Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Content that Converts: Crafting Value for Business Growth

Transcript

Content that Converts: Crafting Value for Business Growth · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. I'm out and about on a Monday
• 0:05
  morning, a wonderful rainy Monday morning over here in
• 0:08
  Abuja. So let's get straight down to
• 0:10
  business. The question that I'm going, OK,
• 0:13
  this is not a question because I've gone off of the questions
• 0:16
  and I'm running through a list of stuff that I came up with a
• 0:19
  while ago that I thought would be useful for you guys to hear
• 0:23
  about over here on the podcast. That even though they are not
• 0:27
  specifically related to sales, you can see how if you do these
• 0:33
  sorts of things, right, they should help you increase the
• 0:36
  number of profitable conversations that you're having
• 0:38
  with people on a daily basis. And then of course, the more
• 0:41
  profitable, more fruitful conversations you're having with
• 0:44
  people every day, hopefully at the end of the week, at the end
• 0:46
  of the month, you should be having an increase in your
• 0:50
  coffers. So that's the idea behind it.
• 0:53
  So yesterday, I can't remember what we spoke about, but I think
• 0:56
  it was content related and I think it's also similar to what
• 0:59
  it is that we're going to talk about today.
• 1:02
  So this is your first time of listening to the podcast.
• 1:04
  Once you're done listening to this episode, rewind or skip
• 1:07
  back, listen to yesterday's episode so you have a larger
• 1:10
  context of what it is that we've been talking about.
• 1:13
  Yes, what we spoke about yesterday was content related.
• 1:16
  And today we're going to look at how to create a valuable content
• 1:19
  to grow your business. Aha, yesterday, yes, content is
• 1:23
  king. That's what we spoke about
• 1:24
  yesterday and then today, how to create valuable content to grow
• 1:27
  your business. And then of course, there's
• 1:28
  going to be some overlap. There's going to be some
• 1:32
  bleeding for stuff that we discussed yesterday and today.
• 1:34
  So first time listening to the show, skip back, listen to
• 1:37
  yesterday's and you'll get more Nuggets of value out of that.
• 1:40
  Now Speaking of value, because I just said Nuggets of value,
• 1:44
  we're talking about how to create valuable content.
• 1:47
  So the keyword here is value. So I might as well just go ahead
• 1:51
  and look at what value means because a whole bunch of you are
• 1:54
  going to see stuff on the Internet like if you want to
• 1:56
  build your business, create valuable content and then you
• 1:59
  just hit the road. You know, you get your laptop,
• 2:01
  you get your microphones, you get your camera, you get your
• 2:04
  whatever, and then you start producing what you think is
• 2:06
  valuable content. But that's not a good way to
• 2:10
  start off any enterprise because you need to be clear on what it
• 2:13
  is you're doing from the get go. Because like that wise saying
• 2:17
  says, OK, well, I can't remember that why saying?
• 2:20
  But the whole point of the some of the wisdom literature about
• 2:24
  all this stuff is you need to know where it is that you're
• 2:26
  heading to before you take the first step.
• 2:28
  Because if you're not clear on where you're heading and you
• 2:31
  take the first step, you don't know if you're heading in the
• 2:33
  wrong direction. So that's the gist of the whole
• 2:35
  thing. So we need to start off by
• 2:37
  figuring out what is value in the 1st place before we start
• 2:41
  trying to create valuable content.
• 2:44
  Now some of you are going to say valuable like obviously it means
• 2:48
  what is good, obviously it means what is best and I would agree
• 2:52
  to value what is good, what is the best.
• 2:55
  The problem is a whole lot of us start trying to create valuable
• 2:58
  content by producing what we think is valuable.
• 3:03
  We start off having the conversation in a self
• 3:05
  referential kind of way. So what that means is you have a
• 3:08
  young man like me who wants to put out valuable content to
• 3:11
  promote his business and so the person starts off by doing what
• 3:14
  they think is valuable. In other words, I would start
• 3:17
  off doing what I think is valuable.
• 3:20
  And I must confess, yes, me doing this podcast talking about
• 3:24
  sales and business development, this is what I think is valuable
• 3:28
  because apparently what the market think is valuable is
• 3:31
  motivational stuff. Aspire to acquire so that you
• 3:34
  can refire and blah, blah, blah. Because people who make those
• 3:37
  kinds of podcasts, they, they get that's where the attention
• 3:43
  is at, let me put it that way. So yes, I'm starting off on what
• 3:46
  I think is valuable. Yes, so I confess I'm doing the
• 3:49
  same thing. But however, because I'm looking
• 3:51
  at things from a sales and business development
• 3:53
  perspective, I always remember that there's a business context
• 3:56
  to these sorts of things. And of course, when we're
• 3:58
  talking about business context, it is not me that is the guiding
• 4:02
  lights, but it's the audience, the people that I'm trying to
• 4:04
  talk to. Because you can't sell something
• 4:08
  that the market doesn't find to be valuable.
• 4:11
  It's one thing that you're going to learn community business.
• 4:14
  So if you think you've invented something that is the latest,
• 4:16
  the greatest, the nicest, the fastest, the whatever best, but
• 4:20
  the market disagrees, then you're not going to move
• 4:23
  forward. So from a sales and business
• 4:26
  development perspective, we learn to take our traction, we
• 4:29
  learn to take our signals, we learn to take our growth
• 4:33
  opportunities or whatever from what the market says.
• 4:36
  And so it is because of that that those of us who have
• 4:39
  traditional sales and business development backgrounds or
• 4:43
  trainings, we look at value through the lens of the
• 4:45
  customer. And in that case, value.
• 4:49
  You can look at value through different frameworks.
• 4:52
  In fact, there's one that I like that was come up with by Victor
• 4:56
  Antonio. He is an American sales trainer.
• 4:59
  I think he's from, I think he's from Compton, you know, the same
• 5:03
  neighbourhood as Ice Cube Abby. Is that Ice Cube Abby iced tea.
• 5:07
  Well, I know he's from same neighbourhood as one of the
• 5:09
  Ices, honestly, ISIS, I don't mean ISIS, not ISIS, not the
• 5:15
  terrorist network. I mean ISIS as in ICE and then S
• 5:18
  because it's ice cube. And then there's ice ice T
• 5:21
  that's for those of you who are seventies, 80s kids maybe, OK,
• 5:26
  no 90s kids, you will know about ice cube and ice T.
• 5:29
  So yeah, he's he's from that neighborhood, but he graduated
• 5:33
  with a degree in physics, Sharp boy, graduate degree in physics
• 5:38
  or something like that, but got tired of an engineer career.
• 5:40
  Once you realize that sales people make more money and then
• 5:42
  that's how you transition into sales.
• 5:44
  And I came across some of his material on the podcast I
• 5:48
  listened to from time and time again.
• 5:50
  So Victor Antonio, he is also big on YouTube.
• 5:54
  So for those of you who don't like podcast, you rather consume
• 5:57
  stuff on YouTube, check out YouTube Victor and Tonio
• 6:01
  Antonio. So he talks about the value
• 6:06
  matrix that is the three FS. Now, even though he calls it the
• 6:09
  three FS, strictly speaking, only one of them is an F because
• 6:14
  the other one is Aph and the other one is APS.
• 6:17
  So the value matrix is either physical or financial or
• 6:23
  psychological. In fact, that last one shouldn't
• 6:25
  even be an F because that's not even an F sound.
• 6:27
  But anyway, for fun of it, he calls you three FS.
• 6:29
  So let's view more Victor Antonio and go with his 3F
• 6:32
  framework. So physical, financial,
• 6:34
  psychological, and you should be talking in terms of benefits.
• 6:38
  So the content that you're going to produce or when you're
• 6:40
  talking about your business or talking about your service or
• 6:42
  talking about your whatever, you're trying to talk in terms
• 6:45
  of what is the physical benefit that somebody is going to get?
• 6:49
  What is the financial benefit that somebody is going to get?
• 6:52
  What is the psychological benefit that somebody is going
• 6:56
  to get from interacting with your business content,
• 6:59
  interacting with your product, interacting with your service,
• 7:01
  interacting with your whatever that you're trying to put out
• 7:03
  into the universe, as we say these days.
• 7:06
  So physical benefits, I guess that it's obvious, you know, you
• 7:10
  have something nice, you have something sweet.
• 7:13
  You will get stronger, you will get sexier, you will get more
• 7:15
  beautiful, you will grow taller, you will have a bigger bum, bum,
• 7:20
  you will, you know, whatever. So that's physical.
• 7:23
  Then financial, you're going to make more money, you're going to
• 7:25
  double your income, you're going to triple X, you're going to
• 7:28
  increase your savings, you're going to save on costs.
• 7:32
  You're going to OK, I run out of ideas, but you get the gist when
• 7:37
  it comes to financial. So those are benefits.
• 7:40
  Then psychological, you're going to be happier, you're going to
• 7:42
  be more in love, you're going to be full of Wellness.
• 7:45
  You're going to be at peace, you're going to be living your
• 7:50
  best life, you're going to be you get the gist.
• 7:54
  So in putting our business content, those are the kind of
• 7:56
  things that we're trying to hit with the content, physical
• 7:59
  benefits, financial benefits and psychological benefits.
• 8:03
  And like I said, when it comes to business, we are not being
• 8:05
  self referential. So we're looking out to the
• 8:07
  market. So we're talking in terms of
• 8:09
  benefits of what other people find valuable.
• 8:14
  So it's not what I find valuable, it's what other people
• 8:17
  find valuable. And that's one mistake.
• 8:20
  Then I find my brothers and sisters in the tech space quite
• 8:23
  haven't gotten yet. Because I can remember being at
• 8:26
  one program where this guy was talking about how he had just
• 8:29
  sold something to what's it called The the they do mobile
• 8:37
  phones in there in the east. They're in Abuja.
• 8:41
  They're in Lagos. Slot.
• 8:43
  Yeah, Slot, I think Slot is nationwide now.
• 8:46
  I think they're nationwide now. I think I heard that they even
• 8:48
  in Kano. So yeah, so Slot sells mobile
• 8:53
  phones. In fact, that's where I got,
• 8:54
  this is my mobile phone from my Jomi 13 CI got that from Slot in
• 8:59
  Abuja and Central Business district.
• 9:01
  So the fellow was talking about how he had sold something to
• 9:04
  Slot so that the receipts that people get that be the invoicing
• 9:09
  or whatever it is, all that paperwork, you know, when you
• 9:11
  buy your brand new phone. He had done the whole thing so
• 9:14
  that he has sold it to a particular branch so that the
• 9:18
  receipts wouldn't be physically printed up on paper.
• 9:21
  It will be generated via e-mail and sent to the customer's phone
• 9:24
  or something like that. I can't remember the details.
• 9:27
  And this guy was talking about environmental sustainability and
• 9:32
  blah, blah, blah and or what not.
• 9:34
  And in my mind, I was thinking, look, this young man, you've
• 9:36
  lost the plot. You think that this guy in slot
• 9:39
  bought this thing because he's environmentally conscious.
• 9:42
  But as a business, as a business operator, I could tell that the
• 9:46
  reason why the person bought it is because of the savings, the
• 9:52
  financial savings that you will get.
• 9:54
  Now, of course you don't save. You don't.
• 9:57
  It's not that expensive when you buy all these small, small rolls
• 10:00
  of paper for the POS and for the receipt machine and everything.
• 10:02
  So it's not expensive. You're buying this thing five,
• 10:04
  500-8800, you know something like that.
• 10:06
  It's not, it's not expensive. But The thing is when you have a
• 10:10
  couple of franchises around the nation, let's say there are 20
• 10:14
  slot offices in Abuja and maybe another 20 or 30 in Lagos and
• 10:18
  then how many in the East and then how many in Kano.
• 10:22
  If you are able to save 5500 eight, 800 on a weekly basis on
• 10:27
  reams of paper multiplied by the number of offices, then you
• 10:30
  know, it adds up to a whole bunch.
• 10:33
  So you know, he kept talking in terms of environmental
• 10:37
  sustainability, the planet and blah, blah, blah.
• 10:40
  And I really don't think Nigerians are there yet.
• 10:42
  So I think for people who are buying this sort of solutions,
• 10:44
  they are thinking about it more from the either operational
• 10:48
  efficiency, like OK, this thing is automatic.
• 10:50
  My sales boy, my sales girl, they just key into the thing,
• 10:53
  into the system and then it's all there.
• 10:55
  And then we're not spending 5500 every week buying money on the
• 10:58
  POS rooms of paper and this and this and that and that.
• 11:02
  But the fellow kept talking about this thing in, in, in
• 11:07
  terms of sustainability. Now I've been looking out at
• 11:11
  slot offices. So the last time I was there, I
• 11:13
  was looking to see if there was any change.
• 11:14
  And of course, we're still using the paper system.
• 11:16
  So I guess that thing didn't quite catch on.
• 11:19
  I think maybe he was able to sell to one location, but he
• 11:22
  wasn't able to sell to others. And I think it's because he was
• 11:24
  speaking about it in the wrong terms.
• 11:26
  So we have to speak in terms of what people find to be valuable.
• 11:29
  So you might be in the tech space and truly, truly, truly
• 11:32
  what you're trying to do is you're trying to save the
• 11:34
  environment. But if you're in a place like
• 11:35
  Nigeria where people don't give a hoot about the environment,
• 11:39
  the average person is just trying to live.
• 11:40
  So if people don't care about those sorts of things, you need
• 11:44
  to start speaking in terms of what they find valuable.
• 11:47
  So if you walk into a slot office or another business and
• 11:49
  then you start talking about the environment and sustainability,
• 11:52
  but he said you go in there saying, hey bro, how are you
• 11:55
  doing? I just came from another slot
• 11:56
  office and I was able to sell the solution to them.
• 12:00
  With this solution, I've been able to save 30,000 naira every
• 12:05
  month of their business expenses.
• 12:07
  Is this something you're interested in looking at?
• 12:09
  You know, that is a different conversation.
• 12:12
  So you can not only leave Slot have that conversation, you can
• 12:16
  now go to another place like let's say office is office and
• 12:20
  more in Abuja, the cell stationary office and more.
• 12:23
  You can now go to office and more.
• 12:24
  And that will be the same conversation that you have with
• 12:26
  them. Like look, I just came out from
• 12:28
  slot. They're able to buy this system
• 12:30
  from me and I've been tracking over the last three months, I've
• 12:33
  been able to save them on average 40K every month in
• 12:36
  operational expenses. You know, is this something
• 12:37
  you'd be interested in having a look at and you'd have people be
• 12:42
  willing to have conversations with you because you're talking
• 12:45
  in terms of what it is that they can understand.
• 12:48
  So instead of going there talking about the environment,
• 12:50
  you come here, you talk about money because of their business
• 12:53
  operation. My guess is money might be one
• 12:57
  thing to hit them from the beginning.
• 12:59
  So, but bottom line, in our general business approach, not
• 13:02
  just in our business approach but also in producing content
• 13:06
  online, we should be speaking in those terms.
• 13:08
  What are the physical benefits? What are the financial benefits?
• 13:11
  What are the psychological benefits?
• 13:13
  And the benefits should not be benefits that you think are
• 13:16
  valuable, but benefits that the other person finds to be
• 13:19
  valuable. So that is what you should be
• 13:21
  addressing with your content. So back to the example that I
• 13:25
  gave yesterday about the lady who does what was it skin care?
• 13:32
  So skin care for mums between the ages of X&YI can't remember
• 13:36
  the the age range and especially those who are new mothers who
• 13:40
  have just given birth, who have two or three children, but with
• 13:42
  children not older than 12. Yeah, because we did the ICP
• 13:47
  exercise. And so looking at WhatsApp
• 13:50
  messages, receipts, you know, receipts, payments that people
• 13:54
  had made and stuff, we're able to figure out that, oh, OK,
• 13:57
  these are the best people. These are people where you're
• 14:00
  getting most of your money from. So this is who you should be
• 14:02
  targeting, your content should be targeting.
• 14:04
  So that kind of online content now should be around physical
• 14:09
  benefits. You're talking in terms of the
• 14:11
  mummies mummy. If you buy my cream, if you buy
• 14:13
  my soap, this is how it will make your skin feel.
• 14:16
  This is how it will restore you to your pre pregnancy glow.
• 14:20
  Or this is how cream or soap will help you adapt to this new
• 14:24
  skin type that you have now. Physical benefits, what else?
• 14:28
  This cream will keep baby skin nice and smooth.
• 14:32
  Say bye bye to nappy rash. This skin will keep baby's skin
• 14:37
  tone even. By the way, I really don't think
• 14:41
  we should be coming up with skin care products that should be
• 14:43
  making baby's skin smooth or even or lightening or toning
• 14:49
  because there's a time for all that.
• 14:51
  When we're grown up, we can all worry about whether our skin is
• 14:54
  even, whether it's toned or whether it's, you know,
• 14:56
  whatever. So if I start bleaching right
• 14:59
  now, oh, by the way, I don't bleach.
• 15:01
  I'm not naturally light skinned, although my wife and my children
• 15:04
  disagree. I think I'm light skinned.
• 15:05
  My my wife says I'm I'm black, my children say I am brown.
• 15:09
  But anyway, that's topic for another day.
• 15:12
  So if I'm bleaching or I'm turning, that's me.
• 15:17
  I'm an adult. I can decide.
• 15:19
  I really don't think it's a good idea for us to start bleaching
• 15:21
  our babies and start turning our babies.
• 15:24
  So for you mommies and daddies out there, you know, you have a
• 15:29
  three month old, a six month old, I think it's too early to
• 15:34
  be thinking OK, baby has a dark spot or baby's knees are too
• 15:40
  black or whatever. Just leave all those stuff for
• 15:43
  now. And I'm not a doctor anyway, so
• 15:45
  speak to your doctor. So I was like, yeah, so your
• 15:48
  content will be talking about physical benefits.
• 15:51
  So mommy, this is how your going to be restored baby.
• 15:53
  This is how your going to be retired restored.
• 15:55
  Say bye bye to nappy rash. You can also speak in terms of
• 15:58
  financial benefit. You can say, hey mommies and
• 16:00
  daddies, I know that you're used to buying imported cream from
• 16:04
  Johnsons and Johnsons at 150 K every month.
• 16:07
  But I have this Nigerian alternative which is EPCMPVF
• 16:13
  something 13 with sunscreen, everything, Navdark number,
• 16:16
  blah, blah, blah, which is just as good as Johnson and Johnsons,
• 16:20
  in fact even better because we use local sheer butter and
• 16:23
  something, something, something in our products.
• 16:26
  And if you use our products, you're going to be able to save
• 16:29
  on half the amount that you do from importing all these things
• 16:32
  from Johnson and Johnson's in the UK and America.
• 16:34
  So the typical Johnson and Johnson's bottle goes for 12,000
• 16:39
  naira for 100ML. But we have been able to come up
• 16:44
  with a superior product and you're only going to spend 65
• 16:48
  per bottle, you know, blah, blah, blah.
• 16:49
  So that is also a possible angle that someone can take in trying
• 16:54
  to promote their business. So you see that there's
• 16:56
  financial benefit there. And then of course, the
• 16:58
  psychological benefits for people who are involved in this
• 17:01
  space. This is one thing that they key
• 17:03
  in very well on. So they always talk about how,
• 17:05
  you know, when you're talking about somebody's skin being
• 17:11
  replenished or somebody's whatever being replenished,
• 17:14
  you're, you're tapping into all those things about Wellness,
• 17:17
  about beauty, about, you know, all the emotional, the
• 17:24
  Metchetram, etcetera. So all the emotional everything.
• 17:27
  So yeah, you can also create content around psychological
• 17:30
  benefits as well. So that is one concrete example,
• 17:34
  continuing from yesterday's example, about how you can put
• 17:38
  out content that addresses the physical benefits of what it is
• 17:41
  that you do, your physical benefits of your product, your
• 17:44
  service, the financial benefits, the psychological benefits.
• 17:47
  And that is the kind of content you should be creating.
• 17:49
  And this is where it ties to yesterday's episode.
• 17:51
  That is why I was proposing in yesterday's episode that look to
• 17:55
  increase your sales, we should be paying more attention to
• 17:57
  educational content and not so much on the entertaining
• 18:01
  content. If you can do infotainment,
• 18:03
  that's good. If you have the talent.
• 18:06
  I don't have the talent to do infotaining content, so I can't
• 18:09
  talk to you guys about that. But I can talk to you guys about
• 18:12
  educational content. And I think this is the reason
• 18:14
  why we should do educational content because it allows you to
• 18:16
  hit these benefits. What's the physical benefit,
• 18:21
  What's financial benefit? What's the psychological
• 18:23
  benefit? And you can see how if you
• 18:26
  listen to yesterday's episode, you know, when I was talking to
• 18:30
  the Abuja business ladies, particularly those of them in
• 18:33
  the business space, you can see how going on Tiktok and on
• 18:37
  Instagram and producing pointing videos or producing twerking
• 18:41
  videos or grinding videos or whatever videos, you know, just
• 18:44
  doesn't help. Because if you do the twerking
• 18:48
  thing or the pointing challenges or the OR whatnot, young men
• 18:51
  like me will watch them because we're getting some kind of
• 18:55
  benefits, you know, watching pretty ladies grind all day.
• 18:59
  So yes, we are getting some kind of benefits.
• 19:01
  But The thing is the mummies between the ages of X&Y who have
• 19:06
  children that are between three months and 12 years and who need
• 19:11
  the whatever, they are not going to get anything out of your
• 19:13
  pointing video. Well, except if you make the
• 19:18
  pointing video. OK, Yeah.
• 19:19
  Now that would be an example of infotainment where the music is
• 19:22
  playing and then you're pointing.
• 19:23
  And then the caption might be three ways to improve the to
• 19:28
  improve three ways to cure your nipple rash, for instance.
• 19:32
  That's for all those of you who are mummies who are
• 19:34
  breastfeeding. So that might be the caption on
• 19:35
  the video, Three ways to cure your nipple rash.
• 19:38
  You point up, that's the caption.
• 19:39
  Then you point to the left and you flash the first benefit, you
• 19:43
  point to the right, flash the second benefit, pointed whatever
• 19:48
  the third benefit, and then you pointed the bottom of the screen
• 19:50
  and then it says clicking the link below to find out more or
• 19:54
  click the link below to purchase or something.
• 19:56
  So now that is infotaining content.
• 19:58
  So yes, if you can find a way to do that, then sure, no problem.
• 20:02
  So that's the reason why I say educational content because
• 20:04
  it'll allow you to speak in terms of these benefits.
• 20:08
  And really, no matter the business that you're involved
• 20:10
  in, even for those of us who started off in the wedding and
• 20:12
  the event space, we're pretty much doing the same thing.
• 20:15
  Physical benefits, wedding photography, I cannot think of
• 20:18
  that right now, except if, you know, having the frames up in
• 20:23
  your house and making your living room look real nice and
• 20:25
  look real beautiful. I guess that's a physical
• 20:27
  benefit. I'm not sure.
• 20:29
  But the whole bunch of us in the wedding space back then,
• 20:33
  photographers who started off, we pretty much were leaning
• 20:37
  strongly between financial benefits and psychological
• 20:39
  benefits. So financial benefits, some
• 20:41
  people saying, you know, you don't have to spend hundreds of
• 20:44
  thousands seeing this photographer, seeing that
• 20:46
  photographer, you know, go with me because I'm more value for
• 20:51
  money, you know, wed no wedding photographer was saying I'm
• 20:54
  cheaper than so on. So yeah, they say I'm more value
• 20:57
  for money. So yeah, go with me because I'm
• 20:59
  more value for money. That's financial benefit.
• 21:01
  And then there's a whole psychological benefits.
• 21:03
  You know, you're talking to Brad up about how ideas about the
• 21:07
  kind of portraits that you can come up with, how you're going
• 21:09
  to help them slay. OK, well, I'm not sure what the
• 21:14
  current slang is, but back then, you know, we used to have slay
• 21:17
  Queens. You know, people wanted to slay
• 21:19
  and people wanted to. What's it called?
• 21:23
  Did it break the Internet? I can't remember.
• 21:24
  It's an old slang anyway, So, yeah.
• 21:26
  So back then, people wanted to slay and people wanted to break
• 21:28
  the Internet. I'm not sure what it's called
• 21:30
  today. So those would have been the
• 21:31
  terms which would have been talking about how we are value
• 21:34
  for money and about how we're going to create those kind of
• 21:38
  wedding images that would help you trend and help you sleep and
• 21:40
  help you everything. So yeah, we're all speaking in
• 21:43
  those terms. So summary, 20 minutes.
• 21:45
  Let me bring this thing to a close to grow your business,
• 21:48
  create valuable content. The whole point of the content
• 21:50
  is that people see it, people like it, they find it engaging,
• 21:53
  they share to other people. And then people who have the
• 21:58
  problem, we'll now reach out to you.
• 22:01
  You guys start having conversations, you end up doing
• 22:03
  business, I'm sorry, doing business together.
• 22:05
  But that only works if you're putting out things, if you're
• 22:08
  putting out content that is of value.
• 22:10
  And yes, value should be what is good or what is best, but what
• 22:13
  is best is not about you. It's about what the market
• 22:15
  thinks is valuable. So we should be doing a research
• 22:18
  and keeping an eye out to try and eyes and ears out to try and
• 22:21
  figure out what does the market think is the physical benefit of
• 22:24
  my product or my service, the financial benefit of my product
• 22:26
  or my service, the psychological benefit of my product or my
• 22:29
  service. And then we should find ways to
• 22:31
  make sure that our content talks exclusively in those terms,
• 22:35
  which is why I say, please do educational content, don't do
• 22:38
  entertaining content, except if you can find a way to do
• 22:41
  infotainment, which is both. So if you can find a way to to
• 22:46
  work on Tiktok and still educate people at the same time, let me
• 22:49
  know. I give up my contact details all
• 22:52
  the time. So send it to me.
• 22:53
  Let me see how you can make that work because I don't think that
• 22:56
  can work. Yeah.
• 23:00
  So that's you pretty much. Then reach out to me.
• 23:03
  Connect with me on WhatsApp. My phone number is 08064662140.
• 23:10
  The country code is +234. And then please connect with me
• 23:13
  on LinkedIn. My name is Tavishima Ayede.
• 23:15
  I'm the host of the show. I love hearing from you guys.
• 23:18
  You can confirm the spelling of my name if you're trying to
• 23:20
  search for me on LinkedIn from the link.
• 23:23
  We're currently listening to this episode.
• 23:24
  My e-mail address is there for those of you who are e-mail
• 23:26
  people. But yeah, you reach out to me on
• 23:29
  LinkedIn, you definitely will hear from me in 24 hours.
• 23:31
  You reach out to me in WhatsApp, you definitely will hear from me
• 23:33
  in a couple of hours. You know, 48 hours, four to
• 23:37
  eight. Sorry, not 48 hours.
• 23:39
  So thank you very much for your time and attention.
• 23:41
  I'll catch you guys at the next episode.