Why Most People Negotiate Wrong
In this episode of Speaking of Meaning, Ibrahim speaks with Asger Lindholt about negotiation, communication, and why understanding people matters more than winning arguments.
Asger is an engineer with a PhD who has spent more than a decade teaching negotiation and communication. He explains that negotiation isn’t about defeating the other side, but about understanding needs, building trust, and solving problems together—especially when the relationship matters long term.
The conversation explores why many negotiations fail before they even begin, how fear influences decision-making, and why…
The skinny
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