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🌟 SECRETS Revealed: Build a Personal Brand as a Real Estate Influencer! 🚀 · The Real Estate Agent Playbook

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  We all talk about personal branding.
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  We think of logos and colors and all of that stuff.
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  The truth is the personal brand is a story and it's probably the most important
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  part of your real estate business as we navigate this changing market.
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  So today we're going to talk about personal brand and the relevance of
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  building a personal brand the right way.
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  So stay tuned, I can't wait to share this with you..
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  Please like, comment, subscribe.
• 0:31
  If you're listening on the podcast, thank you so much.
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  Working on growing that community every day.
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  Please share the episode.
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  And if you are so indulged, please leave a 5 star review as that goes a
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  long way in the podcast algorithms.
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  So let's get into this one.
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  So, why are personal brands in real estate so important, right?
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  In the past, and in classic real estate, you know, you just kind of go with the
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  company that you see the signs everywhere, and you know, maybe it's a balloon,
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  maybe it's, you know, something else, but, the truth is, is that as agents,
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  the brokerage kind of model is changing, as you know, and the personal brand
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  has really always been The key to your success, you know, there are obviously
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  brokerages that give leads and, you know, do all the things, but the truth is,
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  is that you, your personal brand, and if you're building your personal brand
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  as a real estate agent, you can take your business to any brokerage and plug
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  in and it'll be absolutely the same.
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  And so you have to kind of think of your real estate brokerage as
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  something a little bit different.
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  It's not the brand you can kind of hide behind.
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  It's more of the resources and tools and trainings and things like that, that they
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  give you to elevate your personal brand.
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  Cause at the end of the day, when it's time to retire, quote unquote, retire
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  as a real estate agent, that's funny.
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  Unless you're at eXp, but we don't have to talk about that today.
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  Is, you know, real estate agents don't retire, they expire, right?
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  So if you're going to, Retire from the real estate business.
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  You walk in, you shake your broker's hand, say, thanks.
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  He says, thanks for making a shit ton of money.
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  And you're out the door.
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  So that to me absolutely explains why the personal brand is so
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  important and sure you could, you know, connect with other agents and.
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  And do all of the things, you know, when you retire from a brokerage that
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  you've, you know, helped build that brand for so long and never really got
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  in the personal brand side, but your personal brand is everything because
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  you could even be competing against agents from your other, from your
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  same brokerage for a listing, right?
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  So what separates you if you just have your company's brand there?
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  So.
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  Essentially, a brand is like a competitive sport, right?
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  You always have to step up your game.
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  You always have to be tweaking and changing it, but it always
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  has to remain the same, right?
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  The heart of the team will remain the same while other
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  things on the periphery change.
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  And so that personal brand is something that we need to really focus on, and
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  it starts with your story, right?
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  It starts with what, how you want to be perceived, what your
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  life has been like, what your...
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  Interactions has been like with your clients or with your real estate agent.
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  If you are just getting into the business whatever that looks like you want to
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  make sure that your brand is something that is an forever evolving kind of
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  Recipe for success for you So make sure that we're really focused on that how
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  you show up how you treat your clients how you treat the other agents How you
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  treat industry partners all of this stuff should go into your brand Right?
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  I'm very lucky that when I walk in a room, people can say, Hey, that's Jeremy.
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  I watch his videos on YouTube, or I watch his videos on Instagram.
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  Right?
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  They come up and they say, I secretly stalk you on Instagram.
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  Cool.
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  That's great.
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  I'm just here to provide knowledge for you.
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  That's kind of my brand.
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  So when I go into rooms, my brand supersedes me because of my social media,
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  you know, reach and things like that.
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  We'll talk about that in a second, but it's really a leg up because
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  people are like, Oh, that's Jeremy.
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  I need to go introduce myself.
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  I need to go talk to him.
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  The more conversations you have.
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  Even if it's with other Realtors, you know, or business professionals, the
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  better your business is going to do.
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  So if your brand can supersede you like that, it's absolutely game changing.
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  But it doesn't start, you know, just by flipping a switch.
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  It takes time, it takes energy and effort and consistency
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  along the way to make it happen.
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  So getting more into the real estate side of things.
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  Unleash your unique value proposition within your brand.
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  What's that going to be?
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  What are you doing differently than the other 2000 agents in your market
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  or 20, 000 agents in your market?
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  And if you can build a unique value proposition, that's in line with
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  your brand, as you can see the consistency kind of keeps going, right?
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  And you can easily take that and build another, you know, pillar of your
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  business as long as it's within brand guidelines, but you must be something
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  unique and you can't have your why and your brand be all about, Oh, I just love
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  helping people and looking at houses.
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  Like, that's what everybody says is why did you get into real estate,
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  flexible schedule, like helping people enjoy looking at houses,
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  just love real estate, right?
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  That's not unique.
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  That's not a brand.
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  That is, you know, an industry wide, you know, easy answer
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  to a very important question.
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  And so develop that why, why you're getting into it and then develop
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  unique value propositions that kind of stem from that or grow from your
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  brand and your story and your why.
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  And you will take it to a whole different level.
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  Right.
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  If you have, for instance, I have a mile high champions program, right?
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  I think it's very important to give back to those people who are in
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  the front lines of the community.
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  Teachers, nurses, doctors, first responders, military, all of
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  those people are grouped in my mile high champions program.
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  Okay, that's me wanting to give back.
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  That's me aligning with, you know, those people and respecting what
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  they do and saying thank you to them.
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  That's part of my brand.
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  And so you can develop different things in line with your brand based
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  on your lifestyle and your quality of life and what you want to, you
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  know, be remembered for, so to speak.
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  So that unique value proposition is something that's very important.
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  A lot of real estate agents, especially with all the commission
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  talk that's going on and our buyer commissions and all of that.
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  Or like, well, we, we do this, we deserve this, but they can't
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  explain what their unique value is.
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  Therefore, they're going to struggle with this new issue with the commissions
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  not being guaranteed to be paid for by the seller, which they never have been.
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  All commissions have always been negotiable, and so that's where
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  we really need to dial it in.
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  And this is where your unique value proposition, along with
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  your brand is really going to come into play as we move forward.
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  So if you're interested in sitting down and talking about how we can develop
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  your brand, maybe aside from your brokerage, please book a call with me.
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  I'd be happy to sit down and, you know, dig deeper and help you
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  find that why and help you develop this brand because ultimately.
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  Either, you know, you're going to develop that personal brand and provide
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  value to your people and be able to explain it and stand behind it, or your
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  income may be drastically affected.
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  The next thing is, if you're connecting to a personal brand, you're able
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  to develop authentic stories, and storytelling is so big, especially...
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  In our current technological age with social media and all the things.
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  So if you can develop a story and you can be a good storyteller, you can create
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  viral content like nothing, because as your content gets out there, sure,
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  there's going to be the boring, like, Hey, this is the pre approval process.
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  Duh, duh, duh, duh, duh.
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  We have to educate as well.
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  But if you can start to tell the story, if you can start bringing people in that
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  all support that brand, as you can see, as we're building this up, your brand
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  is becoming a much bigger thing than just a foundation for your business.
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  It's becoming what everything is propped up by.
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  And so client stories, stories of, you know, crazy things you've seen in houses,
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  Stories of success, stories of failure.
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  If you can become a storyteller and put it into your client avatars,
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  you know, ecosystem, whether that's Facebook or you know, wherever they are,
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  events, whatever, you can absolutely take your brand to the next level.
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  I think storytelling.
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  Is literally like, you know, HGH back in the day for the, the home run Kings,
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  Mark McGuire, Sammy Sosa, those guys, when they were, they were on the juice
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  and baseball, you know, I just watched a video of Mark McGuire breaking Hank
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  Aaron's record and like the excitement in the stadium was absolutely crazy.
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  Like I know I'm in Colorado.
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  I know the Rockies aren't very good, but I haven't seen that
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  excitement in a regular season baseball game since that time, right?
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  So if you can give your, your business a little juice, so to speak, make sure it's
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  legal and healthy and all the things.
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  But, if you can give yourself a little juice with that storytelling,
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  it'll absolutely prop up your brand.
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  And if the brand is the number one thing that you're working on building.
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  As you go, and it's always in the back of your mind, I have to be on brand.
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  I have to be on brand.
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  Then you will absolutely see your success skyrocket in the real estate industry.
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  So with all that said, social media is absolutely a huge part
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  of what we're talking about today.
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  You got to get out there and sure you're not going to compare your, your day one
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  to my day 350 or whatever it is, right?
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  You can't become an influencer overnight.
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  But all you have to do is capture the attention of your audience of your target
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  avatar And things will be a lot different.
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  Therefore, the easiest thing on social to do is, Hey, would I find this helpful?
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  Would myself, three years ago, find this information helpful?
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  Or would I scroll past it?
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  Would I look at this and be like, Okay, sure, there's branding fillers,
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  there's all kinds of stuff you can do on social, so you can kind of...
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  Keep the algorithm ticking, but ask yourself everything
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  you're putting out there.
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  Would that really be interesting to me three years ago?
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  Or would that help my previous self if I was in that situation?
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  And so that's, that's how I make content, especially for this channel is like, okay,
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  what did I need to hear three years ago?
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  That I don't, you know, I obviously just kind of comes a second nature to me now,
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  what have I, how have I grown over three years, which is absolutely insane, right?
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  I've taken my business to top level brokerage and become a top
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  producer in my state and I've, I've really accelerated my income.
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  My, you know, everything, my net worth, my lifestyle, my happiness,
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  all of that has gone through the roof because I've made these, these
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  decisions, but it's all been based on my personal brand and putting that
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  information out there into the ecosystem.
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  So understand that you're not going to get it all done.
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  Day one, but social media is a free Avenue to help you prop up that brand,
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  to connect with your people, to put your brand out there and to be a
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  resource for others so that they can identify with your brand as well.
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  So.
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  Ultimately, if you really look at it and even in the sports world, right, sure,
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  the team brand is all out there, but now you see different players coming up with
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  different brands and it kind of started with, you know, the Jordan Nike stuff
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  and identifying as, as a sponsor there.
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  And then, you know, that's obviously taken, taken hold.
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  You got athletes on commercials, you got athletes with their own name, brand, you
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  know, clothing and all of those things, that's exactly where they're seeing it.
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  Okay.
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  This is the brand I play for today, but my contract's only this long, right?
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  My time here is only this long, but if I build my personal brand, not only can
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  I take that with me to the next city that I play in when I get that bigger
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  contract, but maybe when I go into retirement, maybe my brand continues to
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  carry on and have the legacy, you know, that, that was laid down right here.
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  Michael Jordan.
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  Clearly has a brand far beyond his playing days.
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  And so that's, that's something that we want to really dive into and focus on.
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  And so if you have any questions about personal branding, I would absolutely be
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  willing to sit down and talk with you.
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  My good friend Mike Sherrard has a ton of content on YouTube,
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  about personal branding.
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  So check him out as well.
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  But if you would like to really sit down and dial it in, it needs to be focused.
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  It needs to start with your story and you know, the name on the uniform
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  definitely is who we play for.
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  However, the name on the back is who carries your career to
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  the heights you want to take it.
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  So I hope that helps.
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  Please like, comment, subscribe, please share the podcast and
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  we'll talk to you next time.