LinkedIn for Fundraisers: Michelle Benson on Being Found By Funders
Michelle Benson spent 18 years chasing funders, then crossed to the other side of the desk and watched them go looking instead.
Michelle Benson is the founder of Culture of Philanthropy, online training that teaches fundraisers, CEOs, communications staff and consultants how to be found on LinkedIn by the people they want to reach. She was a fundraiser for 18 years and has spent about ten on the funding side. She joins Sarah to explain what changed when she stopped chasing high value funders and started building a way for them to find her.
She tells it from inside a trust fund. Two colleagues…
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