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How citizenM Reinvented Hotel Loyalty (And Signed Up 50,000+ Subscribers) - Lennert de Jong
In this episode, citizenM CEO Lennert de Jong shares with our innovation correspondent, Matthias Hüttebräuker, how citizenM transformed the traditional hotel loyalty model by launching a subscription program inspired by Amazon Prime and Netflix. Lennert explains how his team developed the subscription concept during COVID, initially as a response to occupancy challenges, and how it evolved into a highly successful model, signing up more than 50,000 subscribers and continuing to grow. He discusses the strategic shift from transactional rewards toward building genuine customer relationships…
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