323 - Principles of Effective Social Media Marketing with JS Stansel

The Marketing Millennials · May 9, 2025 · 36m

We all know social media is important. But what’s the difference between those who DO social media and those who are social media managers?

This episode’s guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn’t make you a mechanic, and just because you have social media accounts doesn’t make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What’s within their actual scope and what’s not? How do you set your social media manager up for success?

Plus, what does…