114 - Micro Living: The Truth About Creating Urgency in Today's Leasing Market
Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ discusses the evolving concept of creating urgency in leasing, emphasizing understanding prospects' timelines and building confidence rather than relying on traditional pressure tactics and concessions.
In this episode:
Differences between pressure and urgency in leasing
The impact of online availability and digital pricing
The role of concessions in creating urgency
Focusing on prospects' timelines and reasons for moving
Building confidence to facilitate decision-making
Chapters
00:00 Introduction to the new approach to creating…
The skinny
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