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EFR 623: Conscious Consumerism, At-Home Farming, and Putting the Wonder Back in Food with Jacob Pechenik
Imagine a world where growing your own food is as nutritious and cost-effective as grocery shopping at your favorite store. Jacob Pechenik, the Founder and CEO of Lettuce Grow, is on a mission to make this happen now. Referring to the company as the answer to industrialized big agriculture, Jacob's mission through Lettuce Grow (and its parent company The Farm Project) is to "democratize the growing of food for all" by "providing families access to clean, unprocessed food, [...] decreasing transportation emissions, drastically reducing water usage, and recycling ocean-bound plastics from…
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