Latest / Massive Agent Podcast / Get Your A** Out of the Basement

Transcript

Get Your A** Out of the Basement · Massive Agent Podcast

• 0:00
  SPEAKER_00: If your real estate business feels stagnant right now, I'm gonna tell you why.
• 0:03
  SPEAKER_00: I know exactly why you feel like you're not making any progress, you're spinning your wheels.
• 0:08
  SPEAKER_00: I'm gonna diagnose it and tell you what to do about it right now.
• 0:11
  SPEAKER_01: The massive agent podcast with lead generation tips and strategies to give you more leads and sell more homes.
• 0:19
  SPEAKER_00: I love to buy houses, I like to sell houses.
• 0:22
  SPEAKER_01: Takes brass balls.
• 0:24
  SPEAKER_00: Wait a minute.
• 0:26
  SPEAKER_01: Leads a week.
• 0:27
  SPEAKER_01: You a week.
• 0:28
  SPEAKER_01: I've had better.
• 0:30
  SPEAKER_01: Oh, have I got your attention now?
• 0:33
  SPEAKER_01: Here's your host, Dustin Brome.
• 0:38
  SPEAKER_00: What is up, guys?
• 0:39
  SPEAKER_00: Welcome to episode 407 of the Massive Agent Podcast.
• 0:42
  SPEAKER_00: I am your host, Dustin Brome, here in Salt Lake City, Utah.
• 0:45
  SPEAKER_00: I just got back from two different events, one last Friday in Columbus, Ohio, and then on Monday morning of this week in Salt Lake City, the Further Together events that uh were put put together by a group of agents.
• 0:59
  SPEAKER_00: There was basically one event per day for 30 days, sometimes multiple events in different cities on the same day.
• 1:05
  SPEAKER_00: Uh, but incredible.
• 1:07
  SPEAKER_00: So this episode is some stuff that I've learned or was reminded about at these events is what I'm gonna talk to you about today because I see agents that are spinning, you're spinning your wheels, you feel stuck, you're you're doing work, you're like you're spending all this all these hours working, but you're not really making any progress.
• 1:27
  SPEAKER_00: And I think I know why.
• 1:29
  SPEAKER_00: And I know what the solution is, and I'm gonna call that out today.
• 1:33
  SPEAKER_00: But before I do that, speaking of events, I'm actually going to be uh so the last event that I'm gonna be a part of this year is called Elevate in Vegas.
• 1:42
  SPEAKER_00: And so go to vegas.fairwaylevate.com.
• 1:47
  SPEAKER_00: So Chelsea Pites, Neil Dingra, Arjune Dingra, their sister Shivani Peterson, who's freaking amazing, uh Haley Parker, Ashley Corona, and myself are all gonna be part of this elevate event in Vegas.
• 1:59
  SPEAKER_00: It's just like the one in Denver, if you guys saw on social the one that I did in Denver uh a month or so ago.
• 2:04
  SPEAKER_00: We're gonna be doing that again in Vegas, and you can get tickets right now.
• 2:08
  SPEAKER_00: It's about a month out for the for the event, but tickets are at vegas.fairwaylevate.com.
• 2:15
  SPEAKER_00: Uh, that is the last event that I currently have on the calendar of the year that I'm gonna be a part of.
• 2:21
  SPEAKER_00: So go uh if you're in the Vegas area, go get yourself a ticket and hopefully I'll see you there.
• 2:26
  SPEAKER_00: I'm super excited for that one.
• 2:28
  SPEAKER_00: Okay.
• 2:29
  SPEAKER_00: I noticed in my own life, in my own business, this happens quite a bit actually, but it you get to this point where you're so focused on doing the work and you're just working, working, working, but all of a sudden it's like it just feels like nothing's moving.
• 2:42
  SPEAKER_00: And when I personally, when I take a step back, I realize I've just been chained to my desk for too long.
• 2:48
  SPEAKER_00: I'm stuck in one place.
• 2:50
  SPEAKER_00: I'm not moving.
• 2:52
  SPEAKER_00: So if you're stuck behind your desk and you're wondering why your business feels stagnant and that it's not growing, I mean, this episode could be a little wake-up call for you.
• 3:00
  SPEAKER_00: And the solution's fairly easy, actually.
• 3:03
  SPEAKER_00: I mean, I believe that most agents are not really missing another marketing hack, a marketing tactic, a script or an ad or some tactical thing to do.
• 3:13
  SPEAKER_00: It's usually a connection or a relationship that you're missing or a connection that you need that you don't have currently.
• 3:21
  SPEAKER_00: Uh, I mean, the biggest opportunities in your career are usually uh they usually come from a conversation, not from a campaign, but you've got to do what it takes to stimulate those conversations.
• 3:34
  SPEAKER_00: And I see agents who are just stuck in one place and they're not they're not plugging in with other people.
• 3:41
  SPEAKER_00: So if you feel stuck and stagnant, I bet you haven't been to an event lately.
• 3:45
  SPEAKER_00: I bet you haven't met up with other agents at a coffee shop lately.
• 3:49
  SPEAKER_00: I bet you haven't plugged into some of those resources that are out there, and because you're just so head down, focused, tunnel vision, doing your thing, getting the work done, and you're busy, sometimes it pays dividends to take a step back, go to a local event, travel to a conference, get a change of scenery, get around other people that are doing the thing you're doing and trying to build the thing that you're building.
• 4:14
  SPEAKER_00: And it's just a huge boost, uh boost to your sales.
• 4:17
  SPEAKER_00: It's a it's a that was a weird analogy.
• 4:19
  SPEAKER_00: It was a big um the wind in your sales.
• 4:22
  SPEAKER_00: That's what I was looking for, not a boost to your sales.
• 4:26
  SPEAKER_00: What we're looking for is a boost to your sales, like your sales and your sales business.
• 4:30
  SPEAKER_00: Yeah.
• 4:31
  SPEAKER_00: Anyway, whenever I go to events, it's always this big like jump start to to my business and my growth, and I meet new people and it fires me up and I learn new stuff and then I go implement it.
• 4:43
  SPEAKER_00: So if you're if you spend too much time in one place, your office at home, uh, the basement, uh, your office, if you work at the brokerage and have like a cubicle in your office or whatever, get your ass out of there and go talk to other agents at a local event or go to a conference or go to your company's event, your company's conference.
• 5:07
  SPEAKER_00: So many things happen there that that just light your business on fire.
• 5:12
  SPEAKER_00: And and let me let me dive deeper into this, okay?
• 5:14
  SPEAKER_00: Uh the isolation trap.
• 5:16
  SPEAKER_00: Okay, when you are isolated for too long.
• 5:19
  SPEAKER_00: I understand you got to get work done, and that you're you're if you're wired like I am, you're like tunnel vision, you're so focused, you're getting shit done, and you're just pushing everything else out of the way.
• 5:29
  SPEAKER_00: But it just stops working so well.
• 5:31
  SPEAKER_00: You stop like the progress that you're making slows and you get stagnant because of this isolation trap.
• 5:37
  SPEAKER_00: And you think productivity means that you just stay glued to your laptop all the time until the work gets done.
• 5:44
  SPEAKER_00: I don't think that's true.
• 5:45
  SPEAKER_00: You need you need breaks, you need interaction, you need to meet new people, you need to talk about what you're building with other people in person because you may realize holy shit, this thing that I'm spending all this time on is the wrong thing.
• 5:56
  SPEAKER_00: I'm not even doing this the right way.
• 5:58
  SPEAKER_00: Instead, I could do this and it's gonna work a hundred times better.
• 6:01
  SPEAKER_00: That happens all the time where I think that I'm on this one path.
• 6:05
  SPEAKER_00: Then I go, I go to an event, I go talk to a few people that have already done the thing, and they're like, oh no, what have you considered this?
• 6:11
  SPEAKER_00: What about this other thing instead?
• 6:13
  SPEAKER_00: And I'm like, Yep, I should probably do that instead.
• 6:15
  SPEAKER_00: And then I do, and it saves me a ton of time and a ton of money.
• 6:18
  SPEAKER_00: Isolation kills your momentum, it kills your creativity, it and it kills opportunity because you're you're just you're stuck.
• 6:26
  SPEAKER_00: When you're alone, your perspective shrinks.
• 6:29
  SPEAKER_00: Your perspective is only yours.
• 6:32
  SPEAKER_00: If you look, if you put yourself in a position where the only time, like if your knowledge and expertise is limited to just yours, you're so limited on your growth.
• 6:44
  SPEAKER_00: Because it's only limited to your knowledge and your current level of expertise and your your insight.
• 6:50
  SPEAKER_00: You need other, you need other people to give you their insight and their experience and their expertise.
• 6:57
  SPEAKER_00: And you need to be around others so you can hear what's working for other people.
• 7:00
  SPEAKER_00: Like even just logging into a virtual mastermind every week is so is such a big boost to your business because you can hear what's working for others and it can stimulate thought and ideas for you and help you figure out how to faster accomplish what you're trying to build.
• 7:16
  SPEAKER_00: So I I and I think that social media gives us a false sense of connection.
• 7:21
  SPEAKER_00: And now it's absolutely real connection through social.
• 7:24
  SPEAKER_00: So don't get me wrong.
• 7:25
  SPEAKER_00: I'm not saying that you can't connect through social.
• 7:28
  SPEAKER_00: A thousand percent you can.
• 7:29
  SPEAKER_00: But it's it's also not the same thing as in-person connection where you're literally face to face with somebody talking, working through something.
• 7:38
  SPEAKER_00: There's just something more powerful and more impactful about the in-person experience.
• 7:43
  SPEAKER_00: You have to have both.
• 7:44
  SPEAKER_00: And it's fine if you prioritize virtual masterminds, zoom calls, social media interactions, social media connection.
• 7:51
  SPEAKER_00: That's fine.
• 7:52
  SPEAKER_00: But if that's all you do, I promise you are limiting the hell out of your growth.
• 7:56
  SPEAKER_00: For sure.
• 7:58
  SPEAKER_00: Um I mean, I when I look back at some of the biggest leaps forward I've had in my business and my life and my finances, it's be it's been because of in-person events.
• 8:08
  SPEAKER_00: There was this one event in particular, I went to in Vegas.
• 8:11
  SPEAKER_00: I was invited a week before, and my first reaction was, oh, it's not enough notice, can't make it.
• 8:17
  SPEAKER_00: And then I talked to my wife about it, and I was like, well, I actually can make it because it was in Vegas, and that was only a like a what is that, a six-hour drive from Salt Lake.
• 8:26
  SPEAKER_00: And I'm like, all right, I'm gonna go.
• 8:28
  SPEAKER_00: And I got myself in this room, and and it was this invite-only thing that I actually qualified to be at.
• 8:33
  SPEAKER_00: It was at my previous company, and it was a bunch of people who had already accomplished the thing that I was trying to do, and that I had had a little bit of success on, but I was I was at the bottom.
• 8:46
  SPEAKER_00: Like I was the dumbest person in the room, the least accomplished in the room.
• 8:49
  SPEAKER_00: And so just hearing how all these people that have already done the thing that I was actively working on was super helpful.
• 8:55
  SPEAKER_00: But there was one particular experience I had that changed everything.
• 8:58
  SPEAKER_00: There was this guy that I was sitting by, and he had an accent, kind of had like a southerner accent, and he, you know, said ain't and y'all quite a bit.
• 9:07
  SPEAKER_00: And I don't talk that way.
• 9:09
  SPEAKER_00: That's not really how people talk in Salt Lake.
• 9:11
  SPEAKER_00: But I, you know, I'm not afraid to admit, I judged this person based on how they were saying, and also on their handwriting.
• 9:19
  SPEAKER_00: I looked at their handwriting on some of their notes, and I was like, this is not an in this is sad to say, but I was like, this is not an intelligent person.
• 9:26
  SPEAKER_00: Like, you know, this is kind of a kind of a hick.
• 9:29
  SPEAKER_00: And but I was, I was like, and I didn't know who they were.
• 9:31
  SPEAKER_00: So I just kind of like discounted them.
• 9:34
  SPEAKER_00: I totally discounted them.
• 9:35
  SPEAKER_00: And then they got called on later on and they're like, hey, you've been doing this and you've had this level of success.
• 9:41
  SPEAKER_00: Uh they mentioned like the size of their organization and all this, and I'm just like, wait a bit, whoa, whoa, whoa, whoa.
• 9:46
  SPEAKER_00: This person is actually a leader in this group of leaders, and I just discounted them as being like dumb for some reason, and I had this epiphany.
• 9:56
  SPEAKER_00: I was like, wait a minute, if that guy can do it, who's misspelling words on his page, I can do it too.
• 10:05
  SPEAKER_00: And I got this huge level of belief just because I put myself in that situation and unfortunately had those like judgment, I had that judgment, but the belief that that put into me was not something that anyone could tell me.
• 10:18
  SPEAKER_00: I had to experience it and get there myself.
• 10:21
  SPEAKER_00: And I thought, if that guy can have that level of success, I can do it too.
• 10:26
  SPEAKER_00: I absolutely can do it too.
• 10:28
  SPEAKER_00: And so I left there believing, and that's when my business, as it currently is situated, as it's it's currently designed, absolutely skyrocketed.
• 10:37
  SPEAKER_00: Had I not gone to that and I just stayed because I had so much work to do, right?
• 10:42
  SPEAKER_00: I remember saying that I'm so busy, I have all this shit to do, I don't even know where I'd be.
• 10:46
  SPEAKER_00: I shudder to think.
• 10:48
  SPEAKER_00: I shudder to think.
• 10:49
  SPEAKER_00: But being in that room, it created energy, it created ideas for me, uh, it provided some accountability and and proof that Zoom just can't replicate.
• 11:00
  SPEAKER_00: It just can't.
• 11:01
  SPEAKER_00: Like Zoom, Zoom masterminds are fantastic, but it's not something you should be you should be exclusively doing all the time.
• 11:08
  SPEAKER_00: You need that in-person connection.
• 11:10
  SPEAKER_00: Uh and proximity, like when you're in the same room as somebody, you get proximity, you get access.
• 11:16
  SPEAKER_00: And when they tell you, when they tell you a story of how they accomplished something or how they solved a certain problem, it just hits harder.
• 11:24
  SPEAKER_00: It just goes in a little deeper.
• 11:26
  SPEAKER_00: Like you just get it.
• 11:27
  SPEAKER_00: It's it's it becomes part of you rather than just something you heard on a Zoom.
• 11:34
  SPEAKER_00: And so I think that that that's absolutely key.
• 11:37
  SPEAKER_00: So here's the thing.
• 11:38
  SPEAKER_00: Some of you might be saying, Well, there's nothing going on locally.
• 11:40
  SPEAKER_00: I don't have anything locally.
• 11:42
  SPEAKER_00: Well, I guarantee there's some realtor events happening that your association, your board, maybe your brokerage is doing, get to those every once in a while.
• 11:49
  SPEAKER_00: Even if it's just once a month, go do that.
• 11:51
  SPEAKER_00: Just go be amongst other agents.
• 11:54
  SPEAKER_00: Maybe it's a CE class that you show up to, get some freaking CE.
• 11:57
  SPEAKER_00: Uh local events that are happening that that you know somebody puts on your company conferences.
• 12:03
  SPEAKER_00: And if if there's nothing still, start your own meetup.
• 12:07
  SPEAKER_00: Sometimes if you need to create a culture or a community and it's not there yet, you've got to be the one that builds it, or else it's just not gonna happen.
• 12:15
  SPEAKER_00: Like it's just not gonna show up one day.
• 12:17
  SPEAKER_00: If you need something, go out and get it, go out and create it.
• 12:20
  SPEAKER_00: So start your own meetup, like a monthly coffee meetup where you just say, hey, agents, let's get together and talk about what's working in our businesses.
• 12:27
  SPEAKER_00: And you meet at a Starbucks on the first Thursday of every month, and you just do it every month.
• 12:32
  SPEAKER_00: And six people show up, and then 11 people show up, and then eight people show up, and you're learning what's working for them, and you're sharing what's working for you, and you leave more focused and having more information, more uh more tactical know-how, and more inspiration to actually get that shit done.
• 12:50
  SPEAKER_00: So, and and invite if you're gonna set something like that up, just invite other agents in your market.
• 12:55
  SPEAKER_00: You should not care which brokers they're with.
• 12:57
  SPEAKER_00: It shouldn't be like, well, if they're with Keller Williams and I'm with Keller Williams, and they're the only people that can come.
• 13:02
  SPEAKER_00: Well, then you're limiting yourself to just KW agents and they're thinking.
• 13:06
  SPEAKER_00: Just invite anyone who thinks that your event is gonna be good for them because that's how you get like-minded people.
• 13:13
  SPEAKER_00: Ask other agents to collaborate on content.
• 13:15
  SPEAKER_00: Do a video together where you do a part, they do a part, collaborate on some content, um, and then travel to masterminds and conferences.
• 13:22
  SPEAKER_00: Invest back in your business.
• 13:24
  SPEAKER_00: The ROI on one good, solid relationship that you can pick up at an in-person conference is massive.
• 13:30
  SPEAKER_00: Like I can't even, it's priceless.
• 13:32
  SPEAKER_00: You can't put uh a dollar amount on that ROI.
• 13:35
  SPEAKER_00: It's huge.
• 13:36
  SPEAKER_00: But you've got to get yourself out there.
• 13:38
  SPEAKER_00: Every major business growth moment that I've ever had came from some connection somehow.
• 13:45
  SPEAKER_00: Some connection with somebody else somehow.
• 13:47
  SPEAKER_00: And I think if you looked at yours, it it was the same way.
• 13:51
  SPEAKER_00: And isn't it funny then that we're like, well, I'm so busy, I can't get out of, I just gotta work, work, work, work, work.
• 13:55
  SPEAKER_00: I'm stuck in my basement.
• 13:57
  SPEAKER_00: Take a break.
• 13:58
  SPEAKER_00: Go for an hour, go meet with other people.
• 14:02
  SPEAKER_00: If you can, take a few days and travel and go to an event in a different place.
• 14:06
  SPEAKER_00: But uh that's also how you get referrals, it's how you get ideas, partnerships, maybe recruiting agents to your brokerage happens as a result of that, or as a result of the relationships that you build while at these events.
• 14:17
  SPEAKER_00: I believe the next your next big opportunity is waiting in the next room that you walk into.
• 14:24
  SPEAKER_00: But you have to get yourself in into that room.
• 14:27
  SPEAKER_00: So the moral of the story here, if you feel stagnant, if you feel like nothing's working, unplug yourself.
• 14:34
  SPEAKER_00: Go to another event with other agents and just share what's working for you.
• 14:40
  SPEAKER_00: They share what's working for them.
• 14:41
  SPEAKER_00: You you brainstorm how to solve certain problems.
• 14:46
  SPEAKER_00: It does not have to be fancy, it does not have to be complicated, but get your ass to one of those events.
• 14:51
  SPEAKER_00: If there's a further together event in your area, and there's still a few happening uh still, you know, for the rest of this month, furthertogether event.com.
• 15:00
  SPEAKER_00: You can see where those are.
• 15:01
  SPEAKER_00: It's open to any agent from any brokerage, your brokerage doesn't matter.
• 15:05
  SPEAKER_00: Um, go to those.
• 15:06
  SPEAKER_00: I highly recommend you just get in those rooms where your brokerage doesn't matter, and it's just about agents collaborating with each other.
• 15:14
  SPEAKER_00: You got to take the first step.
• 15:15
  SPEAKER_00: If you feel stagnant and stuck, that's not going to solve itself.
• 15:19
  SPEAKER_00: You have to do something to put that to an end.
• 15:22
  SPEAKER_00: You have to do something to change that.
• 15:24
  SPEAKER_00: It could be as simple as saying, you know what, I'm feeling burned out, I'm feeling a little bit stuck.
• 15:28
  SPEAKER_00: I'm gonna go to the coffee shop for the next hour and I'll work from there.
• 15:33
  SPEAKER_00: And that change of scenery can open up your brain to think to new ideas and all that all this stuff that wouldn't have happened otherwise.
• 15:41
  SPEAKER_00: This is a very simple concept.
• 15:43
  SPEAKER_00: This could have been like a two-minute podcast, actually.
• 15:46
  SPEAKER_00: This this podcast could have been an email, right?
• 15:49
  SPEAKER_00: Wouldn't have had the same impact, obviously, or the same effect.
• 15:52
  SPEAKER_00: But get your ass out of the basement and go talk to others, be around others who are on the same journey as you, find out what's working for them, share what's working for you.
• 16:04
  SPEAKER_00: That does so much to boost your business, which will absolutely boost your sales, but you gotta do it.
• 16:10
  SPEAKER_00: You gotta do it.
• 16:11
  SPEAKER_00: Hopefully, I will see you in Vegas at the Fairway Elevate event, which is I don't I don't even tell you the date.
• 16:18
  SPEAKER_00: I should probably look this thing up.
• 16:20
  SPEAKER_00: It is November 13th in Las Vegas.
• 16:23
  SPEAKER_00: Go to vegas.fairwaylevate.com and I hope to see you there.
• 16:28
  SPEAKER_00: I mean incredible speaker lineup.
• 16:31
  SPEAKER_00: Uh I'm excited to be to be part of it with these guys.
• 16:34
  SPEAKER_00: There we go.
• 16:36
  SPEAKER_00: So there's your episode.
• 16:37
  SPEAKER_00: If uh if you have not yet, make sure you check out keeping current matters.
• 16:41
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• 16:44
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• 16:55
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• 16:56
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• 17:00
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• 17:04
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• 17:26
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• 17:33
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• 17:37
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• 17:39
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• 17:52
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• 17:53
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• 17:58
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• 17:59
  SPEAKER_00: Thank you so much for listening.
• 18:01
  SPEAKER_00: If you would share this episode with somebody who needs to hear this, someone who's stuck in their business, an agent who's struggling, please share this episode with them so that they can get a little boost, get a lifeline to help them thrive as well.
• 18:13
  SPEAKER_00: Because, you know, real estate's tough, business is tough, it always is.
• 18:17
  SPEAKER_00: This market has been uh more challenging than others.
• 18:22
  SPEAKER_00: So help another agent out.
• 18:24
  SPEAKER_00: Share this, share it with them, post it on social, help us to reach new new agents, and I'll keep coming back every week.
• 18:30
  SPEAKER_00: I'll see you guys next week for another episode of the Massive Agent Podcast.
• 18:34
  SPEAKER_00: Take care.