626. Marketing Automation Unleashed

GTM Made Simple · Jun 9, 2020 · 1h 1m

Marketing automation platforms can be complex.

There is a specific process to follow for set up, and then once the technology is set up it’s time to dig in!

But what happens when the training period is over, and your team is left to actually utilize the thing? Teams are tapping into only 30% or less of their platform's capabilities, and Casey Cheshire, Founder & CMO of Cheshire Impact really wants to help change that.

What we talked about:

Marketing automation implementation

Tapping into the platforms full potential

Utilizing the information and streamlining that automation brings

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