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E9 Which Innovation to Choose? With Craig Hellen

Episode Summary

In this episode, Granger Forson is joined by Craig Hellen of Bexmedia, a video production agency currently in its 19th year. From his early days dragging a camera around Southwest skate parks to filming sunrise at Stonehenge for English Heritage, Craig shares a journey of organic growth, technical evolution, and the pursuit of "surprising brilliance". They explore the importance of asking "why" before producing content and dive into a deep discussion on balancing daily operations with the investment needed to stay "bleeding edge" in the era of AI.

Key Takeaways

The "Why"…

The skinny

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