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How to Find & Reach More Customers for Your Business · She's On The Money

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Speaker 1: Hello.
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Speaker 2: My name is Santasha Nabananga Bamblet. I'm a proud Order
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Speaker 2: Order Kerni Whoalbury and a waddery woman. And before we
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Speaker 2: get started on She's on the Money podcast, I would
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Speaker 2: like to acknowledge the traditional custodians of the land of
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Speaker 2: which this podcast is recorded on a wondery country, acknowledging
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Speaker 2: the elders, the ancestors and the next generation coming through.
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Speaker 2: As this podcast is about connecting, empowering, knowledge sharing and
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Speaker 2: the storytelling of you to make a difference for today
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Speaker 2: and lasting impactful tomorrow.
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Speaker 1: Let's get into it.
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Speaker 3: She's on the Money, She's on the Money.
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Speaker 1: Hello and welcome to another episode of Business Bible. If
1:01
Speaker 1: you've been thinking of starting a side hustle or a
1:03
Speaker 1: small business, you are definitely in the right place. I'm
1:06
Speaker 1: Victoria Devine, an ex financial advisor who has a background
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Speaker 1: in psychology and I currently run several successful businesses. As always,
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Speaker 1: I am joined by my beautiful friend and one of
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Speaker 1: the hardest working side hustlers I know, Miss jesscar Rici. No,
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Speaker 1: good morning. I am excited for today's episode. Me too.
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Speaker 4: I feel like we haven't done a Business Bible weapon
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Speaker 4: a little bit, so I always get excited for them,
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Speaker 4: and I feel like today's topic feels like it's really straightforward,
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Speaker 4: but it's one of those things that's easier said than done.
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Speaker 4: You go, oh, just reach more people. Okay, how do
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Speaker 4: you do that?
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Speaker 1: Oh, marketing, Jessica, that's the episode.
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Speaker 4: Yeah, it's like one of those that's it. It's like
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Speaker 4: one of those buzzwords that people that are around, like marketing,
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Speaker 4: reach what people, blah blah blah. But today we're going
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Speaker 4: to talk about how to actually do.
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Speaker 1: It, how to actually reach more customers for your business.
1:55
Speaker 1: And then after the break, we're going to be exploring
1:57
Speaker 1: how to use the five five five rule to create
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Speaker 1: a grow your network. But let's talk about the things
2:02
Speaker 1: that we think you should know to expand your customer base.
2:05
Speaker 1: Jess your bloody smart. At the end of the day,
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Speaker 1: I want to know where you're coming from. Where do
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Speaker 1: you think we should be starting.
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Speaker 4: Surely we've understanding our audience, right, our customer.
2:15
Speaker 1: We talk about that all the time. But she's on
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Speaker 1: the money, right, Like we have this avatar of who
2:20
Speaker 1: our consumer is, Like we know that they aren't in
2:23
Speaker 1: their sixties, but we have people in their sixties who
2:26
Speaker 1: engage in our content. So it's not necessarily about excluding people,
2:30
Speaker 1: but rather identifying who your perfect person is. Like in
2:35
Speaker 1: a perfect world, we've basically got Jess, and she's a
2:39
Speaker 1: she's on the money poster a child, right, Like she's hah,
2:42
Speaker 1: in her thirties. That's new, that's fresh, it's not going
2:47
Speaker 1: to get all fun. But like you're in your early thirties,
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Speaker 1: you've just turned thirty and you want to create financial freedom.
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Speaker 1: Like at the end of the day, that is that
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Speaker 1: she's on the money target audience. And so it's really
3:00
Speaker 1: good for us to have an idea of who that is,
3:02
Speaker 1: but also an idea of who actually engages with our content,
3:06
Speaker 1: because sometimes your ideal consumer ends up not being the
3:10
Speaker 1: person that engages with your content. And while that can
3:13
Speaker 1: be really confusing, understanding who is actually engaging with your
3:18
Speaker 1: content or purchasing your product, not your ideal is going
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Speaker 1: to help you sell more. It's going to help turbocharge
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Speaker 1: your business. So I guess, let's go through a few
3:27
Speaker 1: more nuanced steps. So, Jess, here are a few I
3:30
Speaker 1: guess steps that we could take to actually identify our
3:33
Speaker 1: target audience instead of like you know, turning up at
3:36
Speaker 1: their house and being like, so you bought my candle holder,
3:40
Speaker 1: what was your name? How do you? How does this work?
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Speaker 1: So we're going to do some market research. We could
3:44
Speaker 1: use tools like surveys, we could use interviews, we could
3:47
Speaker 1: do a few focus groups, bring together a couple of
3:50
Speaker 1: your consumers to gather information about what growing your audience
3:55
Speaker 1: might look like. Analyze your competitors. I always say on
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Speaker 1: the show, like it's to have blinkers on and not
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Speaker 1: actually get analysis paralysis or overwhelmed by looking at your competition.
4:06
Speaker 1: But good business owners are able to pragmatically analyze their
4:11
Speaker 1: competitors to see what their consumers are liking. I prefer
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Speaker 1: to learn from somebody else's mistakes, yess instead of making
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Speaker 1: my own. And then we can use tools like Google
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Speaker 1: Analytics to kind of track and understand the demographics of
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Speaker 1: the visitors that are coming to your website, because, as
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Speaker 1: I said before, sometimes you've got a target audience and
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Speaker 1: you think this product is going to be perfect for Jessica,
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Speaker 1: It's going to be fantastic, and then you find that
4:35
Speaker 1: Craig's purchasing it. Yeah, and we need to understand why
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Speaker 1: that's happening. Not necessarily to stop it, but to go, Okay, well,
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Speaker 1: actually the product I thought would appeal to Jess, she's
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Speaker 1: not purchasing it. One, I want to know why, But two,
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Speaker 1: why is Craig like this? Yeah, so that we can
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Speaker 1: actually go down the route of expanding our customer base
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Speaker 1: and ultimately getting more sales and strengthening our business.
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Speaker 5: What would you look at next after that?
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Speaker 1: I would say, really optimizing your online presence. I was
5:05
Speaker 1: about to say social presence. But it's not just social media, right,
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Speaker 1: Like it's your website, it is your social media, it's
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Speaker 1: kind of everything that could live on the internet.
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Speaker 6: Right.
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Speaker 1: So the first thing that I would do is actually
5:16
Speaker 1: make sure that you have a user friendly website. So
5:20
Speaker 1: many of us overlook this. We just like chuck a
5:22
Speaker 1: page up and think that that's more than enough because
5:25
Speaker 1: maybe you're not selling a product, maybe you're an influencer.
5:28
Speaker 1: You're like, oh, if I just have a website, And
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Speaker 1: I mean, I don't know, Jess, if you're one your
5:31
Speaker 1: website it's a work in progress. I know you've been
5:36
Speaker 1: working on it. I was like, is that a thing?
5:38
Speaker 4: Not yet?
5:39
Speaker 1: I can't say. I google Jesse Ricci all that often
5:41
Speaker 1: that seems reasonable. Weir but I mean, maybe I should.
5:45
Speaker 1: Maybe I'll dig up a little bit of dirt that
5:47
Speaker 1: I could use. But what we want to do is
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Speaker 1: make sure that we have a user friendly, informative, and
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Speaker 1: optimized website, and that doesn't have to cost us lots.
5:56
Speaker 1: Like Jess, we have Squarespace and both you and I
5:58
Speaker 1: can log into the back end of it. We are
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Speaker 1: not professionals by any stretch of the imagination, and we
6:03
Speaker 1: can manage the entirety of the shig's on the Money website.
6:06
Speaker 1: But what having a good website does is one it's
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Speaker 1: social validation. So before I engage with any product, I'm
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Speaker 1: going to snoop them. I'm going to go online and
6:14
Speaker 1: have a look at who they are and what they
6:16
Speaker 1: do to make sure that I know they're legit. Like
6:18
Speaker 1: if I'm going to buy a product from you, and
6:20
Speaker 1: then I go to your website and it says holding page,
6:22
Speaker 1: I'm going to be like, is this a legit company?
6:23
Speaker 2: Like?
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Speaker 1: Has it shut down? Giving? Not trustworthy?
6:28
Speaker 5: Yeah?
6:28
Speaker 1: So we essentially just want to be as trustworthy as possible.
6:31
Speaker 1: Does that mean you need the biggest, brightest, shiniest logo. No, No,
6:35
Speaker 1: we just need to be really clear in our messaging.
6:37
Speaker 1: The next thing I would say is search engine optimization.
6:41
Speaker 1: So if people are searching you and cannot find you,
6:45
Speaker 1: you are missing out on potential customers. And search engine
6:49
Speaker 1: optimization can seem really confusing, but ultimately search engine optimization
6:54
Speaker 1: works by being able to pull keywords from your website
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Speaker 1: and put them into search engine platform. So like if
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Speaker 1: someone google's Jessica Ricci, we want your website coming up.
7:05
Speaker 1: That means that to come up, we want to make
7:08
Speaker 1: sure that the words Jessica Richie are all over your website.
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Speaker 1: So they're not just in the username, they're in the heading,
7:15
Speaker 1: They're in the text of the website. And the same
7:17
Speaker 1: goes for like let's say jess always use the example
7:20
Speaker 1: of candles. I think because I think that, in my
7:22
Speaker 1: head is the quintessential.
7:24
Speaker 5: Side hustle or small perfect example.
7:26
Speaker 1: It's a perfect example. Right, Like, let's say you sell candles, right,
7:29
Speaker 1: you would want to make sure that your website has
7:32
Speaker 1: keywords candles. You would want to make sure that all
7:36
Speaker 1: of the keywords that are important to you are used
7:38
Speaker 1: on your website. So if Melbourne made is important, or
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Speaker 1: Australian made is important, or you know, making sure that
7:44
Speaker 1: you've got candles, maybe you do wax melts. In addition,
7:47
Speaker 1: making sure that you're talking about all of these things
7:50
Speaker 1: in the text of your website is really important, not
7:53
Speaker 1: just whacking the product up, because that's where Google pulls
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Speaker 1: its information from. It pulls it from the text on
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Speaker 1: your web site. So there's obviously a lot more complex
8:03
Speaker 1: things you can do around search engine optimization, but I
8:06
Speaker 1: would start there, and then social media. Jess, you're the
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Speaker 1: queen of social media. At the end of the day,
8:12
Speaker 1: I think that we can all agree that maintaining consistency
8:15
Speaker 1: online is really important. If you're a business and you're
8:18
Speaker 1: planning on selling stuff and then a customer goes to
8:21
Speaker 1: your Instagram and sees you haven't posted in twelve months,
8:23
Speaker 1: they might think that you're no longer in operation. So
8:27
Speaker 1: we need to be consistent. But also we need to
8:30
Speaker 1: make sure that we are active and engaging. So where
8:33
Speaker 1: is your target audience, who are they following, what are
8:35
Speaker 1: they doing? Are you actually engaging with other profiles that
8:38
Speaker 1: is going to get you some visibility? And then content marketing,
8:43
Speaker 1: so what are you putting up on your website? Are
8:46
Speaker 1: you regularly updating a blog if that's necessary, Are you
8:50
Speaker 1: addressing the needs and the interests of your consumer so
8:54
Speaker 1: that you can actually draw them into your product. I
8:57
Speaker 1: talk a lot often about establishing yourself in the industry
9:01
Speaker 1: as a leader, right, So when I'm doing that, it
9:05
Speaker 1: means that I'm writing a lot of content and putting
9:07
Speaker 1: a lot on our website and our blog that is
9:10
Speaker 1: free for people to consume, because I want to draw
9:12
Speaker 1: them in. I want them to see me as somebody
9:15
Speaker 1: who knows their stuff, who knows what she's talking about,
9:18
Speaker 1: not necessarily only when I'm getting paid for it, because
9:21
Speaker 1: if you're only engaging in paid content, well it's going
9:25
Speaker 1: to be few and far between, especially at the start.
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Speaker 5: Yeah, where's the value for people exactly?
9:30
Speaker 4: It's interesting actually because those three link together really closely,
9:34
Speaker 4: Like a SEO is such a great skill. And I
9:36
Speaker 4: was reading an article recently about how TikTok specifically, but
9:40
Speaker 4: social media more broadly, are becoming their own search engines,
9:45
Speaker 4: Like people are turning to TikTok instead of going to Google.
9:48
Speaker 4: How do I fix my sink? How do I fix
9:50
Speaker 4: my tap? People are plugging those same things into TikTok
9:53
Speaker 4: or into Instagram.
9:54
Speaker 1: I can look at myself.
9:56
Speaker 4: Yeah, they're looking to consume shorter form media, or they're
9:58
Speaker 4: looking for visual demo straation, maybe they're looking on YouTube
10:01
Speaker 4: or something like that. And so it's really interesting how
10:04
Speaker 4: those same SEO skills that historically you would have only
10:07
Speaker 4: applied to your website or to your blog or whatever
10:10
Speaker 4: that was, and now branching out to apply to your
10:13
Speaker 4: socials as well. And so once you kind of learn
10:16
Speaker 4: that skill, you really can apply it in many different
10:19
Speaker 4: places that then will help boost the visibility of that
10:22
Speaker 4: social and hopefully help grow your reach there too. So
10:25
Speaker 4: it's it's really interesting. I know that SEO particularly is
10:27
Speaker 4: something that a lot of people go, oh, that seems hard,
10:30
Speaker 4: and like not to say that it's not, but.
10:32
Speaker 1: Like it doesn't have to be hard, yeah, Like it
10:35
Speaker 1: can be very simple. And I think that when we're
10:37
Speaker 1: you know, creating content like this, you're not looking for
10:40
Speaker 1: the super technical side of SEO. Yeah, probably, like how
10:43
Speaker 1: do I optimize my website myself? How do I put
10:47
Speaker 1: myself and my business in the best possible position. A
10:50
Speaker 1: company that's doing this really well actually is you know
10:53
Speaker 1: my friend Mia who has Moxi. So Moxi are period
10:57
Speaker 1: care products, but if you go to their tiktop. They
11:00
Speaker 1: are popping off with the educational content, which ultimately drives
11:05
Speaker 1: their consumer back to their product, right. Yeah, So if
11:07
Speaker 1: you go to their TikTok you will notice that they're
11:10
Speaker 1: not really talking about their product at all. They're talking
11:14
Speaker 1: about period care. They're talking about how you use different products,
11:18
Speaker 1: the different options on the market. They're talking about, you know,
11:21
Speaker 1: all of those taboo things that consumers are pervy about.
11:26
Speaker 1: But then it gets you connected with the brand. And
11:28
Speaker 1: I think that we can learn a lot from them
11:30
Speaker 1: because they've nearly got a million followers.
11:31
Speaker 2: Now.
11:32
Speaker 1: Who who would have thought that a tampon company can
11:35
Speaker 1: get a million folck? But she's doing it and absolutely
11:38
Speaker 1: killing it. So I think that having good examples is
11:41
Speaker 1: also really helpful because when you start to dive into them,
11:45
Speaker 1: you realize they're not just jumping on saying, hey I
11:47
Speaker 1: sell this candle, look at it again, look at it again.
11:50
Speaker 1: That's not what they're doing. They're kind of creating the
11:53
Speaker 1: lifestyle around it so that you kind of then see
11:56
Speaker 1: their product as a way to engage with their platform. Yeah,
12:00
Speaker 1: and I think that working backwards that way is really powerful.
12:04
Speaker 1: And I mean just every time I'm buying something in
12:06
Speaker 1: the moment I'm looking it up on TikTok.
12:08
Speaker 5: First, Yeah, you're looking for those reasons.
12:09
Speaker 4: That's how you're reaching more people, and those platforms are
12:12
Speaker 4: pushing you out to broader audiences, to new eyeballs. And
12:15
Speaker 4: if the content's engaging and exciting, like you were saying,
12:18
Speaker 4: Moxie is, people go oh like, maybe I'll look into
12:21
Speaker 4: that a little more.
12:21
Speaker 1: Maybe I keep starting a little try exactly. And then
12:25
Speaker 1: I guess we could segue into welles, should we be
12:28
Speaker 1: paying for advertising? What are your thoughts on this? Because
12:31
Speaker 1: we run a lot of partnerships, but we've never really
12:34
Speaker 1: done paid advertising. At what point do we do we
12:38
Speaker 1: do that?
12:38
Speaker 4: I think we got burned in the early days fun
12:41
Speaker 4: little learning for everybody. And I was listening to m
12:45
Speaker 4: Loosen talk about this, she had the same problem. So
12:48
Speaker 4: it seems like it's a reoccurring thing. But there are
12:51
Speaker 4: many agencies out there, and I don't want to paint
12:53
Speaker 4: all agencies with the same brush, but there are many
12:54
Speaker 4: agencies out there that will say, hey, we'll run your
12:57
Speaker 4: paid ads for you. You can spend two thousand dollars
12:59
Speaker 4: and turn it into aundred thousand dollars and you see
13:01
Speaker 4: all of these great success stories, and we tried in
13:04
Speaker 4: the really early days of She's on the Money idea. Okay,
13:08
Speaker 4: you guys seem legit.
13:09
Speaker 1: I obviously would like to grow my podcast fantastic and
13:13
Speaker 1: how'd that go for us?
13:14
Speaker 4: Not great, not to be crash, but we kind of
13:18
Speaker 4: pissed the money down the drain.
13:20
Speaker 1: Yeah, we did, and they did nothing. Do you remember
13:23
Speaker 1: this This is probably juicy goss. We won't name names,
13:25
Speaker 1: but do you remember how we were like, already not
13:27
Speaker 1: happy with them, We had seen absolutely no conversion. And
13:30
Speaker 1: then one of my friends messaged me and said, oh
13:33
Speaker 1: my gosh, could you please tell me about your experience
13:35
Speaker 1: with XYZ Marketing agency because you guys are front and
13:39
Speaker 1: center of their media pitch pack. And I was like, ah,
13:42
Speaker 1: this is very awkward.
13:44
Speaker 4: Yeah, extremely uncomfortable, and not to say that paid advertising
13:47
Speaker 4: doesn't work. So definitely a time and a place, But
13:50
Speaker 4: I think, particularly for small business, there is so much
13:53
Speaker 4: value in learning to do it yourself.
13:55
Speaker 1: And I guess that's a good example of how I
13:58
Speaker 1: didn't know what I didn't know. And I think when
14:01
Speaker 1: somebody comes in and says, look, we can help you
14:03
Speaker 1: do X Y and Z, I was like, oh my gosh,
14:06
Speaker 1: that's exactly what I want. And at that point in business,
14:10
Speaker 1: it was a massive cost for us, and we invested
14:13
Speaker 1: this money and hoped to get a return and we didn't,
14:16
Speaker 1: and it was bullshit, and.
14:17
Speaker 4: We were locked in on a retainer, so we were
14:19
Speaker 4: stuck there for a couple of months exactly.
14:21
Speaker 1: And then when we look back, I'm like, Jess, you
14:24
Speaker 1: and I could have learned so much online. We could
14:26
Speaker 1: have gone to YouTube and worked out how to do
14:29
Speaker 1: our own paid ads. We could have worked out whether
14:31
Speaker 1: we even wanted to do that, and ultimately we decided
14:35
Speaker 1: to do that at a time in our business that
14:37
Speaker 1: didn't make a lot of sense, Like had we done
14:40
Speaker 1: it now And at the moment I'm trying to work
14:42
Speaker 1: out paid advertising, I'm looking at how to do Facebook ads,
14:45
Speaker 1: how to do Instagram ads, because I'm about to come
14:48
Speaker 1: out with a new course, and then after that course
14:50
Speaker 1: comes out, and another one's coming out, and like, hopefully
14:53
Speaker 1: it'll just keep rolling from there. But paid advertising has
14:56
Speaker 1: its place, but at the time I was trying it,
14:59
Speaker 1: it didn't make a lot of sense. So I think
15:00
Speaker 1: this is a good lesson in going, well, actually, how
15:04
Speaker 1: does this fit into my business. And if I attract
15:07
Speaker 1: a whole heap of customers, can I look after them? Yeah?
15:10
Speaker 1: But can I actually service these people if they were
15:13
Speaker 1: to come in? So jess moving on from I guess
15:17
Speaker 1: paid ads because we could do a lot of conversation
15:19
Speaker 1: and maybe we do a whole episode on the different
15:22
Speaker 1: types of advertising. But let's talk about partnerships because this
15:26
Speaker 1: is a thousand percent your topic because what's your official
15:30
Speaker 1: job title, partnership manager. Oh wow, okay, so we've got
15:33
Speaker 1: the expert here, But talk to me about partnering with
15:37
Speaker 1: other businesses. At what point should we be considering it?
15:41
Speaker 1: At what point should we be pushing back and not
15:44
Speaker 1: doing free collaborations? Like what does that look like?
15:48
Speaker 4: I think that partnerships, especially in the early days of
15:51
Speaker 4: your business, can be really beneficial because we've spoken before
15:54
Speaker 4: about finding people who are going through similar experiences to
15:58
Speaker 4: you as a small business owner or a startup owner.
16:00
Speaker 4: And I think collaborating with other businesses that can be
16:02
Speaker 4: a really good way to connect with people. And so
16:04
Speaker 4: I think back in the day, I remember lots of
16:06
Speaker 4: small brands would come together and maybe do like a
16:08
Speaker 4: giveaway on Instagram and you know, follow all of the
16:11
Speaker 4: pages in the giveaway, and while you know, it's a
16:14
Speaker 4: whole seperate discussion about whether or not that type of
16:16
Speaker 4: giveaway is the best way of reaching new people. Working
16:20
Speaker 4: with other brands I think can help you gain a
16:22
Speaker 4: level of exposure to an aligned audience, to a similar customer.
16:26
Speaker 4: You know, if you're selling candles and you work with
16:28
Speaker 4: someone who sells I musks, I must exactly like self
16:32
Speaker 4: care stuff, you go probably a similar target market. So
16:35
Speaker 4: if you work together on a giveaway, or if you go, hey,
16:38
Speaker 4: can we create a co branded product or.
16:41
Speaker 1: Find it just like a gift pack between the tour.
16:44
Speaker 4: Exactly like, there are lots of things that you can
16:46
Speaker 4: explore that I think are really good, but you need
16:49
Speaker 4: to make sure that it's beneficial on both sides. And
16:52
Speaker 4: so if you're a startup business and you've got you know,
16:54
Speaker 4: your candle that you really love, and you go to
16:57
Speaker 4: Glasshouse Candles and you go, hey, can we elaborate together,
17:01
Speaker 4: the benefit may not be there for them. And I
17:03
Speaker 4: think sometimes people go, oh, but I want to work
17:05
Speaker 4: with other people. I want to partner up, But there
17:08
Speaker 4: needs to be value for both of you. Because for
17:09
Speaker 4: the small business, you go, oh, Glasshouse candles, Like they're selling.
17:12
Speaker 1: To my idea get absolute value.
17:15
Speaker 5: Yeah, that's awesome for me.
17:17
Speaker 4: If we can find a way to work together, that
17:18
Speaker 4: would be great. But you then have to explain to
17:21
Speaker 4: the other company, in this case Glasshouse, why should they
17:25
Speaker 4: work with you, Like, do you have a unique product
17:27
Speaker 4: that you've created, that you've patented the technology and you're
17:31
Speaker 4: the only person doing it, and you know, they can
17:33
Speaker 4: be ahead of the curve if they work with you
17:35
Speaker 4: and you create something together, or you know, do you
17:38
Speaker 4: work with a particular artist and you can co brand,
17:41
Speaker 4: you know, something on their candles. But if there's no
17:44
Speaker 4: value there for them, they're not going to want to
17:46
Speaker 4: do it, and it sounds harsh.
17:48
Speaker 1: And even if they agree to it, they might not
17:50
Speaker 1: put the time and energy and effort into it that
17:52
Speaker 1: you're anticipating. So the energy input from you could be
17:56
Speaker 1: incredibly high, and then they might just tag you in
17:59
Speaker 1: one Instagram story and you'll be like, wait, what, Like
18:02
Speaker 1: that's not what I expected. The other thing you touched
18:05
Speaker 1: on before was like the word collaboration, and I think
18:07
Speaker 1: they're in small business. We talk about collaborating all the time,
18:12
Speaker 1: but often as a small business you kind of get
18:15
Speaker 1: so worried that they're actually competition, Like you might see
18:19
Speaker 1: other people in your space doing better, or other people
18:22
Speaker 1: in your space that you think are doing better, or
18:25
Speaker 1: even just other people around you, and instead of collaborating
18:30
Speaker 1: and being I guess you could say really open, you're
18:33
Speaker 1: really insular and you're like, no, I don't want anything
18:35
Speaker 1: to do with them because you know they're my competition,
18:38
Speaker 1: and you know their sole product might be imasks, but
18:41
Speaker 1: they sell a candle, so they're cut like I can't
18:44
Speaker 1: talk to them at all. And I think we need
18:46
Speaker 1: to be open to embracing the idea of collaboration over competition,
18:50
Speaker 1: because competition puts you backwards. It's like me and finance, right,
18:54
Speaker 1: there's so many mortgage brokers out there. Are they my competition? No,
18:58
Speaker 1: because I'm not there and they're not me. So somebody,
19:02
Speaker 1: if you were a mortgage broker, somebody's going to resonate
19:04
Speaker 1: with Jess and only want to work with Jess. Doesn't
19:06
Speaker 1: matter who I am, or what I do or how
19:08
Speaker 1: many awards I win. Someone's also going to want to
19:10
Speaker 1: work with me and not resonate with you. And I
19:12
Speaker 1: think the sooner you come to that realization, that there's
19:16
Speaker 1: actually more than enough people out there, and that's true
19:20
Speaker 1: in any industry. Like a lot of people might come
19:23
Speaker 1: to us justs and say it is even worth starting
19:25
Speaker 1: a candle business now glasshouse exists, and the answer to
19:28
Speaker 1: that is, well, yes, because you're offering a slightly different product.
19:32
Speaker 1: It's the experience, it's the connection to brand, it's the
19:35
Speaker 1: values of morals. It's not necessarily the actual candle. When
19:40
Speaker 1: someone buys a candle, they're not like, do you know
19:42
Speaker 1: what I feel like, Jess, I'd like a glass full
19:45
Speaker 1: of wax? Like, that's not what they're thinking. They're thinking
19:49
Speaker 1: the experience. They're thinking scent. They're thinking how does this
19:53
Speaker 1: benefit and uplift my life? And you're providing that experience.
19:57
Speaker 1: So I think going deeper and realizing that we're not
20:00
Speaker 1: in competition, you can collaborate. It's going to be able
20:03
Speaker 1: to expand your network.
20:05
Speaker 4: Yeah. Absolutely. The other type of partnership that you could
20:08
Speaker 4: consider is affiliate programs. Oh yeah, and now this when
20:11
Speaker 4: you're a small business, you know it might be a
20:13
Speaker 4: little bit more tricky to set up, and there are
20:14
Speaker 4: actually platforms that will help you facilitate that, but effectively,
20:17
Speaker 4: affiliate marketing is where if somebody sells one of your products,
20:21
Speaker 4: you pay them a percentage of the sale as a commission, effectively.
20:26
Speaker 4: And if you're just starting out, this might not be
20:28
Speaker 4: quite right for you, but I think once you're a
20:30
Speaker 4: little bit more established, it can be a really great
20:32
Speaker 4: way to get existing customers, people who already use and
20:36
Speaker 4: love your product, to represent it and to sell on
20:39
Speaker 4: your behalf. And maybe that is also a whole separate
20:42
Speaker 4: episode because it's a lot of talk about it.
20:43
Speaker 1: I feel like it's affiliate marketing is becoming massive in Australia.
20:48
Speaker 1: It was massive in the UK and the US, and
20:51
Speaker 1: I mean the best example I have of this is
20:53
Speaker 1: LTK and LTK is it's like to not yeah and
20:58
Speaker 1: like to know it. And they are a basically a
21:01
Speaker 1: fashion platform where your favorite influencers like Mster Gricci can
21:06
Speaker 1: put up their wardrobes and basically any product that they
21:10
Speaker 1: sell and direct you to it, because how many times
21:12
Speaker 1: do you comment on an influencer supposed to be like hey,
21:14
Speaker 1: where's your jacket from? Like real cute? All the time
21:17
Speaker 1: the link is actually in their bio, they've listed the product,
21:20
Speaker 1: but they get a clip of that sale when you
21:23
Speaker 1: purchase it, And to be honest, I think that's really fair.
21:26
Speaker 1: Like you're the one that saw it on them, they're
21:28
Speaker 1: basically selling to you. But if you are a small
21:32
Speaker 1: business and you sell clothing, making sure you're listed on
21:35
Speaker 1: websites like that so that your consumer can actually pick
21:38
Speaker 1: it up and list it and share it with their
21:40
Speaker 1: communities is really smart.
21:42
Speaker 2: Yeah.
21:42
Speaker 5: I totally agree, and I'm actually very excited.
21:45
Speaker 4: To hear your thoughts more on influencer marketing because I
21:47
Speaker 4: feel it's a little bit spicy completely should.
21:50
Speaker 1: We be using influencers in our businesses?
21:52
Speaker 4: Stick around, let's go to a break, and then you
21:54
Speaker 4: answer that. Welcome back everybody to the Business Bible and VD.
22:02
Speaker 4: I want to get your thoughts on influencer marketing because
22:04
Speaker 4: you kind of really straddle the fence in a very
22:07
Speaker 4: interesting way on this.
22:09
Speaker 1: Yeh, yes, because I would. I don't know. I don't
22:12
Speaker 1: like being seen as an influencer, but if we did
22:14
Speaker 1: still it down, am I one? Jess, totally damn it.
22:19
Speaker 1: I would like to be seen as as who I
22:22
Speaker 1: believe I am right, which is a business owner and
22:24
Speaker 1: I run, she's on the money, I'm a podcaster, I'm
22:27
Speaker 1: a mum. For me, influencer is not a job title
22:30
Speaker 1: I like to embrace because I don't see it as
22:33
Speaker 1: my job. And often when we talk about influencers, that's
22:36
Speaker 1: their entire job. But I guess if we reshape it.
22:41
Speaker 1: I was talking to my friend Angela Sobrano the other
22:43
Speaker 1: day and she runs a company called Flourish pr and
22:46
Speaker 1: she was like, we're moving away from calling people influencers
22:49
Speaker 1: because that seems to have negative connotations, defining them as
22:54
Speaker 1: people of influence. So people of influence who carry influence
22:58
Speaker 1: in their market, right, So am I against influencer marketing?
23:01
Speaker 1: Absolutely not. There is a massive, massive market for it. However,
23:06
Speaker 1: that doesn't mean as a business it is the right
23:09
Speaker 1: fit for you. What would be a right fit is
23:12
Speaker 1: considering what might work and how it might work, and
23:16
Speaker 1: influencer marketing. Let's talk about our client, Jess Kaboodle. I
23:21
Speaker 1: am obsessed with Kaboodle. I am literally their perfect ambassador
23:25
Speaker 1: because I adore their product. And also I am currently
23:30
Speaker 1: in the midst of renovating my house, so I have
23:32
Speaker 1: just renovated my kitchen and I've used Koboodle products. I
23:36
Speaker 1: was intending on doing that the whole time. However, they
23:40
Speaker 1: worked backwards, saw that I was engaging in their content,
23:42
Speaker 1: contacted me and said, hey, Ve, we as a brand
23:45
Speaker 1: are interested in working with you because we can see
23:48
Speaker 1: that this is on your horizon already. So I would
23:51
Speaker 1: say that this is a really organic match for me
23:55
Speaker 1: to be working I guess in that influencer or person
23:58
Speaker 1: of influence space with a brand. Because my community know
24:02
Speaker 1: that I'm currently renovating my house the whole time, I
24:04
Speaker 1: wanted to do that on a budget, like it's actually
24:07
Speaker 1: really important to me to not over capitalize on the
24:09
Speaker 1: property that we've purchased. So we're you know, going through
24:12
Speaker 1: the motions of this. That makes a lot of sense
24:15
Speaker 1: because it's appealing to our demographic and it's an opportunity
24:18
Speaker 1: for Kaboodle to get access to my audience. On the
24:22
Speaker 1: flip side, had I worked with like a big luxury brand,
24:27
Speaker 1: I don't think that would have worked. Yes, So let's
24:29
Speaker 1: say like the fancy Pants Kitchen company wanted to come
24:32
Speaker 1: and work with me. That didn't make sense because it
24:36
Speaker 1: wasn't organic. And not only would I you know, probably
24:38
Speaker 1: have got a lot of backlash because people would have
24:40
Speaker 1: been like thee Because people aren't stupid, they would have
24:42
Speaker 1: been like, V, this makes no sense for you at
24:44
Speaker 1: this point, like are you seriously putting a five hundred
24:46
Speaker 1: thousand dollars kitchen in that house?
24:48
Speaker 2: Like what?
24:49
Speaker 1: But also it wouldn't have made sense for them because
24:53
Speaker 1: they're not getting access to the target market that I have,
24:56
Speaker 1: like my audience. They're like you and I just I
24:59
Speaker 1: love a bargain. Do we love a bargain? We love
25:01
Speaker 1: to see little diis Like that's probably where people sit
25:05
Speaker 1: in the sphere of you know, your and my content,
25:07
Speaker 1: Like you're the queen of doing DIY smaller projects. I
25:10
Speaker 1: wish I could do them. But then when it comes
25:13
Speaker 1: to you know, doing a kitchen, I want all the
25:15
Speaker 1: tips and tricks. I want to know whether dishwashers meant
25:17
Speaker 1: to go to make it the most economical and like
25:20
Speaker 1: use a friendly kitchen. So I think making sure that
25:24
Speaker 1: if you are going to work with influences, they actually
25:27
Speaker 1: are reflective of one your target audience. But a too
25:31
Speaker 1: actually influential is really important. And I mean we'll probably
25:34
Speaker 1: do an entire episode on whether influencers are right for
25:38
Speaker 1: your business or not and how to work with them.
25:40
Speaker 1: But one of the best websites that we use we
25:43
Speaker 1: don't work with influencers, but we do like snooping. So
25:47
Speaker 1: social blade dot Com, I would say, is a really
25:50
Speaker 1: good website to go and have a look at, because
25:53
Speaker 1: it will not only tell you I don't think in
25:55
Speaker 1: this day and age, followers make sense. No, I don't
25:58
Speaker 1: think in this day and age, DJing and influence are
26:00
Speaker 1: based on how many followers they have make sense because
26:03
Speaker 1: their engagement is what matters. So Social Blade really breaks
26:07
Speaker 1: that down and shows you, I guess under the hood
26:09
Speaker 1: of like, how many comments are they actually getting in
26:12
Speaker 1: proportion to how many followers they have. Are they naf
26:15
Speaker 1: bot comments or are they proper comments?
26:17
Speaker 2: Yeah?
26:18
Speaker 1: What is their engagement rate?
26:19
Speaker 4: Like?
26:20
Speaker 1: Because for me as a business, if someone's going to
26:23
Speaker 1: interact with my post or even on my personal account,
26:27
Speaker 1: I don't care about how many likes it gets. I
26:30
Speaker 1: care about how many good engaged comments it gets, and
26:33
Speaker 1: I care about how many times people are sending it
26:35
Speaker 1: to their friends. Yeah, Like I want you to see
26:38
Speaker 1: my post yess and think that that's so cool. You
26:41
Speaker 1: might not like it because I just whatever you forgot,
26:44
Speaker 1: but you're sending it to your friend yeah, because you're like, oh,
26:47
Speaker 1: look at this cool candle like reaching a whole nother
26:51
Speaker 1: person through the person you touch exactly. So influencer marketing
26:56
Speaker 1: can be good, but we need to approach it with
26:58
Speaker 1: a little bit of caution because I think so many
27:00
Speaker 1: times people and small businesses put all their eggs in
27:04
Speaker 1: one basket when it comes to influencer marketing. They go, well,
27:07
Speaker 1: if I can get Kendall Jenner to post about my
27:10
Speaker 1: business because I've seen this online, it'll go gangbusters and
27:13
Speaker 1: I'll be successful after that. Yeah, And that is shehew
27:17
Speaker 1: and far between.
27:18
Speaker 4: Yeah, And I think it's about resetting expectations as well,
27:21
Speaker 4: because you're totally right. I think, especially for people who
27:24
Speaker 4: have less experience with the influencer content creator industry, there's
27:28
Speaker 4: an assumption that if someone with a lot of followers
27:30
Speaker 4: shows a product, that product will immediately sell out. Yeah,
27:33
Speaker 4: which is not the case. And it's not always what
27:35
Speaker 4: you're using influencers for either. And you're right, this is
27:38
Speaker 4: probably a whole episode in and of itself. But sometimes
27:41
Speaker 4: it's market awareness. It's just letting people know that your
27:44
Speaker 4: brand exists, and that is a very valuable thing in
27:47
Speaker 4: and of itself. Conversion is only one element that you
27:50
Speaker 4: might be looking to use an influencer or an influential
27:54
Speaker 4: person for And I think that having realistic expectations because
27:58
Speaker 4: a lot of the time, if you are working with influencers,
28:00
Speaker 4: you're paying the money, and the bigger the influencer, those
28:03
Speaker 4: sums of money can become astronomical. And you know, everyone
28:07
Speaker 4: has a right to charge for their work. And I'm
28:08
Speaker 4: the last person to comment here, or they're on it.
28:11
Speaker 4: But I think that understanding that just because you're spending
28:14
Speaker 4: that money doesn't necessarily mean you're immediately going to make
28:17
Speaker 4: that money back, because you might be investing. It's an
28:19
Speaker 4: equal conversion, exactly right. And so that's where it's so
28:22
Speaker 4: important to find the right fit and figure out the
28:24
Speaker 4: right type of content and trust the person creating the
28:27
Speaker 4: content that they know their audience. You know, sometimes brands
28:30
Speaker 4: have their You go, oh, well, I really want this
28:32
Speaker 4: type of video, but the influencer might say, oh, that
28:35
Speaker 4: video isn't really like my normal style, and you say,
28:37
Speaker 4: that's fine, I'm paying you a lot of money make
28:39
Speaker 4: the video that I want. And the influencer might go, well,
28:42
Speaker 4: could go two ways. They might go, Okay, not going
28:44
Speaker 4: to work with you, it's not on brand, or they
28:46
Speaker 4: might go okay, like, I'll do what you want, and
28:49
Speaker 4: then the video flops, and it's because you didn't listen
28:52
Speaker 4: to the person who arguably had some expertise in that space.
28:55
Speaker 4: You wanted to move forward with your idea, where maybe
28:58
Speaker 4: you could have just executed that idea your own page
29:00
Speaker 4: and seeing a bit more success and invested a lot
29:02
Speaker 4: less money in it. So yeah, exactly, it's very nuanced,
29:05
Speaker 4: and I feel like we could do a whole.
29:07
Speaker 1: Episode on it. We'll do a whole episode on it.
29:09
Speaker 1: I can promise that I've written it down, but yess,
29:12
Speaker 1: I know that we have been talking for a while.
29:13
Speaker 1: I want to actually talk about the five to five
29:15
Speaker 1: to five rule. I feel like this is a really
29:18
Speaker 1: good systematic approach to building and expanding your business network,
29:22
Speaker 1: and it kind of involves identifying five people in five categories,
29:26
Speaker 1: dedicating five minutes to each, and nurturing these relationships. It
29:30
Speaker 1: sounds complex, but it's something that we do and it's
29:33
Speaker 1: something that I think anyone, whether they are at the
29:36
Speaker 1: start of their business journey or really really established, can
29:40
Speaker 1: do to create a more engaged audience.
29:43
Speaker 5: And it's free.
29:44
Speaker 1: It's free. We love a free plan. So the categories
29:47
Speaker 1: in the five to five five rule existing customers, potential customers,
29:53
Speaker 1: industry influencers, referral partners, and professional development contacts. So, Jess,
29:59
Speaker 1: the five five VIRL is something that we do as
30:01
Speaker 1: Cheese on the Money and have always done a Cheese
30:04
Speaker 1: on the money because it's kind of like an easy
30:06
Speaker 1: way to make sure that you're always engaging, especially online.
30:10
Speaker 1: So the five categories we just went through, let's start
30:13
Speaker 1: with existing customers. Just how does Sheese on the Money
30:16
Speaker 1: engage with existing customers every day?
30:18
Speaker 4: Well, you guys listening would know if you send us
30:20
Speaker 4: a DM on Instagram, we're applying to DM if it
30:23
Speaker 4: shows up because Instagram is sometimes bad at seventy. But replying,
30:27
Speaker 4: you know, every day, we're definitely replying to more the vive,
30:29
Speaker 4: but replying to comments in the Facebook group, putting up
30:32
Speaker 4: polls on our stories to get your feedback on things
30:34
Speaker 4: that we're doing. Those are all ways that we're engaging
30:37
Speaker 4: with you right now who are listening, because we value
30:40
Speaker 4: like we understand that you are the bedrock of our business, right.
30:45
Speaker 1: Yeah, And they're not business inquiries that we're relying to,
30:48
Speaker 1: So it's not someone you know, inquiring about a product
30:52
Speaker 1: or a service, and new categorizing that as ticking the
30:55
Speaker 1: box on this five five five rule, it's not. It's
30:57
Speaker 1: external engagement that has nothing to do with the product.
31:01
Speaker 1: So it's like talking to your consumer in your DM
31:05
Speaker 1: about NAF topics in a relationship exactly. It might be
31:08
Speaker 1: commenting on an existing customers Instagram post, it might be
31:12
Speaker 1: following somebody that you know uses your product and service
31:17
Speaker 1: potential customers, how are we talking to them?
31:19
Speaker 4: Jess, I feel like we do this one a lot
31:21
Speaker 4: through our content. It's you know, your captions, it's call
31:24
Speaker 4: and response, asking questions so you can take their feedback
31:27
Speaker 4: on board. Maybe you haven't purchased the online course, or
31:30
Speaker 4: maybe you haven't listened to the podcast. But if we
31:32
Speaker 4: say to you, hey, like what do you want to
31:34
Speaker 4: learn about you give us an answer. We're taking your
31:36
Speaker 4: feedback on board, and then when that episode or that
31:39
Speaker 4: course comes out, you go, oh my god.
31:41
Speaker 1: They listen to exactly what I wanted.
31:43
Speaker 4: If my idea helped make this happen, and it helps
31:45
Speaker 4: people feel really engaged with whatever you're putting out.
31:49
Speaker 1: And then we've got industry influences, so these aren't necessarily
31:53
Speaker 1: you know, big influences in the market, but the industry
31:57
Speaker 1: influencers who could actually.
31:59
Speaker 5: Help you grow your network.
32:00
Speaker 1: Right, So we are engaging with these literally in the
32:03
Speaker 1: same way as we do our potential customers. And I
32:05
Speaker 1: think the important thing when you're engaging is we're not
32:08
Speaker 1: pushing a product, Jess. We were saying offline before, we're
32:12
Speaker 1: not commenting, Hey, I sell candles, come check them out. Yeah,
32:15
Speaker 1: what are we doing? What are we doing? Like, I
32:18
Speaker 1: don't know, Like, let's pretend for a hot second, I
32:20
Speaker 1: don't know how to engage with, you know, a potential customer.
32:22
Speaker 1: I'm a brand. My Instagram name is Candles in Victoria.
32:27
Speaker 4: Well, it's like how you see on TikTok, you know
32:29
Speaker 4: how all the big brands are commenting just really out
32:32
Speaker 4: of pocket things like you're.
32:33
Speaker 1: Seeing Duo Lingo I'm obsessed.
32:35
Speaker 4: Duolingo shapes is commenting being like love your shoes, babe,
32:38
Speaker 4: or like you something so random like you as Candles
32:42
Speaker 4: in Victoria. As you're seeing an influencer post something and
32:45
Speaker 4: you're going, oh my.
32:46
Speaker 5: Gosh, it's fire.
32:47
Speaker 4: I love it. You're posting something funny, I feel like
32:50
Speaker 4: on the internet. Yeah, you're lifting people up. And I
32:53
Speaker 4: think The big thing about this rule is you're thinking
32:55
Speaker 4: about almost like trying to make friends with people. Like
32:57
Speaker 4: you're not trying to as you said, you're not pushing product.
32:59
Speaker 4: You're leaving a funny little comment, or you're complimenting someone
33:03
Speaker 4: or something, or you're saying, oh my god, like I
33:06
Speaker 4: watched you do this thing five years ago and now
33:08
Speaker 4: look at you, babe.
33:09
Speaker 5: I'm so proud.
33:10
Speaker 1: Yeah, we are the hype girl online completely.
33:12
Speaker 4: And so it's finding those people, just making them aware
33:15
Speaker 4: of your brands, Like they see your logo come up,
33:17
Speaker 4: they see your name come up. Candles by Victoria left
33:20
Speaker 4: this really funny comment that in itself is an exercise
33:24
Speaker 4: in brand awareness, and it's an exercise in putting your
33:27
Speaker 4: name on the radar of these influential people so that
33:30
Speaker 4: ye maybe they want to go and buy something for
33:32
Speaker 4: you, you know, just for themselves. Maybe they go, oh, that
33:35
Speaker 4: candle looks awesome. Let me just add one to my basket.
33:38
Speaker 1: This is where it's important to understand your tone of
33:40
Speaker 1: voice as well, because your tone of voice here is
33:42
Speaker 1: going to be so important. So we know our tone
33:45
Speaker 1: of voice, but do you know yours. Don't worry, we
33:48
Speaker 1: have a podcast, so you can go and listen to
33:50
Speaker 1: about tone of voice, but if you were a legal firm,
33:54
Speaker 1: the comments that you're leaving might be very different to
33:56
Speaker 1: a candle company, right, So we need to understand that
33:59
Speaker 1: because being funny online could get you in a bit
34:02
Speaker 1: of trouble. But do you know who's really funny? And
34:05
Speaker 1: I didn't see this coming policeknew South Wales?
34:08
Speaker 4: Oh my god, whoever is running their socials?
34:12
Speaker 2: You just know.
34:13
Speaker 5: I would bet money it's a gen Z queen.
34:15
Speaker 1: So thousand percent a gen Z queen. But the amount
34:18
Speaker 1: of stuff that they comment so funny. It's just it's hilarious,
34:23
Speaker 1: really funny, and that's built their personal brand too, Like
34:25
Speaker 1: they're leaning into their personal brand and it's got people
34:28
Speaker 1: like us, Like the second way we're talking about actually
34:30
Speaker 1: the second you.
34:31
Speaker 4: Sat, I was like, oh my god, I've seen them everywhere.
34:33
Speaker 1: They're so funny, Like they're literally commenting on influencers posts
34:38
Speaker 1: in hilarious ways. I remember one of them closer to Easter.
34:42
Speaker 1: They were like talking about, you know, getting out and driving,
34:44
Speaker 1: and they're talking about demerit points in their comments and
34:47
Speaker 1: I'm just like, this is hilarious. But also what an
34:50
Speaker 1: exercise in marketing. I've now remembered that it is double
34:53
Speaker 1: demerits over Easter.
34:55
Speaker 5: Yeah, geniuses.
34:56
Speaker 1: Now let's talk about a referral partners. How are we
34:59
Speaker 1: engaging with them, guys, Jess.
35:00
Speaker 4: I think this is one of the few where it's
35:02
Speaker 4: probably a bit more direct. Your referral partners are often
35:06
Speaker 4: your existing customers, or they may be people of influence,
35:09
Speaker 4: and I think that you know, reaching out and engaging
35:12
Speaker 4: with them, it starts with a soft touch, just like
35:14
Speaker 4: everyone else, lacking their content, making sure you follow them,
35:17
Speaker 4: things like that, and then it might be reaching out
35:20
Speaker 4: into their DMS or if they have an email listed
35:22
Speaker 4: on their page, reaching out to their email and saying, hey, like,
35:25
Speaker 4: we've saw that you love our candles, we really love
35:28
Speaker 4: the content that you're putting out. Would you be interested
35:30
Speaker 4: in working with us on a referral basis? And sometimes
35:33
Speaker 4: people might say no, Sometimes people might say they'll think
35:35
Speaker 4: about it. Sometimes people will say yes. But I think
35:38
Speaker 4: once you have those referral partners on board, it's also
35:41
Speaker 4: really helpful to provide them with resources. Are you working
35:44
Speaker 4: on a new product that they can help hype up?
35:47
Speaker 4: Are you developing something and they can give you insight
35:50
Speaker 4: and their feedback on it. I think keeping touch with
35:53
Speaker 4: those referral partners in a more business y way, but
35:57
Speaker 4: still taking their feedback on board and always always allowing
36:01
Speaker 4: them to do it in a way that feels authentic
36:03
Speaker 4: to them, I feel like is the best way to
36:06
Speaker 4: do it, and engaging with their content that's not yours either,
36:08
Speaker 4: just like the industry influencers or the existing customers, giving
36:12
Speaker 4: their both the like leaving a little comment with some love. Again,
36:15
Speaker 4: it's still getting your name out there in a positive way.
36:19
Speaker 4: If you're engaging, the algorithm often will pick that up
36:21
Speaker 4: and you know, say, oh, this person's really active. Maybe
36:24
Speaker 4: we'll push their content out a bit further. Yes, please,
36:27
Speaker 4: we all want that.
36:28
Speaker 1: All right, now, let's talk about professional development contacts because
36:31
Speaker 1: I know when I said that some people might have
36:33
Speaker 1: glazed over or thought, well the hairca what is this victoria?
36:36
Speaker 1: But essentially these are contacts who can help you grow professionally,
36:39
Speaker 1: people like mentors or coaches or your peers in your industry.
36:43
Speaker 1: How are we engaging these people, Jess?
36:46
Speaker 4: I think like a big one is linked in yes
36:50
Speaker 4: or networking events, places where you can get in touch
36:54
Speaker 4: with these people. Maybe they're doing things in business and
36:56
Speaker 4: you really look up to them. Maybe they're sharing their
36:59
Speaker 4: own insights as a thought leader quite like you do,
37:03
Speaker 4: and sharing their tips and tricks. Maybe you can engage
37:05
Speaker 4: with them that way. But I think these relationships are
37:08
Speaker 4: really about seeking advice and connecting with people who've maybe
37:12
Speaker 4: walked the road that you yourself want to walk. But
37:15
Speaker 4: also you have to acknowledge that people don't owe you
37:20
Speaker 4: their time or their information, and so I think connecting
37:23
Speaker 4: with these people is largely about maybe initially saying hey,
37:27
Speaker 4: like I really love what you've done with your candle
37:30
Speaker 4: business and I really admire it. And if you're ever around,
37:34
Speaker 4: you know, I would love to take you out to coffee,
37:36
Speaker 4: and I know that that's you know, we can feel
37:38
Speaker 4: two ways about the coffee, but you know, or engaging
37:43
Speaker 4: with the content if they're putting out thought leader content
37:45
Speaker 4: on LinkedIn, just engaging with it, giving your opinion, or
37:48
Speaker 4: saying wow, like this thing that you've put out has
37:51
Speaker 4: really made me reflect on something that I'm doing. It's
37:54
Speaker 4: again about building connection in the hope that that connection
37:58
Speaker 4: will eventually lead you to some level of mentorship or
38:00
Speaker 4: some level of friendship.
38:02
Speaker 1: I think that's how I've gained so many friends in
38:04
Speaker 1: this space. Like often people say, veee, how do you
38:07
Speaker 1: have so many business owner friends? Like how do you
38:09
Speaker 1: know these people? Did you grow up with them? The
38:12
Speaker 1: answer is no, I've networked with them. I've reached out,
38:15
Speaker 1: even if they're somebody that is completely outside of my situation,
38:20
Speaker 1: like they're not money content creators. They just own a
38:22
Speaker 1: cool business. I think I own a cool business, So
38:25
Speaker 1: I reach out and go HEYJS like rogue, but like,
38:28
Speaker 1: I think you and I would get along if you're
38:30
Speaker 1: ever around, I'd love to grab a coffee and to
38:32
Speaker 1: be honest, that network. I'm not trying to use them
38:35
Speaker 1: to grow my business, but I am using them as
38:38
Speaker 1: kind of that social network because often when you're in
38:41
Speaker 1: the business space, your friends genuinely don't understand, like they
38:46
Speaker 1: don't get it. They say, oh, we'll just just do
38:48
Speaker 1: it later. For example, Jess, like I am in the
38:51
Speaker 1: situation this week whereaspan has been thrown into the works
38:54
Speaker 1: and a lot of people might go, well, just call
38:56
Speaker 1: in sick, don't go to work today, be like, you
38:58
Speaker 1: can't do that, But in reality, the buck stops with me,
39:02
Speaker 1: and if I don't go to work tomorrow, Jess I
39:05
Speaker 1: actually still have to do that work, just on another day.
39:09
Speaker 1: So it's kind of about getting it done and getting
39:11
Speaker 1: it done now, and a lot of people and I'm
39:14
Speaker 1: not saying that this is a good or a bad thing,
39:16
Speaker 1: but they're just not going to understand. So as your
39:18
Speaker 1: business grows, having people who are going through the same
39:21
Speaker 1: growing pains, having people who are able to empathize with
39:25
Speaker 1: that situation is going to be really powerful.
39:28
Speaker 4: Yeah, I completely agree, And the big one is just
39:30
Speaker 4: support the things that they're doing. Support their endeavors as
39:33
Speaker 4: much as these things that we're outlining. The ultimate goal
39:35
Speaker 4: is to grow your business, grow your reach, grow the
39:37
Speaker 4: number of people that understand who you are and what
39:39
Speaker 4: you're doing.
39:40
Speaker 5: You've also got.
39:41
Speaker 4: To give to get, So justport people be there for
39:45
Speaker 4: others and hope or know that putting good things out
39:48
Speaker 4: into the world means good things will come back to you.
39:50
Speaker 1: One hundred percent. I think the crux of the five
39:53
Speaker 1: five five rule for me is really about giving more
39:55
Speaker 1: than you get, because if you think that you're going
39:57
Speaker 1: to get heaps, like you've got the wrong mind said,
40:00
Speaker 1: and your business isn't able to flourish completely. I reckon
40:03
Speaker 1: We've done Jess, I think we've wasted a lot of
40:06
Speaker 1: time chatting to the Business Bible community today and I
40:09
Speaker 1: have adored it. So guys, thank you so much for
40:11
Speaker 1: sticking around. They'll obviously be another Business Bible episode next month.
40:15
Speaker 1: We'll see you next week on She's on the Money.
40:18
Speaker 4: Bye.
40:24
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