Everyone Wants to Be a CFO. Here’s Why Most Will Never Make It - With Kevin Appleby

The Accounting Leads Now Podcast · Oct 16, 2025 · 31m · transcript

You’ve done the work. You’ve climbed the ladder. So why does the CFO title still feel out of reach?

Kevin Appleby, COO of GrowCFO and mentor to hundreds of finance leaders, reveals:

• The 3 invisible blockers keeping smart finance pros from stepping up

• Why “imposter syndrome” shows up right after your promotion

• What most people get completely wrong about becoming CFO

• The mindset shift that separates future execs from spreadsheet managers

🚨 This isn’t theory. Kevin’s helped hundreds make the leap and he's breaking down the playbook.

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