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🎧 UC Berkeley is turning their athletes into content creators

This week’s tabs: Universities are turning student athletes into content creators, and LEGO is finding a whole new audience in adults.

Timestamps:

🏈 0:00 - College athletes are becoming content creators. UC Berkeley has opened a Twitch studio where student-athletes can livestream everything from workouts to cooking challenges.

* UC Berkeley’s new Twitch studio gives student-athletes a place to build their audiences, Mashable

🧱 24:05 - LEGO is growing up, and that might be changing the toy industry. With adults without children driving 55% of toy sales, LEGO is leaning into sets made for…

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