It's Friday I'm Here for a Walk in the Park
This week on Friday I'm in Bed, we're looking at the week's most questionable advertising decisions, and asking why the people writing the copy never seem to include anyone who might actually be affected by it.
We start with Nike, who put a sign outside their Boston store ahead of the city's marathon that said "Runners Welcome. Walkers Tolerated" — and then appeared at London parkruns that same week with billboards telling people they "didn't come all this way for a walk in the park." They've since apologised. Twice. In one week. We get into why the word "tolerated" isn't just clumsy, it's a…
The skinny
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