Latest / Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies
How a Niche Coffee Roaster Scaled Past 25 Million by Fixing Its Wholesale Channel
In this episode of Scaling Up with Fexingo, Lucas and Luna dive into the story of a regional coffee roaster that broke through the 25-million-dollar revenue ceiling by rethinking its wholesale channel. They explore how the company shifted from a scattered network of grocery and cafe accounts to a focused partnership model with a handful of high-volume clients, and how that change unlocked predictable growth. The conversation covers the data behind the decision, the sales team restructure, and the operational tweaks that made the new model stick. If you've ever wondered why some B2B…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.