Latest / Icons of Real Estate Podcast
Beating AI with Human Connection and Storytelling
Why trying to appeal to everyone on social media is exactly what's making your real estate business invisible.
Kyle Scott reveals why storytelling is biologically hardwired to build trust and how agents can use it to outcompete artificial intelligence. From his roots at NBC News to his current role at Luxury Presence, Kyle shares actionable strategies for creating a personal brand that captures qualified leads—even if you never want to show your face online. We also dive into how mining your existing database for life events can unlock hidden listing opportunities.
🎧 Hosted by: Tomas Fonseca…
The skinny
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