Latest / Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies
How a Family-Run Flooring Company Scaled Past 25 Million by Fixing Its Referral Network
In this episode of Scaling Up with Fexingo, Lucas and Luna dive into the story of a family-run flooring company that hit a revenue ceiling around $8 million—until they reengineered their referral network. By treating every installer, realtor, and interior designer as a formal partner with transparent commissions and a feedback loop, they grew past $25 million in under three years. Lucas breaks down the three-tier referral system they built, the metrics they tracked, and the surprising lesson about trust that made it work. Luna presses him on the risks of over-reliance on referrals and how…
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