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The Private Listing Trap: If You're Marketing It, You're On the Market — And Most Agents Don't Know It
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If you're marketing a listing publicly — on social media, on a sign, anywhere — you may already be legally "on the market." Most agents don't know this, and it's creating serious compliance exposure.
In this episode, Gary Pickren is joined by MLS and industry veterans Matthew Thrift, Craig Summerall, and Brad Allen to break down the legal and ethical minefield surrounding private listings, "coming soon" strategies, and pocket listings. This is one of the most important conversations South Carolina listing agents can have right now.
What's covered:
Why the line between "coming…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.