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The Soul Community Planet Playbook for Performance and Purpose - Pam & Ken Cruse, SCP Hotels
In this episode, Ken Cruse, Co-Founder and CEO at SCP Hotels, and Pam Cruse, Co-Founder and CMO at SCP Hotels, share their perspective on why values-led hotels are outperforming the broader industry on EBITDA, where guests are actually drawn now that a significant majority distrusts AI, and how vertical integration lets them move faster than chain-affiliated operators ever could.
Mentioned in this episode:
Our first conversation with Ken and Pam (Nov 2024)
SCP Mendocino Inn and Farm and SCP Mendocino Coast Lodge
Every Stay Does Good program
Arthur Brooks and his latest book: The Meaning of…
The skinny
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