 17:24just move, just move your body. This is something I'm
- 17:25enthusiastic about. But I, well, I bought new shoes
- 17:30last weekend or the weekend before.
- 17:32And if it was, I was in in Wembley, which we talked about
- 17:35last week's podcast, I was in Wembley and they've got the
- 17:37London outlet store and I went into Adidas and I bought myself
- 17:39some nice green snakeskin Sambas, which I was very pleased
- 17:42with. However, notice in their sports
- 17:44shoes section they've got a sign up that says you can buy single
- 17:47shoes in there, so and that. There was a campaign to get that
- 17:52to happen and add the person that drove it.
- 17:56I think took the campaign to Adidas and other brands, but
- 18:00Adidas were the ones were like, yeah, we will do it and I.
- 18:04Think that's fantastic? That's proper inclusivity that
- 18:07you can buy 1 shoe for 50% of the cost of buying 2 shoes.
- 18:10You know, blade blade runners and blade runners, and they run
- 18:14on running blades, but they called blade runners because I
- 18:18don't know, I need to check that anyway.
- 18:20Yeah. So, yeah, I thought that that
- 18:21was absolutely fantastic, I think.
- 18:24I agree with you around the snobbery around running and it's
- 18:28obviously, as you know, I don't run and I'm not really into
- 18:31running at all. And I think part of it is the,
- 18:35the way people behave about running.
- 18:37I think I've joked before about how people, you know, how can
- 18:40you tell it? Some of the runner, they'll tell
- 18:41you type of thing. But and that's fine.
- 18:44You could say the same, you know, for vegans or whatever,
- 18:47you know, that's that that joke. But it's the I'm not good
- 18:51enough. So I did race a couch to 5K back
- 18:54in about 20/20/2019. And I joined like the Facebook
- 18:58group as people do, I got to running for half an hour, but I
- 19:03never did 5K because obviously the program takes you to half an
- 19:06hour running, but the the amount of people sort of well you
- 19:10you've failed. And it's like, mate, I am
- 19:12running for half an hour. That is amazing, particularly as
- 19:17I have never ever run in my life.
- 19:19And actually there are many people for many different
- 19:22reasons that have never run in their life.
- 19:23And some of it is to do with their body and it's to do with
- 19:26their environment and it's to do to do with confidence, it's to
- 19:28safety, all these different things.
- 19:31So that kind of feeling of your, you've failed, it's like like
- 19:34you've failed. If you walk in a marathon.
- 19:37I'm not saying that obviously, you know, but it's there.
- 19:40Yeah, I will cut that out and put that out there so that
- 19:42everyone can shower you. No one doing a marathon has
- 19:46failed. Do you know what I mean?
- 19:48I mean, I, I like, I could never.
- 19:52I mean, I would never, I would never, and I could never do
- 19:54America. Say, say we would never, because
- 19:56I reckon you could, but I don't. You don't have to.
- 19:59It's OK, I'm not. Going to make you I don't
- 20:02actually think I could, but it's not like it's the implication of
- 20:06failure is really is shocking so and there was another which I
- 20:11want I wanted to bring up, which is another billboard that has
- 20:15created a for all and maybe we just need to talk about
- 20:18companies creating a for all for all.
- 20:21Is that how you say it? There was an AI actually it's
- 20:25novel labs tech firm have a new like AI employee where you can
- 20:30let businesses can like pay. I suppose there's a actually
- 20:33there's a free version and then a paid version of an AI employee
- 20:37and their billboard which went went up.
- 20:39I think it was Bristol. I should have written all this
- 20:42down began with B might have been Birmingham.
- 20:44The advert for it says she outworks everyone and she'll
- 20:49never ask for a pay rise and their receipt a huge backlash
- 20:54because everyone's like, so she you've gendered the AI employee
- 21:00and saying she'll outwork everyone when we know that women
- 21:04do more unpaid labor than men and particularly as parents,
- 21:10she'll never ask for a pay rise and women are really bad at
- 21:13asking for pay arises. Analysts underpaid in compared
- 21:16to men. Exactly.
- 21:19And then they went on, I don't know if this is on the website
- 21:22or like this is like further on down and it says something along
- 21:26the lines of, you know, working 9:00 to 5:00 or she'll work 24/7
- 21:30and she starts working for free because there's a free AI
- 21:34employee package. So again, have they purposely
- 21:40decided that this employee was going to be a woman, a female?
- 21:44And obviously it's not, it's AI, but you know, in the marketing
- 21:47they've gone but this. Is what like yeah, why gender?
- 21:50What is essentially a piece of software like?
- 21:52Exactly, Yeah, someone's made the decision to do that.
- 21:56And then, and I always think this with things like this.
- 21:59So because I used to, I mean I am a marketer, I used to work in
- 22:02the marketing department of Tesco.
- 22:04So, you know, anything we did so advertising, like actual adverts
- 22:09on the television advertisers and billboards in newspapers,
- 22:12everything you'd, you'd quite often outsource big campaigns to
- 22:16an ad agency. So but they would come in and
- 22:19they'd pitch their proposals and you'd go through it, but there
- 22:22would always be people in the room, generally me going, oh,
- 22:26have you thought about this? And what about that?
- 22:28And sometimes people looked at me like I was like negative.
- 22:32But I am one of these people that looks at every angle like,
- 22:35how is that going to be perceived by everyone?
- 22:39So when I see things like this, I'm like, was no one in the
- 22:42room? Like did no one go?
- 22:44Maybe there were no women in the room.
- 22:48Maybe there was no women in the room.
- 22:49Maybe there were no women in the room.
- 22:50Tech is generally, you know, quite a male dominated industry,
- 22:55but maybe there weren't any. Women in the room still expect
- 22:58the men I worked with in the marketing and advertising
- 23:01department were, you know, they'd spend their whole life
- 23:04doing branding and and marketing and and and and would be.
- 23:08And they were also were like, have you thought about that?
- 23:10No, I'm not sure about that wording.
- 23:12Yeah. Like everything was dissected to
- 23:14such a minute level, you know, everything down to the usage of
- 23:18commerce. You know like but unlike didn't
- 23:21at Nike. Surely there was someone in the
- 23:23room that understood their brand values.
- 23:26Well, yeah. So this is what I wonder if with
- 23:28the Nike thing, I do wonder if maybe there is a like a bit of a
- 23:31pivot on the brand values. Maybe they're trying to like
- 23:34attract those kind of like go hard or go home, kind of like,
- 23:39yeah, Tim Bros, I wonder. Yeah, I wonder if that's that's
- 23:44like part of their part of their goal.
- 23:46But yeah, I did want to say earlier, actually soon as we
- 23:49brought my knife back up again at 30 minutes is a fast 5 Ki do
- 23:54not run a 30 minute 5K. And I barely did before like 37
- 23:58minutes or something around that is the average for a woman.
- 24:02And that's women who run and therefore have a time for their
- 24:055K. So like, yeah, I mean, took me
- 24:08and my dad an hour to do it at the weekend.
- 24:11I. Think knowing that, which
- 24:14obviously I understood after I beat myself up for not running
- 24:175K in half an hour. But let's go back to the
- 24:19branding. Couch to 5K sounds very snappy
- 24:22but it really it should be couch to half an hour.
- 24:26Because that that has been brought up with people before
- 24:28because that I have heard other people saying that because that
- 24:31is a thing that a lot of people think about and people kind of
- 24:34feel like they've failed because they haven't run 5K when they've
- 24:36run for 30 minutes at the end of it.
- 24:39That's, you know, that's not a pace.
- 24:41And this is this for a lot of people is their first experience
- 24:44with even considering that running has a pace that you can
- 24:47run fast or you can run slow. I mean, I know before I started
- 24:50running, I was like, they were like, hang on how fast you run
- 24:52you? I don't know this is running
- 24:54you. Know and my running isn't really
- 24:57running so when I did it, which I I haven't done it since it was
- 25:02a light jog, it wasn't that's. What you should do most of your
- 25:05own, you should be a light jog. You shouldn't be sprinting
- 25:08because it's exhausting. And that's that's kind of how
- 25:11you fit. Yeah.
- 25:12So yeah, that's just. And I'm not in a race, funnily
- 25:15enough. Even when you are in a race,
- 25:18you're not going to win. So like, but you know, Nike are
- 25:21responsible for the the Super shoes, the ones that they had to
- 25:24decide whether it was cheating and try and like change the
- 25:27rules because they had these carbon fiber plates that were
- 25:29just making people super speedy. So maybe they they're having a
- 25:32bit of a pivot from just do it to just do it do it how we say
- 25:36you should. It's one.
- 25:38Oh yeah. I wonder because when I look at
- 25:39Adidas for. Example, when I am an Adidas,
- 25:41Adidas, they really are working hard on like their fashion range
- 25:47as well and their collaborations with well, then they just done
- 25:50Molly may or just with like people in the public eye.
- 25:54You know, they're they're going down that route more.
- 25:58But then I then think when I think of Nike, I think they're
- 26:01the true sport brand. I may be well wrong.
- 26:04I'm just literally saying my perception of the brand is like
- 26:07added as the cool one, the fashion one, and Nike is the
- 26:12actual sport. Very sporty 1 So that's why I'm
- 26:15wondering if that was where they think they're going with it is
- 26:17like. But there's not that many
- 26:21athletes as that because most of us are just doing some exercise,
- 26:26maybe walking, you know what I mean?
- 26:28We're not all. But then I suppose it was the
- 26:30Boston, as you just said it, the Boston Marathon is one of the
- 26:33hardest to get into. But from a charity perspective,
- 26:36because that was one of the things I was thinking when you
- 26:37were talking, don't most people, unless you're an athlete, you
- 26:41enter to raise money for charity.
- 26:43So it's a bit of a kick for the people that are raising money
- 26:46and lots of money for charity. And it's almost like, you know
- 26:50unless you're running, it's not genuine enough.
- 26:53Or or legitimate enough like so raising money for charity isn't
- 26:57a legitimate reason to take part in a marathon.
- 27:00You have to. You have to only be doing it to
- 27:02prove to yourself how fast you can run a marathon.
- 27:04So what did Park Run say then? You might have said that.
- 27:07Well, sorry. This is what I mean.
- 27:09Park runs have always said that everybody is welcome at park
- 27:13runs. There is a thing around this
- 27:16which I did want to talk about, about the idea of brands at
- 27:19these kind of brands with a lot of money, let's face it, and I
- 27:22can't short a few pennies at these kind of grass root events
- 27:27advertising their brands without giving anything back to the
- 27:30community. So it has been confirmed that
- 27:32there was no payment to Park Run by Nike Ford.
- 27:36They just rocked up at these community events with posters
- 27:40advertising their stuff and kind of advertising very, very
- 27:45contrary to the attitude of Park Run as well.
- 27:49Is that, how do you, how do you feel about that, that kind of
- 27:51idea of big brands using community events?
- 27:56Because I mean, it's, it's, it's not the first time something
- 27:58like that has happened and love to piggyback off of often off of
- 28:02a grassroots event. What drives me mad, full stop,
- 28:05is big brands. It's no different from the
- 28:07brands. Some of the brands that approach
- 28:09me, obviously not Nike or anything to do with running.
- 28:12You know, the biggest beauty brands in the world and they and
- 28:15they want free advertising. Nike.
- 28:17We don't have. Park run to advertise to their
- 28:21people. They should have spoken to them.
- 28:24Do you know what I mean? It's just like it's not like
- 28:26they're a little startup company.
- 28:28I think that's the thing actually, I think when I was
- 28:30talking earlier about like controversial marketing, startup
- 28:34companies quite often do things like that.
- 28:36It's almost like let's get let's create a viral moment and
- 28:39hopefully the brand will cattle from there.
- 28:43But this is Nike. It's just, I think they just
- 28:46want controversy. And as you said, maybe there's
- 28:49some pivoting in mind or a new team that might they might have
- 28:54a new advisor, like they might be working with a new ad agency.
- 28:58I think doing it at Park Run without talking to Park Run
- 29:01first is, well, we're all talking about.
- 29:04It, yeah, I mean, yeah, I mean we are talking about it.
- 29:06But yeah, I just, I do have a huge issue with that because it
- 29:08is something that brands do like when they approach you and claim
- 29:10that they have no budget and you go really OK.
- 29:14But you can afford Serena Williams, OK?
- 29:16Exactly. Well, that's why they've got no
- 29:18budget. But then if you know, Serena
- 29:20Williams, kind of like when it's a small, what they want is that
- 29:25kind of authenticity that comes with the grassroots and the
- 29:28community events. So they they want to piggyback
- 29:30on that, that authenticity. And it's the same as when they
- 29:33approach kind of smaller influencers or whatever who they
- 29:35want to they want to use but say, Oh no, we don't have any
- 29:38budget. We just want to, you know, give
- 29:40you something free, you know, because you can pay your taxes
- 29:42with free shoes or whatever. That's what they're after.
- 29:45They're after the authenticity that comes with an event or a
- 29:48person like that without they, they look on it as cheap
- 29:51marketing so they can keep the money for themselves.
- 29:54And I I find that. What you don't do, what you
- 29:57don't do, though, is hurt and upset everybody there.
- 30:02Yeah, that does seem like an odd choice.
- 30:05I can. I can understand why I don't.
- 30:07I don't like, I can understand the big brand going.
- 30:09This will be fun. Yeah.
- 30:10This will be some free marketing.
- 30:13You know, as you said, keep all the money for us or keep all the
- 30:15money to pay for the big guys. But let's not upset everybody.
- 30:20And it is, yeah, just. And as you said it, it kind of
- 30:26then leans back into, I said Jim Bros, you know, that whole
- 30:30judgement we talked about, I talked about that last week
- 30:33around like what I'd love to bring back from the 90s, like a
- 30:36lack of judgement. If you ran every, it was cool.
- 30:38If you didn't run, yeah, nobody cared.
- 30:40Whereas now it's like, yeah, but do you run this fast and fast,
- 30:44this amount of this amount of protein and this amount of green
- 30:47juice and this amount like just stop, make it stop.
- 30:51And then Nike have now fuelled into that, which is it's the
- 30:54thing that makes me not want to turn up and open my phone in the
- 30:57morning. Which is just.
- 30:58Yeah. So there does tend to be a kind
- 31:01of elite athletes, the ones that are winning, the ones at the
- 31:03front, they're the ones that tend.
- 31:05They'll be pleased that anybody is running.
- 31:08You know, if you ask Kefrogi or, you know, Paula Radcliffe or
- 31:12someone, they'll be like, yes, just get out and run.
- 31:15Brilliant. I love it when people are
- 31:16getting more active and stuff. It's the, it's the guys that
- 31:20live in the speedy but not elite 12, the like under 20 minute 5K
- 31:25people, they start to be the ones that sometimes not all of
- 31:29them in trouble. They tend to be the ones that
- 31:32can be a little bit more kind of gatekeeping about who deserves
- 31:36to be on their turf. Like, like they have to put some
- 31:39kind of cut off on it so that they can count themselves as
- 31:42nearly up there with the elites, whereas you guys at the back are
- 31:45like nowhere close. There's literally people running
- 31:48the marathon or walk, skipping the marathon, or skipping the
- 31:50marathon in a chicken costume. Yeah, and you know how horrible
- 31:53it is when they beat you? But you know what I mean?
- 31:56Like literally ow. Yeah, and that is going to be
- 32:01that we'll should we make that? I'm going to make that my final
- 32:03note on this, my final note on this.
- 32:06I just chill out and be come to park run and walk it because
- 32:10it's fun and the park run people, they're all pretty
- 32:12amazing. So just ignore.
- 32:14Nike just do it. I was waiting to get that in.
- 32:21I want to talk about Coachella for the second week in a row.
- 32:26And last weekend was the second weekend of Coachella at this
- 32:30festival has two weekends. And the highlight, if you like
- 32:34that, the kind of key cultural, pop, cultural moment with
- 32:38Sabrina Carpenter who headlined, she brought out Madonna aged 67,
- 32:44who turned up and sang Vogue and like a prayer with Sabrina
- 32:48wearing kind of little corset number with long boots.
- 32:52Interestingly, some of the costume that she wore 20 years
- 32:56ago when she headlined Coachella.
- 32:58So she came out, she was great. It was great.
- 33:00And what's been really interesting is the response
- 33:04because it's been very, very mixed.
- 33:06And I ended up creating a video about her and it's I think it's
- 33:11about 600,000 views, but lots of people arguing with me, lots and
- 33:15lots of emotion around Madonna. And this is the kind of which is
- 33:19I'd quite like to talk about anyone watching this on YouTube.
- 33:23My dog is sitting here being very odd.
- 33:26So if I keep looking down, that's why she might make an
- 33:29appearance soon. She's being very her behavior is
- 33:31being odd. Anyway, so there's one of the
- 33:34responses were from a younger people saying who the hell is
- 33:38Madonna? But we'll discuss that in a
- 33:40minute because that's like, who the hell is Madonna?
- 33:42What are you talking about? Where have you been your entire
- 33:4617 years of your life? But there's been a lot of talk
- 33:50around. Should she have been there?
- 33:52Is she too old to be on the stage and people celebrating
- 33:57that she's on the stage being told that actually she is an
- 34:02ageist person herself because of the work she's had on her face.
- 34:07So what I want to talk, it's not just talking about Coachella or
- 34:10particularly just talking about Madonna, but the responses I've
- 34:13seen have been, you know, there's been the usual get off
- 34:17stage grandma, which is a usual response.
- 34:20Grandma is a obviously an ageist this to an older woman,
- 34:26regardless of whether she's a grandma or not.
- 34:28I don't even know if if Madonna is a grandma.
- 34:30I don't know whether her children.
- 34:32So, children, no I'm not. Sure, but of course you can be a
- 34:36grandma at 40 and you could be not a grandma at 80.
- 34:39So it's kind of it's a ridiculous ageist comet.
- 34:43So we'll forget about that for a minute because you know, people
- 34:46that say that can can almost just jog on is what I'm
- 34:48thinking. Jog on, jog on.
- 34:51Not walk dog. But what I did.
- 34:53So I, and it's not just me, lots of people created content about
- 34:58Madonna. She's 67, she's on stage at
- 35:01Coachella, she's owning the stage.
- 35:03She's doing what Madonna does. She's cool, she's sassy, she's
- 35:08independent, she's sexy, she's strong, she's fit, she's
- 35:13healthy. You know, all those things that
- 35:15we think of with Madonna and lots of people have said, isn't
- 35:19that amazing? And not, isn't that amazing?
- 35:21Like, wow, oh, my God. But just like, yeah, go, go,
- 35:24woman, you know, love it. But then there's a whole load of
- 35:27other people arguing with the likes of me or the likes of the
- 35:31press or whoever, saying she mustn't be seen as a beacon for
- 35:37positive aging because of the work she's had on her face.
- 35:41And that drives me mad because she and we are more than just
- 35:47our face. I see when I celebrate an older
- 35:50woman doing and doing amazing things, it's not because they
- 35:54look good, It's because they are doing amazing things.
- 35:58But but it's a tricky one because you can also argue,
- 36:03well, she isn't really embracing her age because she's still
- 36:06trying to look younger. So there's this whole like,
- 36:09never ending cycle of conversation because she kind of
- 36:14can't win. And I do want to say before I
- 36:17open this out that whenever I share content about Dolly
- 36:21Parton, Cher, Jane Fonda, to name three, I never get the
- 36:26backlash like I do with Madonna. So there's something about, but
- 36:30Madonna, I feel that divides people and divides men and
- 36:36women, young and old. And I'd love to just like dive
- 36:41into that as well as the whole, you know, can you represent an
- 36:46aging powerful woman yet still have surgery?
- 36:49Because that's obviously the big discussion that's going outgoing
- 36:53out there. And then finally, we'll just
- 36:54quickly chat about who the hell is Madonna?
- 36:57I mean, you know, I blame parents because everybody, my
- 37:02children know who Madonna is. And I'm not even that big a
- 37:05music fan of Madonna. So, yes.
- 37:07So lots to unpack there. What do you want me to do first?
- 37:11Oh. Oh.
- 37:13Oh, I think let's just talk about Madonna and then we can
- 37:17obviously talk about ageism or wanting to age.
- 37:21So there's definitely something. I was chatting with my mom.
- 37:24My mom rang me after the she saw the video.
- 37:28She's a big fan of Madonna. And she wrote a really nice
- 37:31positive comment about, oh, my God, I love, you know, this one
- 37:33of my favorite Madonna songs. You know, it's just like a
- 37:35really positive comment about Madonna.
- 37:37And people piled in on her and she was like, whoa, your
- 37:40followers really don't like Madonna, do they?
- 37:43And I was like, yeah, it's not just my followers, you know, So
- 37:46what I mean, I think I know. But what do you think?
- 37:49What is it? About Madonna, that divides
- 37:52people. OK, so I love Madonna.
- 37:54I mean, not like I'm like a die hard fan, but I I love her and I
- 37:59love her for her. She's.
- 38:02Just an icon, isn't she? But I love her for the fact that
- 38:06she's kind of been in the forefront of a lot of stuff for
- 38:08her entire career. You know, she came from like,
- 38:11kind of the blood, like punk roots in New York.
- 38:15She's driven and ambitious all the things that women are not
- 38:20supposed to be and then get hated for.
- 38:22And I think that that's why she divides a lot of people because
- 38:26she's also been in, she changes a lot.
- 38:29She's such a chameleon. Whereas I think maybe somebody
- 38:31like, I mean, Cher's done a fair bit of that, but someone like
- 38:35Dolly Parton has always been Dolly Parton.
- 38:37She, you know, she, she does what Dolly Parton does, whereas
- 38:40Madonna's always been a kind of chameleon.
- 38:42And I, I think sometimes people may interpret that as, I don't
- 38:46know, maybe a lack of authenticity, but I don't think
- 38:48that's what it is with her. I think it is that she is
- 38:51genuinely engaged in the industry that she's in and wants
- 38:56to stay at the forefront of it. So she keeps up to date and she
- 38:59thinks, oh, I want to try that or she, and she's actually an
- 39:02artist in that sense where she wants to keep evolving like
- 39:05that. So I I think that part of it's
- 39:08that and she's always been very kind of strongly in charge of
- 39:11her image as well. So I think that that's what
- 39:15people find divisive about her. Would you agree with that?
- 39:18Absolutely. I think it's also that she owns
- 39:21her own sexuality. So obviously she had the sex
- 39:24book out in the late here's I think, I think it was in the
- 39:2680s. Now I'm pretty Are you sure it
- 39:28was the 9th? I mean, 9th, but yeah.
- 39:30But she really has always, I mean from like a virgin to
- 39:33wearing the John Corgartier corset tops and writhing on a
- 39:37bed and the sex book and express yourself and all.
- 39:41She really owns her sexuality. And I, and I know a lot of
- 39:44conservative people will, will have not have liked that.
- 39:50I think that she had headlines written about her in, you know,
- 39:54when she was 40. I think I have got a piece.
- 39:57Younger than that she was like in her 30s when they started
- 39:59calling her grandma. I don't remember when she was
- 40:01smashed it. Absolutely.
- 40:03So she's had like a backlash, but she's she's a bit of a
- 40:06chameleon, as you said, reinventing a bit like Lady
- 40:09Gaga, who I think it's kind of similar, similar vein of kind of
- 40:13owning her brand, owning her look, owning, you know, But
- 40:18yeah, she's definitely divides people and, and there's that
- 40:22there was a lot of comments around she needed to put some
- 40:26clothes on. That was something I saw a lot.
- 40:29But she was wearing a stage costume.
- 40:31She's not like walking. Around, she wasn't wearing what
- 40:33she was wearing wasn't that much different to what Sabrina
- 40:35Carpenter had on. No, no, absolutely no different,
- 40:37you know. But I remember when she came
- 40:39back, she can still walk in those heels, to be honest.
- 40:41Remember when she came back for hang up and she was in the
- 40:45gymnasium and she had leotard on and she was doing like, she'd
- 40:49like her dance routines are unbelief, you know?
- 40:51And that was like, oh, oh, but I think she does.
- 40:54She does like lean into the shock factor a bit as well, a
- 40:57bit like Gaga as well. You know that.
- 41:00But then that's she's an artist. Yes, that is what I think people
- 41:04find divisive about her. You can see, you can see well,
- 41:08regardless how much work she's had on done and stuff like that,
- 41:11you can't. I felt like I've only watched
- 41:13short clips, but you can see when she's on stage, you could
- 41:16obviously see that she is aging and but she's still doing what
- 41:20she does. I think that kind of knocking
- 41:24her for it just seems weird to me because that's that that is
- 41:28her job. But again, I do, I do think
- 41:30there is a massive bit of kind of like trying to bring down
- 41:33bring down strong, strong women in it.
- 41:37So with regards to like the work she's had done on her face,
- 41:40because she like I said before, she has always been like, you
- 41:43know, very strongly in charge of her image.
- 41:45And I obviously having the work done and stuff is part of that.
- 41:49That's part of how she thinks she wants to be seen.
- 41:52So I mean, I, I don't, I don't know whether it's that she's
- 41:54trying to look younger or if that she just kind of wants to
- 41:58look like she views herself, if you see what I mean?
- 42:01Because I think again, a lot of people who talk about aging and
- 42:06body image as well and anything about how women look.
- 42:09And it's largely very specifically about how women
- 42:12look. Do miss a big chunk about the
- 42:16idea of our self-image and how it relates to what we look like.
- 42:20Because they only ever look at it in the terms of like kind of
- 42:23how the outside world perceives us.
- 42:25So it's like, well, you're doing that because you want to look
- 42:28young. So you want other people to
- 42:29think you look young. But to me, and this is something
- 42:33that I've struggled with a lot over the last few years, I've
- 42:35spoken before about kind of when I put on so much weight, lost my
- 42:38hair with cancer and everything like that.
- 42:40A large part of yourself image is how you see yourself, not how
- 42:44other people see you. When you look in the mirror, you
- 42:47need to recognize yourself. Does that make sense?
- 42:50Yeah. And.
- 42:51Yeah. And people quite.
- 42:53Oh, you want to look young because you want other people to
- 42:55make you look young. But maybe he just maybe she
- 42:57happens to have enough money to look in the mirror and go,
- 43:00that's not what I want to look like.
- 43:01I don't recognize that person. And she has enough money to pay
- 43:04someone to to make her face match what she wants to look
- 43:07like. So in that case, like so so be
- 43:10it. So does it have to be about why
- 43:13can't we can? There's like there's only 1
- 43:15acceptable way. If we get an age, there's only 1
- 43:17acceptable way to do it. Yeah, and obviously I'm in the
- 43:21space like positive, well sort of anti ageism space.
- 43:25Obviously my account that you know that is what I do and I
- 43:28spend my time bigging up older women who are doing great
- 43:32things, but every time, not maybe not every time, but often
- 43:37when I share a woman every time for Madonna, but it but
- 43:41sometimes for other women who aren't aging as totally
- 43:46naturally. By that I mean physically.
- 43:49So their face or that hair, there's a backlash because there
- 43:54I feel like we've gone to a we've gone to a place now where
- 43:58the only way you can positively age is to not do anything to
- 44:01change your appearance. And yet there are people who do
- 44:05have tweakments. There are people that do dye
- 44:07their hair. There are people that do have
- 44:09facelifts. Obviously these are celebrities
- 44:11or, or rich people generally. You know, there are the counter
- 44:16argument from the kind of positive aging group is that
- 44:19they are, it's internalized misogyny.
- 44:22You know, they, they want to look young because that's what
- 44:25the patriarchy says we have to. So they're not that, you know,
- 44:28you need to realize if you're doing it, you're doing it
- 44:30because of men, even though you might not be doing it for men,
- 44:33you're doing it because of men. But then I then think, well, I
- 44:37believe in choice. And therefore my account, my
- 44:40Instagram account can reflect that number one.
- 44:42But #2 I think you know, you can have a tweakment, whether that's
- 44:47Botox or some filler or use a serum or dye your hair or
- 44:51whatever if you want to. Does that mean you are aging?
- 44:55Doesn't really. Trade Womankind.
- 44:58Well, where it's got to, and because obviously I see it, the
- 45:02argument, I definitely see it now because I'm in that space.
- 45:04We've gone against so far. It's back to the judgement and
- 45:07the rules again. And I think it must be really
- 45:10hard to be in the public eye, to age in the public eye in a
- 45:14society that judges you for aging.
- 45:16So to then not do anything about it is not so easy.
- 45:23Yeah, it it's like it's easy for me to say, well, I'm not going
- 45:28to do anything, but nobody cares what I look like.
- 45:32But people do care what Madonna or whoever looks like
- 45:36recognizable. You've been talking a lot about
- 45:38that reason about yes, because again, you know, I did a post
- 45:41about Angelina Jolie and Anne Hathaway being unrecognizable.
- 45:46And I was like, like, I'm not being funny.
- 45:47I recognize them straight away. And then people were like, it's
- 45:50because they've had so much plastic surgery.
- 45:51And I was like, but they haven't had, they haven't even had that
- 45:54much plastic surgery. I'm sorry.
- 45:56They look, well, maybe they haven't and they just look, but
- 45:59but again, they can't win if they have it and they can't win
- 46:02if they don't have it. You know it's such.
- 46:05I think it's it's we do have to remember that not everybody owes
- 46:09you. Like, what's the what how am I
- 46:11trying to say this? OK, so not we all live in this.
- 46:15It might be part of the patriarchy, but that's like
- 46:16literally what we, we, we did. Yeah, yeah.
- 46:20This is we all have some of that internalized misogyny.
- 46:23We all, we all have some of that somewhere, whether we recognize
- 46:26it or not. It's it will be in there because
- 46:29that is the world that we grew up in.
- 46:31We can try and work on it and recognize it, but we can't kind
- 46:34of we're not, we're not all perfect and expecting every
- 46:38single female celebrity to live up to your ideals of aging when
- 46:41they also live in that world and have to deal with it on a
- 46:43professional basis and their income relies on it, remember?
- 46:47So, you know, they're, they're still trying to get work in
- 46:49amongst all this. So that, I mean, I'm pretty sure
- 46:51Madonna would survive if she stopped working.
- 46:53But you know, their income does rely on it.
- 46:55And if they want to keep working, there's always going to
- 46:57be a little bit of that there. To expect all of them to live up
- 47:00to your ideals of what you think aging should look like is just
- 47:05is, is not fair, frankly, and possibly I think the best.
- 47:11You know what, I think this all the time about body image and
- 47:13stuff as well, because I actually don't talk about it
- 47:15that often. And sometimes I think one of the
- 47:17best ways you can deal with it is just to exist and not have to
- 47:21bring attention to it all the time.
- 47:22I think every time, every time we say women are trying to look
- 47:26younger because they've had surgery, we're just, we're just
- 47:28reinforcing that in a way because we're drawing more and
- 47:32more and more attention to it. And people then like more be
- 47:35like, oh, they need to be more subtle about it, like they can
- 47:37or they they won't acknowledge it because they know they're
- 47:39going to get pushed back. So they're trying to like hide
- 47:41it. And I think that the, the best
- 47:43way that we could deal with that is just to literally say, well,
- 47:46that's a woman and that's how she looks like.
- 47:48That's how that's how she's chosen to look.
- 47:50I mean, is, is everybody has different resources.
- 47:54I don't wear a heavy foundation that settles into the creases
- 47:56around my eyes that weren't there when I was 20, you know,
- 47:59because I don't, you know, don't think it's something I
- 48:01particularly want to draw attention to.
- 48:03It's not I'm trying to hide them.
- 48:04I just feel like just having foundations sat in them would
- 48:07probably not be a look that the look that I was going for.
- 48:10So is it then if you have considerably more resources than
- 48:13me to do something other than just buy a a different
- 48:16foundation, is it is it then OK to go?
- 48:19Do you know what might just get those lines removed completely?
- 48:22I think is that OK? Well, it is.
- 48:25I think for me, it's the bit that makes me so cross is this
- 48:30obsession we have of bringing everything back to how somebody
- 48:34looks, particularly women. Because it's almost like
- 48:39impossible to have a conversation with anybody about
- 48:42Madonna, let's just say, without it coming back to what she what
- 48:45face look like, like what she looks like.
- 48:48It's it's wonderful to have a conversation with somebody,
- 48:51which I had with my mum where she was like, Oh, my goodness,
- 48:54like I could never have got on stage at 67, you know, and to
- 48:58dance and to move about and to be to still have that ambition,
- 49:02to still have that motivation come up, you know, that kind of
- 49:06energy. You know, all like, look at the
- 49:09fact that she's reinventing. Look at the fact that she's, you
- 49:11know, like it's like we are more than just a face.
- 49:14And This is why even if I talk about aging or I share a woman
- 49:20who hasn't had lots of work, it's all like, she looks really
- 49:23good. She.
- 49:24And it's like, yeah, I wasn't really talking about how she
- 49:26looked like what she looks like. I'm talking about like that
- 49:29amazed, amazing film she's just been in and how she was
- 49:32representing women in their 70s. And you know, like, I was not
- 49:35talking about her face. And it's really frustrating to
- 49:39me. Yeah, it's kind of in the, well,
- 49:42you know what, everybody, Kate's dogs are barking and it's
- 49:45driving her insane. But it's all right because I
- 49:46don't know if you could hear it, but I have a pug behind me.
- 49:48He was just having a dream a second ago, and I could hear
- 49:50behind me going. But I mean, to me, this thing of
- 49:58always say, I mean, even women who think they're coming at it,
- 50:01and particularly women I think are the ones that tend to bring
- 50:04this kind of thing up, who, you know, that it should be kind of
- 50:07natural aging. To me, it's just in the same
- 50:09bucket of as like if you'd asked Christina, Christina, I don't
- 50:14know how you pronounce her surname.
- 50:15Is it just cock or cock or whatever?
- 50:17But the female astronaut, like you did a press conference and
- 50:21asked her what her skin care routine was in space.
- 50:23Like, you know what I mean? You're saying somebody did or it
- 50:27would be like, no, it would be like that.
- 50:29As far as I'm aware, no one did. It would not surprise me, would
- 50:31it you? No that.
- 50:32Surprised me at all. It's it would it would be like
- 50:35that. Is that you?
- 50:36We always. Yeah.
- 50:37The focus is always on what does she look like now?
- 50:40What was she wearing? What was she doing this rather
- 50:41than rather than performing. What's her latest record out?
- 50:45She does, you know, she's a producer and she also has a
- 50:47history, of course, of supporting like youngest.
- 50:49That's supporting or working with younger stars like that.
- 50:52I mean, let's not go into the Christina and Brittany
- 50:54controversy when she was also apparently just trying to shock,
- 50:57which, yeah, Madonna does. Maybe she should team up with
- 50:59Nike. But just but run.
- 51:02Another thing that I've seen kind of linked with this
- 51:05definitely on the unrecognizable post I did was the amount of
- 51:09women telling me that we shouldn't be obsessed with
- 51:13celebrities. There's something really like
- 51:15bad about this, like obsession that we have with celebrities.
- 51:19Obviously me that I have, but also just we all have with
- 51:23celebrities. And my answer to that was
- 51:25because this was obviously about Angelina Jolie and Anne Hathaway
- 51:27being unrecognizable. I'm like, they're both
- 51:30actresses, they both have jobs, they both create art.
- 51:34You can't, we wouldn't say that we need to stop being obsessed
- 51:37with these celebrities. When we buy their records, we
- 51:39listen to the radio, we watch their films, we go to the cinema
- 51:42because these these women are working hard and doing amazing
- 51:46things and creating art. And there's this again, I think
- 51:48it's in, maybe it's just what I'm seeing online, but it's
- 51:51real. Like they're just celebrities.
- 51:52We should ignore them. And it's like, well, I bet
- 51:55you'll all go and watch Devil Wears Prada too, won't you?
- 51:57Which obviously is Anne Hathaway's film.
- 52:00You know, you can't. Maybe it's just, it's back to
- 52:03what I was saying earlier about this judgment thing.
- 52:05Like, you just get judged for being famous now.
- 52:08Like, literally you can be judged just for being an
- 52:10actress. Everyone wants to judge it.
- 52:11Or they say you're, you're, you know, I'm allowed to slate her
- 52:16because she's in the public eye. I was like, yeah, but she's an
- 52:18actress. She's not literally just famous
- 52:21for nothing. You know, she does actually,
- 52:23Maybe. We get a bit of that parasocial
- 52:25thing coming up where people are a bit like people like, oh, I
- 52:28don't know why everyone makes such a fuss about her.
- 52:30She's she's nothing special. She's just a normal human being
- 52:33and you go where she is. But she also has a job that puts
- 52:35and the public eye kind of, you know, so people feel like they
- 52:37know them and, you know, they have a relationship with them
- 52:40and they're like, oh, why, why do you get all the attention?
- 52:42And you go, well, because they're doing they're they're.
- 52:46They're an Oscar winning, potentially actress or whatever,
- 52:49you know, like. Yeah, So I do want to talk
- 52:53about, though, because I found it really funny that Gen.
- 52:56Z apparently not knowing who Madonna was when she turned the
- 53:00when she was on stage with Sabrina Carpenter, because I
- 53:02just find it hilarious because I was watching.
- 53:05Yeah, I love, I love, I love it when it makes me feel old.
- 53:07But there was a thing that popped up the other day of Gen.
- 53:09Z's trying to pronounce Gen. X band names, which I found
- 53:11amusing. So like they would put them up
- 53:13on the screen and like get them to get them to read, read them
- 53:16out like Lynyrd Skynyrd and. Although I have seen Gen.
- 53:20X is being to read out Gen. Z, and that's even harder
- 53:24because they're just symbols and things and it's.
- 53:27Like like not the crew or you know, other other ones like
- 53:31that. So even Portishead.
- 53:33But anyway, so you know, there's and sometimes you're like, Oh my
- 53:36God, how can they not know who they are?
- 53:38Oh well, you know, you only just know who they are and you were
- 53:41alive when they were. So maybe it's fine.
- 53:44But Madonna, really, Madonna really feels like, you know,
- 53:47iconic land to me. Well, Blind feel like you should
- 53:51know who Madonna is because she's Madonna.
- 53:53I agree. My children know who Madonna is.
- 53:56And it's not because I play lots of Madonna.
- 53:58I do not have a Madonna record. So, but they still know who
- 54:02Madonna is. Now I wonder how will they know?
- 54:05But they do know. And I think I was thinking about
- 54:07this, you know, it's like me growing up but not knowing who
- 54:11Elvis was, if you know what I mean, because that would have
- 54:13been 30 years earlier or whatever.
- 54:16And of course I knew who Elvis was because he was an icon and
- 54:20and a pop music royalty. I think that's the point.
- 54:24It's not just a like a random, you know, it's, they say my kids
- 54:29didn't know who Alanis Morissette.
- 54:31I mean, they do know who Alanis Morissette is.
- 54:33You know, fair enough. But Madonna, I mean, that's
- 54:36like, it's like Michael Jackson level, isn't it?
- 54:38Like they know who Michael Jackson and they also know who
- 54:40Elvis and The Beatles are, even though they were in the 60s.
- 54:44So this is what I feel like. It's like it's your, it's the
- 54:47history of your culture, isn't it?
- 54:49Like, so I feel like there's specific people that that you
- 54:53should know who they are. Like, like I would go with like
- 54:55in pop, Madonna, Elvis, The Beatles, maybe the Stones,
- 54:59Queen. You think, yeah, stick Queen in
- 55:01there. You know, there's these people
- 55:03that you regardless of whether you actually like their music or
- 55:06not, I feel like you should know.
- 55:08But it's not like she takes it out.
- 55:11Yeah, it's not like she hasn't been around for like 30 years.
- 55:14I mean, she does sort of pop up. You know, she was on the
- 55:18Remember the Brits performance when she got pulled over and
- 55:21pulled down the stairs by accident.
- 55:23But my kids were alive for that. We watched.
- 55:28But then, but you know, again, these things are in your head,
- 55:31aren't they? Because I'm thinking about it,
- 55:32you know, it's like, I would know, like an actor like Cary
- 55:35Grant, for instance. Or.
- 55:37Someone like that and you? Know my children wouldn't.
- 55:40No. Oh, would they not?
- 55:41No, no, but they would know who's who's a Rob Lowe, but he's
- 55:45still around. I was just thinking an 80s actor
- 55:49that was I think it's about the era, isn't it?
- 55:52So, so my children born my youngest 2010.
- 55:56So she's not going to know somebody that was an actor in
- 56:00famous character, you know, like 56 or the 40s, like back to the
- 56:0440s for like, yeah, that's too old, but she should know an
- 56:08iconic like 70s or 80s. But then again, a lot of the
- 56:12iconic ones are still acting. So it's a bit of a trip to think
- 56:14of 1. But then, but why then why
- 56:17shouldn't they know someone from like the 40s as well?
- 56:22Down to parents a bit as well I think.
- 56:24What you actually watch. Because I would.
- 56:27I knew who Glenn Miller and the Andrew sisters were.
- 56:30I mean, to be fair, I wouldn't necessarily expect everybody to
- 56:32know those. That might have just been my
- 56:34Grampy, but I was just, I was going to say, yeah, that might
- 56:39just be me. You know, I wanted, I wanted a
- 56:41afternoon tea with tea and cucumber sandwiches for my 18th
- 56:45birthday. I may not be a normal human
- 56:46being. I didn't want that.
- 56:48I didn't want that. I just wanted lots of.
- 56:50Glenn Miller and The Andrews Sisters.
- 56:52Yeah, That may well just be me. I just, I, you know, it's like
- 56:55knowing who I don't know George Washington is.
- 56:57Or is it it, it's the, you know, there's cultural history and
- 57:00political history and stuff like that.
- 57:02I mean, you know who Shakespeare is?
- 57:04He's been, he hasn't produced anything new in a while, isn't
- 57:06it? So that's cool.
- 57:08You don't learn about music and film at school unless you're
- 57:12doing media. But you know, like, generally
- 57:14speaking. But I feel like Madonna.
- 57:17Well, I'll have to, I'll have to come back and ask, ask my
- 57:21children, how did you know about Madonna?
- 57:23They just know about Madonna. But that's because she has
- 57:26appeared like, she was on the Grammys, she was on, she's been
- 57:29on the Brit Award. She hasn't like just come back
- 57:31after being in the wilderness for 30 years.
- 57:34So it's not like, but then I think there's this kind of, is
- 57:37it just cool to go? Who's she a bit like there's
- 57:40lots of people my age going who's Sabrina Carpenter?
- 57:43And it's like, well, that's not cool either.
- 57:45Like just open the newspaper. Or or like watch the Brit Awards
- 57:51or I don't know. To be fair, I'm not always that
- 57:54good with music people, but I do know who Sabrina Carpenter is.
- 57:56Yeah, I think, I think you know, you know.
- 58:01Yeah, yeah, yeah. I guess I'm going to have to ask
- 58:04them how do they know? How do you know Madonna and see
- 58:07what they come? Yeah, I am always intrigued
- 58:09where like that some of that kind of cultural knowledge comes
- 58:12from. Like how do you do you just just
- 58:15feel like you just you just know these people.
- 58:18If you're, if you're interested and pay attention to the world,
- 58:21is it that is it the attention span that no one has the
- 58:23attention span anymore. If they're not on TikTok, they
- 58:25don't exist. Yeah, a fairpoint.
- 58:27So yeah, who knows? But anyway, I thought it was
- 58:31fabulous. I love Vogue.
- 58:33I love like a prayer. And I'm not particularly a fan.
- 58:36I was a fan, you know, when I was like 10, 11.
- 58:39They had like a prayer used to do little dances, Yeah.
- 58:42Although I think I'm a little bit older than you, so I
- 58:44remember Holiday right at the beginning and watching her on
- 58:46top of the sports. So yeah, I think it was great.
- 58:50I don't like the way we are now policing.
- 58:53You know how we've we're all, we're policing everything.
- 58:56You know, we're policing women's bodies, we're policing how women
- 58:59look. But now we're policing how you
- 59:01even talk about aging and it's like, oh man, we're.
- 59:04Just. It's just.
- 59:06Just stop judging, Stop judging. Just stop judging, please.
- 59:10That will do us for. Today and sign up to our Zine.
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