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Why Marketing Works: The Mastermind Behind Sriracha’s $2.5B Empire
Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence.
What are we talking about?
Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and a staple of every Thai and Vietnamese restaurant, how did Huy Fong’s sriracha sauce become one of the most popular condiments in the world?
Aidan unpacks the tale of how David Tran escaped his life in communist-occupied Vietnam to risk everything…
The skinny
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