Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Why Your Side Project Isn't a Real Startup
Stop playing startup! I’ve been consulting for a while now, and I’m seeing a worrisome trend in the Nigerian tech ecosystem. I see teams of three, four, or five people who say they have a startup, but every single one of them is in full-time employment elsewhere.
When I try to schedule a meeting, everyone is busy "answering yes sir" to their bosses or going on work trips for their 9-to-5s.
If you are all part-time, who is actually running the business? A startup has two primary goals: validating the business idea (product-market fit) and securing funding.
You cannot achieve these on a "nights…
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