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#2 | What British Businesses Get Wrong About International Expansion
So, you want to scale your business internationally — but what does it really take to grow globally?
In this episode, Hakeem sits down with Ian Jolly, Managing Director of Wheelwash, a UK-based manufacturing business operating worldwide. Ian shares candid insights into what British businesses often misunderstand about international markets, how to position for value over price, and why the UK’s Department for Business and Trade (DIT) is an underused asset.
Discover the overlooked fundamentals of successful internationalisation
Learn why cultural perception can make or break your export…
The skinny
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