Defining Your North Star for Clearer Ad Messaging | Katrina Adams | Timeline
Katrina is a growth leader with over a decade of experience in DTC marketing, specializing in new customer acquisition, paid media, and creative strategy.
She currently serves as Director of Growth Marketing at Timeline, where she’s helped scale the brand across both nutrition and skincare to nearly nine figures.
She’s known for building high-performing acquisition engines by combining data, creative testing, and conversion optimization to drive efficient, scalable growth.
In This Conversation We Discuss:
[00:00] Intro
[01:35] Growing into a marketing leadership role
[03:03] Balancing…
The skinny
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