Latest / Found in Interpretation Podcast / Ep. 39 - How Freelancers and Entrepreneurs Can Thrive, Charge More, and Stay Irreplaceable in the Age of AI

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Ep. 39 - How Freelancers and Entrepreneurs Can Thrive, Charge More, and Stay Irreplaceable in the Age of AI · Found in Interpretation Podcast

• 0:00
  Hello, hello and welcome to another episode of Found an
• 0:03
  interpretation podcast. Once again, I'm one of your Co
• 0:05
  hosts, Alan Bratton. I'm here at Brian.
• 0:07
  Brian, how you doing? I'm doing great.
• 0:09
  I'm really pumped and this is going to be an exciting episode
• 0:11
  and we're, for the second time, we've had repeat guests now so
• 0:16
  that we have Joe again. How you doing buddy?
• 0:18
  Hey, I'm good. Thank you so much for having me
• 0:20
  on. My pleasure.
• 0:22
  So everyone don't forget like share, subscribe is really
• 0:25
  important, especially this episode.
• 0:27
  It's going to be pretty exciting.
• 0:28
  So let's kick it. Alright, so this is the second
• 0:42
  time, as we said, that we are greeting Joshi.
• 0:45
  If you want to check his bio, then watch the previous episode.
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  But we're here because he published a book.
• 0:51
  It's called AI Resilient, how freelancers and entrepreneurs
• 0:57
  can thrive, charge more, and stay irreplaceable in the age of
• 1:03
  AI. So we're here to talk about this
• 1:08
  book. Joshi, why did you decide to
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  write a book? Well, thank you so much for
• 1:13
  having me on. OK, well, there are many reasons
• 1:16
  why I decided to write this book.
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  It is a book for interpreters and translators.
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  But in fact, the reason I wrote it is a bit broader.
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  I was literally, this was maybe November of last year.
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  I noticed that my graphic designer was telling me she
• 1:30
  didn't have as much work these days because of AI.
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  My programmer friend was telling me he was moving into a new job
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  position because like he knew his position would be, you know,
• 1:40
  obsolete in like 3 years Max. And just like almost everyone I
• 1:45
  talked to was like, yeah, you know, my profession is being
• 1:47
  shuffled around with AI or I'm thinking about leaving my
• 1:50
  profession. And of course in translation
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  interpreting, we saw this with the Microsoft Top 40, so-called
• 1:57
  replaceable jobs. Translation interpreting is
• 2:00
  actually number one on that list.
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  So I, I wrote the book. Yeah, it's, it's a, it's topping
• 2:05
  the list. And I I wrote the book.
• 2:06
  We're on top of the list. We are on top of the list
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  currently as of today in early August 2025.
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  And yeah, so I, I wrote the book because we're, all of us are
• 2:17
  affected by this in the knowledge professions.
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  And yet I jumped on Amazon and couldn't find a single book on
• 2:22
  like, how to respond to this massive change.
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  Right. I thought there's got to be
• 2:26
  something there. But this was in November of last
• 2:28
  year and there was nothing there on the subject.
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  So I thought, well, you know, if there's nothing up there, I'll
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  write the darn book myself. And that's the back story.
• 2:40
  That's it. That's awesome.
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  And since then, it's been a #1 bestseller on Amazon in, in
• 2:47
  specific categories, right? Yeah, I'm happy to say it
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  actually overall hurts. 5 different book categories on
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  Amazon, so really exceeded all expectations.
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  And so I think it resonated with a lot of people in interpreting
• 3:01
  and translating, but also in other fields as well because we
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  feel so alone sometimes we feel so isolated, but we're not.
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  There are so many other people in adjacent professions and even
• 3:12
  non adjacent professions that are really significantly being
• 3:17
  impacted by AI. So I think the book ended up
• 3:20
  sort of hitting home for a lot of people that are wondering,
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  where do we go from here? And how many interviews have you
• 3:26
  been doing? Because I'm assuming you're
• 3:28
  quite popular these days. Know about popular, but I am
• 3:32
  doing interviews yeah, I was actually, it was pretty cool.
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  The day after I published the book, the BBC reached out to me
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  and they said hey, we want someone to come talk on the
• 3:40
  radio early tomorrow morning in the UK and I'm like the UK like
• 3:44
  what time is that for me close to Montreal, it was like 3 in
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  the morning and they're like, oh, so you're probably not
• 3:49
  interested and I'm like yes, yes, in the morning, let's go.
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  I'm drinking coffee. So I spoke on the BBC.
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  I've gotten a few different places I've spoken for OTAC,
• 4:00
  which is Quebec's yeah, we actually Canada largest language
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  association. So I I did a talk for them and a
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  few others and a podcast for coaches as well with Jay
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  Allison. And I've got some others already
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  in the books. So yeah, I'm trying to get the
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  message out there that this is not the end.
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  Now I saw in one of your posts that I think it was the BBC
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  they're asking you like Joe, are you being naive by and I know
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  that you gave and a good answer, but like you know, you've had
• 4:31
  time to think about it. Would you have given a different
• 4:33
  answer or like would you like? To well, can you first repeat
• 4:36
  what the first answer was? Because I'm not aware of that.
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  Ohk OK go. Sure.
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  Sure. Yeah.
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  Well, basically I told them, you know, we're not being replaced
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  because you need human judgment to do things like provide a
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  quality text that's going to achieve its intended purpose or
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  to interpret a conference properly and avoid a lawsuit or
• 4:54
  serious problems down the road. And he said, are you being
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  naive, Joe? Because after all, we know AI is
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  getting better and better and better.
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  And everyone's seeing this practically in real time where
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  like, if you don't use ChatGPT for a couple of months, you jump
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  back on and you do the same prompt and the output is better,
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  right? And I'm like, yeah, you're
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  right. But so let's let's be clear
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  about this. The AI does not actually
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  understand what you put into it, doesn't actually understand it
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  is getting better at making inferences.
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  So, and we make inferences too as humans.
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  So definitely, you know, I think I would answer the same way and
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  say it's true. AI is getting better.
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  It will continue to get better at least for the foreseeable
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  future, in part simply because they're getting better by
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  training on user data. That's how they're getting
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  better. It's really not very
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  complicated. They look at what is useful to
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  people. They have many, many different
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  ways that they can tell when people find information
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  actionable and useful, and they use those data points to refine
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  the engine. So, so the short, the short
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  answer is I would say the same thing like AI is getting better
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  and we still have a bright future ahead.
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  OK, Yeah, no, I, I find like, yeah, for a lot of people, it's
• 6:02
  like, oh, this is like the best employee I've ever had because
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  it doesn't talk back. It does exactly what I ask it to
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  do. And if it doesn't then I correct
• 6:08
  it and then it does it better like.
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  Yeah, it's funny because actually they had to re release
• 6:14
  ChatGPT 4 O for that reason, because it was really it was
• 6:18
  fawning in its praise, right? Like ChatGPT would you give a
• 6:22
  prompt and would say like, OK, give you an answer and then you
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  say, oh, but actually what you just said is wrong.
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  And then it would answer you by saying you're so smart.
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  You've got an eagle eye, you've got such an eye for detail Joe,
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  you're right, I'm wrong. Let's back up buddy.
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  Let's redo this. Are you?
• 6:38
  Single. Every boss likes that.
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  Every boss wants an employee that says OHT boss, thank you
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  for correcting me. Thank you.
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  You're that's why you're the boss and I'm the employee.
• 6:50
  Thank. You exactly.
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  Well, it's obsequious and it's fawning in its praise.
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  And so they had to actually scale that back a little bit.
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  And also they're trying to get people to use it in a more
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  critical way. So we've seen that in at least 2
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  new ways recently with some of the rollouts we've seen in
• 7:03
  recent months. One of them is that if for
• 7:06
  example, you put a YouTube link into ChatGPT to get a summary at
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  the end of the summary, it's now giving you like 3 quick
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  questions for critical thinking like is this really true?
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  Is this always true? Yes.
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  Yeah. Would you like me to check this
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  as well? Would.
• 7:20
  You like me to do this as well? Like, yeah, yeah.
• 7:22
  Absolutely. Yeah, and even more like there's
• 7:25
  the tutor mode now as well. So they're trying to adapt
• 7:30
  ChatGPT for education purposes. And now you can go into Twitter
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  mode where it won't just give you answers, it will have you
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  think to get the answers. And it'll kind of be like a
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  tutor and use the Socratic method and use questions to
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  elicit answers from the students.
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  So we see some attempts to like, change things around, but yeah,
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  that's where it is. Um, I, I'd like to dive a little
• 7:56
  bit more into the content of the book now that we went a bit over
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  the surface. And you know, one of the very
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  first chapters you talk about AI misperceptions.
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  So can you explain what you meant by that?
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  Sure. Well, in in the book, when I
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  talk about misperception, it's more like we know that AI is not
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  that good. Typically when we're inside of a
• 8:21
  profession, we see the kinds of errors that it makes, but from
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  the outside, people that just see like a quick, the results of
• 8:28
  a quick prompt, they're just immediately wowed.
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  And so it sort of creates this strange rift where like, we know
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  the AI is not as good as it's often pumped up to be, but
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  clients are hearing the opposite and there are thinking that they
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  see the opposite because they're wowed when they see the 1st
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  result, right? It's the same for other fields
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  as well. You can have AI do some graphic
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  design for you and at first blush, you're going to go, wow,
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  that's a really impressive design.
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  But is it the same thing that you're going to get with a
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  graphic designer that's going to do like a complete proper brand
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  analysis, make sure that you're consistent on different
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  channels, that you're consistent with your business storytelling
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  and all that? Probably not.
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  But the problem with the misperception basically is that
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  our value, in my opinion, has not decreased, but their
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  perception of that value sometimes has decreased.
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  So then it becomes a matter of like how?
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  How do we talk to clients about this?
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  Yeah, absolutely. Now, the other thing that you
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  have done in the book, which I found really interesting, was to
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  apply Ikigai. There's a lot of models out
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  there. Why?
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  Why that one in particular? Yeah.
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  I mean, for me, you know, this is this comes from coaching a
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  lot of translators. So I've coached a lot of
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  translators and a lot of interpreters to grow their
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  businesses. I've also coached small agencies
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  and like boutique firms. And so we often have to have
• 9:49
  this difficult but necessary conversation about whether their
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  target audience, their well, their target clients, really
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  their avatars, whether they're aligned with a real market need.
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  And it can be a difficult conversation to have, but you
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  can't really create demand. I mean, there are some really
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  good copywriters that under certain B to C conditions can
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  create demand, right? But even there, it's often
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  unethical to create demand. It's usually the ethical and
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  easier or not easier but more successful advice is typically
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  to find where there is a hot demand and go there.
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  Right. Yeah.
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  Absolutely. Business, yeah.
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  But sometimes AI has changed the game and there are markets that
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  are not doing as well as they used to.
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  And it's tough. But unlike ChatGPT, which will
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  just tell you, you have such a great idea do this and it's
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  always going to be a yes man. Often as a business coach, I'm
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  sort of the opposite of ChatGPT. I'm like, have you considered
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  that maybe there is no more demand here?
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  Maybe we need to look at what cross cutting skills you have
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  that we can develop into an adjacent vertical that's really
• 10:55
  your. Sorry.
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  Go ahead, Anna. No, no.
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  But I was just, I was just thinking basically you're saying
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  that Chad JPT can give you an answer, but in your case, you're
• 11:04
  looking at the dead angle. Well, with picking a
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  specifically, it's like we're looking, we're trying to find
• 11:10
  the intersection, that magical intersection of where is there
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  hot demand? Where can you be paid to do what
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  you do? What do you love to do and what
• 11:21
  are you good at? So that's the ikigai is like
• 11:23
  finding the sweet spot where all four of those criteria are going
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  to converge. I don't know if people can see.
• 11:29
  Well, you can type icky guy about ikigai.
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  Yeah, ikigai. So ikigai is a is a Japanese
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  word. It's all about defining what you
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  love to do, what the world needs, your strength and get
• 11:46
  paid for them. And inside of that little graph,
• 11:49
  if people type icky guy. Ikigai is fulfilling a lot of
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  roles in terms of like how it's being rolled out and not just
• 11:59
  the prompts, but all the applications that are out there
• 12:01
  like business applications or analytics that use AI.
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  There's AI for content creation. So it is in its own way.
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  It's also finding Ikigai in the sense that it is genuinely
• 12:12
  useful and there's money being made off of it.
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  But usually the concept is for for the business owner.
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  Like are you have you aligned all these different these 4
• 12:20
  criteria so that you have this successful business?
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  Now, yeah, that's what I liked about your book in particular on
• 12:27
  in my case as a business owner, is that I've become so
• 12:32
  repetitive, like doing the same thing over and over that it
• 12:35
  becomes almost robotic. Whereas like what your book is
• 12:38
  is telling entrepreneurs to do is like, yeah, no, actually like
• 12:42
  you should really take the time to do the personal, give the
• 12:44
  personal touch and like remind people, yeah, you're not a
• 12:48
  machine. You're, you're human and, and
• 12:50
  you have feelings and emotions and you have a, a, Yeah, a more
• 12:56
  say like intimate relationship with your, with your clients and
• 12:59
  an AI tool would. So that's what it brought for my
• 13:04
  business is that, oh, I gotta remember like that extra, it
• 13:06
  doesn't take that much time either, just that extra little
• 13:08
  sentence, like, I hope you're doing well or like, you know,
• 13:11
  enjoy the sunshine, like stuff like that, right.
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  Like and yeah, so I thought like, having that personal touch
• 13:17
  was so good, such a good reminder.
• 13:20
  And like if, if, if for other entrepreneurs out there, I do
• 13:24
  suggest you read that for that purpose because a lot of us do
• 13:28
  fall into that trap of, of making things repetitive and
• 13:31
  robotic. Well, yeah.
• 13:33
  That's why, Oh, sorry, sorry, but I'm just going to add on to
• 13:38
  what Brian said. That's one point actually I
• 13:40
  liked about your book is because you're basically saying, well,
• 13:45
  and correct me if I'm wrong, but you're saying that since a I can
• 13:49
  already provide a certain number of answers and do a certain
• 13:53
  number of things, it becomes even more important to engage
• 13:56
  and become a partner with your client rather than simply having
• 14:01
  a transactional relationship. That is exactly right.
• 14:05
  You are both spot on. And that's that's really the
• 14:07
  heart of the book. It's funny because it has a I in
• 14:10
  big letters on the title. So people assume it's a book
• 14:12
  about AI per se, but a lot of it is like, how do we respond to
• 14:16
  it? Well, I think a big part of the
• 14:18
  answer is to humanize our business in the age of the I.
• 14:21
  So everyone's going in this direction of like putting
• 14:24
  everything on autopilot as much as possible and using AI.
• 14:27
  And I'm going in the other direction.
• 14:29
  I'm building more human and more personal relationships with
• 14:33
  clients through things like video calls, meeting with
• 14:36
  clients, physically speaking to them like fellow human beings.
• 14:41
  And so that's had a transformative impact on my own
• 14:44
  business. So it's really it's the heart
• 14:46
  and soul of my approach and my book.
• 14:48
  Now, just to play a bit of devil's advocate, there are
• 14:53
  salespeople who who do sell AI and what's what would prevent
• 14:57
  them from like just reading the book and then just applying some
• 15:00
  of the stuff so they can launch or like promote AI and have that
• 15:06
  personal touch as well. There's nothing to prevent
• 15:10
  anyone from using the methods that I suggest in the book.
• 15:13
  But essentially, I suppose my response would be that even if
• 15:16
  they did, either way, there's going to be people selling all
• 15:20
  kinds of stuff on the market, some of it legitimate, some of
• 15:22
  it not legitimate. Overall, I think if we have more
• 15:26
  human relationships, if we build up trust, if we become partners,
• 15:29
  if we're honest with clients, if our product or service is not
• 15:32
  right for them, all of these things are going to make the
• 15:35
  world a better place on the balance.
• 15:37
  So even if it was to be used for, to sell AI to replace
• 15:42
  humans, um, like, you know, I think it's still a better sales
• 15:47
  technique overall to speak with people, to get to know them, to
• 15:51
  have conversations, to be honest about what's useful and what
• 15:54
  it's not. And I find that a lot of
• 15:57
  businesses do not work that way. Like you said, they're very
• 16:00
  transactional or the sales is very manipulative.
• 16:03
  I'm all about ethical selling, ethical persuasion.
• 16:07
  And I don't think it's a bad word either, like sales, sales
• 16:10
  can be a great thing when it's done right.
• 16:12
  I mean, I've often gone gone to buy something and the
• 16:15
  salesperson was like, well, based on everything you told me,
• 16:17
  I don't think this is necessarily the right solution
• 16:19
  for you. But you might consider this
• 16:20
  thing that's also selling, but it's very ethical and very
• 16:23
  integral because you're being honest about what's going to
• 16:26
  serve someone and you know that's going to play in your
• 16:28
  favor in the long term anyway. People will be more satisfied if
• 16:31
  you tell them the truth. And in the long term, it's going
• 16:34
  to grow your business. So regardless of what people are
• 16:36
  selling, I think there is a better way to sell that is more
• 16:40
  focused on ethics and integrity, and those are things that I love
• 16:45
  to teach basically. Yeah.
• 16:47
  And now one of the other things that I thought interesting was,
• 16:52
  and that wasn't the talked about a lot is that a lot of people
• 16:55
  don't necessarily know how to use technology.
• 16:58
  So to be told all of a sudden, oh, you're going to use AI now?
• 17:02
  It's like, OK, like, you know, whereas like if, if you're, if
• 17:07
  you're already used to using the interpreters or translators,
• 17:10
  like you're, you're in your comfort zone at that point.
• 17:12
  So like, I don't see it being as big of a threat when you already
• 17:17
  have clients who are maybe not as well versed in technology and
• 17:20
  like they just wanna have like the same put that they already
• 17:25
  had. They already have a good
• 17:27
  relationship with you. They already have like called
• 17:30
  quality product at the end. So like, I think that it's, it's
• 17:34
  maybe not as big as a threat as people make it out to be maybe.
• 17:39
  Right on. And you've done that hard work
• 17:41
  of building that relationship of delivering consistently time
• 17:44
  after time of following up, of providing good after sales
• 17:48
  service, right. So you have years and years of
• 17:50
  excellent service and you know, the reputation of UN language
• 17:55
  services is very well known. You guys are are known for this
• 17:57
  human touch and for providing great service, you know, So, you
• 18:01
  know, I think that you're doing it exactly right.
• 18:03
  And so my book is sort of an attempt to codify some of these
• 18:08
  practices that make for great business.
• 18:10
  And then you're right, you don't really have to work so hard.
• 18:13
  I think the ultimate irony is that a lot of the techniques I
• 18:15
  show in the book, they don't make it harder to sell, they
• 18:18
  make it easier. Like I gave a.
• 18:22
  Striking it out, out of all those techniques, do you have a
• 18:24
  favorite one that you use for your own business?
• 18:27
  I have lots of favorite ones. There's one that I love to tell
• 18:31
  the story that I I love to give out when I have a good sort of a
• 18:35
  top client, right, a top premium client and I want to show
• 18:38
  appreciation. Something I've often done is
• 18:40
  give them a gift card to the local spa.
• 18:43
  So here is that. We have Nordic spas where they
• 18:45
  have like hot tubs outside, they've got cold tubs, they've
• 18:48
  got the eucalyptus sauna. It's just amazing.
• 18:51
  Yeah, the hot and cold treatments, yes, Yeah.
• 18:53
  The whole thermal thing. And so I've been known to send
• 18:57
  these after a big project to my top clients and say like, hey,
• 19:00
  thank you so much. And I know you've been working
• 19:01
  so hard. You probably enjoy an evening
• 19:03
  off. This one's on me and it's
• 19:05
  actually happened to me before where I've met clients at that
• 19:10
  spa because I have a membership. So I'm there like all the time
• 19:14
  and I literally meet clients there and they're like like,
• 19:17
  thank you so much for the card. It's so funny that we're meeting
• 19:19
  here and we'd like sit in the jacuzzi and talk for a while and
• 19:22
  like. It's weird to see you like in
• 19:24
  your bathing suit. It's really funny.
• 19:26
  Yes, it's fun to see clients in your respective bathing suits,
• 19:29
  but once the initial awkwardness is overcome, it's so enjoyable
• 19:35
  because you realize that you're just two people and we have
• 19:37
  great conversations. Actually just went back to the
• 19:40
  spot with the client last week. So this is like if I had to
• 19:43
  choose one thing, I think my all time favorite is like giving out
• 19:46
  gift cards to my local Nordic spa and meeting my clients there
• 19:49
  and chilling at the spa. And inevitably like there are
• 19:52
  places where you can speak like there's a big, big open Jacuzzis
• 19:55
  you can you're allowed to speak there.
• 19:57
  And we always chat like about this, that and the other thing
• 20:00
  and potential collaborations. And that's not a hard way to do
• 20:04
  business. That's an easy way to do
• 20:05
  business. That's the hot tub method.
• 20:07
  That's you. Know in in Japan, in Japan,
• 20:10
  there I went several times to these kinds of spa.
• 20:12
  But in Japan everybody's naked. So too, nothing to hide.
• 20:21
  What's funny is I went to, I tried to find something similar
• 20:24
  to Quebec's Nordic spas in Ontario recently because I was
• 20:28
  in Toronto. We couldn't find anything like
• 20:30
  that. But we went to a day spa in like
• 20:33
  an Asian neighborhood and it was really different, totally
• 20:36
  different aesthetic, different thing.
• 20:39
  Like everyone was talking. So it was like a very chatty
• 20:41
  place. There were like these high
• 20:43
  ceilings and you know, some people were naked, other people
• 20:46
  were not. It was just a totally different,
• 20:49
  different vibe. So I don't know, I think maybe
• 20:51
  that the whole close on that might be that might be a
• 20:55
  requirement for me, but. Well, if you ever go to Japan
• 20:59
  and try, you'll have no other choice.
• 21:00
  Everybody's, it's all miss. Of course, it's a man on one
• 21:03
  side, women on the other. But yeah, all men are naked.
• 21:07
  And actually many seniors, senior men go there and they
• 21:10
  chat with their friends and you know, they got, you know they're
• 21:13
  retired and you know, it's if you go to the old ones.
• 21:17
  We'll have to do if and interpretation after hours.
• 21:23
  With little blur. You know, got a blur.
• 21:26
  Well, count me out guys. That's.
• 21:30
  Ohhhhh yeah, let's let's all be thankful that we're not but but.
• 21:34
  But you know, I, I think that I mean, was what you're explaining
• 21:40
  about making things more human, This was already your approach
• 21:44
  before AI, right? So basically you're applying if
• 21:47
  I'm getting to know you. So you're applying what you've
• 21:51
  always done and you've adapted to the age of AI and you've put
• 21:55
  into a book. Am I wrong in that assumption?
• 21:59
  Well, that's exactly right. And I continue to find new ways
• 22:02
  that I can use AI myself to humanize my build business,
• 22:05
  which might sound surprising, but I'll give you a very down to
• 22:07
  earth example. As soon as I receive an e-mail
• 22:10
  that's a bit delicate or that might require a longer answer,
• 22:14
  it would take more than a couple of minutes to draft.
• 22:16
  I will use a video app, so I'll record a quick video of me
• 22:19
  speaking. I'll just go through their
• 22:21
  e-mail and answer 1 by 1 all the points and then I'll shoot it
• 22:24
  over and they get. They can Click to get a
• 22:26
  transcription as well if they prefer to read rather than
• 22:28
  listen to. The Well so your reply to an
• 22:31
  e-mail with a video. Yes, a video e-mail.
• 22:34
  They're calling it. Oh.
• 22:36
  Wow, what's what's what's the app?
• 22:41
  There are many different ones. I personally use one called
• 22:44
  Vento Vento. Alright, I'm going to write it
• 22:48
  down. Yeah, it's super simple.
• 22:51
  But you would not believe how it changes your relationship with
• 22:53
  your clients because then you know, very quickly you get to a
• 22:56
  first name basis, or if you're speaking in French, you start
• 22:58
  using 2 rather than VU. It's like you get to they
• 23:01
  suddenly see the human behind the e-mail address.
• 23:04
  And that's always been something I believed in.
• 23:07
  But we can actually use AI to find clever new ways to take
• 23:11
  this even further. So I love being a little bit
• 23:14
  contrarian. I'm like flipping the usual AI
• 23:16
  assumptions on their head, saying let's see how we can use
• 23:18
  it to build up relationships in new ways.
• 23:21
  It's kind of a fun thing to do. Yeah.
• 23:23
  And one thing that I found, and it's not in your book, but
• 23:27
  because your book is really like how does succeed as an
• 23:29
  entrepreneur in the age of AI? But I think that it does weed
• 23:33
  out also the ones who aren't successful entrepreneurs prior
• 23:37
  to AI coming like becoming part of our ethos.
• 23:41
  Like there's some interpreters who aren't great and like, you
• 23:46
  know, they try to get clients and maybe lowering their rates
• 23:49
  or by doing other things. And I, I feel like this in the
• 23:53
  age of AI, you're actually weeding those people out because
• 23:55
  you can be as personable and likeable as the character as you
• 23:59
  are. But if you're not going to give
• 24:00
  a quality service, then forget it, right?
• 24:02
  Yeah. You know, my overall sense is
• 24:04
  that for better or for worse, I kind of see this happening over
• 24:08
  the time overtime where like we have a more premium market up
• 24:11
  here that's like going up and we have sort of like a mid market,
• 24:16
  lower market that's going down. So it's like the gap is getting
• 24:19
  bigger, right? People who are very successful
• 24:22
  or let's say people who already had a successful business, who
• 24:25
  are providing good service, who are highly qualified, who had
• 24:28
  credentials. Now with AI, in many cases they
• 24:32
  are doing better. People who do not have
• 24:35
  qualifications and who are not quite able to get their quality
• 24:39
  or get their services up to premium, it's going to be harder
• 24:42
  for them. But my goal with the book is
• 24:44
  also is to help them join the former category, help them go
• 24:47
  up. Let's all get credential, let's
• 24:49
  all get certified. Let's all go and get grab
• 24:52
  whatever kind of certification or degree you need so that you
• 24:56
  are a genuine professional and you know what you're doing and
• 25:00
  then you want to sell that as being premium quality.
• 25:02
  Yeah, yeah, but it's the same thing.
• 25:06
  Or the parallel. The parallel that I can make is
• 25:10
  you've got kids nowadays that can't even finish high school
• 25:14
  and can't even read and write well.
• 25:17
  And on the other hand, you've got the other kids that get the
• 25:22
  good grades, get the qualification, get the career.
• 25:25
  And then because of AI and technological changes, suddenly
• 25:29
  I think that the gap between those who don't have any
• 25:33
  education and those that do, and then the wage gap over a
• 25:39
  lifetime will be enormous. And I think that this, just like
• 25:44
  in our field or in anything else, this is just wide one more
• 25:49
  thing that comes and widens the gap between different kinds of
• 25:54
  people in society. Yeah, I think you're right.
• 25:57
  But I I'd like to think too that that there is, how could I put
• 26:01
  it not light at the end of the tunnel.
• 26:03
  That's too drastic. But there is.
• 26:05
  There is a silver lining. That's what I'm looking for.
• 26:07
  There's a silver lining, which is that one great thing about
• 26:11
  2025 is that it has never been easier to go and get
• 26:16
  certifications. Professional development is so
• 26:19
  accessible. There are so many wonderful
• 26:21
  online courses out there. There are so many people
• 26:23
  teaching things. There are AI tools that you can
• 26:25
  learn from as well. There are short programs, there
• 26:28
  are long programs. I'm currently recording, I'm in
• 26:32
  the midst of recording mini courses for ITI, the British
• 26:34
  Institute of Translators. So it's like these are on demand
• 26:37
  courses. Learn at your own pace.
• 26:39
  You can do one like 8 minute module at a time.
• 26:42
  And so you're right, the gap is growing.
• 26:45
  I think the silver lining to me is that it's more, it's easier
• 26:49
  than ever to get whatever credentials you need.
• 26:52
  And even for someone who doesn't necessarily have a university
• 26:54
  degree, there are so many like short training things you can
• 26:57
  do. There's even like Google
• 26:59
  certifications. There are 1,000,000 different
• 27:01
  ways that you can gain recognition.
• 27:03
  Even like with the Quebec Translators Association, it used
• 27:06
  to be pretty strict, right? Like you had to have your
• 27:09
  degree, then you have to have your work supervised and Once
• 27:13
  Upon a time you have to take a test, God forbid.
• 27:15
  So it becomes certified. And today it's like as soon as
• 27:18
  you've studied translation and you apply for it, you become a
• 27:22
  member. And like we see a lot, we see
• 27:24
  this in a lot of places where to help people bridge that gap and
• 27:29
  join the premium category, they're going to make it more
• 27:32
  accessible to take courses from home to complete things a little
• 27:35
  bit faster, to do it at your own pace.
• 27:37
  Like there are lots of ways that you can become credentialed.
• 27:40
  Like I even have like maybe 50 courses that I'm signed up for.
• 27:43
  I haven't done them all, but I have lots of courses I'm signed
• 27:45
  up for on Udemy. And a lot of them are like
• 27:47
  they're certified courses. You get to the end of it, you
• 27:49
  have a certificate and you're a certified this or that.
• 27:52
  You can put it on your website and LinkedIn.
• 27:54
  Not a lot of people do it, but it's not hard to go and get
• 27:57
  credentials today. And the other thing that I liked
• 28:00
  about your book too, was the that it's not just, even though
• 28:03
  you're a translator and you have like an excellent reputation in
• 28:06
  the industry and everything, you didn't just centre it on
• 28:08
  translation. It's this is like a, a book that
• 28:12
  will that that can be transferred.
• 28:15
  Your this knowledge can be transferred into other
• 28:18
  professions, which I think was was awesome too, that you're not
• 28:20
  just centering into one industry.
• 28:22
  Like for like I keep thinking graphic design.
• 28:25
  I don't know why every time that I I think of your book, I think
• 28:28
  a graphic designers because. Because we had to deal with a
• 28:31
  graphic design to when we when we set up this show.
• 28:34
  So that's. Why that's one of the things,
• 28:36
  yeah, yeah. And.
• 28:37
  Actually, we didn't use AI. That's true.
• 28:40
  And actually we were kind of hit on the fingers because we we
• 28:46
  suggested maybe we could do something with AI, but.
• 28:49
  Were you going to mention that? Were you really going to?
• 28:53
  So they're gonna be honest, man, we're like that.
• 28:55
  Could we do that? But like The thing is like
• 28:57
  that's the that's the thing when you do it like say graphic.
• 29:00
  Designer be like he was unhappy. He's like no, no, this is
• 29:02
  forbidden, you know, like I'm not gonna use.
• 29:04
  Yeah, OK, OK, OK. We're sorry.
• 29:06
  We suggested sorry. We didn't do it.
• 29:08
  Now we're totally in this era where the the lines get blurred
• 29:11
  quickly, right? Yes.
• 29:12
  And there are some elements that are better handed off to AI.
• 29:16
  So it's not always the same things today that you should go
• 29:19
  to a human for like, um, like I'm thinking of a few examples.
• 29:23
  Like when I went, when I had my book cover designed, I could
• 29:26
  have just had Amazon design my book book cover, but then it
• 29:29
  just would have been very bland. I went to a human, hired a
• 29:32
  human, but there are other things that I've used AI for.
• 29:36
  One thing that I really like, there's a guy on YouTube, I
• 29:39
  really like his business stuff. His name is Graham Cochrane and
• 29:41
  I actually subscribe to his AI app so you can ask him
• 29:44
  questions. And I just like, he just has a
• 29:47
  brilliant mind, Like really, really brilliant ideas for how
• 29:50
  you could develop a business and the takes people typically are
• 29:53
  making and things like that. And so I'm subscribed to his
• 29:56
  app. So technically it's true that
• 29:59
  he's like losing out on business if I were to hire him
• 30:02
  one-on-one. But as a result of that, he's
• 30:04
  able to scale his coaching and get thousands of people on his
• 30:08
  app, right? So he's actually making more
• 30:10
  money because he's scaling his coaching with this.
• 30:13
  So it's like the old paradigms and models is like, is it human
• 30:16
  or AI? Sometimes it's it's changing, it
• 30:20
  becomes human and AI or it becomes the AI option.
• 30:24
  That's like part of the human package.
• 30:25
  There are like AI Wizards out there right now, right?
• 30:28
  Like everything's changing. Yeah, yeah.
• 30:31
  And I think that when coming back to this whole graphic
• 30:34
  designer thing, like I think that it's kind of getting people
• 30:37
  to improve what they're doing currently in a lot of ways, like
• 30:41
  with the tools that you're offering.
• 30:43
  Like for example, if somebody goes and says, listen, I've got
• 30:46
  a new business and I want to get a logo, like a really cool logo,
• 30:50
  the graphic designer will come up with a few things.
• 30:52
  And then like if you compare with say like an AI tool that
• 30:56
  specializes in doing localist for company, it'll maybe come up
• 30:59
  with something similar. But once you get like a graphic
• 31:02
  designer that like you chat with them and you understand, they
• 31:05
  understand your business and they're like, Oh yeah, these are
• 31:07
  the colours that would work best for you guys.
• 31:09
  This is the kind of font you should use this.
• 31:11
  Like once you have that like, which is the tools that are in
• 31:14
  in the book, then I think that's how you can stand out more and
• 31:18
  like, and being able to apply those those things that that
• 31:21
  you've promised on to that you're not just like, you know,
• 31:25
  it's nice to be a like I said, like a nice person or what not.
• 31:29
  But if you're not good at what you do, like it's yeah, this
• 31:34
  this book maybe is not for you. Yeah, I know.
• 31:36
  You're right. It really is tailored that way.
• 31:39
  And I think that's the right approach is we're going to use
• 31:42
  AI to add value. And I'm sure that people that I
• 31:47
  hire use AI in all kinds of ways.
• 31:49
  I don't ask them if they're using AI or not.
• 31:51
  I'm buying an outcome, right? Yeah.
• 31:53
  If I go to my IT person, they're probably using AI in a million
• 31:58
  different ways to fix up my, you know, whatever my Google Admin
• 32:03
  console or whatever I might need some help with.
• 32:06
  But it's like it doesn't diminish them.
• 32:07
  It's just that they're using the right tool.
• 32:09
  And if they deliver faster, so much the better.
• 32:12
  And provided you have a good pricing model set up and
• 32:16
  everyone wins really. So I've nothing against it if
• 32:19
  it's used to add value. Absolutely.
• 32:22
  Well, don't always realize like people who are not in the people
• 32:26
  who are not in the field sometimes will have
• 32:30
  misconceptions about what the AI really does.
• 32:35
  For instance, this morning I got a friend who basically asked me
• 32:39
  to do a every once in a while translations that are published
• 32:43
  in newspaper, in the auditorial sections of newspapers.
• 32:46
  And then this morning he said, oh, what if I send you like an
• 32:53
  AI translation? Can you do some post correction?
• 32:57
  And I haven't replied yet, but basically I'll say, well, the
• 33:01
  the problem is the first draft that I would get from a Chachi
• 33:04
  PT or deep or whatever, it's flat.
• 33:07
  And if you're publishing in a newspaper, you gotta have a bit
• 33:10
  of colour and style. And it's not just about the
• 33:15
  sharing some information. You're trying to convince people
• 33:18
  about your point of view. And if you just rely on an AI,
• 33:23
  it'll take me more time actually to take the text and to read
• 33:27
  what the AI has produced, to take a look at the original, to
• 33:29
  compare both and say, well, you know what, stylistically it
• 33:33
  doesn't fit for this, this, this and that reason.
• 33:35
  So spend even more time on it. So basically I'll just say, just
• 33:39
  give me the original and let me figure it out.
• 33:42
  And I think that we have to be able to explain certain things
• 33:45
  to clients. And when you are a
• 33:48
  self-employed, you are in your own entrepreneur, may you be a
• 33:51
  translator, interpreter or whatever else.
• 33:54
  It's part of the job to be able to educate clients about what
• 33:59
  the tool really does. Because technology, these, these
• 34:03
  companies, you know, that like open AI or Microsoft or
• 34:07
  whatever, they basically they created the Internet.
• 34:12
  There are the ones who are hyping this up and they're
• 34:16
  making everyone believe that we're gonna lose our jobs that,
• 34:19
  that the world's gonna completely change.
• 34:21
  But why are they doing this? Maybe they're, they're doing
• 34:23
  this to get more money in order to basically finance and to get
• 34:28
  more money to do all of this that they want to do.
• 34:33
  So I think that there's a lot of hype out there.
• 34:37
  And you know, Chad, JPT came in November 2022.
• 34:41
  And if people had to predict then what 2025 would look like,
• 34:46
  everybody was predicting that it was going to be the end of the
• 34:49
  world. It wouldn't have work anymore.
• 34:50
  And I don't know about you guys, but I'm busy as I could ever be.
• 34:55
  It's just different. You have to reinvent yourself
• 34:57
  constantly. That's right.
• 34:59
  It can be stressful, but but I think I think you really have
• 35:03
  the right attitude. You know, in my book, I
• 35:06
  described this as one click everything.
• 35:07
  Like the AI companies that make you think everything is there
• 35:10
  with one click and it's just not true.
• 35:13
  Or if it is true, it's possible that they're getting you.
• 35:16
  Let's say that they get you 90% of the way there.
• 35:21
  This is very interesting because there are, we can make parallels
• 35:24
  at this point. If they get you 90% of the way
• 35:27
  toward let's say having a publishable quality text, right?
• 35:30
  There's still 10% missing. And that 10% is important.
• 35:34
  And in other fields, if you look for example, let's take this to
• 35:37
  the hard sciences, there's a name for this.
• 35:39
  It's called the last mile challenge.
• 35:40
  So there's a reason why electric vehicles are self driving
• 35:45
  vehicles rather are not everywhere.
• 35:47
  And that is, even though the technology will get you like 90%
• 35:50
  there, there's still this little 10% of like who's accountable in
• 35:56
  a dangerous situation. Should you do this or that?
• 35:58
  Can we completely trust it? Are people comfortable with it?
• 36:01
  Is it really going to get you to the right place?
• 36:03
  And so it's like the hard part wasn't getting, it's 90% the
• 36:07
  it's the last mile that's difficult of getting that final
• 36:11
  eradicating humans, which we're not comfortable with typically
• 36:14
  and which will not always achieve the goal.
• 36:17
  Like another example we could take is like, let's say I had my
• 36:20
  book cover designed by Amazon's automatic book cover creator.
• 36:24
  Let's say it's in the best possible job.
• 36:25
  You tried 90% there. Have you just tried or you
• 36:29
  decided not to try it, not even to try it?
• 36:31
  I decided not to try it, but OK. But let's just say for the sake
• 36:34
  of argument that it gets you 90% there.
• 36:37
  Like a good cover, your book can be a complete failure because if
• 36:42
  your book cover doesn't stand out, like research shows that
• 36:46
  you get very, very, very few clicks, very few people will buy
• 36:49
  it is 100% people 100% true that people will judge a book by its
• 36:52
  cover. It's human nature, especially in
• 36:55
  2025. And so that last 10% matters.
• 36:59
  That's why I hired human is to achieve the outcome of like
• 37:02
  having a really great cover that would get the right interest
• 37:05
  from the right people in the right way.
• 37:07
  So that last 10% really counts. But isn't it like in a way, if
• 37:12
  you, if we know that this book cover was created by a human, it
• 37:18
  shows that you believe in your own project.
• 37:21
  If you use an AI to do your book cover, in a way, it shows that
• 37:26
  you know what, I'm trying to cut some corners, save some cost.
• 37:30
  And as a customer, maybe I'll think that your book is not as
• 37:34
  good as it is because you have not invested everything.
• 37:39
  All you didn't go all in. You said, well, you know what?
• 37:42
  I'm going to get the AI to do a certain number of things, like
• 37:46
  for instance, for a podcast with Brian, we we paid a graphic
• 37:49
  designer and to do the little intro music that you see, and we
• 37:53
  did all of that. We took the time it cost money,
• 37:55
  you know, and we're not, we're not making money with this
• 37:57
  podcast. I'll be honest here.
• 37:59
  You know, we're not, we're, we're investing a lot around
• 38:02
  time, resource, energy and all of that.
• 38:04
  Why? Because we believe in it.
• 38:06
  We didn't cut corners by ticket and I, we decided to take our
• 38:09
  own money, pay for it. And you know, you know, whatever
• 38:15
  happens, happens then. But we believe in our project
• 38:18
  and I think that that's, that's very important.
• 38:21
  I don't even know if people are aware of it, but at least
• 38:23
  unconsciously people must be aware of that.
• 38:26
  I think so. You know, I hired humans for
• 38:28
  everything from my book, from the cover design to editing to
• 38:34
  publishing advice. And um, for me also, I made no
• 38:38
  money, so I guess. But you're number one on Amazon.
• 38:43
  Hold on, you're number one on Amazon.
• 38:44
  You must make a man like not asking, but you know.
• 38:48
  Yeah, no, you make you make money with with a big best
• 38:50
  seller. But like looking at the overall
• 38:53
  costs, like it did not break even, right.
• 38:57
  Like there's a lot of cost that went into producing the book,
• 38:59
  but I still produced it for many reasons.
• 39:02
  But you know what really helped me?
• 39:04
  And maybe this is something that ties in with what you're saying
• 39:07
  about your wonderful podcast, which is like, it's also about
• 39:09
  meaning. Like what?
• 39:11
  What is the reason, the deep meaning, why you do what you do?
• 39:15
  For me, at some point I literally sat down and journaled
• 39:18
  and I was like, OK, why am I writing this book?
• 39:20
  And I finally pinned it down to two things.
• 39:23
  First of all, I'm writing the book to help people.
• 39:25
  That's why that's my #1 all these people I know were going
• 39:28
  through a hard time and not knowing what to answer clients
• 39:31
  in the age of AI. So I want to help people.
• 39:33
  And then #2 I wanted that bestseller status because I was
• 39:35
  like, OK, if I'm an invest like months and months of effort, you
• 39:38
  know, and tons of time and can't.
• 39:41
  You wouldn't believe all the complicated stuff around
• 39:43
  publishing a book, even on Amazon.
• 39:45
  I wanted to have that best seller status because it does
• 39:47
  open doors. It gets the radio knocking on
• 39:49
  your door for interviews. It gets you hired to come speak
• 39:52
  in different places, which I love to do.
• 39:55
  So I kind of like whittled it down to I want to help people.
• 39:59
  I want to get the best seller status because I know that's
• 40:01
  going to open doors for me. So because I'm clear on that,
• 40:07
  I'm very happy with the outcome. I'm not, I wasn't looking to
• 40:09
  make money with the book. But similarly for you guys, like
• 40:13
  I'm sure just knowing the two of you that you probably do it also
• 40:15
  to help people. And that's certainly to me that
• 40:17
  shows in your podcast, like I listened to if your episodes.
• 40:21
  And that definitely comes across for me that you're doing this as
• 40:24
  an act of service. And I think that's the right
• 40:26
  place. And in the long term, it will
• 40:28
  come back to you. One of the things about your
• 40:31
  book too, I thought maybe you could mention it as well as the
• 40:33
  toolkit. I thought that was really,
• 40:35
  really neat to to impart your knowledge that way.
• 40:38
  Can you talk a bit more about that?
• 40:41
  Yeah, essentially, you know, one thing I wanted to do in
• 40:43
  publishing this book is to offer a simple document people could
• 40:47
  download just a few pages. I'm a big fan of like one page
• 40:50
  each for things. Just a place that you can write
• 40:53
  down your thoughts and reflect on the book and go through some
• 40:56
  of the exercises because it can be very abstract if it's just in
• 40:58
  the pages of a book. So when you grab the book, there
• 41:01
  are multiple links to just go and grab the bonus toolkit.
• 41:05
  And it's simply an aid to implementation.
• 41:08
  It does also get you on a new e-mail list.
• 41:10
  And to be honest with you, I don't really know what I'm going
• 41:13
  to do with that list. It's just like people are on it.
• 41:16
  I'm sending them sporadic emails to say, hey, thanks for grabbing
• 41:19
  my book. But since I put that out there,
• 41:23
  a number of people have reached out to me from the list and
• 41:24
  said, hey, I loved your book. Would you?
• 41:26
  Do you happen to offer coaching? You know, our agency would like
• 41:28
  to hire you. Like, let's talk.
• 41:31
  And so it's actually gotten me a whole bunch of bookings from all
• 41:33
  different people. So it's nice.
• 41:36
  It's a nice way to just keep the conversation going as well.
• 41:38
  But for right now, I don't really know exactly what I'm
• 41:41
  doing with that list. I think it's going to be sort of
• 41:42
  a sporadic, occasional bonuses, occasional offers, that kind of
• 41:47
  thing. Yeah, because I mean, your book
• 41:49
  is, is is alive. Like you could still make some
• 41:52
  changes to it. You could still update it
• 41:54
  because you're you wrote about something that's in constant
• 41:56
  evolution. So yeah, maybe that's that's an
• 42:00
  option. Yeah, absolutely.
• 42:02
  And. Yeah, I'm kind of hard copy of
• 42:05
  the book, but you also have a Kindle copy like a like a PDF or
• 42:11
  ebook? Format.
• 42:12
  Oh, you're out of luck at it as soon as I update it.
• 42:14
  That one is useless. You are just it's it's good for.
• 42:17
  Yeah, it was like, Oh no, I'm gonna, I'm gonna, I like.
• 42:24
  No, actually it's funny, like this particular book, I really
• 42:27
  don't believe that it will. It will be obsolete in the next
• 42:31
  few years because it's really focused on those human
• 42:33
  principles and how to build a great business and how to
• 42:35
  respond in a responds like proactively and successfully to
• 42:40
  AI. So I'm not worried about this
• 42:42
  one being out of date. I am thinking about writing
• 42:44
  maybe a follow-up book that would be more about how to use
• 42:47
  AI and that one would go out of date almost almost the day I
• 42:51
  published it. For that one, we need to have
• 42:53
  like a plan for updating it regularly.
• 42:56
  But I will say that's one positive thing about Amazon.
• 42:58
  Say what you will about them, what's pretty great is that you
• 43:01
  can just come back with a new version of your manuscript and
• 43:03
  upload it, and you know it's gonna be live within like 72
• 43:07
  hours after it's been reviewed for their quality standards.
• 43:10
  So wow, there are some advantages to working with
• 43:12
  Amazon. You also available on other like
• 43:15
  books like like other bookstores or or are you only selling
• 43:20
  online? For the moment, I'm only with
• 43:22
  Amazon. I might start approaching other
• 43:24
  bookstores. I don't know.
• 43:25
  I've I've always have a bunch of ideas and crazy stuff I'm doing.
• 43:29
  Like I also want to make an audio book out of it, and it's
• 43:33
  funny because I know I'm just like jumping from one subject to
• 43:36
  the other here, but. That's the podcast.
• 43:38
  We can do that. Perfect.
• 43:41
  It's actually I was a little bit upset because Amazon wrote to me
• 43:44
  after I published my book and they said, hey Joe, Congrats on
• 43:46
  your book. By the way, you qualify for
• 43:49
  having an AI read your book to. Create.
• 43:53
  Yeah, I'm. Not kidding you.
• 43:56
  Don't think audio book, which is like the ultimate irony
• 44:01
  considering what the book is about, right?
• 44:02
  Yeah, no kidding. Have you read the title?
• 44:08
  Yeah, exactly, exactly. It's like, yeah, they're dead to
• 44:11
  irony, but. I want your book to be narrated
• 44:16
  by Morgan Freeman, to be honest. I think moving like or maybe a
• 44:20
  British, someone with a British accent, that would be, yeah.
• 44:22
  Yeah, I like the British angle. That would be nice.
• 44:25
  Yeah, my wife, she reads a lot of murder mysteries, like, just
• 44:29
  like the not the like, maybe like more fluff kind of stuff.
• 44:33
  And it's always a British lady. And I listened to it in the car
• 44:36
  and I'm like, wow, that's like, I like, I'm enjoying the book
• 44:39
  just because of the voice, so. I love, I'm actually jotting
• 44:42
  that down. I love UK readers too.
• 44:44
  Yeah, so I tried audiobooks and I can't like because I keep
• 44:49
  interpreting. That's true.
• 44:53
  If I have an audio book, the first thing that I'll do is I'll
• 44:57
  start interpreting and then. I'll do it.
• 44:59
  I can actually. Occupational hazard.
• 45:01
  You can't turn it off. No, no, no, no.
• 45:04
  That's why I watch pro wrestling.
• 45:07
  No, that's true. Get it?
• 45:09
  If I'm really tired, I have a long day or something, I'll just
• 45:12
  watch some pro wrestlings and some guys throwing themselves on
• 45:15
  table ladders and chairs. It like there's something about
• 45:18
  wrestling that basically turns my brain off.
• 45:24
  It's funny that almost nothing else can.
• 45:27
  Yeah, well, you need something right to to get your mind off of
• 45:30
  work at the end of the day. Yeah.
• 45:33
  And like I, I cannot read, um, books, like book books, like
• 45:38
  actual physical books, I can't read them after a day of
• 45:40
  translation. It's not possible.
• 45:41
  My brain cannot handle it. It's just it's overload, right?
• 45:45
  Yeah, I agree. Like when I when I get in the
• 45:47
  car, well, even more before when he should be on the road a lot.
• 45:50
  I wasn't able to listen to the news because I'd be interpreting
• 45:53
  the news. Yeah, yeah, yeah, same thing.
• 45:56
  Let's put some heavy metal on instead.
• 45:58
  Rage Against the Machine, Brian. There you go.
• 46:01
  Yeah. Yeah.
• 46:02
  And like in my case, I've stopped mostly.
• 46:05
  I've stopped reading nonfiction. I used to read a lot of
• 46:08
  nonfiction but then when my current interpreting career
• 46:12
  started and all of that and after a while I can't because
• 46:15
  we're so close to current events that basically nonfiction now
• 46:20
  feels like work. So I'm I went back into my old
• 46:26
  sci-fi tastes and how do you do you do you?
• 46:30
  I just finished the three body Problem trilogy.
• 46:33
  I. Read that, it's really good.
• 46:36
  Yeah, not that don't watch the Netflix series.
• 46:38
  It's it's it's no, I watched like 3 episodes and I said this
• 46:42
  sucks, but I'm sure the books are great.
• 46:45
  And I stopped the Netflix series and then I read the whole
• 46:48
  trilogy, the Silo trilogy as well.
• 46:52
  That's on It's a TV. It's a series now on Apple TV
• 46:55
  Plus. Basically, humanity lives down a
• 46:58
  silo. It's really good.
• 47:00
  It's a trilogy as well. I I just read that this year as
• 47:04
  well. So and yeah, yeah, yeah, yeah.
• 47:08
  So I'm, and now that I've finished reading this and one
• 47:12
  more book for the podcast, I'm gonna, I'm gonna try to find
• 47:16
  more sci-fi books. Right.
• 47:18
  I, I wanted to read the encounter with Rama, I think
• 47:22
  it's called from Archer C Clark. That's don't even know will be
• 47:26
  directing that. So I wanted to read, yeah, I
• 47:29
  wanted to read that before it hits the theatre.
• 47:33
  Who did doing as well? Yeah, exactly.
• 47:35
  Exactly. Yeah, yeah, OK.
• 47:37
  Yeah, so. I went through the Helldivers
• 47:40
  series, the first, the first five books I listened to them.
• 47:43
  So for me is the opposite of you.
• 47:44
  Like I work on text on screen so in the evening I like to listen
• 47:48
  to books and the Helldiver series.
• 47:52
  I'm trying to remember the authors name but it was so good,
• 47:54
  so satisfying. Also sort of post apocalyptic
• 47:57
  survival. It's sort of like one of those
• 47:59
  series where there's something for everybody.
• 48:01
  There's a little bit of mutant creatures, there's a lot of
• 48:04
  science in there, there's some political intrigue, survivalist
• 48:09
  stuff, gritty, gritty scenes. Just perfect for getting your
• 48:13
  getting your mind off of your work.
• 48:17
  Now. Yeah, I was thinking about
• 48:20
  reading the Hell Mary book because I saw a trailer at the
• 48:23
  cinema around over the weekend and I was like, Oh yeah, that
• 48:26
  looks interesting. So I thought of maybe it's
• 48:28
  another sci-fi book that I thought about reading.
• 48:31
  It's the author of. It's the author that that the
• 48:35
  The Martian like that. It was that and yeah, yeah,
• 48:40
  exactly. So I, I do have one last
• 48:42
  question because we are kind of running at a time and whatnot,
• 48:45
  but I'm just wondering like how do you feel like after having
• 48:49
  like a best selling book? Like what's your, are you just
• 48:54
  in our like you didn't, I don't think this was something you
• 48:56
  expected to happen, right? Like.
• 48:58
  No, I mean, I was certainly hoping to make it to some
• 49:01
  bestseller list, but I wasn't expecting it to take off the way
• 49:03
  it did. I would tell you it's sort of
• 49:06
  like winning the lottery. Like for about 48 hours you're
• 49:09
  going out of your mind going Oh my God, Oh my, Oh my God, I'm
• 49:11
  famous. You know I've.
• 49:12
  Got like. Everyone's talking about it and
• 49:15
  then like 48 hours is like, Yep, back to real life.
• 49:20
  We're waiting to hit that was found in interpretation or you
• 49:22
  know, the the the algorithm that will give us a million views in
• 49:26
  one day. There's something to be said for
• 49:29
  like, the set point, right? Like you have your general set
• 49:32
  point and like something happens and it's like you're super
• 49:35
  excited for awhile. And then you go back to like,
• 49:36
  yeah, OK, life continues. And it's a cool thing.
• 49:40
  And I have my ups and downs like everyone else and things in my
• 49:42
  business that are going amazing and other things that I'm
• 49:44
  working on or that I'm not happy with.
• 49:46
  And yeah, it's just like life goes on.
• 49:48
  But I'm really glad that I did it.
• 49:51
  And I would also emphasize that it's very doable.
• 49:54
  Like, I had a wonderful book writing coach.
• 49:57
  Her name is Michelle Culp and I really liked her take on writing
• 50:00
  books, which is like a I can produce the knowledge that
• 50:05
  anyone would want today, right? Anyone can jump on ChatGPT or
• 50:08
  perplexity and find out almost anything.
• 50:09
  So the reason you write a book in 2025 is not to necessarily
• 50:14
  write like a 400 page tome with a bunch of references.
• 50:18
  AI can do that. If you write a book in 2025, you
• 50:21
  write it because you have a message from the heart and you
• 50:25
  have a unique angle or a different take, maybe a contrary
• 50:28
  and take on something popular subject.
• 50:31
  That's why you write a book because it's going to help
• 50:33
  people. It's going to help them process.
• 50:35
  It's going to help people find meaning as well.
• 50:38
  It's like sense making. And so that's why I would like
• 50:42
  to write more because there's plenty of information out there.
• 50:46
  I think there's always a need for sense making and for for
• 50:51
  connecting ideas in human ways, and that's exactly what you guys
• 50:55
  do on this podcast. So I think it's very, very much
• 50:57
  aligned with the same reason why you guys create content.
• 51:01
  Yeah. Was it your first book?
• 51:04
  It was, yeah. OK, well you, you broke the eye.
• 51:08
  You broke the eyes. You gotta write 1A year now.
• 51:10
  Yeah. I sure would like that.
• 51:12
  I'm I'm working on a second to a second book I started the intro
• 51:15
  this morning on. AI.
• 51:17
  Two, yeah. How to use the sequel?
• 51:21
  The SQL? Yeah.
• 51:23
  AI squared? Why not?
• 51:26
  I hope it's not the revenge. The revenge of AI.
• 51:31
  I watched Terminator, I've watched Terminator 2, Judgment
• 51:34
  Day, so I think that's it. Yeah, that's as far as we go.
• 51:39
  Congratulations, by the way, thank you so much for joining us
• 51:44
  on our podcast once again, everyone, I'll do it like this.
• 51:48
  It's more, there's more. It's wider there.
• 51:50
  OK, so everyone yeah. See something really bad at
• 51:53
  this. So everyone, this is the book AI
• 51:57
  Resilient by Joshua Lippin. You can find it on Amazon and
• 52:04
  you gotta, you gotta get it. Take a look at this book.
• 52:08
  It's Nazi. It's not very thick.
• 52:10
  You can read it in an either or one, even or two, but even if it
• 52:15
  doesn't take long to read, I can tell you that the advice will
• 52:19
  last you a lifetime. On that note, like share,
• 52:23
  subscribe. Brian Joshi, thank you very much
• 52:26
  for coming. Thank you so much.
• 52:28
  Thanks, see you later.