Latest / Women in The Coaching Arena / 79 | 7 Powerful Ways to Stand Out from Your Competitors in the Coaching Industry
Transcript
- 0:00Hello
- 0:01and
- 0:01welcome
- 0:01to
- 0:02Women
- 0:02in
- 0:02the
- 0:02Coaching
- 0:02Arena
- 0:03podcast.
- 0:04I'm
- 0:04so
- 0:04glad
- 0:04you
- 0:04are
- 0:05here.
- 0:06I'm
- 0:06Jo
- 0:06Lott,
- 0:07a
- 0:07business
- 0:07mentor
- 0:08and
- 0:08ICF
- 0:09accredited
- 0:09coach
- 0:10Microphone (Samson Q2U Microphone): and
- 0:10Microphone (Samson Q2U Microphone): I
- 0:10Microphone (Samson Q2U Microphone): help
- 0:11Microphone (Samson Q2U Microphone): coaches
- 0:11Microphone (Samson Q2U Microphone): to
- 0:11Microphone (Samson Q2U Microphone): build
- 0:12Microphone (Samson Q2U Microphone): brilliant
- 0:12Microphone (Samson Q2U Microphone): businesses.
- 0:14Microphone (Samson Q2U Microphone): I
- 0:14Microphone (Samson Q2U Microphone): know
- 0:15Microphone (Samson Q2U Microphone): that
- 0:15Microphone (Samson Q2U Microphone): when
- 0:15Microphone (Samson Q2U Microphone): you
- 0:15Microphone (Samson Q2U Microphone): prepare
- 0:16Microphone (Samson Q2U Microphone): to
- 0:16Microphone (Samson Q2U Microphone): enter
- 0:16Microphone (Samson Q2U Microphone): the
- 0:17Microphone (Samson Q2U Microphone): arena,
- 0:17Microphone (Samson Q2U Microphone): there
- 0:17Microphone (Samson Q2U Microphone): is
- 0:18Microphone (Samson Q2U Microphone): fear,
- 0:18Microphone (Samson Q2U Microphone): self
- 0:18Microphone (Samson Q2U Microphone): doubt,
- 0:19Microphone (Samson Q2U Microphone): comparison,
- 0:20Microphone (Samson Q2U Microphone): anxiety,
- 0:21Microphone (Samson Q2U Microphone): uncertainty.
- 0:23Microphone (Samson Q2U Microphone): You
- 0:23Microphone (Samson Q2U Microphone): can
- 0:23Microphone (Samson Q2U Microphone): tend
- 0:24Microphone (Samson Q2U Microphone): to
- 0:24Microphone (Samson Q2U Microphone): armor
- 0:24Microphone (Samson Q2U Microphone): up
- 0:25Microphone (Samson Q2U Microphone): and
- 0:25Microphone (Samson Q2U Microphone): protect
- 0:26Microphone (Samson Q2U Microphone): yourself
- 0:26Microphone (Samson Q2U Microphone): from
- 0:27Microphone (Samson Q2U Microphone): vulnerability.
- 0:29Microphone (Samson Q2U Microphone): In
- 0:29Microphone (Samson Q2U Microphone): this
- 0:29Microphone (Samson Q2U Microphone): podcast,
- 0:30Microphone (Samson Q2U Microphone): I'll
- 0:30Microphone (Samson Q2U Microphone): be
- 0:30Microphone (Samson Q2U Microphone): sharing
- 0:30Microphone (Samson Q2U Microphone): honest,
- 0:31Microphone (Samson Q2U Microphone): not
- 0:31Microphone (Samson Q2U Microphone): hype,
- 0:31Microphone (Samson Q2U Microphone): practical
- 0:32Microphone (Samson Q2U Microphone): and
- 0:32Microphone (Samson Q2U Microphone): emotional
- 0:33Microphone (Samson Q2U Microphone): tools
- 0:33Microphone (Samson Q2U Microphone): to
- 0:33Microphone (Samson Q2U Microphone): support
- 0:34Microphone (Samson Q2U Microphone): you
- 0:34Microphone (Samson Q2U Microphone): to
- 0:34Microphone (Samson Q2U Microphone): make
- 0:35Microphone (Samson Q2U Microphone): the
- 0:35Microphone (Samson Q2U Microphone): difference
- 0:35Microphone (Samson Q2U Microphone): that
- 0:35Microphone (Samson Q2U Microphone): you
- 0:35Microphone (Samson Q2U Microphone): are
- 0:36Microphone (Samson Q2U Microphone): here
- 0:36Microphone (Samson Q2U Microphone): for.
- 0:37Microphone (Samson Q2U Microphone): Dare
- 0:37Microphone (Samson Q2U Microphone): greatly.
- 0:38Microphone (Samson Q2U Microphone): You
- 0:38Microphone (Samson Q2U Microphone): belong
- 0:39Microphone (Samson Q2U Microphone): in
- 0:39Microphone (Samson Q2U Microphone): this
- 0:39Microphone (Samson Q2U Microphone): arena.
- 0:41Hello,
- 0:42welcome
- 0:42to
- 0:42the
- 0:4279th
- 0:43episode
- 0:44of
- 0:44women
- 0:44in
- 0:44the
- 0:44coaching
- 0:45arena.
- 0:45I
- 0:45am
- 0:45so
- 0:45glad
- 0:46you're
- 0:46here.
- 0:48Today
- 0:48I'm
- 0:49covering
- 0:49how
- 0:50to
- 0:50stand
- 0:50out
- 0:51from
- 0:51your
- 0:51competitors.
- 0:53Since
- 0:53COVID
- 0:54many
- 0:54people
- 0:55have
- 0:55gone
- 0:56into
- 0:56the
- 0:57coaching
- 0:57industry,
- 0:58wanting
- 0:59more
- 0:59meaning.
- 0:59Wanting
- 1:00a
- 1:00better
- 1:00work
- 1:00life
- 1:01balance.
- 1:02So
- 1:02I'm
- 1:02excited
- 1:03today
- 1:03to
- 1:04share
- 1:05how
- 1:05to
- 1:05stand
- 1:05out
- 1:06from
- 1:06your
- 1:06competitors
- 1:07and
- 1:07what
- 1:07I've
- 1:08noticed
- 1:08about
- 1:08those
- 1:09who
- 1:09do
- 1:09succeed
- 1:10in
- 1:10this
- 1:10industry.
- 1:12So,
- 1:12this
- 1:12is
- 1:13not
- 1:13an
- 1:13optional
- 1:14topic
- 1:14for
- 1:15any
- 1:15coach
- 1:15in
- 1:162024.
- 1:17This
- 1:17is
- 1:18base
- 1:18level
- 1:19now.
- 1:19You
- 1:20need
- 1:20to
- 1:20really
- 1:20prioritize
- 1:21building
- 1:22a
- 1:22unique,
- 1:24memorable
- 1:25brand
- 1:26to
- 1:26transform
- 1:27your
- 1:27coaching
- 1:28business
- 1:28into
- 1:29a
- 1:29profitable
- 1:30business.
- 1:31You
- 1:31may
- 1:32be
- 1:32thinking.
- 1:33I
- 1:33don't
- 1:34think
- 1:34I'm
- 1:35up
- 1:35for
- 1:35rising
- 1:36above
- 1:36the
- 1:36competition.
- 1:37Everyone's
- 1:38doing
- 1:38amazing,
- 1:39but
- 1:40I
- 1:40promise
- 1:40you,
- 1:40you
- 1:41can
- 1:41do
- 1:41this.
- 1:42And
- 1:42you
- 1:42don't
- 1:43have
- 1:43to
- 1:43do
- 1:43it
- 1:43by
- 1:44being
- 1:44the
- 1:44loudest
- 1:44one
- 1:44in
- 1:45the
- 1:45room.
- 1:46You
- 1:47are
- 1:47here
- 1:47listening
- 1:48today
- 1:48because
- 1:48you
- 1:49are
- 1:49up
- 1:49for
- 1:49the
- 1:49challenge.
- 1:51I
- 1:51am
- 1:51here
- 1:52to
- 1:52help
- 1:53you
- 1:53solve
- 1:53this
- 1:53problem.
- 1:54By
- 1:54the
- 1:54end
- 1:55of
- 1:55this
- 1:55episode,
- 1:56You
- 1:56will
- 1:56have
- 1:57a
- 1:57clear
- 1:57roadmap
- 1:58of
- 1:58how
- 1:59to
- 1:59differentiate
- 1:59yourself.
- 2:00And
- 2:01stands
- 2:02out
- 2:02in
- 2:02this
- 2:02busy
- 2:02marketplace.
- 2:04So
- 2:05the
- 2:05first
- 2:05one,
- 2:05which
- 2:05I
- 2:05talk
- 2:06about
- 2:06often
- 2:06is
- 2:07stand
- 2:07out
- 2:07by
- 2:07being
- 2:08you.
- 2:08As
- 2:09much
- 2:09as
- 2:09you
- 2:09can
- 2:09share
- 2:10your
- 2:10journey,
- 2:11your
- 2:11stories.
- 2:12No
- 2:13one
- 2:13else
- 2:13can
- 2:14share
- 2:14those
- 2:14exact
- 2:15same
- 2:15stories
- 2:16as
- 2:16you.
- 2:17This
- 2:17really
- 2:18is
- 2:18your
- 2:18biggest
- 2:18differentiator.
- 2:20It's
- 2:20easily
- 2:21misunderstood.
- 2:23People
- 2:23think
- 2:23that
- 2:23no,
- 2:24one's
- 2:24interested
- 2:24in
- 2:25what
- 2:25they're
- 2:25up
- 2:25to.
- 2:27But
- 2:27it's
- 2:27just
- 2:27not
- 2:28true.
- 2:28I
- 2:28am
- 2:28so
- 2:29intrigued
- 2:30about
- 2:30people's
- 2:30backstories.
- 2:32About
- 2:32their
- 2:32life
- 2:32today.
- 2:33And
- 2:33I
- 2:33always
- 2:34encourage
- 2:34clients
- 2:35to
- 2:35bring
- 2:35that
- 2:35into
- 2:36everything
- 2:36that
- 2:36they
- 2:36do.
- 2:37Usually
- 2:38when
- 2:38they've
- 2:38quit
- 2:39their
- 2:39job
- 2:39to
- 2:39do
- 2:39this
- 2:40business.
- 2:40They
- 2:41want
- 2:41to
- 2:42forget
- 2:42all
- 2:43about
- 2:43their
- 2:43previous
- 2:44experience
- 2:44the
- 2:45ones
- 2:45I've
- 2:45seen
- 2:45succeed.
- 2:46Are
- 2:46those
- 2:47who
- 2:47really
- 2:47bring
- 2:47in
- 2:48everything
- 2:48that
- 2:49they've
- 2:49done
- 2:49to
- 2:49date.
- 2:50One
- 2:50of
- 2:51my
- 2:51clients
- 2:51was
- 2:51a
- 2:52very
- 2:52young
- 2:53director.
- 2:54She
- 2:54was
- 2:54suddenly
- 2:55having
- 2:55to
- 2:55manage
- 2:55a
- 2:55large
- 2:56team
- 2:56and
- 2:56found
- 2:56that
- 2:56really
- 2:57stressful.
- 2:58So
- 2:58now
- 2:58that's
- 2:59exactly
- 2:59what
- 2:59she
- 2:59helps
- 3:00her
- 3:00clients
- 3:01with.
- 3:02Handle
- 3:03a
- 3:03large
- 3:03team
- 3:04when
- 3:04you're
- 3:05a
- 3:05young
- 3:05new
- 3:06manager.
- 3:07There
- 3:07will
- 3:07always
- 3:08be
- 3:08clues
- 3:09of
- 3:09the
- 3:09journey
- 3:09you've
- 3:10been
- 3:10on
- 3:10to
- 3:10date
- 3:10that
- 3:11you
- 3:11can
- 3:11take
- 3:12into
- 3:12your
- 3:12business
- 3:13and
- 3:13do
- 3:13share
- 3:14those
- 3:14personal
- 3:14stories.
- 3:15That's
- 3:15what
- 3:15people
- 3:16want.
- 3:17Let's
- 3:17cover
- 3:18some
- 3:18quick
- 3:18ways
- 3:19that
- 3:19you
- 3:19can
- 3:19stand
- 3:20out
- 3:20from
- 3:20the
- 3:20competition.
- 3:21Firstly
- 3:22help
- 3:23your
- 3:23ideal
- 3:23client
- 3:24solve
- 3:24real
- 3:25problems.
- 3:27Yes,
- 3:27they
- 3:27will
- 3:27want
- 3:27to
- 3:28know
- 3:28who
- 3:28you
- 3:28are.
- 3:29They
- 3:29also
- 3:29want
- 3:30to
- 3:30know
- 3:30what
- 3:30you
- 3:30can
- 3:30do
- 3:31for
- 3:31them.
- 3:32What's
- 3:32in
- 3:32it
- 3:32for
- 3:32them
- 3:33is
- 3:33a
- 3:33great
- 3:34thing
- 3:34to
- 3:34always
- 3:34have
- 3:35in
- 3:35mind.
- 3:36How
- 3:36can
- 3:36you
- 3:37add
- 3:37value?
- 3:37If
- 3:38you
- 3:38are
- 3:38sharing
- 3:38story,
- 3:39how
- 3:40can
- 3:40you
- 3:40make
- 3:40them
- 3:41the
- 3:41star
- 3:42of
- 3:42that
- 3:42story
- 3:43or
- 3:43resonate
- 3:44with
- 3:44your
- 3:44journey?
- 3:45You
- 3:45can
- 3:46also
- 3:46educate
- 3:47your
- 3:47audience
- 3:47by
- 3:48really
- 3:48understanding
- 3:49their
- 3:50pain
- 3:50points
- 3:51and
- 3:51exactly
- 3:52how
- 3:52your
- 3:53unique
- 3:53solution
- 3:54can
- 3:54solve
- 3:54that
- 3:54problem.
- 3:56I
- 3:56think
- 3:56the
- 3:57problem
- 3:57with
- 3:58training
- 3:59to
- 3:59become
- 3:59a
- 3:59coach
- 4:00and
- 4:00translating
- 4:01it
- 4:01into
- 4:01a
- 4:01business
- 4:02is
- 4:02that
- 4:02we
- 4:02can
- 4:03end
- 4:03up
- 4:03prioritizing
- 4:04things
- 4:05that
- 4:05are
- 4:05at
- 4:05the
- 4:05top
- 4:06of
- 4:06Maslow's
- 4:07hierarchy
- 4:07of
- 4:07needs.
- 4:08Self-actualization.
- 4:10Reflection,
- 4:11vision,
- 4:12listening,
- 4:12all
- 4:12of
- 4:13these
- 4:13amazing
- 4:13things
- 4:14that
- 4:14yes,
- 4:14we
- 4:14all
- 4:15ultimately
- 4:15want,
- 4:16but
- 4:16most
- 4:17of
- 4:17us
- 4:17are
- 4:17down
- 4:17the
- 4:17bottom
- 4:17of
- 4:18Maslow's
- 4:18hierarchy
- 4:19of
- 4:19needs
- 4:19just
- 4:20trying
- 4:20to
- 4:20get
- 4:20money,
- 4:21to
- 4:21pay
- 4:21the
- 4:21bills
- 4:22and
- 4:22time
- 4:23to
- 4:23do
- 4:24the
- 4:24most
- 4:24basic
- 4:25essential
- 4:25tasks
- 4:26in
- 4:26our
- 4:26day.
- 4:27So,
- 4:28yes
- 4:29whilst,
- 4:29we
- 4:29want
- 4:29to
- 4:29bring
- 4:30in
- 4:30some
- 4:30of
- 4:30that
- 4:30amazingness
- 4:31into
- 4:32our
- 4:32offer.
- 4:33Often,
- 4:33we
- 4:33also
- 4:34need
- 4:34to
- 4:34think
- 4:34about
- 4:34real
- 4:35world
- 4:35problems
- 4:35that
- 4:36your
- 4:36ideal
- 4:36client
- 4:37is
- 4:37struggling
- 4:37with
- 4:37from
- 4:38day
- 4:38to
- 4:38day.
- 4:39The
- 4:40more
- 4:40micro
- 4:41your
- 4:41solution
- 4:42the
- 4:42better.
- 4:43So
- 4:43instead
- 4:44of
- 4:44leadership,
- 4:45you
- 4:45might
- 4:45want
- 4:46to
- 4:46be.
- 4:47Speak
- 4:47up
- 4:48as
- 4:48an
- 4:48introvert
- 4:48in
- 4:49a
- 4:49meeting.
- 4:50Really
- 4:50think
- 4:50about
- 4:51how
- 4:51you
- 4:51can
- 4:51solve
- 4:52a
- 4:52very
- 4:52specific
- 4:53problem.
- 4:54And
- 4:54then
- 4:54people
- 4:55will
- 4:55understand
- 4:56what
- 4:56you
- 4:56do
- 4:56enough
- 4:57to
- 4:57think.
- 4:57Yes,
- 4:58that's
- 4:58my
- 4:58problem
- 4:59right
- 4:59now.
- 4:59And
- 5:00I
- 5:00want
- 5:00to
- 5:00pay
- 5:00to
- 5:01solve
- 5:01that
- 5:01problem.
- 5:03Next
- 5:03up
- 5:03is
- 5:04build
- 5:04a
- 5:04memorable
- 5:05personal
- 5:05brand.
- 5:06I
- 5:06believe
- 5:07you
- 5:07do
- 5:07this
- 5:07through
- 5:08authenticity
- 5:09because
- 5:10that
- 5:10fosters
- 5:11loyalty,
- 5:12people
- 5:12will
- 5:12want
- 5:13to
- 5:13know
- 5:13you,
- 5:14trust
- 5:15you
- 5:15and
- 5:15they
- 5:15need
- 5:15to
- 5:16know
- 5:16like,
- 5:16and
- 5:16trust
- 5:17you
- 5:17to
- 5:17be
- 5:17able
- 5:18to
- 5:18buy
- 5:18from
- 5:18you.
- 5:19So
- 5:19really
- 5:20dive
- 5:20in,
- 5:20which
- 5:21is
- 5:21easy
- 5:21for
- 5:21you
- 5:21as
- 5:22a
- 5:22coach.
- 5:23What
- 5:23you
- 5:23stand
- 5:23for?
- 5:24Why
- 5:24are
- 5:24you
- 5:24passionate
- 5:25about.
- 5:25What
- 5:26is
- 5:26your
- 5:26mission
- 5:27really
- 5:27think
- 5:28about
- 5:28these
- 5:28things
- 5:29to
- 5:29bring
- 5:29them
- 5:29into
- 5:29everything
- 5:30you
- 5:30do
- 5:30in
- 5:30your
- 5:31business.
- 5:32Next
- 5:33up
- 5:33is
- 5:33to
- 5:33provide
- 5:34excellent
- 5:35service.
- 5:35Think
- 5:36about
- 5:36how
- 5:37you
- 5:37can
- 5:37gain
- 5:38case
- 5:38studies.
- 5:39As
- 5:39you
- 5:39may
- 5:40see
- 5:40on
- 5:40my
- 5:40website,
- 5:41I
- 5:41have
- 5:41a
- 5:42lot
- 5:42of
- 5:42case
- 5:42studies
- 5:43and
- 5:43I
- 5:43work
- 5:43really
- 5:44hard
- 5:45to
- 5:45provide
- 5:46the
- 5:46best
- 5:46customer
- 5:47service
- 5:47to
- 5:47get
- 5:48those
- 5:48case
- 5:48studies.
- 5:49Yes,
- 5:49it's
- 5:50not
- 5:50always
- 5:50perfect,
- 5:51but
- 5:51I
- 5:51will
- 5:51always
- 5:52be
- 5:52thinking,
- 5:53what
- 5:53can
- 5:53I
- 5:53do
- 5:53differently
- 5:55in
- 5:55order
- 5:55to
- 5:55go
- 5:55above
- 5:56and
- 5:56beyond?
- 5:56For
- 5:57example,
- 5:57I've
- 5:58had
- 5:58my
- 5:59busiest
- 5:59two
- 6:00months
- 6:00ever,
- 6:01which
- 6:01is
- 6:01crazy
- 6:01considering
- 6:02I
- 6:02haven't
- 6:02worked
- 6:03for
- 6:03the
- 6:03last
- 6:03six
- 6:04weeks.
- 6:05But
- 6:05what
- 6:05I've
- 6:05done
- 6:06to
- 6:06ensure
- 6:07that
- 6:07I
- 6:07still
- 6:07get
- 6:08to
- 6:08really
- 6:09know
- 6:09my
- 6:09clients
- 6:10and
- 6:10provide
- 6:10excellent
- 6:11service
- 6:12is
- 6:12to
- 6:12provide
- 6:13a
- 6:13really
- 6:13small
- 6:14group
- 6:14accelerator
- 6:15for
- 6:15the
- 6:15first
- 6:15four
- 6:16weeks.
- 6:16So
- 6:16no
- 6:17more
- 6:17than
- 6:17five
- 6:17people.
- 6:18In
- 6:19a
- 6:19small
- 6:19group
- 6:19with
- 6:20me
- 6:20to
- 6:21really
- 6:21maximize
- 6:22that
- 6:22initial
- 6:23part
- 6:23of
- 6:23the
- 6:23journey
- 6:24together
- 6:24to
- 6:25really
- 6:25help
- 6:25them
- 6:25to
- 6:26get
- 6:26to
- 6:26know
- 6:26people
- 6:26within
- 6:27the
- 6:27group.
- 6:28To
- 6:28get
- 6:28my
- 6:28support
- 6:29on
- 6:29that
- 6:29initial
- 6:30phase,
- 6:31which
- 6:31you
- 6:31really
- 6:32need
- 6:32to
- 6:32build
- 6:32into
- 6:33the
- 6:33longer
- 6:33term
- 6:34journey.
- 6:34So
- 6:35how
- 6:35can
- 6:35you
- 6:36think
- 6:36about
- 6:37customer
- 6:37service?
- 6:38Another
- 6:39thing
- 6:39I
- 6:39did
- 6:40early
- 6:40on
- 6:40was
- 6:40unlimited
- 6:41coaching.
- 6:42So
- 6:43it
- 6:43was
- 6:43something,
- 6:44what
- 6:44did
- 6:44I
- 6:44call
- 6:44it?
- 6:44Oh,
- 6:45I
- 6:45called
- 6:45it
- 6:45laser
- 6:45coaching
- 6:46and
- 6:47it
- 6:47was
- 6:47unlimited
- 6:4815
- 6:49minute
- 6:49coaching
- 6:50sessions,
- 6:51which
- 6:51I
- 6:51never
- 6:52managed
- 6:52to
- 6:52stick
- 6:52to
- 6:5215
- 6:53minutes.
- 6:53I
- 6:53think
- 6:53I
- 6:54always
- 6:54overran
- 6:54to
- 6:5430.
- 6:55But
- 6:56anyway,
- 6:57it
- 6:57was
- 6:57unlimited
- 6:5815
- 6:58minute
- 6:58sessions.
- 6:59It
- 6:59was
- 6:59£997
- 7:01for
- 7:01three
- 7:01months.
- 7:02And
- 7:02the
- 7:02person
- 7:03could
- 7:03only
- 7:04book
- 7:04a
- 7:04session
- 7:05if
- 7:05they
- 7:05had
- 7:06done
- 7:06the
- 7:06actions
- 7:07from
- 7:07the
- 7:07last
- 7:08session.
- 7:09So
- 7:09this
- 7:09person
- 7:09got
- 7:10amazing
- 7:10results
- 7:11because
- 7:11they
- 7:11want
- 7:12to
- 7:12get
- 7:12their
- 7:12money's
- 7:12worth.
- 7:12So
- 7:13they're
- 7:13like,
- 7:13I
- 7:13can
- 7:13only
- 7:14talk
- 7:14to
- 7:14her
- 7:14if
- 7:15I
- 7:15do
- 7:15whatever
- 7:15I
- 7:16was
- 7:16meant
- 7:16to
- 7:16do.
- 7:17And
- 7:17then
- 7:17they
- 7:17could
- 7:17book
- 7:18another
- 7:18session.
- 7:19So
- 7:19really
- 7:19think
- 7:19about
- 7:20how
- 7:20you
- 7:20can
- 7:20be
- 7:21innovative
- 7:22and
- 7:22offer
- 7:22things
- 7:23like
- 7:23voice
- 7:24note
- 7:24coaching,
- 7:24or
- 7:25laser
- 7:25coaching.
- 7:26Think
- 7:26about
- 7:27how
- 7:27people
- 7:27can
- 7:28fit
- 7:28it
- 7:28in
- 7:28their
- 7:28day.
- 7:28So
- 7:29it
- 7:29doesn't
- 7:29feel
- 7:29like
- 7:29a
- 7:29challenge
- 7:30and
- 7:30they
- 7:30can
- 7:30get
- 7:31the
- 7:31answers
- 7:31right
- 7:32away.
- 7:33I
- 7:33remember
- 7:34when
- 7:34I
- 7:34did
- 7:34my
- 7:35first
- 7:35business
- 7:36training
- 7:36course
- 7:36with
- 7:37a
- 7:37guy
- 7:37called
- 7:37Alan
- 7:38Wick.
- 7:38He
- 7:39used
- 7:39to
- 7:39work
- 7:39at
- 7:39the
- 7:39Savoy
- 7:40hotel
- 7:41and
- 7:41he
- 7:41told
- 7:42me
- 7:42that
- 7:42they
- 7:42often
- 7:43used
- 7:43to
- 7:43deliberately
- 7:44leave
- 7:44something
- 7:45small
- 7:46out
- 7:46of
- 7:46a
- 7:46room.
- 7:47Maybe.
- 7:48A
- 7:48bottle
- 7:48of
- 7:48water
- 7:49or
- 7:49a
- 7:49hairdryer
- 7:50or
- 7:50something.
- 7:52And
- 7:52why
- 7:52they
- 7:52did
- 7:53it
- 7:53was
- 7:53so
- 7:53they
- 7:53could
- 7:54over
- 7:54deliver.
- 7:55So
- 7:55then
- 7:55they
- 7:56would
- 7:56come
- 7:56up
- 7:56with
- 7:57the
- 7:57hairdryer
- 7:58and
- 7:58they
- 7:58would
- 7:58say,
- 7:59I'm
- 7:59so
- 7:59sorry
- 8:00this
- 8:00has
- 8:00been
- 8:00missed
- 8:00from
- 8:00your
- 8:01room.
- 8:02In
- 8:02order
- 8:02to
- 8:02make
- 8:02it
- 8:02up
- 8:03for
- 8:03you.
- 8:04I
- 8:04am
- 8:04going
- 8:04to
- 8:05gift
- 8:05you
- 8:05a
- 8:06free
- 8:06meal
- 8:06in
- 8:07our
- 8:07restaurant
- 8:07tonight,
- 8:08or
- 8:08I'm
- 8:08going
- 8:09to
- 8:09book
- 8:09a
- 8:09car
- 8:10for
- 8:10you
- 8:10wherever
- 8:10you
- 8:11want
- 8:11to
- 8:11go
- 8:11for
- 8:11the
- 8:11evening.
- 8:12So
- 8:12it
- 8:12enabled
- 8:13them
- 8:13to
- 8:13really
- 8:13go
- 8:14above
- 8:14and
- 8:14beyond
- 8:15in
- 8:15what
- 8:15they
- 8:15did.
- 8:16So
- 8:16really
- 8:17think
- 8:17about
- 8:17delighting
- 8:18your
- 8:19ideal
- 8:19client.
- 8:20Next
- 8:20up,
- 8:21which
- 8:21I
- 8:21also
- 8:21covered
- 8:22last
- 8:22week
- 8:23is
- 8:23to
- 8:23really
- 8:23showcase
- 8:24your
- 8:24customer
- 8:25case
- 8:25studies
- 8:26and
- 8:26testimonials.
- 8:28Their
- 8:28words
- 8:29will
- 8:29carry
- 8:29far
- 8:30more
- 8:30weight
- 8:30than
- 8:30yours
- 8:31in
- 8:31terms
- 8:32of
- 8:32your
- 8:32marketing.
- 8:33So
- 8:33don't
- 8:34obsess
- 8:34about
- 8:34your
- 8:35marketing.
- 8:35Obsess
- 8:36about
- 8:36client
- 8:37results
- 8:37and
- 8:37client
- 8:38testimonials.
- 8:40Make
- 8:40sure
- 8:40you
- 8:40are
- 8:41leveraging
- 8:42everything
- 8:42like
- 8:42this,
- 8:43as
- 8:43much
- 8:43as
- 8:44possible
- 8:44to
- 8:44let
- 8:45them
- 8:45do
- 8:45the
- 8:45talking
- 8:46for
- 8:46you.
- 8:47If
- 8:47you
- 8:47want
- 8:47to
- 8:47go
- 8:47deeper
- 8:48on
- 8:48that,
- 8:48listen
- 8:49to
- 8:49last
- 8:49week's
- 8:50episode,
- 8:50which
- 8:50is
- 8:51on
- 8:51proof
- 8:51over
- 8:52promise.
- 8:53Next
- 8:54up
- 8:54is
- 8:54building
- 8:55a
- 8:55tight
- 8:55knit
- 8:55community.
- 8:57I've
- 8:57managed
- 8:57to
- 8:57make
- 8:58this
- 8:58the
- 8:58heart
- 8:58of
- 8:58my
- 8:59brand.
- 8:59I
- 8:59know
- 9:00it
- 9:00may
- 9:00feel
- 9:01different
- 9:02if
- 9:02you
- 9:02are
- 9:02doing
- 9:02one-to-one
- 9:03coaching
- 9:03but
- 9:04I
- 9:04have
- 9:04genuinely
- 9:05seen
- 9:06people
- 9:06build
- 9:06a
- 9:06movement.
- 9:07Even
- 9:08if
- 9:08they
- 9:08are
- 9:08only
- 9:09offering
- 9:09one-to-one
- 9:10coaching.
- 9:10Think
- 9:11about
- 9:11how
- 9:11you
- 9:12can
- 9:12make,
- 9:13a
- 9:13live
- 9:14show
- 9:14that
- 9:14people
- 9:14show
- 9:15up
- 9:15at
- 9:16there's
- 9:16this
- 9:16guy
- 9:16I
- 9:16know
- 9:17he
- 9:17has,
- 9:18I
- 9:18think
- 9:18it's
- 9:18like
- 9:19the
- 9:195:00
- 9:19AM
- 9:19club
- 9:20type
- 9:20thing.
- 9:21So
- 9:21he
- 9:21basically
- 9:22goes
- 9:22live
- 9:22on
- 9:23his
- 9:23Facebook
- 9:23group
- 9:24at
- 9:24five
- 9:24in
- 9:24the
- 9:24morning.
- 9:25And
- 9:26honestly,
- 9:2770
- 9:28plus
- 9:28people
- 9:29will
- 9:29actually
- 9:29join
- 9:30him
- 9:30live.
- 9:31And
- 9:31loads
- 9:31more
- 9:32like
- 9:32me
- 9:32would
- 9:33watch
- 9:33the
- 9:33replay
- 9:34because
- 9:34clearly
- 9:34I
- 9:35am
- 9:35not
- 9:36as
- 9:36avid
- 9:36as
- 9:36he
- 9:36is
- 9:37at
- 9:37the
- 9:37five
- 9:37AM
- 9:37club.
- 9:38But
- 9:39he
- 9:39managed
- 9:39to
- 9:39build
- 9:39a
- 9:40community
- 9:41of
- 9:41people
- 9:41because
- 9:42it
- 9:42was
- 9:42worth
- 9:42showing
- 9:43up
- 9:43for,
- 9:43so
- 9:44really
- 9:44think
- 9:44about
- 9:45how
- 9:45you
- 9:45can
- 9:45make
- 9:46connection,
- 9:46the
- 9:47heart
- 9:47of
- 9:47your
- 9:47brand.
- 9:48how
- 9:48you
- 9:48can
- 9:48make
- 9:48people
- 9:49want
- 9:49to
- 9:49support
- 9:50you.
- 9:51Lots
- 9:52of
- 9:52people
- 9:52do
- 9:52things
- 9:53like
- 9:53a
- 9:53private
- 9:54Facebook
- 9:54group
- 9:54to
- 9:55build
- 9:55a
- 9:55community.
- 9:56There's
- 9:56a
- 9:56new
- 9:57app
- 9:57at
- 9:57the
- 9:57moment
- 9:57called
- 9:58Skool
- 9:59which
- 9:59lots
- 9:59of
- 9:59people
- 10:00are
- 10:00raving
- 10:00about.
- 10:02There
- 10:02are
- 10:02lots
- 10:02more
- 10:03ways
- 10:03like
- 10:04email
- 10:04marketing
- 10:05that
- 10:05you
- 10:05can
- 10:06bring
- 10:06people
- 10:07into
- 10:07your
- 10:07world
- 10:08and
- 10:08invite
- 10:08them
- 10:09into
- 10:09your
- 10:09community.
- 10:10Even
- 10:10if
- 10:10they
- 10:10are
- 10:10not
- 10:11particularly
- 10:12engaging
- 10:12with
- 10:12others
- 10:13in
- 10:13the
- 10:13community.
- 10:14What
- 10:14works
- 10:15really
- 10:15well
- 10:15is
- 10:16something
- 10:16that
- 10:16LinkedIn
- 10:17creators
- 10:18do
- 10:18a
- 10:18lot,
- 10:19which
- 10:19is
- 10:20join
- 10:201032
- 10:22people
- 10:23in
- 10:23my
- 10:23email
- 10:24community.
- 10:25So
- 10:25you
- 10:25feel
- 10:26like,
- 10:26oh
- 10:26wow,
- 10:27there's
- 10:27already
- 10:27loads
- 10:27of
- 10:27people
- 10:28interested.
- 10:28This
- 10:28must
- 10:29be
- 10:29good.
- 10:29And
- 10:30you
- 10:30join
- 10:30their
- 10:30email
- 10:31list,
- 10:31but
- 10:31they
- 10:31have
- 10:32positioned
- 10:32as
- 10:33a
- 10:33community.
- 10:34So
- 10:34you
- 10:34feel
- 10:34like
- 10:35you're
- 10:35part
- 10:35of
- 10:36their
- 10:36world.
- 10:37And
- 10:37I
- 10:38will
- 10:38leave
- 10:38you
- 10:38with
- 10:39show
- 10:39up
- 10:40and
- 10:40be
- 10:40seen.
- 10:41That
- 10:41may
- 10:42be
- 10:42online.
- 10:43It
- 10:43may
- 10:43be
- 10:44on
- 10:44podcasts,
- 10:45some
- 10:45way
- 10:46of
- 10:46being
- 10:46discoverable.
- 10:47That
- 10:48is
- 10:48what
- 10:48you
- 10:48need
- 10:48to
- 10:49build
- 10:49an
- 10:49amazing
- 10:50business
- 10:50and
- 10:51to
- 10:51stay
- 10:51ahead
- 10:51of
- 10:52the
- 10:52curve.
- 10:53what
- 10:53you're
- 10:53aiming
- 10:53for
- 10:54eventually
- 10:55is
- 10:55to
- 10:55become
- 10:56omnipresent.
- 10:57So
- 10:57that
- 10:57is
- 10:58someone
- 10:58saying
- 10:58to
- 10:58you
- 10:59everywhere
- 10:59I
- 10:59look
- 11:00there,
- 11:00you
- 11:00are,
- 11:01showing
- 11:01up.
- 11:01In
- 11:02that
- 11:02email
- 11:02box
- 11:03in
- 11:03their
- 11:03podcast,
- 11:04on
- 11:04YouTube,
- 11:05on
- 11:05their
- 11:05Instagram.
- 11:07And
- 11:07yes,
- 11:07that
- 11:08sounds
- 11:08really
- 11:08hard
- 11:09when
- 11:09you're
- 11:09starting
- 11:10but
- 11:10eventually
- 11:10you
- 11:10will
- 11:11learn
- 11:11how
- 11:11to
- 11:11leverage
- 11:12the
- 11:12assets
- 11:13you
- 11:13are
- 11:13creating.
- 11:14And
- 11:14repurpose
- 11:15them
- 11:15into
- 11:16real
- 11:17big
- 11:18discoverability
- 11:19online
- 11:19and
- 11:20offline.
- 11:21So,
- 11:22let
- 11:22me
- 11:22summarize
- 11:23today's
- 11:23episode.
- 11:24Say
- 11:24first,
- 11:25we
- 11:25talked
- 11:25about
- 11:25how
- 11:26to
- 11:26stand
- 11:26out
- 11:26by
- 11:27being
- 11:27you.
- 11:28Next
- 11:28we
- 11:29talked
- 11:29about
- 11:29standing
- 11:30out
- 11:30by
- 11:30helping
- 11:31your
- 11:31audience
- 11:31solve
- 11:32real
- 11:32problems.
- 11:34Next
- 11:35was
- 11:35building
- 11:36an
- 11:36amazing
- 11:36personal
- 11:37brand.
- 11:38Finally
- 11:39providing
- 11:40amazing
- 11:40client
- 11:41service.
- 11:43Next
- 11:43up
- 11:43was
- 11:44showcasing
- 11:44case
- 11:45studies
- 11:45and
- 11:45testimonials.
- 11:47We
- 11:47talked
- 11:47about
- 11:48building
- 11:48a
- 11:48brilliant
- 11:49community,
- 11:50and
- 11:50finally
- 11:50I
- 11:51left
- 11:51you
- 11:51with
- 11:51be
- 11:52seen.
- 11:53So
- 11:53whether
- 11:54that's
- 11:54on
- 11:54or
- 11:54offline,
- 11:55what
- 11:55we're
- 11:56aiming
- 11:56for
- 11:56is
- 11:57for
- 11:57you
- 11:57to
- 11:57be
- 11:57as
- 11:58visible
- 11:58as
- 11:59possible,
- 12:00and
- 12:00that
- 12:00will
- 12:00help
- 12:01you
- 12:01stay
- 12:01ahead
- 12:02of
- 12:02your
- 12:02competition.
- 12:03I
- 12:04hope
- 12:04today's
- 12:04episode
- 12:05was
- 12:05helpful.
- 12:06If
- 12:07you
- 12:07want
- 12:07to
- 12:07work
- 12:07on
- 12:08that
- 12:08visibility,
- 12:08I'm
- 12:09starting
- 12:09a
- 12:1030
- 12:10day
- 12:10offer
- 12:11to
- 12:11market
- 12:11sprint
- 12:12on
- 12:12the
- 12:1216th
- 12:13of
- 12:13September.
- 12:14It
- 12:14will
- 12:15help
- 12:15you
- 12:15to
- 12:16create
- 12:16an
- 12:16amazing
- 12:17offer
- 12:17and
- 12:17then
- 12:18show
- 12:18up
- 12:18and
- 12:18be
- 12:18seen
- 12:19with
- 12:19the
- 12:19aim
- 12:20of
- 12:20booking
- 12:20sales
- 12:21calls
- 12:21within
- 12:21those
- 12:2130
- 12:22days.
- 12:23If
- 12:24it
- 12:24sounds
- 12:24like
- 12:24what
- 12:24you
- 12:25need
- 12:25right
- 12:25now,
- 12:25you
- 12:26will
- 12:26find
- 12:26the
- 12:26link
- 12:26to
- 12:27offer
- 12:27to
- 12:27market
- 12:28in
- 12:28the
- 12:28show
- 12:28notes.
- 12:30And
- 12:30like
- 12:30I
- 12:30say,
- 12:31at
- 12:31the
- 12:31end
- 12:31of
- 12:31every
- 12:31episode,
- 12:32trust
- 12:32yourself,
- 12:33believe
- 12:33in
- 12:33yourself
- 12:34and
- 12:34be
- 12:34the
- 12:35wise
- 12:35Gardner
- 12:35who
- 12:36keeps
- 12:36on
- 12:36watering
- 12:37the
- 12:37seed.
- 12:39Microphone (Samson Q2U Microphone): Thank
- 12:39Microphone (Samson Q2U Microphone): you
- 12:39Microphone (Samson Q2U Microphone): so
- 12:40Microphone (Samson Q2U Microphone): much
- 12:40Microphone (Samson Q2U Microphone): for
- 12:40Microphone (Samson Q2U Microphone): listening
- 12:40Microphone (Samson Q2U Microphone): to
- 12:41Microphone (Samson Q2U Microphone): this
- 12:41Microphone (Samson Q2U Microphone): episode
- 12:41Microphone (Samson Q2U Microphone): of
- 12:42Microphone (Samson Q2U Microphone): Women
- 12:42Microphone (Samson Q2U Microphone): in
- 12:42Microphone (Samson Q2U Microphone): the
- 12:42Microphone (Samson Q2U Microphone): Coaching
- 12:43Microphone (Samson Q2U Microphone): Arena.
- 12:44Microphone (Samson Q2U Microphone): I
- 12:44Microphone (Samson Q2U Microphone): have
- 12:44Microphone (Samson Q2U Microphone): a
- 12:44Microphone (Samson Q2U Microphone): mess
- 12:45Microphone (Samson Q2U Microphone): of
- 12:45Microphone (Samson Q2U Microphone): free
- 12:45Microphone (Samson Q2U Microphone): resources
- 12:46Microphone (Samson Q2U Microphone): on
- 12:46Microphone (Samson Q2U Microphone): my
- 12:46Microphone (Samson Q2U Microphone): website
- 12:47Microphone (Samson Q2U Microphone): joannalottcoaching.com.
- 12:50Microphone (Samson Q2U Microphone): That's
- 12:50Microphone (Samson Q2U Microphone): Joanna
- 12:51Microphone (Samson Q2U Microphone): with
- 12:51Microphone (Samson Q2U Microphone): an
- 12:51Microphone (Samson Q2U Microphone): A
- 12:52Microphone (Samson Q2U Microphone): and
- 12:52Microphone (Samson Q2U Microphone): Lott
- 12:52Microphone (Samson Q2U Microphone): with
- 12:53Microphone (Samson Q2U Microphone): two
- 12:53Microphone (Samson Q2U Microphone): T's.
- 12:54Microphone (Samson Q2U Microphone): joannalottcoaching.com.
- 12:56Microphone (Samson Q2U Microphone): And
- 12:57Microphone (Samson Q2U Microphone): I'll
- 12:57Microphone (Samson Q2U Microphone): also
- 12:57Microphone (Samson Q2U Microphone): put
- 12:57Microphone (Samson Q2U Microphone): links
- 12:58Microphone (Samson Q2U Microphone): in
- 12:58Microphone (Samson Q2U Microphone): the
- 12:58Microphone (Samson Q2U Microphone): show
- 12:58Microphone (Samson Q2U Microphone): notes.
- 13:00Microphone (Samson Q2U Microphone): Let
- 13:00Microphone (Samson Q2U Microphone): me
- 13:00Microphone (Samson Q2U Microphone): know
- 13:01Microphone (Samson Q2U Microphone): if
- 13:01Microphone (Samson Q2U Microphone): you
- 13:01Microphone (Samson Q2U Microphone): found
- 13:01Microphone (Samson Q2U Microphone): this
- 13:01Microphone (Samson Q2U Microphone): episode
- 13:02Microphone (Samson Q2U Microphone): useful.
- 13:03Microphone (Samson Q2U Microphone): Share
- 13:03Microphone (Samson Q2U Microphone): it
- 13:03Microphone (Samson Q2U Microphone): with
- 13:03Microphone (Samson Q2U Microphone): a
- 13:03Microphone (Samson Q2U Microphone): friend
- 13:04Microphone (Samson Q2U Microphone): and
- 13:04Microphone (Samson Q2U Microphone): leave
- 13:04Microphone (Samson Q2U Microphone): me
- 13:05Microphone (Samson Q2U Microphone): a
- 13:05Microphone (Samson Q2U Microphone): review,
- 13:05Microphone (Samson Q2U Microphone): and
- 13:05Microphone (Samson Q2U Microphone): I
- 13:06Microphone (Samson Q2U Microphone): will
- 13:06Microphone (Samson Q2U Microphone): personally
- 13:06Microphone (Samson Q2U Microphone): thank
- 13:07Microphone (Samson Q2U Microphone): you
- 13:07Microphone (Samson Q2U Microphone): for
- 13:07Microphone (Samson Q2U Microphone): that.
- 13:09Microphone (Samson Q2U Microphone): Remember
- 13:09Microphone (Samson Q2U Microphone): to
- 13:09Microphone (Samson Q2U Microphone): trust
- 13:10Microphone (Samson Q2U Microphone): yourself,
- 13:10Microphone (Samson Q2U Microphone): believe
- 13:11Microphone (Samson Q2U Microphone): in
- 13:11Microphone (Samson Q2U Microphone): yourself
- 13:11Microphone (Samson Q2U Microphone): and
- 13:12Microphone (Samson Q2U Microphone): be
- 13:12Microphone (Samson Q2U Microphone): the
- 13:12Microphone (Samson Q2U Microphone): wise
- 13:12Microphone (Samson Q2U Microphone): Gardner
- 13:13Microphone (Samson Q2U Microphone): who
- 13:13Microphone (Samson Q2U Microphone): keeps
- 13:13Microphone (Samson Q2U Microphone): on
- 13:14Microphone (Samson Q2U Microphone): watering
- 13:14Microphone (Samson Q2U Microphone): the
- 13:14Microphone (Samson Q2U Microphone): seed.
- 13:15Microphone (Samson Q2U Microphone): Get
- 13:16Microphone (Samson Q2U Microphone): into
- 13:16Microphone (Samson Q2U Microphone): the
- 13:16Microphone (Samson Q2U Microphone): arena
- 13:17Microphone (Samson Q2U Microphone): dare,
- 13:17Microphone (Samson Q2U Microphone): greatly
- 13:17Microphone (Samson Q2U Microphone): and
- 13:18Microphone (Samson Q2U Microphone): try.