How to Persuade People and Change Their Minds | Jonah Berger
In today’s episode, we cover what it means to change someone’s mind with Jonah Berger. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst: How to Change Anyone’s Mind.
The art of persuading others goes back as far as humans have had ideas we wanted to convey to others, but what does it mean to change someone’s mind, how do we persuade people to change, and how can your understanding of persuasion save you from getting sold on bad ideas?
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