How B2B Buying Decisions Really Happen Now
In this episode, we break down why B2B buyers show up armed with research and alignment, leaving traditional sales teams flat-footed. Benny Fluman and Brian Newman join Brenda to reveal real-world shifts shaping buying journeys, and what sales leaders must do to stay ahead. Get practical insight into adapting for the informed, outcome-driven buyer in 2026 and beyond.
The skinny
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