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Beyond Rankings: How Manaferra Is Redefining Higher Ed SEO
In this episode of The Enrollment Clinic, host Gjergj Dollani sits down with Faton Sopa and Granit Doshklaku, the founders of Manaferra—an award-winning digital agency laser-focused on SEO for higher education. Recorded in Manaferra’s offices in Kosovo, this conversation explores why most universities misunderstand SEO, how organic search outperforms paid ads in student recruitment, and what an omnichannel SEO strategy actually looks like.
The episode also dives into:
Why higher ed institutions are obsessed with PPC—and why that's a problem
The rise of platforms like Reddit and ChatGPT in the…
The skinny
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