Nick Riegal: How Ascend Credit Union 2X'd Membership in One Month"
Join us for an insightful conversation with Nick Riegal, VP of Marketing at Ascend Federal Credit Union, as he shares his unconventional journey from retail and restaurant marketing to leading brand strategy at one of Tennessee's largest credit unions.What You'll Learn:Brand Positioning & StrategyNick reveals how Ascend recently completed an 8-10 month brand positioning exercise, moving beyond generic "great service" messaging to create a distinct identity centered on empowering members through empathy and guidance. Discover how questioning the status quo can transform a 74-year-old…
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