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Why you should say goodbye to email newsletters · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  One
• 0:00
  of
• 0:00
  the
• 0:00
  things
• 0:00
  that
• 0:01
  makes
• 0:01
  me
• 0:01
  sigh
• 0:02
  when
• 0:02
  I
• 0:02
  review
• 0:02
  a
• 0:02
  wedding
• 0:03
  business
• 0:03
  website
• 0:03
  is
• 0:04
  when
• 0:04
  I
• 0:04
  see
• 0:04
  a
• 0:04
  box
• 0:05
  shoved
• 0:05
  at
• 0:05
  the
• 0:05
  bottom
• 0:05
  of
• 0:05
  your
• 0:06
  page
• 0:06
  saying,
• 0:06
  sign
• 0:07
  up
• 0:07
  to
• 0:07
  my
• 0:07
  newsletter.
• 0:08
  Why?
• 0:08
  Because
• 0:08
  I
• 0:09
  know
• 0:09
  99%
• 0:10
  of
• 0:10
  people
• 0:10
  are
• 0:11
  ignoring
• 0:11
  it.
• 0:11
  Do
• 0:11
  you
• 0:11
  know
• 0:12
  what?
• 0:12
  Nobody
• 0:12
  cares
• 0:13
  about
• 0:13
  your
• 0:13
  news.
• 0:13
  So
• 0:14
  in
• 0:14
  today's
• 0:14
  episode,
• 0:15
  I'm
• 0:15
  going
• 0:15
  to
• 0:15
  be
• 0:15
  sharing
• 0:15
  with
• 0:15
  you
• 0:16
  why
• 0:16
  this
• 0:16
  approach
• 0:16
  usually
• 0:17
  fails
• 0:17
  and
• 0:18
  what
• 0:18
  you
• 0:18
  should
• 0:18
  be
• 0:18
  doing
• 0:18
  with
• 0:19
  your
• 0:19
  email
• 0:19
  marketing
• 0:20
  instead.
• 0:22
  I'm
• 0:22
  Becca
• 0:22
  Pountney,
• 0:23
  wedding
• 0:23
  business
• 0:24
  marketing
• 0:24
  expert,
• 0:24
  speaker
• 0:25
  and
• 0:25
  blogger,
• 0:26
  and
• 0:26
  you're
• 0:26
  listening
• 0:26
  to
• 0:26
  the
• 0:27
  wedding
• 0:27
  pros
• 0:27
  who
• 0:27
  are
• 0:28
  ready
• 0:28
  to
• 0:28
  grow
• 0:28
  podcast.
• 0:29
  I'm
• 0:30
  here
• 0:30
  to
• 0:30
  share
• 0:30
  with
• 0:30
  you
• 0:31
  actionable
• 0:31
  tips,
• 0:32
  strategies
• 0:32
  and
• 0:33
  real
• 0:33
  life
• 0:33
  examples
• 0:34
  to
• 0:34
  help
• 0:34
  you
• 0:34
  take
• 0:35
  your
• 0:35
  wedding
• 0:35
  business
• 0:35
  to
• 0:35
  the
• 0:36
  next
• 0:36
  level.
• 0:36
  If
• 0:37
  you
• 0:37
  are
• 0:37
  an
• 0:37
  ambitious
• 0:38
  wedding
• 0:38
  business
• 0:38
  owner
• 0:39
  that
• 0:39
  wants
• 0:39
  to
• 0:39
  take
• 0:40
  your
• 0:40
  passion
• 0:40
  and
• 0:41
  use
• 0:41
  it
• 0:41
  to
• 0:41
  build
• 0:41
  a
• 0:41
  profitable,
• 0:42
  sustainable
• 0:43
  business
• 0:43
  doing
• 0:43
  what
• 0:44
  you
• 0:44
  love,
• 0:44
  then
• 0:44
  you're
• 0:45
  in
• 0:45
  the
• 0:45
  right
• 0:45
  place.
• 0:46
  Let's
• 0:46
  get
• 0:46
  going
• 0:46
  with
• 0:47
  today's
• 0:47
  episode.
• 0:48
  I
• 0:48
  might
• 0:49
  not
• 0:49
  like
• 0:49
  the
• 0:49
  term
• 0:50
  email
• 0:50
  newsletter,
• 0:51
  but
• 0:51
  that
• 0:51
  doesn't
• 0:51
  mean
• 0:51
  that
• 0:52
  I'm
• 0:52
  not
• 0:52
  a
• 0:52
  big
• 0:52
  fan
• 0:52
  of
• 0:53
  email
• 0:53
  marketing.
• 0:54
  Why?
• 0:54
  Because
• 0:54
  we
• 0:55
  know
• 0:55
  that
• 0:55
  it
• 0:55
  works.
• 0:56
  You
• 0:56
  know,
• 0:56
  in
• 0:56
  most
• 0:57
  cases,
• 0:57
  email
• 0:58
  marketing
• 0:58
  outperforms
• 0:59
  social
• 0:59
  media
• 1:00
  every
• 1:00
  time
• 1:00
  when
• 1:00
  it
• 1:01
  comes
• 1:01
  to
• 1:01
  visibility
• 1:02
  and
• 1:02
  even
• 1:02
  when
• 1:03
  it
• 1:03
  comes
• 1:03
  to
• 1:03
  making
• 1:04
  sales.
• 1:04
  So
• 1:05
  in
• 1:05
  today's
• 1:05
  episode,
• 1:06
  we're
• 1:06
  going
• 1:06
  to
• 1:06
  be
• 1:06
  talking
• 1:07
  about
• 1:07
  why
• 1:07
  that
• 1:08
  is,
• 1:08
  why
• 1:09
  email
• 1:09
  marketing
• 1:09
  does
• 1:10
  work,
• 1:10
  how
• 1:11
  to
• 1:11
  make
• 1:11
  it
• 1:11
  more
• 1:11
  effective,
• 1:12
  and
• 1:13
  what
• 1:13
  you
• 1:13
  should
• 1:13
  and
• 1:14
  shouldn't
• 1:14
  be
• 1:14
  doing.
• 1:15
  So
• 1:15
  let's
• 1:16
  dive
• 1:16
  straight
• 1:16
  in.
• 1:17
  The
• 1:17
  first
• 1:18
  reason
• 1:18
  why
• 1:18
  email
• 1:19
  marketing
• 1:19
  usually
• 1:20
  outperforms
• 1:20
  social
• 1:21
  media
• 1:21
  is
• 1:22
  deliverability.
• 1:23
  You
• 1:23
  know,
• 1:23
  when
• 1:24
  you
• 1:24
  post
• 1:24
  something
• 1:24
  on
• 1:24
  social
• 1:25
  media,
• 1:25
  you
• 1:25
  have
• 1:25
  no
• 1:26
  idea
• 1:26
  who's
• 1:26
  actually
• 1:27
  going
• 1:27
  to
• 1:27
  see
• 1:28
  it.
• 1:28
  You
• 1:28
  may
• 1:29
  reach
• 1:29
  a
• 1:29
  few
• 1:29
  people,
• 1:30
  you
• 1:30
  may
• 1:30
  reach
• 1:31
  hundreds
• 1:31
  of
• 1:31
  people,
• 1:31
  you
• 1:32
  may
• 1:32
  reach
• 1:32
  a
• 1:32
  high
• 1:33
  capacity
• 1:33
  of
• 1:33
  people
• 1:34
  who
• 1:34
  follow
• 1:34
  you,
• 1:34
  you
• 1:34
  may
• 1:35
  reach
• 1:35
  a
• 1:35
  lot
• 1:35
  of
• 1:35
  people
• 1:35
  that
• 1:36
  don't
• 1:36
  follow
• 1:36
  you.
• 1:37
  And
• 1:37
  it
• 1:37
  is
• 1:37
  a
• 1:37
  little
• 1:37
  bit
• 1:38
  of
• 1:38
  a
• 1:38
  game.
• 1:38
  The
• 1:39
  thing
• 1:39
  is,
• 1:39
  when
• 1:39
  it
• 1:39
  comes
• 1:39
  to
• 1:40
  email
• 1:40
  marketing,
• 1:41
  it's
• 1:41
  going
• 1:41
  to
• 1:42
  be
• 1:42
  delivered
• 1:42
  to
• 1:42
  everyone.
• 1:43
  If
• 1:43
  there's
• 1:43
  a
• 1:43
  message
• 1:43
  you
• 1:43
  want
• 1:44
  to
• 1:44
  get
• 1:44
  across
• 1:44
  to
• 1:44
  people,
• 1:45
  it
• 1:45
  is
• 1:45
  going
• 1:45
  to
• 1:46
  go
• 1:46
  to
• 1:46
  everyone
• 1:46
  on
• 1:47
  your
• 1:47
  email
• 1:47
  list.
• 1:48
  Now,
• 1:48
  not
• 1:48
  everyone
• 1:49
  may
• 1:49
  open
• 1:49
  that
• 1:49
  email,
• 1:50
  but
• 1:50
  they
• 1:50
  are
• 1:50
  all
• 1:51
  going
• 1:51
  to
• 1:51
  receive
• 1:52
  it
• 1:52
  unless
• 1:52
  it
• 1:52
  bounces.
• 1:53
  So
• 1:53
  in
• 1:53
  terms
• 1:54
  of
• 1:54
  deliverability,
• 1:55
  email
• 1:55
  marketing
• 1:55
  is
• 1:56
  always
• 1:56
  going
• 1:56
  to
• 1:56
  be
• 1:56
  more
• 1:57
  effective
• 1:57
  than
• 1:57
  your
• 1:57
  social
• 1:58
  media
• 1:58
  is.
• 1:59
  The
• 1:59
  other
• 1:59
  thing
• 2:00
  is
• 2:00
  we
• 2:00
  need
• 2:00
  to
• 2:00
  look
• 2:00
  at
• 2:01
  the
• 2:01
  numbers.
• 2:01
  Now,
• 2:01
  I
• 2:01
  was
• 2:02
  reading
• 2:02
  a
• 2:02
  report
• 2:03
  by
• 2:03
  a
• 2:03
  company
• 2:03
  called
• 2:04
  Mailmunch
• 2:04
  this
• 2:05
  week
• 2:05
  and
• 2:05
  they
• 2:06
  were
• 2:06
  talking
• 2:06
  about
• 2:06
  the
• 2:06
  impact
• 2:07
  of
• 2:07
  social
• 2:07
  media
• 2:08
  versus
• 2:08
  email
• 2:09
  marketing
• 2:09
  and
• 2:09
  how
• 2:10
  many
• 2:10
  people
• 2:10
  are
• 2:10
  seeing
• 2:11
  what
• 2:11
  you
• 2:11
  do.
• 2:11
  Do
• 2:12
  you
• 2:12
  know,
• 2:12
  on
• 2:12
  average,
• 2:12
  social
• 2:13
  organic
• 2:13
  reach
• 2:14
  is
• 2:14
  only
• 2:14
  estimated
• 2:15
  to
• 2:15
  be
• 2:15
  6%.
• 2:16
  And
• 2:16
  honestly,
• 2:17
  sometimes
• 2:17
  I
• 2:17
  think
• 2:17
  that's
• 2:18
  actually
• 2:18
  generous.
• 2:19
  Whereas
• 2:19
  for
• 2:20
  your
• 2:20
  email
• 2:20
  marketing,
• 2:21
  the
• 2:22
  average
• 2:22
  email
• 2:23
  open
• 2:23
  rate
• 2:23
  is
• 2:24
  actually
• 2:24
  21%.
• 2:25
  And
• 2:25
  I
• 2:25
  know
• 2:26
  because
• 2:26
  I've
• 2:26
  worked
• 2:26
  on
• 2:26
  lots
• 2:26
  of
• 2:27
  your
• 2:27
  email
• 2:27
  marketing
• 2:27
  campaigns,
• 2:28
  for
• 2:28
  some
• 2:28
  of
• 2:28
  you,
• 2:28
  your
• 2:29
  open
• 2:29
  rate
• 2:29
  is
• 2:29
  much
• 2:30
  higher
• 2:30
  than
• 2:30
  that.
• 2:30
  So
• 2:30
  that's
• 2:30
  a
• 2:31
  bare
• 2:31
  minimum.
• 2:31
  So
• 2:32
  let's
• 2:32
  imagine
• 2:32
  we've
• 2:32
  got
• 2:33
  2000
• 2:33
  people.
• 2:34
  2000
• 2:35
  people
• 2:35
  who
• 2:35
  are
• 2:35
  on
• 2:36
  your
• 2:36
  email
• 2:36
  marketing
• 2:37
  list
• 2:37
  and
• 2:37
  2000
• 2:38
  people
• 2:38
  that
• 2:38
  are
• 2:39
  following
• 2:39
  you
• 2:39
  on
• 2:39
  social
• 2:40
  media.
• 2:40
  How
• 2:41
  many
• 2:41
  of
• 2:41
  them
• 2:41
  are
• 2:41
  going
• 2:41
  to
• 2:42
  see
• 2:42
  your
• 2:42
  posts
• 2:43
  or
• 2:43
  your
• 2:43
  email
• 2:44
  messages?
• 2:44
  Well,
• 2:45
  based
• 2:45
  on
• 2:45
  those
• 2:46
  averages,
• 2:46
  if
• 2:46
  you've
• 2:46
  got
• 2:47
  2000
• 2:47
  followers
• 2:48
  on
• 2:48
  social
• 2:48
  media,
• 2:49
  120
• 2:50
  of
• 2:51
  them
• 2:51
  will
• 2:51
  actually
• 2:51
  see
• 2:52
  the
• 2:52
  post.
• 2:52
  Whereas
• 2:53
  if
• 2:53
  you've
• 2:53
  got
• 2:53
  2000
• 2:54
  email
• 2:54
  subscribers,
• 2:55
  a
• 2:55
  much
• 2:56
  bigger
• 2:56
  420
• 2:57
  of
• 2:57
  them
• 2:58
  will
• 2:58
  actually
• 2:58
  read
• 2:59
  the
• 2:59
  email.
• 3:00
  More
• 3:00
  of
• 3:00
  them
• 3:00
  will
• 3:01
  see
• 3:01
  the
• 3:01
  email,
• 3:02
  but
• 3:02
  420
• 3:03
  of
• 3:03
  them
• 3:03
  will
• 3:03
  actually
• 3:04
  read
• 3:04
  it.
• 3:04
  So
• 3:05
  you
• 3:05
  can
• 3:05
  see,
• 3:05
  email
• 3:06
  marketing
• 3:06
  is
• 3:06
  going
• 3:06
  to
• 3:06
  outperform
• 3:07
  social
• 3:07
  media
• 3:08
  almost
• 3:08
  every
• 3:08
  time
• 3:09
  when
• 3:09
  it
• 3:09
  comes
• 3:09
  to
• 3:09
  getting
• 3:10
  a
• 3:10
  message
• 3:10
  across.
• 3:11
  Okay,
• 3:11
  becca,
• 3:12
  you're
• 3:12
  thinking,
• 3:12
  that's
• 3:13
  great,
• 3:13
  but
• 3:13
  you
• 3:13
  started
• 3:14
  this
• 3:14
  episode
• 3:14
  by
• 3:14
  telling
• 3:15
  us
• 3:15
  email
• 3:15
  newsletters
• 3:16
  don't
• 3:17
  make
• 3:17
  you
• 3:17
  happy.
• 3:18
  Well,
• 3:18
  why
• 3:19
  is
• 3:19
  that?
• 3:19
  And
• 3:19
  why
• 3:19
  do
• 3:20
  newsletters
• 3:20
  not
• 3:20
  work?
• 3:21
  The
• 3:21
  thing
• 3:21
  is,
• 3:21
  when
• 3:22
  we
• 3:22
  put
• 3:22
  a
• 3:22
  thing
• 3:22
  on
• 3:22
  our
• 3:22
  website
• 3:23
  that
• 3:23
  says
• 3:23
  sign
• 3:23
  up
• 3:23
  to
• 3:24
  my
• 3:24
  email
• 3:24
  newsletter,
• 3:25
  we
• 3:25
  often
• 3:25
  do
• 3:26
  it
• 3:26
  because
• 3:26
  you've
• 3:26
  heard
• 3:26
  a
• 3:26
  talk
• 3:27
  where
• 3:27
  someone's
• 3:27
  told
• 3:27
  you
• 3:28
  email
• 3:28
  marketing
• 3:29
  is
• 3:29
  important,
• 3:29
  or
• 3:29
  perhaps
• 3:30
  you
• 3:30
  do
• 3:30
  have
• 3:30
  a
• 3:30
  regular
• 3:31
  newsletter
• 3:31
  and
• 3:31
  you
• 3:31
  just
• 3:32
  want
• 3:32
  to
• 3:32
  get
• 3:32
  a
• 3:32
  few
• 3:32
  more
• 3:32
  people
• 3:33
  signed
• 3:33
  up
• 3:33
  to
• 3:33
  it.
• 3:34
  Or
• 3:34
  maybe
• 3:34
  your
• 3:35
  web
• 3:35
  designer
• 3:35
  suggested
• 3:36
  it
• 3:36
  because
• 3:36
  it
• 3:36
  was
• 3:36
  part
• 3:36
  of
• 3:37
  the
• 3:37
  layout
• 3:37
  of
• 3:37
  the
• 3:38
  template
• 3:38
  of
• 3:38
  that
• 3:38
  website.
• 3:39
  However,
• 3:40
  how
• 3:41
  often
• 3:41
  do
• 3:41
  people
• 3:41
  actually
• 3:42
  fill
• 3:42
  that
• 3:42
  form
• 3:42
  in?
• 3:43
  If
• 3:43
  you
• 3:43
  have
• 3:43
  that
• 3:43
  on
• 3:43
  your
• 3:44
  website,
• 3:44
  if
• 3:44
  you
• 3:44
  have
• 3:44
  a
• 3:44
  thing
• 3:45
  that
• 3:45
  just
• 3:45
  says
• 3:45
  sign
• 3:46
  up
• 3:46
  to
• 3:46
  our
• 3:46
  email
• 3:46
  newsletter,
• 3:47
  does
• 3:47
  anyone
• 3:48
  ever
• 3:48
  do
• 3:48
  it?
• 3:48
  What
• 3:48
  percentage
• 3:49
  of
• 3:49
  people
• 3:49
  actually
• 3:50
  do
• 3:50
  it?
• 3:50
  It
• 3:50
  doesn't
• 3:51
  work.
• 3:51
  Why?
• 3:51
  Because
• 3:51
  people
• 3:52
  don't
• 3:52
  want
• 3:52
  to
• 3:52
  give
• 3:52
  their
• 3:53
  email
• 3:53
  address
• 3:53
  away
• 3:54
  just
• 3:54
  to
• 3:54
  get
• 3:54
  news.
• 3:55
  We
• 3:55
  are
• 3:55
  asked
• 3:55
  for
• 3:56
  our
• 3:56
  email
• 3:56
  addresses
• 3:57
  all
• 3:57
  of
• 3:57
  the
• 3:57
  time
• 3:58
  and
• 3:58
  we
• 3:58
  don't
• 3:59
  want
• 3:59
  to
• 3:59
  give
• 3:59
  it
• 3:59
  away
• 4:00
  all
• 4:00
  of
• 4:00
  the
• 4:00
  time
• 4:00
  because
• 4:01
  we
• 4:01
  always
• 4:01
  know
• 4:02
  we're
• 4:02
  savvy
• 4:03
  that
• 4:03
  people
• 4:03
  are
• 4:03
  going
• 4:04
  email
• 4:04
  us
• 4:04
  if
• 4:04
  we
• 4:04
  give
• 4:05
  them
• 4:05
  their
• 4:05
  email
• 4:05
  address.
• 4:06
  Therefore
• 4:06
  our
• 4:06
  email
• 4:07
  address
• 4:07
  is
• 4:08
  valuable.
• 4:09
  So
• 4:09
  just
• 4:09
  giving
• 4:10
  a
• 4:10
  newsletter
• 4:10
  in
• 4:11
  return
• 4:11
  for
• 4:11
  an
• 4:11
  email
• 4:12
  address
• 4:12
  for
• 4:12
  most
• 4:13
  people
• 4:13
  isn't
• 4:14
  worth
• 4:14
  it.
• 4:14
  So
• 4:14
  I
• 4:15
  want
• 4:15
  to
• 4:15
  think
• 4:15
  about
• 4:16
  some
• 4:16
  big
• 4:16
  brands
• 4:17
  and
• 4:17
  some
• 4:17
  of
• 4:17
  the
• 4:17
  reasons
• 4:18
  I've
• 4:18
  given
• 4:18
  my
• 4:18
  email
• 4:18
  address
• 4:19
  away
• 4:19
  over
• 4:20
  the
• 4:20
  last
• 4:20
  couple
• 4:20
  of
• 4:21
  years.
• 4:21
  Because
• 4:22
  sometimes
• 4:22
  when
• 4:22
  we
• 4:22
  look
• 4:22
  at
• 4:22
  our
• 4:23
  own
• 4:23
  habits
• 4:23
  in
• 4:24
  other
• 4:24
  areas,
• 4:24
  it
• 4:25
  helps
• 4:25
  us
• 4:25
  think
• 4:25
  how
• 4:25
  we
• 4:25
  could
• 4:26
  be
• 4:26
  marketing
• 4:26
  more
• 4:27
  effectively
• 4:27
  in
• 4:27
  our
• 4:28
  own
• 4:28
  wedding
• 4:28
  business
• 4:29
  as
• 4:29
  well.
• 4:29
  I'm
• 4:29
  going
• 4:30
  to
• 4:30
  share
• 4:30
  with
• 4:30
  you
• 4:30
  six
• 4:31
  different
• 4:31
  places.
• 4:32
  I've
• 4:32
  left
• 4:32
  my
• 4:32
  email
• 4:33
  address
• 4:33
  in
• 4:33
  recent
• 4:34
  times,
• 4:34
  and
• 4:35
  I'm
• 4:35
  sure
• 4:35
  maybe
• 4:35
  you
• 4:35
  got
• 4:36
  some
• 4:36
  examples
• 4:36
  too.
• 4:37
  As
• 4:37
  I
• 4:37
  go
• 4:37
  through
• 4:37
  them,
• 4:37
  think
• 4:38
  about
• 4:38
  your
• 4:38
  own
• 4:39
  habits
• 4:39
  and
• 4:39
  behavior
• 4:40
  and
• 4:40
  think
• 4:40
  if
• 4:40
  any
• 4:40
  of
• 4:40
  these
• 4:41
  resonate
• 4:41
  with
• 4:41
  you
• 4:42
  and
• 4:42
  whether
• 4:42
  you'd
• 4:43
  give
• 4:43
  your
• 4:43
  email
• 4:43
  address
• 4:44
  for
• 4:44
  something
• 4:44
  similar
• 4:45
  in
• 4:45
  the
• 4:45
  same
• 4:45
  way
• 4:45
  that
• 4:45
  I
• 4:46
  did.
• 4:46
  Now,
• 4:46
  on
• 4:46
  each
• 4:47
  of
• 4:47
  these
• 4:47
  occasions,
• 4:47
  I
• 4:48
  know
• 4:48
  that
• 4:48
  when
• 4:48
  I
• 4:48
  give
• 4:48
  them
• 4:49
  my
• 4:49
  email
• 4:49
  address,
• 4:49
  they
• 4:50
  are
• 4:50
  going
• 4:50
  to
• 4:50
  send
• 4:50
  me
• 4:51
  email
• 4:51
  newsletters.
• 4:52
  And
• 4:52
  I
• 4:52
  don't
• 4:52
  believe
• 4:52
  I've
• 4:53
  actually
• 4:53
  unsubscribed
• 4:54
  from
• 4:54
  any
• 4:54
  of
• 4:54
  these
• 4:55
  places.
• 4:55
  I
• 4:55
  don't
• 4:55
  often
• 4:56
  unsubscribe
• 4:56
  to
• 4:56
  a
• 4:57
  newsletter
• 4:57
  unless
• 4:57
  it's
• 4:57
  really,
• 4:58
  really
• 4:58
  irritating
• 4:59
  me.
• 4:59
  So
• 4:59
  here
• 4:59
  are
• 5:00
  some
• 5:00
  of
• 5:00
  the
• 5:00
  places.
• 5:00
  So
• 5:00
  the
• 5:01
  first
• 5:01
  one
• 5:01
  is
• 5:01
  the
• 5:01
  coffee
• 5:02
  shops.
• 5:02
  I've
• 5:02
  signed
• 5:03
  up
• 5:03
  with
• 5:03
  my
• 5:03
  email
• 5:03
  address
• 5:04
  to
• 5:04
  Starbucks.
• 5:04
  I've
• 5:05
  signed
• 5:05
  up
• 5:05
  to
• 5:05
  my
• 5:05
  email
• 5:06
  address
• 5:06
  for
• 5:06
  Costa
• 5:07
  and
• 5:07
  probably
• 5:07
  a
• 5:07
  few
• 5:08
  others
• 5:08
  as
• 5:08
  well.
• 5:09
  Now,
• 5:09
  when
• 5:09
  I
• 5:09
  go
• 5:09
  into
• 5:09
  a
• 5:10
  cafe
• 5:10
  to
• 5:10
  buy
• 5:10
  a
• 5:11
  piece
• 5:11
  cake
• 5:12
  or
• 5:12
  a
• 5:12
  coffee,
• 5:12
  they
• 5:12
  don't
• 5:13
  actually
• 5:13
  need
• 5:13
  my
• 5:14
  email
• 5:14
  address.
• 5:14
  When
• 5:14
  we
• 5:14
  think
• 5:15
  about
• 5:15
  it,
• 5:15
  I'm
• 5:15
  going
• 5:16
  in
• 5:16
  as
• 5:16
  a
• 5:16
  human
• 5:17
  being,
• 5:17
  giving
• 5:17
  over
• 5:18
  my
• 5:18
  money
• 5:18
  and
• 5:18
  getting
• 5:18
  the
• 5:19
  product.
• 5:19
  So
• 5:20
  how
• 5:20
  have
• 5:20
  they
• 5:20
  managed
• 5:20
  to
• 5:21
  convince
• 5:21
  me
• 5:21
  to
• 5:22
  give
• 5:22
  my
• 5:22
  email
• 5:22
  address
• 5:23
  to
• 5:23
  them?
• 5:23
  It's
• 5:23
  simple.
• 5:24
  They
• 5:24
  have
• 5:25
  coffee
• 5:25
  clubs.
• 5:26
  I'm
• 5:26
  sure
• 5:26
  lots
• 5:26
  of
• 5:27
  you
• 5:27
  are
• 5:27
  part
• 5:27
  of
• 5:27
  the
• 5:27
  Costa
• 5:28
  club
• 5:28
  or
• 5:28
  the
• 5:28
  Starbucks
• 5:28
  club.
• 5:29
  Whenever
• 5:29
  you
• 5:29
  order
• 5:30
  a
• 5:30
  coffee,
• 5:30
  they'll
• 5:30
  say
• 5:30
  to
• 5:30
  you,
• 5:31
  are
• 5:31
  you
• 5:31
  a
• 5:31
  member
• 5:31
  of
• 5:31
  the
• 5:31
  Costa
• 5:32
  club?
• 5:32
  Do
• 5:32
  you
• 5:32
  want
• 5:32
  to
• 5:32
  scan
• 5:33
  your
• 5:33
  points
• 5:33
  card?
• 5:34
  And
• 5:34
  you
• 5:34
  do
• 5:34
  it.
• 5:34
  But
• 5:35
  in
• 5:35
  order
• 5:35
  to
• 5:35
  do
• 5:35
  that,
• 5:36
  you
• 5:36
  have
• 5:36
  to
• 5:36
  give
• 5:36
  over
• 5:37
  your
• 5:37
  email
• 5:37
  address.
• 5:38
  Now,
• 5:38
  obviously
• 5:38
  they
• 5:39
  then
• 5:39
  collect
• 5:39
  data
• 5:40
  from
• 5:40
  you
• 5:40
  because
• 5:40
  they're
• 5:41
  scanning
• 5:41
  it
• 5:41
  every
• 5:41
  time
• 5:41
  you
• 5:42
  order
• 5:42
  a
• 5:42
  drink
• 5:42
  and
• 5:43
  they
• 5:43
  end
• 5:43
  up
• 5:43
  knowing
• 5:43
  you
• 5:43
  better
• 5:44
  than
• 5:44
  yourself.
• 5:45
  Now,
• 5:45
  what
• 5:45
  does
• 5:45
  this
• 5:45
  club
• 5:46
  offer?
• 5:46
  Well,
• 5:47
  occasionally
• 5:47
  it's
• 5:47
  a
• 5:48
  reward
• 5:48
  scheme.
• 5:48
  You
• 5:48
  know,
• 5:48
  like
• 5:49
  the
• 5:49
  old
• 5:49
  printed
• 5:50
  cards
• 5:50
  that
• 5:50
  they
• 5:50
  used
• 5:50
  to
• 5:51
  give
• 5:51
  you
• 5:51
  at
• 5:51
  coffee
• 5:51
  shops.
• 5:52
  So
• 5:52
  you
• 5:52
  collect
• 5:53
  so
• 5:53
  many
• 5:53
  beans
• 5:53
  for
• 5:53
  your
• 5:54
  hot
• 5:54
  drinks
• 5:54
  and
• 5:54
  then
• 5:54
  they'll
• 5:54
  give
• 5:55
  you
• 5:55
  one
• 5:55
  free.
• 5:55
  Occasionally
• 5:56
  they'll
• 5:56
  send
• 5:56
  you
• 5:56
  other
• 5:57
  offers
• 5:57
  and
• 5:57
  deals
• 5:58
  as
• 5:58
  well.
• 5:58
  Why?
• 5:59
  Because
• 5:59
  they
• 5:59
  know
• 5:59
  you.
• 6:00
  They
• 6:00
  know
• 6:00
  your
• 6:00
  buying
• 6:00
  habits.
• 6:01
  I
• 6:01
  had
• 6:01
  a
• 6:01
  great
• 6:01
  one
• 6:02
  through
• 6:02
  from
• 6:02
  Costa
• 6:02
  this
• 6:03
  week
• 6:03
  where
• 6:03
  it
• 6:03
  said
• 6:04
  when
• 6:04
  I
• 6:04
  go
• 6:04
  in
• 6:04
  next
• 6:04
  and
• 6:04
  buy
• 6:05
  something,
• 6:05
  I
• 6:06
  can
• 6:06
  claim
• 6:06
  a
• 6:06
  free
• 6:06
  Diet
• 6:07
  Coke.
• 6:07
  They
• 6:08
  know
• 6:08
  I
• 6:08
  love
• 6:08
  Diet
• 6:08
  Coke.
• 6:09
  Why?
• 6:09
  Because
• 6:09
  they
• 6:10
  can
• 6:10
  see
• 6:10
  how
• 6:10
  many
• 6:10
  times
• 6:11
  I've
• 6:11
  ordered
• 6:11
  it
• 6:11
  and
• 6:12
  they
• 6:12
  know
• 6:12
  that
• 6:12
  offer
• 6:13
  is
• 6:13
  going
• 6:13
  to
• 6:13
  work
• 6:14
  for
• 6:14
  me.
• 6:14
  So
• 6:15
  despite
• 6:15
  feeling
• 6:16
  like
• 6:16
  a
• 6:16
  place
• 6:16
  where
• 6:16
  I
• 6:16
  really
• 6:17
  don't
• 6:17
  need
• 6:17
  to
• 6:17
  give
• 6:17
  my
• 6:17
  email
• 6:18
  address,
• 6:18
  almost
• 6:18
  all
• 6:19
  of
• 6:19
  us
• 6:19
  probably
• 6:19
  have
• 6:20
  done
• 6:20
  this
• 6:20
  and
• 6:20
  given
• 6:21
  our
• 6:21
  email
• 6:21
  address
• 6:21
  in
• 6:22
  return
• 6:22
  for
• 6:22
  being
• 6:22
  part
• 6:23
  of
• 6:23
  some
• 6:23
  kind
• 6:23
  of
• 6:24
  club.
• 6:24
  So
• 6:24
  that's
• 6:24
  example
• 6:25
  one.
• 6:25
  Example
• 6:26
  two
• 6:26
  is
• 6:27
  when
• 6:27
  you
• 6:27
  have
• 6:27
  to
• 6:27
  give
• 6:27
  your
• 6:28
  email
• 6:28
  address
• 6:28
  to
• 6:28
  get
• 6:29
  access
• 6:29
  to
• 6:29
  some
• 6:30
  kind
• 6:30
  of
• 6:30
  tool.
• 6:31
  Now
• 6:31
  I
• 6:31
  actually
• 6:31
  do
• 6:32
  this
• 6:32
  quite
• 6:32
  a
• 6:33
  lot,
• 6:33
  but
• 6:33
  one
• 6:33
  of
• 6:34
  the
• 6:34
  examples
• 6:34
  I
• 6:35
  think
• 6:35
  again
• 6:35
  a
• 6:35
  lot
• 6:35
  of
• 6:36
  us
• 6:36
  probably
• 6:36
  have
• 6:36
  done
• 6:37
  is
• 6:37
  BBC
• 6:38
  iPlayer.
• 6:38
  So
• 6:38
  if
• 6:39
  you
• 6:39
  want
• 6:39
  to
• 6:39
  watch
• 6:39
  a
• 6:39
  show
• 6:40
  on
• 6:40
  BBC
• 6:40
  iPlayer,
• 6:41
  you
• 6:41
  have
• 6:42
  to
• 6:42
  log
• 6:42
  in.
• 6:43
  Now
• 6:43
  there's
• 6:43
  no
• 6:44
  cost
• 6:44
  associated
• 6:45
  with
• 6:45
  BBC
• 6:46
  iPlayer,
• 6:46
  but
• 6:47
  you
• 6:47
  have
• 6:47
  to
• 6:47
  log
• 6:47
  in.
• 6:47
  It's
• 6:48
  the
• 6:48
  same
• 6:48
  with
• 6:48
  all
• 6:48
  of
• 6:48
  those
• 6:49
  different
• 6:49
  free
• 6:50
  television
• 6:51
  streaming
• 6:51
  services.
• 6:52
  So
• 6:52
  you
• 6:52
  are
• 6:52
  giving
• 6:53
  them
• 6:53
  your
• 6:53
  email
• 6:53
  address
• 6:54
  in
• 6:54
  return
• 6:55
  for
• 6:55
  access
• 6:56
  to
• 6:56
  the
• 6:56
  tool.
• 6:56
  Now
• 6:57
  this
• 6:57
  happens
• 6:57
  as
• 6:57
  well
• 6:58
  with
• 6:58
  various
• 6:58
  tech
• 6:59
  tools.
• 6:59
  So
• 6:59
  another
• 7:00
  one
• 7:00
  I've
• 7:00
  signed
• 7:00
  up
• 7:01
  to
• 7:01
  recently
• 7:01
  is
• 7:02
  the
• 7:02
  ubersuggest
• 7:03
  page
• 7:03
  where
• 7:04
  you
• 7:04
  can
• 7:04
  get
• 7:04
  some
• 7:04
  SEO
• 7:05
  information
• 7:05
  and
• 7:06
  you
• 7:06
  can
• 7:06
  get
• 7:06
  some
• 7:06
  of
• 7:06
  that
• 7:06
  information
• 7:07
  for
• 7:07
  free.
• 7:08
  But
• 7:08
  in
• 7:08
  order
• 7:08
  to
• 7:08
  do
• 7:09
  it,
• 7:09
  guess
• 7:09
  what?
• 7:09
  To
• 7:09
  use
• 7:10
  that
• 7:10
  tool
• 7:10
  you
• 7:10
  have
• 7:11
  to
• 7:11
  give
• 7:11
  them
• 7:11
  your
• 7:11
  email
• 7:12
  address.
• 7:12
  So
• 7:13
  the
• 7:13
  second
• 7:13
  reason
• 7:13
  I
• 7:13
  give
• 7:14
  away
• 7:14
  my
• 7:14
  email
• 7:14
  address
• 7:15
  is
• 7:15
  in
• 7:15
  return
• 7:15
  for
• 7:16
  some
• 7:16
  kind
• 7:16
  of
• 7:17
  tool.
• 7:17
  Okay?
• 7:17
  The
• 7:18
  third
• 7:18
  reason
• 7:18
  I
• 7:18
  give
• 7:19
  away
• 7:19
  an
• 7:19
  email
• 7:19
  address
• 7:20
  recently
• 7:21
  is
• 7:21
  for
• 7:21
  some
• 7:21
  kind
• 7:22
  of
• 7:22
  discount
• 7:22
  or
• 7:23
  offer.
• 7:23
  Have
• 7:23
  any
• 7:23
  of
• 7:24
  you
• 7:24
  ever
• 7:24
  been
• 7:24
  online
• 7:25
  shopping
• 7:25
  and
• 7:25
  you're
• 7:25
  looking
• 7:26
  through
• 7:26
  outfits
• 7:26
  or
• 7:27
  you're
• 7:27
  looking
• 7:27
  through
• 7:27
  products?
• 7:28
  And
• 7:28
  then
• 7:28
  up
• 7:28
  comes
• 7:29
  a
• 7:29
  pop
• 7:29
  up
• 7:29
  saying
• 7:29
  if
• 7:30
  you
• 7:30
  give
• 7:30
  us
• 7:30
  your
• 7:30
  email
• 7:31
  newsletter
• 7:31
  you'll
• 7:31
  get
• 7:32
  10%
• 7:32
  discount,
• 7:32
  you'll
• 7:33
  get
• 7:33
  free
• 7:33
  delivery,
• 7:34
  you'll
• 7:34
  get
• 7:34
  5%
• 7:35
  pounds
• 7:35
  off
• 7:35
  your
• 7:35
  first
• 7:35
  order.
• 7:36
  All
• 7:36
  of
• 7:36
  those
• 7:36
  are
• 7:37
  very
• 7:37
  tempting.
• 7:38
  Why?
• 7:38
  Because
• 7:38
  you're
• 7:38
  already
• 7:39
  on
• 7:39
  that
• 7:39
  site,
• 7:39
  you're
• 7:39
  already
• 7:40
  interested
• 7:40
  in
• 7:41
  what
• 7:41
  they
• 7:41
  have
• 7:41
  to
• 7:41
  give
• 7:41
  you.
• 7:42
  And
• 7:42
  so
• 7:42
  why
• 7:42
  wouldn't
• 7:43
  you
• 7:43
  want
• 7:43
  to
• 7:43
  give
• 7:43
  them
• 7:43
  your
• 7:44
  email
• 7:44
  address
• 7:45
  and
• 7:45
  get
• 7:45
  that
• 7:45
  special
• 7:46
  discount
• 7:46
  or
• 7:47
  special
• 7:47
  offer?
• 7:47
  An
• 7:48
  example
• 7:48
  I've
• 7:48
  done
• 7:48
  recently
• 7:49
  is
• 7:49
  I
• 7:49
  have
• 7:49
  a
• 7:49
  Tassimo
• 7:50
  coffee
• 7:50
  machine
• 7:51
  and
• 7:51
  I
• 7:51
  was
• 7:51
  ordering
• 7:51
  my
• 7:52
  Tasimo
• 7:52
  coffee
• 7:53
  and
• 7:53
  they
• 7:53
  said
• 7:54
  well
• 7:54
  you
• 7:54
  can
• 7:54
  order
• 7:54
  it
• 7:54
  without
• 7:55
  signing
• 7:55
  up,
• 7:55
  but
• 7:56
  if
• 7:56
  you
• 7:56
  give
• 7:56
  us
• 7:56
  your
• 7:57
  email
• 7:57
  address
• 7:58
  we'll
• 7:58
  send
• 7:58
  you
• 7:58
  a
• 7:58
  free
• 7:59
  delivery
• 7:59
  code.
• 8:00
  Well,
• 8:00
  guess
• 8:00
  what
• 8:00
  I'm
• 8:00
  going
• 8:00
  to
• 8:00
  do?
• 8:01
  I'm
• 8:01
  going
• 8:01
  to
• 8:01
  give
• 8:01
  them
• 8:01
  my
• 8:01
  email
• 8:02
  address.
• 8:02
  So
• 8:02
  the
• 8:03
  third
• 8:03
  reason
• 8:03
  I
• 8:03
  would
• 8:03
  give
• 8:04
  away
• 8:04
  my
• 8:04
  email
• 8:04
  address
• 8:04
  to
• 8:05
  a
• 8:05
  company
• 8:05
  for
• 8:05
  email
• 8:06
  marketing
• 8:06
  would
• 8:06
  be
• 8:06
  for
• 8:07
  some
• 8:07
  kind
• 8:07
  of
• 8:07
  offer
• 8:08
  or
• 8:08
  discount.
• 8:08
  And
• 8:09
  again,
• 8:09
  I'm
• 8:09
  sure
• 8:09
  lots
• 8:09
  of
• 8:10
  you
• 8:10
  listening
• 8:10
  have
• 8:10
  done
• 8:11
  this
• 8:11
  as
• 8:11
  well.
• 8:11
  Okay,
• 8:12
  fourth
• 8:13
  one
• 8:13
  is
• 8:13
  the
• 8:13
  one
• 8:13
  we
• 8:14
  probably
• 8:14
  talk
• 8:14
  about
• 8:14
  the
• 8:15
  most
• 8:15
  in
• 8:15
  our
• 8:15
  industry,
• 8:16
  and
• 8:16
  that's
• 8:17
  giving
• 8:17
  away
• 8:17
  a
• 8:17
  free
• 8:18
  resource.
• 8:18
  So
• 8:19
  when
• 8:19
  you
• 8:19
  go
• 8:19
  to
• 8:19
  a
• 8:20
  talk
• 8:20
  or
• 8:20
  a
• 8:20
  seminar,
• 8:21
  when
• 8:21
  you
• 8:21
  hear
• 8:21
  a
• 8:22
  podcast
• 8:22
  episode,
• 8:22
  when
• 8:23
  you
• 8:23
  go
• 8:23
  to
• 8:23
  an
• 8:23
  online
• 8:23
  training,
• 8:24
  or
• 8:24
  when
• 8:24
  you
• 8:24
  follow
• 8:25
  someone
• 8:25
  on
• 8:25
  social
• 8:25
  media,
• 8:26
  quite
• 8:26
  often
• 8:27
  you
• 8:27
  can
• 8:27
  get
• 8:28
  a
• 8:28
  free
• 8:28
  resource
• 8:29
  in
• 8:29
  return
• 8:29
  for
• 8:30
  your
• 8:30
  email
• 8:30
  address.
• 8:31
  I'm
• 8:31
  currently
• 8:32
  planning
• 8:32
  my
• 8:32
  next
• 8:32
  holiday
• 8:33
  to
• 8:33
  Disney
• 8:33
  and
• 8:34
  I
• 8:34
  see
• 8:34
  lots
• 8:34
  of
• 8:34
  these
• 8:35
  creators
• 8:35
  who
• 8:36
  have
• 8:36
  these
• 8:36
  cheat
• 8:37
  sheets
• 8:37
  or
• 8:37
  ways
• 8:38
  to
• 8:38
  plan
• 8:38
  out
• 8:38
  your
• 8:38
  day
• 8:39
  in
• 8:39
  Disney
• 8:39
  and
• 8:40
  all
• 8:40
  of
• 8:40
  these
• 8:40
  things.
• 8:40
  But
• 8:40
  if
• 8:41
  you
• 8:41
  want
• 8:41
  to
• 8:41
  get
• 8:41
  hold
• 8:41
  of
• 8:41
  them
• 8:42
  and
• 8:42
  that
• 8:42
  resource,
• 8:43
  guess
• 8:43
  what?
• 8:43
  You've
• 8:43
  got
• 8:43
  to
• 8:44
  hand
• 8:44
  over
• 8:44
  your
• 8:45
  email
• 8:45
  address.
• 8:45
  I
• 8:46
  did
• 8:46
  it
• 8:46
  recently
• 8:47
  here
• 8:47
  on
• 8:47
  the
• 8:47
  podcast
• 8:48
  with
• 8:48
  the
• 8:48
  AI
• 8:48
  cheat
• 8:49
  sheet
• 8:49
  with
• 8:49
  Bailey.
• 8:49
  You
• 8:50
  just
• 8:50
  go
• 8:50
  to
• 8:50
  Becca
• 8:50
  bot
• 8:51
  write
• 8:51
  in
• 8:51
  AI
• 8:51
  cheat
• 8:52
  sheet
• 8:52
  and
• 8:52
  you
• 8:52
  can
• 8:52
  get
• 8:53
  that
• 8:53
  free
• 8:53
  resource.
• 8:54
  But
• 8:54
  guess
• 8:54
  what?
• 8:55
  In
• 8:55
  return
• 8:55
  for
• 8:55
  an
• 8:56
  email
• 8:56
  address,
• 8:56
  and
• 8:57
  I
• 8:57
  would
• 8:57
  do
• 8:57
  that
• 8:58
  myself,
• 8:58
  I
• 8:58
  want
• 8:58
  to
• 8:58
  get
• 8:59
  those
• 8:59
  prompts.
• 8:59
  It's
• 8:59
  useful
• 9:00
  to
• 9:00
  me.
• 9:00
  It's
• 9:00
  going
• 9:00
  to
• 9:00
  benefit
• 9:01
  my
• 9:01
  business.
• 9:01
  But
• 9:02
  I
• 9:02
  know
• 9:02
  I've
• 9:02
  got
• 9:02
  to
• 9:02
  give
• 9:02
  my
• 9:03
  email
• 9:03
  address
• 9:03
  in
• 9:04
  return.
• 9:04
  So
• 9:04
  that's
• 9:05
  the
• 9:05
  fourth
• 9:05
  example
• 9:06
  is
• 9:06
  when
• 9:06
  you
• 9:06
  give
• 9:06
  away
• 9:07
  a
• 9:07
  free
• 9:07
  resource
• 9:08
  or
• 9:08
  get
• 9:08
  a
• 9:08
  free
• 9:08
  resource
• 9:09
  in
• 9:09
  return
• 9:10
  for
• 9:10
  your
• 9:10
  email
• 9:10
  address.
• 9:11
  Okay,
• 9:11
  my
• 9:11
  fifth
• 9:12
  example
• 9:13
  is
• 9:13
  a
• 9:14
  competition.
• 9:14
  Again,
• 9:15
  lots
• 9:15
  of
• 9:15
  us
• 9:16
  do
• 9:16
  this
• 9:16
  all
• 9:16
  of
• 9:16
  the
• 9:16
  time
• 9:16
  without
• 9:17
  thinking
• 9:17
  about
• 9:17
  it.
• 9:18
  We
• 9:18
  want
• 9:18
  to
• 9:18
  enter
• 9:18
  a
• 9:18
  competition,
• 9:19
  but
• 9:19
  in
• 9:20
  order
• 9:20
  to
• 9:20
  enter
• 9:20
  a
• 9:20
  competition,
• 9:21
  guess
• 9:21
  what?
• 9:22
  We
• 9:22
  need
• 9:22
  to
• 9:22
  give
• 9:23
  our
• 9:23
  email
• 9:23
  address.
• 9:23
  So
• 9:24
  if
• 9:24
  you
• 9:24
  listen
• 9:24
  to
• 9:24
  the
• 9:25
  radio
• 9:25
  quite
• 9:25
  often
• 9:25
  at
• 9:26
  heart
• 9:26
  radio
• 9:26
  where
• 9:26
  I
• 9:26
  used
• 9:27
  to
• 9:27
  work,
• 9:27
  they'll
• 9:27
  have
• 9:28
  competitions
• 9:28
  which
• 9:28
  are
• 9:29
  free
• 9:29
  to
• 9:29
  enter
• 9:29
  online,
• 9:30
  but
• 9:30
  they're
• 9:30
  not
• 9:30
  entirely
• 9:31
  free
• 9:31
  because
• 9:32
  if
• 9:32
  you
• 9:32
  want
• 9:32
  to
• 9:32
  enter
• 9:32
  them,
• 9:33
  then
• 9:33
  you
• 9:33
  have
• 9:33
  to
• 9:33
  give
• 9:34
  your
• 9:34
  email
• 9:34
  address.
• 9:35
  There's
• 9:35
  competitions
• 9:36
  all
• 9:36
  over
• 9:36
  the
• 9:37
  Internet
• 9:37
  and
• 9:37
  quite
• 9:37
  often
• 9:38
  you
• 9:38
  end
• 9:38
  up
• 9:38
  signing
• 9:38
  up
• 9:39
  to
• 9:39
  a
• 9:39
  random
• 9:39
  email
• 9:39
  newsletter
• 9:40
  in
• 9:40
  order
• 9:40
  to
• 9:41
  get
• 9:41
  the
• 9:41
  competition
• 9:42
  prize
• 9:42
  or
• 9:42
  to
• 9:42
  be
• 9:42
  in
• 9:43
  with
• 9:43
  a
• 9:43
  chance
• 9:43
  to
• 9:43
  win
• 9:43
  it.
• 9:44
  Now
• 9:44
  the
• 9:44
  benefit
• 9:44
  of
• 9:45
  this
• 9:45
  is
• 9:46
  normally
• 9:46
  the
• 9:46
  company
• 9:47
  is
• 9:47
  selling
• 9:47
  the
• 9:48
  thing
• 9:48
  that
• 9:48
  you're
• 9:48
  interested
• 9:49
  in.
• 9:49
  That's
• 9:49
  why
• 9:49
  you're
• 9:49
  entering
• 9:50
  the
• 9:50
  competition.
• 9:50
  Another
• 9:51
  example
• 9:51
  from
• 9:51
  my
• 9:52
  own
• 9:52
  life
• 9:52
  recently
• 9:53
  is
• 9:53
  I
• 9:53
  entered
• 9:53
  a
• 9:54
  competition
• 9:54
  to
• 9:54
  win
• 9:55
  a
• 9:55
  copy
• 9:55
  of
• 9:55
  the
• 9:55
  computer
• 9:56
  game
• 9:56
  FC
• 9:56
  25.
• 9:57
  Now
• 9:58
  this
• 9:58
  is
• 9:58
  a
• 9:58
  silly
• 9:58
  game
• 9:58
  that
• 9:59
  comes
• 9:59
  out
• 9:59
  every
• 9:59
  single
• 10:00
  year
• 10:00
  for
• 10:00
  footballing
• 10:01
  mad
• 10:01
  children.
• 10:02
  And
• 10:03
  basically
• 10:03
  you
• 10:03
  have
• 10:03
  to
• 10:04
  keep
• 10:04
  buying
• 10:04
  the
• 10:04
  new
• 10:04
  copy
• 10:05
  because
• 10:05
  they
• 10:05
  always
• 10:05
  want
• 10:05
  the
• 10:05
  latest
• 10:06
  one
• 10:06
  and
• 10:06
  it's
• 10:06
  really
• 10:06
  expensive.
• 10:07
  Now,
• 10:07
  I
• 10:07
  saw
• 10:08
  this
• 10:08
  competition
• 10:08
  pop
• 10:08
  up
• 10:09
  where
• 10:09
  you
• 10:09
  could
• 10:09
  win
• 10:09
  a
• 10:09
  copy
• 10:10
  of
• 10:10
  it,
• 10:10
  so
• 10:10
  I
• 10:10
  thought
• 10:11
  why
• 10:11
  not
• 10:11
  enter
• 10:11
  it?
• 10:12
  But
• 10:12
  of
• 10:12
  course
• 10:12
  when
• 10:12
  you
• 10:12
  enter
• 10:12
  a
• 10:13
  competition,
• 10:13
  you're
• 10:13
  giving
• 10:14
  away
• 10:14
  your
• 10:14
  data,
• 10:14
  giving
• 10:14
  away
• 10:15
  your
• 10:15
  email
• 10:15
  address.
• 10:16
  Now,
• 10:16
  sadly,
• 10:16
  I
• 10:16
  didn't
• 10:16
  win
• 10:17
  the
• 10:17
  competition,
• 10:17
  so
• 10:18
  I
• 10:18
  probably
• 10:18
  will
• 10:18
  still
• 10:18
  end
• 10:19
  up
• 10:19
  getting
• 10:19
  it
• 10:19
  for
• 10:19
  them
• 10:19
  for
• 10:20
  Christmas.
• 10:20
  However,
• 10:21
  this
• 10:21
  is
• 10:21
  smart
• 10:22
  on
• 10:22
  the
• 10:22
  advertisers
• 10:22
  part
• 10:23
  because
• 10:23
  the
• 10:23
  people
• 10:24
  entering
• 10:24
  to
• 10:24
  win
• 10:24
  that
• 10:25
  prize
• 10:25
  probably
• 10:25
  want
• 10:26
  it.
• 10:26
  So
• 10:26
  now
• 10:27
  they
• 10:27
  know
• 10:27
  that
• 10:27
  they
• 10:27
  have
• 10:28
  my
• 10:28
  email
• 10:28
  address.
• 10:28
  I'm
• 10:28
  interested
• 10:29
  in
• 10:29
  buying
• 10:30
  that
• 10:30
  particular
• 10:31
  game.
• 10:31
  So
• 10:31
  if
• 10:31
  they
• 10:31
  were
• 10:32
  to
• 10:32
  happen
• 10:32
  to
• 10:32
  send
• 10:32
  me
• 10:32
  a
• 10:33
  discount
• 10:33
  or
• 10:33
  an
• 10:33
  offer
• 10:34
  for
• 10:34
  that
• 10:34
  game
• 10:34
  over
• 10:35
  the
• 10:35
  next
• 10:35
  week
• 10:35
  or
• 10:35
  so,
• 10:35
  chances
• 10:36
  are
• 10:36
  they
• 10:36
  would
• 10:36
  convert
• 10:37
  me
• 10:37
  into
• 10:37
  a
• 10:37
  customer.
• 10:38
  So
• 10:38
  having
• 10:38
  a
• 10:39
  competition
• 10:39
  is
• 10:39
  another
• 10:40
  time
• 10:40
  when
• 10:40
  I
• 10:40
  would
• 10:40
  give
• 10:40
  away
• 10:41
  my
• 10:41
  email
• 10:41
  address.
• 10:41
  The
• 10:42
  final
• 10:42
  example
• 10:43
  that
• 10:43
  I
• 10:43
  have
• 10:43
  for
• 10:43
  you
• 10:43
  that
• 10:44
  I
• 10:44
  thought
• 10:44
  about
• 10:44
  recently
• 10:45
  was
• 10:45
  when
• 10:46
  you
• 10:46
  fill
• 10:46
  in
• 10:46
  a
• 10:47
  quiz
• 10:47
  and
• 10:47
  then
• 10:47
  you
• 10:48
  have
• 10:48
  to
• 10:48
  give
• 10:48
  your
• 10:48
  email
• 10:49
  address
• 10:49
  to
• 10:49
  get
• 10:49
  the
• 10:49
  quiz
• 10:50
  results
• 10:50
  and
• 10:50
  again
• 10:51
  end
• 10:51
  up
• 10:51
  on
• 10:51
  that
• 10:51
  email
• 10:52
  marketing
• 10:52
  list.
• 10:52
  If
• 10:52
  you
• 10:52
  ever
• 10:52
  done
• 10:53
  this,
• 10:53
  you
• 10:53
  ever
• 10:53
  entered
• 10:53
  one
• 10:53
  of
• 10:54
  those
• 10:54
  free
• 10:54
  iq
• 10:55
  quizzes
• 10:55
  or.
• 10:55
  What
• 10:56
  I
• 10:56
  did
• 10:56
  actually
• 10:56
  recently
• 10:57
  was
• 10:57
  a
• 10:57
  health
• 10:57
  check
• 10:57
  quiz.
• 10:58
  You
• 10:58
  could
• 10:58
  fill
• 10:58
  in
• 10:58
  all
• 10:58
  these
• 10:58
  details
• 10:59
  to
• 10:59
  get
• 10:59
  some
• 10:59
  kind
• 11:00
  of
• 11:00
  healthy
• 11:00
  eating
• 11:00
  plan.
• 11:01
  Seemed
• 11:01
  like
• 11:01
  a
• 11:01
  good
• 11:01
  idea
• 11:02
  at
• 11:02
  the
• 11:02
  time.
• 11:02
  You
• 11:02
  fill
• 11:02
  out
• 11:03
  all
• 11:03
  the
• 11:03
  time,
• 11:03
  all
• 11:03
  the
• 11:04
  quiz
• 11:04
  details,
• 11:04
  and
• 11:04
  then
• 11:05
  guess
• 11:05
  what
• 11:05
  at
• 11:05
  the
• 11:05
  end
• 11:05
  of
• 11:06
  it,
• 11:06
  if
• 11:06
  you
• 11:06
  want
• 11:06
  to
• 11:06
  see
• 11:06
  the
• 11:06
  results,
• 11:07
  you
• 11:07
  have
• 11:07
  to
• 11:07
  give
• 11:08
  your
• 11:08
  email
• 11:08
  address
• 11:08
  and
• 11:09
  you
• 11:09
  then
• 11:09
  get
• 11:09
  the
• 11:09
  report
• 11:10
  sent
• 11:10
  through.
• 11:10
  Again,
• 11:11
  pretty
• 11:11
  much
• 11:11
  worth
• 11:12
  it.
• 11:12
  Again,
• 11:12
  clever
• 11:13
  on
• 11:13
  their
• 11:13
  part
• 11:13
  because
• 11:13
  they've
• 11:14
  now
• 11:14
  attracted
• 11:14
  someone
• 11:15
  that's
• 11:15
  interested
• 11:15
  in
• 11:15
  exactly
• 11:16
  what
• 11:16
  they
• 11:16
  sell
• 11:16
  and
• 11:16
  they've
• 11:17
  got
• 11:17
  them
• 11:17
  on
• 11:17
  their
• 11:18
  email
• 11:18
  list.
• 11:19
  Each
• 11:19
  of
• 11:19
  these
• 11:19
  different
• 11:19
  examples
• 11:20
  from
• 11:20
  some
• 11:20
  of
• 11:20
  the
• 11:21
  bigger
• 11:21
  companies
• 11:21
  are
• 11:22
  very,
• 11:22
  very
• 11:23
  different,
• 11:23
  but
• 11:23
  they
• 11:23
  all
• 11:24
  have
• 11:24
  something
• 11:24
  in
• 11:24
  common
• 11:24
  and
• 11:25
  that's
• 11:25
  that
• 11:25
  I'm
• 11:25
  getting
• 11:26
  something
• 11:26
  in
• 11:26
  return
• 11:26
  for
• 11:27
  my
• 11:27
  email
• 11:27
  address.
• 11:28
  I
• 11:28
  know
• 11:28
  my
• 11:28
  email
• 11:28
  address
• 11:29
  has
• 11:29
  value
• 11:29
  to
• 11:30
  the
• 11:30
  company
• 11:30
  and
• 11:30
  to
• 11:31
  me,
• 11:31
  and
• 11:31
  I
• 11:31
  don't
• 11:31
  want
• 11:31
  to
• 11:31
  just
• 11:32
  give
• 11:32
  it
• 11:32
  away
• 11:32
  for
• 11:32
  free.
• 11:33
  When
• 11:33
  we
• 11:33
  just
• 11:33
  say
• 11:34
  sign
• 11:34
  up
• 11:34
  to
• 11:34
  receive
• 11:35
  our
• 11:35
  newsletter,
• 11:35
  we're
• 11:36
  not
• 11:36
  giving
• 11:36
  them
• 11:36
  anything
• 11:37
  in
• 11:37
  return.
• 11:37
  We're
• 11:38
  just
• 11:38
  saying
• 11:38
  sign
• 11:39
  up
• 11:39
  so
• 11:39
  I
• 11:39
  can
• 11:39
  send
• 11:39
  you
• 11:40
  more
• 11:40
  emails.
• 11:40
  So
• 11:41
  if
• 11:41
  you
• 11:41
  want
• 11:41
  your
• 11:41
  email
• 11:41
  marketing
• 11:42
  to
• 11:42
  be
• 11:42
  successful,
• 11:43
  we
• 11:43
  need
• 11:43
  to
• 11:43
  ditch
• 11:44
  this
• 11:44
  newsletter
• 11:45
  model
• 11:45
  and
• 11:45
  think
• 11:46
  about
• 11:46
  it
• 11:46
  differently,
• 11:47
  learning
• 11:47
  from
• 11:47
  some
• 11:47
  of
• 11:47
  these
• 11:48
  bigger
• 11:48
  players
• 11:48
  in
• 11:48
  the
• 11:49
  market.
• 11:49
  Okay,
• 11:49
  so
• 11:50
  I've
• 11:50
  given
• 11:50
  you
• 11:50
  lots
• 11:50
  of
• 11:50
  different
• 11:51
  examples.
• 11:51
  I
• 11:51
  now
• 11:51
  want
• 11:52
  to
• 11:52
  talk
• 11:52
  through
• 11:52
  which
• 11:52
  one
• 11:53
  of
• 11:53
  these
• 11:53
  could
• 11:53
  work
• 11:53
  best
• 11:54
  for
• 11:54
  you
• 11:54
  in
• 11:54
  your
• 11:54
  wedding
• 11:55
  business.
• 11:55
  So
• 11:55
  we're
• 11:56
  going
• 11:56
  to
• 11:56
  go
• 11:56
  through
• 11:56
  each
• 11:56
  of
• 11:56
  the
• 11:56
  examples
• 11:57
  again,
• 11:57
  and
• 11:57
  this
• 11:57
  time
• 11:58
  I'm
• 11:58
  going
• 11:58
  to
• 11:58
  talk
• 11:58
  to
• 11:58
  you
• 11:58
  about
• 11:59
  how
• 11:59
  I
• 11:59
  think
• 11:59
  you
• 11:59
  could
• 12:00
  or
• 12:00
  couldn't
• 12:00
  use
• 12:00
  this
• 12:01
  in
• 12:01
  your
• 12:01
  wedding
• 12:01
  business.
• 12:02
  And
• 12:02
  let's
• 12:02
  see
• 12:02
  which
• 12:03
  of
• 12:03
  them
• 12:03
  resonates
• 12:03
  for
• 12:03
  you.
• 12:04
  For
• 12:04
  each
• 12:04
  of
• 12:04
  you.
• 12:04
  It
• 12:05
  may
• 12:05
  be
• 12:05
  very
• 12:05
  different,
• 12:06
  but
• 12:06
  there
• 12:06
  may
• 12:06
  be
• 12:07
  something
• 12:07
  in
• 12:07
  here
• 12:08
  that
• 12:08
  you
• 12:08
  think,
• 12:08
  yeah,
• 12:08
  that's
• 12:09
  the
• 12:09
  strategy
• 12:09
  that
• 12:09
  I'm
• 12:10
  going
• 12:10
  to
• 12:10
  go
• 12:10
  forward
• 12:11
  with.
• 12:11
  Now,
• 12:11
  there's
• 12:11
  no
• 12:11
  way
• 12:11
  you
• 12:12
  could
• 12:12
  action
• 12:12
  all
• 12:12
  of
• 12:12
  these,
• 12:13
  especially
• 12:13
  as
• 12:13
  a
• 12:13
  small
• 12:13
  business.
• 12:14
  So
• 12:14
  listen
• 12:14
  to
• 12:15
  each
• 12:15
  of
• 12:15
  them
• 12:15
  as
• 12:15
  I
• 12:15
  go
• 12:16
  through
• 12:16
  them
• 12:16
  and
• 12:16
  then
• 12:16
  work
• 12:17
  out
• 12:17
  which
• 12:17
  one
• 12:17
  you
• 12:17
  think
• 12:17
  would
• 12:18
  be
• 12:18
  the
• 12:18
  best
• 12:18
  fit
• 12:18
  and
• 12:18
  would
• 12:18
  be
• 12:19
  the
• 12:19
  most
• 12:19
  effective
• 12:20
  for
• 12:20
  you
• 12:20
  and
• 12:20
  your
• 12:21
  business.
• 12:21
  Okay,
• 12:21
  let's
• 12:21
  talk
• 12:22
  about
• 12:22
  the
• 12:22
  coffee
• 12:22
  club
• 12:22
  one
• 12:23
  first
• 12:23
  of
• 12:23
  all.
• 12:23
  Now,
• 12:24
  this
• 12:24
  is
• 12:24
  probably
• 12:24
  not
• 12:25
  relevant
• 12:25
  for
• 12:25
  almost
• 12:26
  all
• 12:26
  of
• 12:26
  you
• 12:26
  because
• 12:27
  the
• 12:27
  technology
• 12:27
  involved
• 12:28
  is
• 12:28
  big
• 12:28
  and
• 12:29
  being
• 12:29
  part
• 12:29
  of
• 12:29
  a
• 12:29
  club
• 12:29
  is
• 12:30
  hard.
• 12:30
  However,
• 12:31
  I
• 12:31
  do
• 12:31
  think
• 12:32
  this
• 12:32
  would
• 12:32
  stand
• 12:32
  you
• 12:33
  out
• 12:33
  from
• 12:33
  among
• 12:33
  your
• 12:34
  competitors.
• 12:34
  If
• 12:34
  there
• 12:35
  is
• 12:35
  some
• 12:35
  kind
• 12:35
  of
• 12:35
  club
• 12:36
  you
• 12:36
  could
• 12:36
  create,
• 12:36
  not
• 12:37
  in
• 12:37
  the
• 12:37
  same
• 12:37
  way
• 12:37
  as
• 12:38
  the
• 12:38
  Costa
• 12:38
  club,
• 12:38
  but
• 12:39
  some
• 12:39
  kind
• 12:39
  of
• 12:39
  planning
• 12:40
  club
• 12:40
  they
• 12:40
  could
• 12:40
  be
• 12:40
  part
• 12:40
  of
• 12:41
  where
• 12:41
  they
• 12:41
  get
• 12:41
  access
• 12:41
  to
• 12:42
  free
• 12:42
  pre
• 12:42
  recorded
• 12:43
  resources
• 12:44
  that
• 12:44
  would
• 12:44
  set
• 12:44
  you
• 12:44
  apart
• 12:45
  from
• 12:45
  your
• 12:45
  competitors
• 12:46
  because
• 12:46
  not
• 12:46
  many
• 12:46
  other
• 12:47
  people
• 12:47
  are
• 12:47
  doing
• 12:47
  it.
• 12:48
  I
• 12:48
  had
• 12:48
  this
• 12:48
  idea
• 12:48
  on
• 12:48
  vicinity
• 12:49
  weddings
• 12:49
  that
• 12:49
  I've
• 12:49
  never
• 12:50
  really
• 12:50
  got
• 12:50
  very
• 12:50
  far
• 12:51
  with
• 12:51
  where
• 12:52
  there
• 12:52
  was
• 12:52
  a
• 12:52
  planning
• 12:52
  club
• 12:52
  for
• 12:53
  couples,
• 12:53
  but
• 12:53
  I
• 12:53
  do
• 12:54
  think
• 12:54
  it
• 12:54
  could
• 12:54
  be
• 12:54
  effective
• 12:55
  if
• 12:55
  I'd
• 12:55
  have
• 12:55
  spent
• 12:56
  more
• 12:56
  time
• 12:56
  with
• 12:56
  it.
• 12:57
  So
• 12:57
  they
• 12:57
  give
• 12:57
  you
• 12:57
  the
• 12:58
  email
• 12:58
  address
• 12:58
  and
• 12:58
  in
• 12:58
  return
• 12:59
  they
• 12:59
  get
• 12:59
  hold
• 12:59
  of
• 13:00
  some
• 13:00
  planning
• 13:00
  tools,
• 13:01
  maybe
• 13:01
  some
• 13:02
  kind
• 13:02
  of
• 13:02
  club
• 13:02
  membership,
• 13:03
  maybe
• 13:03
  they
• 13:03
  get
• 13:04
  some
• 13:04
  kind
• 13:04
  of
• 13:04
  reward
• 13:05
  for
• 13:05
  booking
• 13:06
  certain
• 13:06
  packages.
• 13:07
  They
• 13:07
  become
• 13:07
  some
• 13:07
  kind
• 13:07
  of
• 13:08
  gold
• 13:08
  member.
• 13:08
  I
• 13:08
  don't
• 13:09
  know.
• 13:09
  I
• 13:09
  never
• 13:09
  really
• 13:09
  took
• 13:10
  it
• 13:10
  any
• 13:10
  further.
• 13:10
  And
• 13:11
  although
• 13:11
  I
• 13:11
  don't
• 13:11
  think
• 13:11
  most
• 13:12
  of
• 13:12
  you,
• 13:12
  this
• 13:12
  would
• 13:12
  fit
• 13:13
  with,
• 13:13
  some
• 13:13
  of
• 13:13
  you
• 13:13
  actually
• 13:14
  maybe
• 13:14
  want
• 13:15
  to
• 13:15
  take
• 13:15
  this
• 13:15
  idea
• 13:15
  forward
• 13:16
  and
• 13:16
  think
• 13:16
  about
• 13:16
  how
• 13:16
  could
• 13:17
  you
• 13:17
  create
• 13:17
  a
• 13:17
  version
• 13:18
  of
• 13:18
  the
• 13:18
  Costa
• 13:18
  or
• 13:19
  Starbucks
• 13:19
  club
• 13:19
  in
• 13:20
  your
• 13:20
  business
• 13:20
  business?
• 13:20
  What
• 13:21
  could
• 13:21
  you
• 13:21
  give
• 13:21
  that
• 13:21
  makes
• 13:22
  someone
• 13:22
  a
• 13:22
  member?
• 13:22
  And
• 13:22
  how
• 13:23
  could
• 13:23
  you
• 13:23
  reward
• 13:23
  your
• 13:23
  members
• 13:24
  in
• 13:24
  return
• 13:24
  for
• 13:25
  their
• 13:25
  email
• 13:25
  address?
• 13:25
  And
• 13:25
  for
• 13:26
  them
• 13:26
  being
• 13:26
  part
• 13:26
  of
• 13:27
  that
• 13:27
  club,
• 13:27
  do
• 13:27
  they
• 13:27
  get
• 13:28
  early
• 13:28
  access
• 13:28
  to
• 13:28
  something?
• 13:29
  Is
• 13:29
  there
• 13:29
  something
• 13:29
  that's
• 13:30
  worth
• 13:30
  seeing?
• 13:31
  Okay,
• 13:31
  the
• 13:31
  second
• 13:31
  example
• 13:32
  I
• 13:32
  gave
• 13:32
  was
• 13:32
  giving
• 13:33
  your
• 13:33
  email
• 13:33
  address
• 13:33
  in
• 13:34
  return
• 13:34
  for
• 13:34
  some
• 13:34
  kind
• 13:34
  of
• 13:35
  tool.
• 13:35
  Now
• 13:35
  again,
• 13:35
  this
• 13:36
  probably
• 13:36
  isn't
• 13:36
  relevant
• 13:37
  for
• 13:37
  most
• 13:37
  of
• 13:37
  you
• 13:38
  in
• 13:38
  the
• 13:38
  wedding
• 13:38
  industry,
• 13:39
  however
• 13:39
  it
• 13:40
  could
• 13:40
  be.
• 13:40
  So
• 13:40
  perhaps
• 13:41
  you've
• 13:41
  got
• 13:41
  some
• 13:41
  kind
• 13:41
  of
• 13:42
  tool
• 13:42
  that
• 13:42
  helps
• 13:42
  people
• 13:43
  to
• 13:43
  plan
• 13:44
  their
• 13:44
  wedding
• 13:44
  budget.
• 13:44
  Maybe
• 13:45
  it's
• 13:45
  an
• 13:45
  excel
• 13:45
  spreadsheet
• 13:46
  or
• 13:46
  something
• 13:46
  like
• 13:47
  that.
• 13:47
  If
• 13:47
  you
• 13:47
  have
• 13:48
  access
• 13:48
  to
• 13:48
  something
• 13:48
  like
• 13:48
  that,
• 13:49
  that
• 13:49
  would
• 13:49
  count
• 13:50
  as
• 13:50
  a
• 13:50
  tool
• 13:50
  that
• 13:50
  they
• 13:50
  could
• 13:51
  use.
• 13:51
  It
• 13:51
  might
• 13:51
  also
• 13:52
  fall
• 13:52
  under
• 13:52
  the
• 13:52
  resource
• 13:53
  category,
• 13:53
  unless
• 13:54
  it
• 13:54
  was
• 13:54
  a
• 13:54
  particularly
• 13:55
  complex
• 13:56
  tool
• 13:56
  that
• 13:56
  you
• 13:56
  had
• 13:56
  built
• 13:57
  on
• 13:57
  a
• 13:57
  website
• 13:57
  with
• 13:58
  code
• 13:58
  and
• 13:58
  things
• 13:58
  like
• 13:58
  that.
• 13:59
  They
• 13:59
  can
• 13:59
  only
• 13:59
  see
• 14:00
  if
• 14:00
  they
• 14:00
  stay
• 14:00
  on
• 14:00
  your
• 14:00
  mailing
• 14:01
  list,
• 14:01
  and
• 14:01
  if
• 14:01
  they
• 14:01
  unsubscribe,
• 14:02
  they
• 14:02
  lose
• 14:02
  access
• 14:03
  to
• 14:03
  that
• 14:03
  tool.
• 14:03
  So
• 14:04
  again,
• 14:04
  probably
• 14:05
  not
• 14:05
  for
• 14:05
  most
• 14:05
  of
• 14:05
  you,
• 14:05
  but
• 14:06
  there
• 14:06
  may
• 14:06
  be
• 14:06
  some
• 14:06
  of
• 14:06
  you
• 14:06
  that
• 14:07
  think,
• 14:07
  yeah,
• 14:07
  actually
• 14:07
  I
• 14:08
  could
• 14:08
  create
• 14:08
  a
• 14:08
  tool,
• 14:08
  or
• 14:09
  I
• 14:09
  have
• 14:09
  the
• 14:09
  skills
• 14:09
  to
• 14:09
  create
• 14:10
  a
• 14:10
  tool
• 14:10
  like
• 14:10
  that
• 14:10
  that
• 14:10
  they
• 14:11
  would
• 14:11
  want
• 14:11
  to
• 14:11
  use,
• 14:11
  and
• 14:11
  therefore
• 14:12
  they'll
• 14:12
  want
• 14:12
  to
• 14:12
  stay
• 14:12
  on
• 14:12
  my
• 14:13
  email
• 14:13
  newsletter.
• 14:13
  Otherwise
• 14:14
  they
• 14:14
  lose
• 14:14
  access
• 14:15
  to
• 14:15
  that
• 14:15
  tool.
• 14:15
  Okay,
• 14:16
  third
• 14:16
  option
• 14:17
  then
• 14:17
  is
• 14:17
  some
• 14:18
  kind
• 14:18
  of
• 14:18
  offer.
• 14:18
  Now
• 14:19
  you
• 14:19
  will
• 14:19
  know
• 14:19
  if
• 14:19
  you've
• 14:19
  listened
• 14:20
  to
• 14:20
  this
• 14:20
  podcast
• 14:20
  for
• 14:20
  a
• 14:21
  long
• 14:21
  time,
• 14:21
  I
• 14:21
  am
• 14:21
  not
• 14:22
  a
• 14:22
  big
• 14:22
  fan
• 14:22
  of
• 14:22
  the
• 14:22
  word
• 14:23
  discount
• 14:23
  in
• 14:24
  industry,
• 14:24
  you
• 14:24
  will
• 14:24
  have
• 14:25
  heard
• 14:25
  me
• 14:25
  say
• 14:25
  it
• 14:25
  time
• 14:25
  and
• 14:26
  time
• 14:26
  again,
• 14:26
  Disney
• 14:27
  never
• 14:27
  discount.
• 14:27
  And
• 14:27
  we
• 14:28
  all
• 14:28
  need
• 14:28
  to
• 14:28
  be
• 14:28
  a
• 14:28
  little
• 14:28
  bit
• 14:29
  more
• 14:29
  Disney.
• 14:29
  I
• 14:30
  don't
• 14:30
  think,
• 14:30
  unlike
• 14:31
  retail,
• 14:31
  that
• 14:31
  offering
• 14:32
  big
• 14:33
  reductions
• 14:33
  on
• 14:33
  your
• 14:34
  products
• 14:34
  and
• 14:34
  services
• 14:35
  is
• 14:35
  a
• 14:35
  great
• 14:35
  idea.
• 14:36
  I
• 14:36
  think
• 14:36
  it
• 14:36
  undervalues
• 14:37
  what
• 14:37
  you
• 14:37
  do.
• 14:38
  However,
• 14:38
  if
• 14:38
  you
• 14:38
  do
• 14:39
  want
• 14:39
  to
• 14:39
  go
• 14:39
  down
• 14:39
  this
• 14:40
  route,
• 14:40
  then
• 14:40
  you
• 14:40
  need
• 14:40
  to
• 14:40
  think
• 14:41
  carefully
• 14:41
  about
• 14:41
  how
• 14:42
  you
• 14:42
  could
• 14:42
  do
• 14:42
  some
• 14:42
  kind
• 14:43
  of
• 14:43
  offer,
• 14:43
  or
• 14:43
  whether
• 14:43
  it's
• 14:44
  some
• 14:44
  kind
• 14:44
  of
• 14:44
  time
• 14:45
  limited
• 14:45
  offer
• 14:46
  or
• 14:46
  whether
• 14:46
  it's
• 14:46
  maybe
• 14:47
  an
• 14:47
  upsell
• 14:48
  or
• 14:48
  an
• 14:48
  upgrade.
• 14:49
  Now,
• 14:49
  the
• 14:49
  one
• 14:49
  time
• 14:49
  when
• 14:50
  I
• 14:50
  do
• 14:50
  think
• 14:50
  this
• 14:50
  strategy
• 14:51
  can
• 14:51
  work
• 14:52
  is
• 14:52
  some
• 14:52
  kind
• 14:52
  of
• 14:53
  offer
• 14:53
  that
• 14:54
  you
• 14:54
  offer
• 14:54
  at
• 14:55
  a
• 14:55
  wedding
• 14:55
  show.
• 14:55
  So
• 14:56
  if
• 14:56
  you're
• 14:56
  trying
• 14:56
  to
• 14:56
  get
• 14:56
  email
• 14:57
  newsletter
• 14:57
  to
• 14:57
  sign
• 14:57
  up
• 14:58
  at
• 14:58
  a
• 14:58
  wedding
• 14:58
  show,
• 14:59
  you
• 14:59
  could
• 14:59
  do
• 14:59
  some
• 15:00
  kind
• 15:00
  of
• 15:00
  special
• 15:01
  edition.
• 15:01
  If
• 15:01
  you
• 15:02
  sign
• 15:02
  up
• 15:02
  to
• 15:02
  this,
• 15:02
  you
• 15:03
  will
• 15:03
  get
• 15:03
  this
• 15:04
  much
• 15:04
  credit
• 15:04
  towards
• 15:05
  your
• 15:05
  wedding
• 15:05
  day,
• 15:05
  or
• 15:06
  you'll
• 15:06
  get
• 15:06
  this
• 15:06
  additional
• 15:07
  value
• 15:07
  as
• 15:08
  well
• 15:08
  when
• 15:08
  you
• 15:08
  book
• 15:09
  us
• 15:09
  whatever
• 15:09
  it
• 15:09
  is.
• 15:10
  But
• 15:10
  it's
• 15:10
  a
• 15:10
  time
• 15:10
  limited
• 15:11
  thing,
• 15:11
  only
• 15:11
  available
• 15:11
  to
• 15:12
  the
• 15:12
  people
• 15:12
  in
• 15:12
  that
• 15:12
  room
• 15:13
  on
• 15:13
  that
• 15:13
  day.
• 15:13
  So
• 15:14
  it's
• 15:14
  not
• 15:14
  something
• 15:14
  I
• 15:14
  would
• 15:14
  put
• 15:15
  on
• 15:15
  your
• 15:15
  website.
• 15:15
  I
• 15:15
  wouldn't
• 15:16
  be
• 15:16
  offering
• 15:16
  big
• 15:16
  discounts
• 15:17
  left,
• 15:17
  right
• 15:17
  and
• 15:17
  center
• 15:17
  all
• 15:18
  over
• 15:18
  your
• 15:18
  website.
• 15:18
  However,
• 15:19
  it
• 15:19
  could
• 15:19
  be
• 15:19
  a
• 15:20
  strategy
• 15:20
  you
• 15:20
  would
• 15:20
  use
• 15:21
  at
• 15:21
  a
• 15:21
  wedding
• 15:21
  show
• 15:21
  in
• 15:22
  order
• 15:22
  to
• 15:22
  attract
• 15:22
  people
• 15:23
  over
• 15:23
  to
• 15:23
  give
• 15:23
  you
• 15:23
  their
• 15:24
  email
• 15:24
  address.
• 15:24
  As
• 15:25
  we
• 15:25
  know,
• 15:25
  it
• 15:25
  can
• 15:25
  be
• 15:25
  harder
• 15:26
  to
• 15:26
  collect
• 15:26
  email
• 15:26
  addresses
• 15:27
  in
• 15:27
  person
• 15:27
  even
• 15:28
  than
• 15:28
  it
• 15:28
  can
• 15:28
  online.
• 15:29
  So
• 15:29
  that's
• 15:30
  the
• 15:30
  option
• 15:30
  for
• 15:30
  number
• 15:30
  three,
• 15:31
  the
• 15:31
  offer.
• 15:31
  One
• 15:31
  I
• 15:32
  would
• 15:32
  recommend
• 15:32
  for
• 15:32
  a
• 15:32
  wedding
• 15:32
  show,
• 15:33
  but
• 15:33
  maybe
• 15:33
  not
• 15:33
  for
• 15:33
  your
• 15:34
  website.
• 15:34
  Okay.
• 15:35
  Number
• 15:35
  four
• 15:35
  was
• 15:36
  the
• 15:36
  free
• 15:36
  resource.
• 15:37
  Now,
• 15:37
  this
• 15:37
  one
• 15:37
  is
• 15:37
  something
• 15:38
  that
• 15:38
  every
• 15:38
  single
• 15:38
  one
• 15:39
  of
• 15:39
  you
• 15:39
  can
• 15:39
  implement.
• 15:40
  The
• 15:40
  free
• 15:40
  resource
• 15:41
  is
• 15:41
  a
• 15:41
  bit
• 15:41
  different
• 15:41
  to
• 15:42
  the
• 15:42
  tool
• 15:42
  because
• 15:42
  it's
• 15:43
  something
• 15:43
  that
• 15:43
  they
• 15:43
  get
• 15:44
  and
• 15:44
  then
• 15:44
  they
• 15:44
  normally
• 15:44
  download
• 15:45
  and
• 15:45
  they
• 15:45
  get
• 15:45
  to
• 15:45
  keep
• 15:45
  forever.
• 15:46
  So
• 15:46
  it's
• 15:46
  not
• 15:46
  like
• 15:47
  a
• 15:47
  tool
• 15:47
  that
• 15:47
  they
• 15:47
  lose
• 15:47
  access
• 15:48
  to
• 15:48
  if
• 15:48
  they
• 15:48
  unsubscribe.
• 15:49
  It's
• 15:49
  more
• 15:49
  like
• 15:49
  a
• 15:50
  document.
• 15:50
  So
• 15:50
  they
• 15:51
  could
• 15:51
  subscribe,
• 15:51
  get
• 15:51
  the
• 15:52
  document,
• 15:52
  and
• 15:52
  then
• 15:52
  unsubscribe,
• 15:53
  and
• 15:53
  they
• 15:54
  would
• 15:54
  be
• 15:54
  in
• 15:54
  their
• 15:54
  right
• 15:55
  to
• 15:55
  do
• 15:55
  that.
• 15:55
  So
• 15:56
  an
• 15:56
  example
• 15:56
  of
• 15:56
  some
• 15:57
  kind
• 15:57
  of
• 15:57
  document
• 15:57
  you
• 15:57
  could
• 15:58
  give
• 15:58
  them
• 15:58
  would
• 15:58
  be
• 15:58
  some
• 15:59
  kind
• 15:59
  of
• 15:59
  cheat
• 15:59
  sheet,
• 15:59
  a
• 16:00
  planning
• 16:00
  guide,
• 16:00
  some
• 16:01
  top
• 16:01
  tips,
• 16:02
  questions
• 16:02
  to
• 16:02
  ask
• 16:03
  your
• 16:03
  venue,
• 16:03
  questions
• 16:04
  to
• 16:04
  ask
• 16:04
  you,
• 16:04
  maybe
• 16:05
  a
• 16:05
  supplier
• 16:06
  list
• 16:06
  of
• 16:06
  resources.
• 16:07
  I
• 16:07
  don't
• 16:07
  know.
• 16:07
  There's
• 16:08
  all
• 16:08
  sorts
• 16:08
  of
• 16:08
  different
• 16:08
  ways
• 16:09
  you
• 16:09
  could
• 16:09
  give
• 16:09
  away
• 16:09
  a
• 16:09
  resource
• 16:10
  that
• 16:10
  they
• 16:10
  can't
• 16:11
  get
• 16:11
  anywhere
• 16:11
  else.
• 16:12
  Now,
• 16:12
  this
• 16:12
  resource
• 16:13
  needs
• 16:13
  to
• 16:13
  be
• 16:13
  attractive
• 16:14
  to
• 16:14
  them.
• 16:14
  It
• 16:14
  needs
• 16:14
  to
• 16:14
  solve
• 16:15
  their
• 16:15
  problem,
• 16:15
  and
• 16:15
  it
• 16:16
  also
• 16:16
  needs
• 16:16
  to
• 16:16
  be
• 16:16
  related
• 16:17
  to
• 16:18
  where
• 16:18
  you
• 16:18
  fit
• 16:18
  into
• 16:19
  their
• 16:19
  planning
• 16:19
  process.
• 16:20
  Because
• 16:20
  if
• 16:20
  you
• 16:20
  give
• 16:20
  them
• 16:21
  away
• 16:21
  something
• 16:21
  that
• 16:22
  isn't
• 16:22
  anything
• 16:22
  to
• 16:23
  do
• 16:23
  with
• 16:23
  what
• 16:23
  you
• 16:24
  are
• 16:24
  starting
• 16:24
  to
• 16:24
  sell
• 16:24
  them.
• 16:25
  It's
• 16:25
  hard
• 16:25
  to
• 16:25
  turn
• 16:25
  those
• 16:25
  email
• 16:26
  subscribers
• 16:27
  into
• 16:27
  a
• 16:27
  follower.
• 16:28
  So,
• 16:28
  for
• 16:28
  example,
• 16:28
  if
• 16:29
  you
• 16:29
  were
• 16:29
  a
• 16:29
  photographer
• 16:30
  and
• 16:30
  you're
• 16:30
  giving
• 16:31
  away
• 16:31
  a
• 16:31
  planning
• 16:31
  checklist,
• 16:32
  that's
• 16:32
  helpful.
• 16:32
  But
• 16:33
  they
• 16:33
  might
• 16:33
  just
• 16:33
  want
• 16:33
  the
• 16:33
  planning
• 16:34
  checklist.
• 16:34
  But
• 16:34
  it's
• 16:34
  not
• 16:34
  actually
• 16:35
  because
• 16:35
  they're
• 16:35
  in
• 16:35
  the
• 16:36
  market
• 16:36
  for
• 16:36
  their
• 16:36
  wedding
• 16:36
  photographer.
• 16:37
  In
• 16:37
  fact,
• 16:37
  they
• 16:37
  may
• 16:37
  have
• 16:38
  already
• 16:38
  booked
• 16:38
  their
• 16:38
  wedding
• 16:39
  photographer.
• 16:39
  So
• 16:39
  you
• 16:39
  need
• 16:40
  to
• 16:40
  think
• 16:40
  about
• 16:40
  something
• 16:40
  that's
• 16:41
  particularly
• 16:41
  relevant
• 16:42
  to
• 16:42
  you,
• 16:42
  maybe
• 16:42
  poses
• 16:43
  for
• 16:44
  your
• 16:44
  wedding
• 16:44
  photos,
• 16:45
  how
• 16:45
  to
• 16:45
  prepare
• 16:45
  for
• 16:46
  an
• 16:46
  engagement
• 16:46
  shoot,
• 16:47
  what
• 16:47
  to
• 16:47
  wear
• 16:48
  in
• 16:48
  an
• 16:48
  engagement
• 16:49
  shoot,
• 16:49
  some
• 16:49
  kind
• 16:49
  of
• 16:50
  guide
• 16:50
  that
• 16:50
  is
• 16:50
  very
• 16:51
  relevant
• 16:51
  to
• 16:51
  the
• 16:51
  service
• 16:52
  or
• 16:52
  product
• 16:52
  you
• 16:52
  are
• 16:53
  trying
• 16:53
  to
• 16:53
  sell
• 16:53
  them.
• 16:53
  So
• 16:54
  a
• 16:54
  resource
• 16:54
  is
• 16:54
  one.
• 16:55
  Almost
• 16:55
  every
• 16:55
  single
• 16:55
  one
• 16:56
  of
• 16:56
  you
• 16:56
  could
• 16:56
  implement
• 16:57
  an
• 16:57
  action.
• 16:57
  And
• 16:57
  that
• 16:58
  would
• 16:58
  be
• 16:58
  the
• 16:58
  simplest
• 16:59
  thing
• 16:59
  to
• 16:59
  add
• 16:59
  to
• 16:59
  your
• 17:00
  website.
• 17:00
  Instead
• 17:00
  of
• 17:01
  sign
• 17:01
  up
• 17:01
  for
• 17:01
  our
• 17:01
  newsletter,
• 17:02
  it
• 17:02
  would
• 17:02
  be
• 17:03
  sign
• 17:03
  up
• 17:03
  to
• 17:03
  get
• 17:03
  our
• 17:04
  guide
• 17:04
  to
• 17:04
  XYZ.
• 17:06
  Okay.
• 17:06
  The
• 17:06
  fifth
• 17:06
  example
• 17:07
  I
• 17:07
  gave
• 17:07
  was
• 17:08
  for
• 17:08
  a
• 17:08
  competition.
• 17:09
  Now,
• 17:09
  I
• 17:09
  do
• 17:09
  think
• 17:09
  competitions
• 17:10
  can
• 17:10
  work
• 17:11
  successfully
• 17:11
  in
• 17:12
  our
• 17:12
  industry,
• 17:12
  but
• 17:13
  there
• 17:13
  are
• 17:13
  pros
• 17:14
  and
• 17:14
  cons
• 17:14
  to
• 17:14
  running
• 17:15
  a
• 17:15
  competition.
• 17:15
  The
• 17:16
  first
• 17:16
  thing
• 17:16
  is,
• 17:16
  if
• 17:16
  you
• 17:16
  are
• 17:16
  going
• 17:17
  to
• 17:17
  do
• 17:17
  a
• 17:17
  competition
• 17:17
  to
• 17:17
  try
• 17:18
  and
• 17:18
  attract
• 17:18
  email
• 17:19
  addresses,
• 17:19
  is
• 17:19
  you
• 17:20
  really
• 17:20
  need
• 17:20
  to
• 17:20
  be
• 17:20
  hot
• 17:21
  on
• 17:21
  the
• 17:21
  terms
• 17:21
  and
• 17:22
  conditions.
• 17:22
  I
• 17:22
  know
• 17:22
  it's
• 17:23
  not
• 17:23
  particularly
• 17:23
  interesting,
• 17:24
  but
• 17:24
  if
• 17:24
  you're
• 17:24
  based
• 17:25
  down
• 17:25
  in
• 17:25
  Cornwall
• 17:26
  and
• 17:26
  someone
• 17:26
  enters
• 17:26
  your
• 17:27
  competition
• 17:27
  to
• 17:27
  win
• 17:27
  a
• 17:28
  product
• 17:28
  up
• 17:28
  in
• 17:28
  Scotland,
• 17:29
  well,
• 17:29
  that's
• 17:30
  not
• 17:30
  that
• 17:30
  relevant
• 17:30
  to
• 17:30
  you.
• 17:31
  And
• 17:31
  now
• 17:31
  you've
• 17:31
  got
• 17:31
  to
• 17:31
  travel
• 17:31
  all
• 17:32
  the
• 17:32
  way
• 17:32
  to
• 17:32
  Scotland
• 17:32
  to
• 17:32
  deliver
• 17:33
  it
• 17:33
  for
• 17:33
  their
• 17:33
  wedding
• 17:34
  day,
• 17:34
  which
• 17:34
  isn't
• 17:34
  ideal.
• 17:35
  So
• 17:35
  if
• 17:35
  you
• 17:35
  are
• 17:36
  going
• 17:36
  to
• 17:36
  have
• 17:36
  some
• 17:36
  kind
• 17:36
  of
• 17:36
  competition,
• 17:37
  you
• 17:37
  do
• 17:38
  need
• 17:38
  to
• 17:38
  make
• 17:38
  sure
• 17:38
  you
• 17:38
  put
• 17:39
  terms
• 17:39
  and
• 17:39
  conditions
• 17:39
  in
• 17:40
  there.
• 17:40
  Make
• 17:40
  sure
• 17:40
  that
• 17:41
  the
• 17:41
  wedding
• 17:41
  date
• 17:42
  is
• 17:42
  in
• 17:42
  a
• 17:42
  certain
• 17:42
  period,
• 17:43
  make
• 17:43
  sure
• 17:43
  that
• 17:44
  it's
• 17:44
  within
• 17:44
  a
• 17:44
  certain
• 17:45
  location.
• 17:45
  The
• 17:45
  other
• 17:46
  thing
• 17:46
  is
• 17:46
  you
• 17:46
  do
• 17:46
  want
• 17:46
  to
• 17:47
  give
• 17:47
  away
• 17:47
  a
• 17:47
  service
• 17:47
  or
• 17:48
  product
• 17:48
  that
• 17:48
  is
• 17:49
  reasonably
• 17:49
  related
• 17:50
  to
• 17:50
  what
• 17:50
  you
• 17:50
  do,
• 17:51
  again,
• 17:51
  because
• 17:51
  you
• 17:51
  want
• 17:52
  to
• 17:52
  attract
• 17:52
  the
• 17:52
  right
• 17:52
  people.
• 17:53
  So,
• 17:53
  for
• 17:53
  example,
• 17:54
  you
• 17:54
  could
• 17:54
  give
• 17:54
  away
• 17:55
  a
• 17:55
  copy
• 17:55
  of
• 17:55
  a
• 17:55
  video
• 17:55
  game
• 17:56
  like
• 17:56
  the
• 17:56
  competition
• 17:57
  I
• 17:57
  entered,
• 17:57
  but
• 17:57
  then
• 17:57
  you'll
• 17:58
  get
• 17:58
  people
• 17:58
  entering
• 17:58
  that
• 17:59
  aren't
• 17:59
  even
• 17:59
  getting
• 17:59
  married
• 18:00
  or
• 18:00
  in
• 18:00
  the
• 18:00
  market
• 18:00
  for
• 18:00
  what
• 18:01
  you
• 18:01
  do.
• 18:01
  So
• 18:01
  you
• 18:01
  need
• 18:01
  to
• 18:02
  really
• 18:02
  think
• 18:02
  about
• 18:03
  why
• 18:03
  they're
• 18:03
  going
• 18:03
  to
• 18:03
  enter
• 18:04
  and
• 18:04
  how
• 18:04
  you
• 18:04
  could
• 18:04
  then
• 18:05
  convert
• 18:05
  them
• 18:05
  into
• 18:06
  a
• 18:06
  customer.
• 18:06
  So
• 18:07
  the
• 18:07
  competition
• 18:07
  option
• 18:08
  is
• 18:08
  a
• 18:08
  good
• 18:08
  one.
• 18:08
  This,
• 18:08
  again,
• 18:09
  particularly
• 18:09
  works
• 18:10
  well
• 18:10
  at
• 18:10
  wedding
• 18:10
  shows.
• 18:11
  Now,
• 18:11
  the
• 18:11
  reason
• 18:11
  it
• 18:11
  works
• 18:11
  well
• 18:11
  at
• 18:12
  wedding
• 18:12
  shows
• 18:12
  is
• 18:12
  because
• 18:13
  you
• 18:13
  could
• 18:13
  give
• 18:13
  away
• 18:13
  a
• 18:13
  more
• 18:14
  generic
• 18:14
  prize.
• 18:14
  An
• 18:15
  afternoon
• 18:15
  tea,
• 18:15
  a
• 18:15
  spa
• 18:16
  day,
• 18:16
  a
• 18:16
  bottle
• 18:16
  of
• 18:16
  prosecco,
• 18:17
  because
• 18:17
  you
• 18:18
  know
• 18:18
  the
• 18:18
  people
• 18:18
  in
• 18:18
  the
• 18:18
  room,
• 18:19
  99%
• 18:19
  of
• 18:20
  them
• 18:20
  are
• 18:20
  there
• 18:20
  because
• 18:20
  they're
• 18:21
  planning
• 18:21
  their
• 18:21
  wedding.
• 18:21
  Otherwise,
• 18:22
  why
• 18:22
  are
• 18:22
  they
• 18:22
  coming
• 18:22
  to
• 18:23
  a
• 18:23
  wedding
• 18:23
  show?
• 18:23
  So
• 18:23
  it
• 18:23
  works
• 18:24
  better
• 18:24
  than
• 18:24
  just
• 18:24
  putting
• 18:25
  it
• 18:25
  on
• 18:25
  social
• 18:25
  media
• 18:25
  or
• 18:26
  online
• 18:26
  where
• 18:26
  anyone
• 18:27
  could
• 18:27
  enter.
• 18:27
  So
• 18:28
  a
• 18:28
  competition
• 18:28
  does
• 18:28
  work,
• 18:29
  but
• 18:29
  you
• 18:29
  do
• 18:29
  need
• 18:30
  to
• 18:30
  think
• 18:30
  about
• 18:30
  T's
• 18:30
  and
• 18:31
  C's.
• 18:31
  And
• 18:31
  you
• 18:31
  do
• 18:31
  need
• 18:31
  to
• 18:32
  make
• 18:32
  sure
• 18:32
  the
• 18:32
  prize
• 18:32
  is
• 18:33
  relevant
• 18:33
  in
• 18:33
  order
• 18:33
  to
• 18:33
  attract
• 18:34
  the
• 18:34
  right
• 18:34
  email
• 18:35
  subscribers
• 18:35
  that
• 18:35
  you
• 18:35
  can
• 18:36
  then
• 18:36
  sell
• 18:36
  your
• 18:36
  products
• 18:36
  and
• 18:37
  services
• 18:37
  to.
• 18:37
  One
• 18:38
  note
• 18:38
  on
• 18:38
  competitions
• 18:39
  is
• 18:39
  don't
• 18:39
  do
• 18:39
  a
• 18:39
  competition
• 18:40
  where
• 18:40
  they
• 18:40
  have
• 18:41
  to
• 18:41
  make
• 18:41
  a
• 18:41
  purchase
• 18:41
  to
• 18:42
  enter
• 18:42
  the
• 18:42
  competition.
• 18:43
  This
• 18:43
  isn't
• 18:43
  good
• 18:43
  practice
• 18:44
  in
• 18:44
  the
• 18:44
  competition
• 18:44
  world
• 18:45
  and
• 18:45
  it
• 18:45
  doesn't
• 18:45
  really
• 18:46
  work.
• 18:46
  So
• 18:46
  an
• 18:46
  example
• 18:47
  of
• 18:47
  that
• 18:47
  would
• 18:47
  be
• 18:47
  that
• 18:48
  the
• 18:48
  prize
• 18:48
  of
• 18:48
  your
• 18:48
  competition
• 18:49
  is
• 18:49
  a
• 18:50
  free,
• 18:50
  light
• 18:50
  up
• 18:50
  letter
• 18:51
  when
• 18:51
  you
• 18:51
  book
• 18:52
  a
• 18:52
  wedding
• 18:52
  package.
• 18:53
  That's
• 18:53
  not
• 18:53
  a
• 18:53
  competition
• 18:54
  prize,
• 18:54
  that's
• 18:55
  in
• 18:55
  fact
• 18:55
  an
• 18:55
  offer.
• 18:56
  So
• 18:56
  if
• 18:56
  you
• 18:56
  are
• 18:57
  going
• 18:57
  to
• 18:57
  do
• 18:57
  a
• 18:57
  competition
• 18:57
  prize,
• 18:58
  it
• 18:58
  needs
• 18:58
  to
• 18:58
  be
• 18:59
  no
• 18:59
  purchase
• 18:59
  necessary
• 19:00
  and
• 19:00
  it
• 19:00
  needs
• 19:00
  to
• 19:00
  have
• 19:01
  those
• 19:01
  good
• 19:01
  T's
• 19:01
  and
• 19:02
  C's.
• 19:02
  Okay,
• 19:02
  the
• 19:02
  final
• 19:03
  example
• 19:04
  I
• 19:04
  gave
• 19:04
  you
• 19:04
  was
• 19:04
  a
• 19:04
  quiz.
• 19:05
  And
• 19:05
  again,
• 19:05
  for
• 19:06
  those
• 19:06
  of
• 19:06
  you
• 19:06
  that
• 19:06
  want
• 19:06
  to
• 19:06
  go
• 19:06
  deeper
• 19:07
  with
• 19:07
  your
• 19:07
  email
• 19:08
  marketing,
• 19:08
  I
• 19:08
  think
• 19:08
  a
• 19:09
  quiz
• 19:09
  is
• 19:09
  a
• 19:09
  good
• 19:10
  option
• 19:10
  for
• 19:10
  a
• 19:10
  lot
• 19:11
  of
• 19:11
  you.
• 19:11
  Everyone
• 19:11
  loves
• 19:12
  a
• 19:12
  quiz
• 19:12
  and
• 19:12
  you
• 19:12
  can
• 19:13
  tailor
• 19:13
  that
• 19:13
  quiz
• 19:14
  very
• 19:14
  specifically
• 19:15
  to
• 19:15
  what
• 19:15
  you
• 19:15
  do.
• 19:16
  So
• 19:16
  for
• 19:16
  example,
• 19:17
  I
• 19:17
  have
• 19:17
  a
• 19:17
  client
• 19:17
  who
• 19:18
  worked
• 19:18
  with
• 19:18
  us
• 19:18
  at
• 19:18
  the
• 19:18
  wedding
• 19:19
  pro
• 19:19
  agency
• 19:20
  and
• 19:20
  we
• 19:20
  created
• 19:20
  her
• 19:21
  a
• 19:21
  great
• 19:21
  quiz
• 19:21
  all
• 19:22
  about
• 19:22
  finding
• 19:22
  your
• 19:23
  skin
• 19:23
  type.
• 19:23
  And
• 19:23
  it's
• 19:24
  really
• 19:24
  helpful.
• 19:25
  If
• 19:25
  you
• 19:25
  are
• 19:25
  someone
• 19:25
  that
• 19:25
  wants
• 19:26
  to
• 19:26
  understand
• 19:26
  your
• 19:26
  skin
• 19:26
  type
• 19:27
  or
• 19:27
  your
• 19:27
  makeup,
• 19:28
  what
• 19:28
  makeup
• 19:28
  you
• 19:28
  should
• 19:28
  be
• 19:29
  using,
• 19:29
  then
• 19:29
  why
• 19:29
  wouldn't
• 19:30
  you
• 19:30
  want
• 19:30
  to
• 19:30
  fill
• 19:30
  out
• 19:30
  that
• 19:31
  quiz
• 19:31
  and
• 19:31
  get
• 19:32
  those
• 19:32
  results
• 19:32
  delivered
• 19:33
  to
• 19:33
  you?
• 19:33
  So
• 19:33
  it
• 19:33
  is
• 19:34
  a
• 19:34
  really
• 19:34
  effective
• 19:34
  way.
• 19:35
  There's
• 19:35
  a
• 19:35
  complicated
• 19:35
  way
• 19:36
  to
• 19:36
  do
• 19:36
  a
• 19:36
  quiz
• 19:36
  and
• 19:36
  a
• 19:36
  simple
• 19:37
  way
• 19:37
  to
• 19:37
  do
• 19:37
  a
• 19:37
  quiz.
• 19:37
  The
• 19:38
  complicated
• 19:38
  way
• 19:38
  is
• 19:38
  to
• 19:39
  use
• 19:39
  a
• 19:39
  piece
• 19:39
  of
• 19:39
  software
• 19:40
  where
• 19:40
  people
• 19:40
  can
• 19:40
  actually
• 19:40
  fill
• 19:41
  in
• 19:41
  the
• 19:41
  results
• 19:41
  and
• 19:42
  then
• 19:42
  they
• 19:42
  get
• 19:42
  the
• 19:42
  results
• 19:43
  sent
• 19:43
  to
• 19:43
  them.
• 19:43
  This
• 19:44
  is
• 19:44
  more
• 19:44
  professional
• 19:45
  looking,
• 19:45
  but
• 19:45
  will
• 19:46
  be
• 19:46
  more
• 19:46
  costly.
• 19:46
  Or
• 19:47
  you
• 19:47
  can
• 19:47
  just
• 19:47
  do
• 19:47
  a
• 19:47
  basic
• 19:48
  quiz,
• 19:48
  you
• 19:48
  know,
• 19:48
  like
• 19:48
  a
• 19:48
  magazine
• 19:49
  where
• 19:49
  you
• 19:49
  answer
• 19:50
  mostly
• 19:50
  a's,
• 19:50
  mostly
• 19:51
  b's,
• 19:51
  mostly
• 19:51
  c's.
• 19:52
  You
• 19:52
  can
• 19:52
  easily
• 19:52
  make
• 19:52
  something
• 19:53
  like
• 19:53
  that
• 19:53
  on
• 19:53
  canva
• 19:53
  and
• 19:54
  offer
• 19:54
  that
• 19:54
  as
• 19:55
  the
• 19:55
  quiz
• 19:55
  that
• 19:55
  they
• 19:55
  only
• 19:56
  get
• 19:56
  once
• 19:56
  they've
• 19:57
  given
• 19:57
  you
• 19:57
  their
• 19:57
  email
• 19:58
  address.
• 19:58
  So
• 19:58
  again,
• 19:59
  a
• 19:59
  quiz
• 19:59
  could
• 19:59
  be
• 19:59
  a
• 20:00
  really
• 20:00
  good
• 20:00
  option,
• 20:00
  is
• 20:01
  more
• 20:01
  exciting
• 20:01
  than
• 20:02
  just
• 20:02
  a
• 20:02
  resource,
• 20:03
  is
• 20:03
  interactive.
• 20:04
  And
• 20:04
  again,
• 20:04
  depending
• 20:05
  on
• 20:05
  how
• 20:05
  you
• 20:05
  set
• 20:05
  it
• 20:06
  up,
• 20:06
  if
• 20:06
  you
• 20:06
  use
• 20:07
  those
• 20:07
  professional
• 20:07
  pieces
• 20:07
  of
• 20:08
  software,
• 20:08
  you
• 20:08
  can
• 20:08
  give
• 20:09
  people
• 20:09
  different
• 20:09
  email
• 20:10
  responses
• 20:10
  depending
• 20:11
  on
• 20:11
  what
• 20:11
  they
• 20:11
  answered
• 20:12
  in
• 20:12
  their
• 20:12
  I
• 20:12
  quiz.
• 20:13
  And
• 20:13
  that
• 20:13
  is
• 20:13
  when
• 20:13
  email
• 20:14
  marketing
• 20:14
  goes
• 20:14
  to
• 20:15
  another
• 20:15
  level.
• 20:16
  Okay,
• 20:16
  I've
• 20:16
  given
• 20:16
  you
• 20:17
  loads
• 20:17
  of
• 20:17
  different
• 20:17
  examples
• 20:18
  there
• 20:18
  of
• 20:18
  ways
• 20:19
  you
• 20:19
  could
• 20:19
  be
• 20:19
  using
• 20:19
  email
• 20:19
  marketing.
• 20:20
  That's
• 20:20
  not
• 20:20
  just
• 20:20
  the
• 20:21
  standard
• 20:21
  newsletter.
• 20:22
  Hopefully
• 20:22
  one
• 20:22
  of
• 20:22
  them
• 20:22
  is
• 20:23
  resonating
• 20:23
  with
• 20:23
  you.
• 20:24
  Before
• 20:24
  I
• 20:24
  end
• 20:24
  the
• 20:25
  episode,
• 20:25
  though,
• 20:25
  I
• 20:25
  want
• 20:25
  to
• 20:25
  talk
• 20:26
  to
• 20:26
  you
• 20:26
  about
• 20:26
  what
• 20:27
  actually
• 20:27
  makes
• 20:27
  you
• 20:28
  read
• 20:28
  emails
• 20:28
  in
• 20:29
  the
• 20:29
  first
• 20:29
  place.
• 20:29
  We
• 20:29
  know
• 20:30
  that
• 20:30
  emails
• 20:30
  on
• 20:30
  average
• 20:31
  have
• 20:31
  a
• 20:31
  21%
• 20:32
  open
• 20:32
  rate.
• 20:32
  So
• 20:33
  why
• 20:33
  are
• 20:33
  the
• 20:33
  other
• 20:33
  80%
• 20:34
  of
• 20:34
  people
• 20:34
  basically
• 20:35
  not
• 20:35
  reading
• 20:35
  your
• 20:36
  email?
• 20:36
  So
• 20:36
  again,
• 20:37
  I
• 20:37
  thought
• 20:37
  through
• 20:37
  my
• 20:38
  own
• 20:38
  habits
• 20:38
  and
• 20:38
  I,
• 20:38
  I
• 20:39
  wanted
• 20:39
  to
• 20:39
  think
• 20:39
  about
• 20:39
  what
• 20:40
  makes
• 20:40
  me
• 20:40
  read
• 20:41
  an
• 20:41
  email.
• 20:41
  So
• 20:41
  the
• 20:41
  first
• 20:42
  thing
• 20:42
  that's
• 20:42
  gonna
• 20:42
  make
• 20:42
  me
• 20:42
  read
• 20:43
  an
• 20:43
  email
• 20:43
  is
• 20:43
  an
• 20:43
  interesting
• 20:44
  subject
• 20:44
  line.
• 20:44
  If
• 20:45
  you
• 20:45
  send
• 20:45
  me
• 20:45
  an
• 20:45
  email
• 20:46
  that
• 20:46
  says
• 20:46
  October
• 20:46
  newsletter,
• 20:47
  I'm
• 20:47
  probably
• 20:48
  deleting
• 20:48
  it
• 20:48
  straight
• 20:48
  away.
• 20:49
  You
• 20:49
  need
• 20:49
  to
• 20:49
  entice
• 20:50
  me
• 20:50
  in.
• 20:50
  You
• 20:50
  need
• 20:50
  to
• 20:51
  give
• 20:51
  me
• 20:51
  a
• 20:51
  reason
• 20:51
  to
• 20:52
  hook
• 20:52
  me
• 20:52
  into
• 20:52
  reading
• 20:53
  that
• 20:53
  email.
• 20:53
  Maybe
• 20:54
  you're
• 20:54
  gonna
• 20:54
  promise
• 20:54
  to
• 20:55
  show
• 20:55
  me
• 20:55
  something
• 20:55
  inside
• 20:56
  that
• 20:56
  email.
• 20:56
  Maybe
• 20:57
  it's
• 20:57
  a
• 20:57
  hook,
• 20:58
  kind
• 20:58
  of
• 20:58
  a
• 20:58
  line
• 20:58
  that's
• 20:59
  intriguing
• 20:59
  and
• 20:59
  it
• 20:59
  makes
• 21:00
  no
• 21:00
  sense
• 21:00
  and
• 21:00
  I
• 21:00
  wanna
• 21:00
  understand
• 21:01
  why
• 21:01
  you've
• 21:01
  written
• 21:02
  it
• 21:02
  that
• 21:02
  way.
• 21:02
  If
• 21:02
  you're
• 21:02
  not
• 21:03
  paying
• 21:03
  attention
• 21:03
  to
• 21:03
  the
• 21:04
  subject
• 21:04
  lines
• 21:04
  in
• 21:04
  your
• 21:04
  email,
• 21:05
  then
• 21:05
  you
• 21:05
  might
• 21:05
  be
• 21:06
  losing
• 21:06
  people
• 21:06
  clicking
• 21:07
  reading
• 21:08
  them.
• 21:08
  The
• 21:08
  second
• 21:08
  thing
• 21:08
  that
• 21:08
  will
• 21:09
  make
• 21:09
  me
• 21:09
  want
• 21:09
  to
• 21:09
  read
• 21:09
  an
• 21:10
  email
• 21:10
  is
• 21:10
  when
• 21:10
  you're
• 21:10
  giving
• 21:11
  me
• 21:11
  interesting
• 21:11
  information.
• 21:12
  That
• 21:13
  same
• 21:13
  client
• 21:13
  with
• 21:13
  the
• 21:13
  skincare
• 21:14
  quiz
• 21:14
  at
• 21:15
  Holly
• 21:15
  is
• 21:15
  amazing
• 21:16
  and
• 21:16
  I
• 21:16
  love
• 21:17
  that
• 21:17
  I'm
• 21:17
  now
• 21:17
  on
• 21:17
  her
• 21:17
  email
• 21:18
  list.
• 21:18
  Originally
• 21:19
  I
• 21:19
  signed
• 21:19
  up
• 21:19
  to
• 21:19
  it
• 21:19
  to
• 21:20
  test
• 21:20
  that
• 21:20
  it
• 21:20
  was
• 21:20
  all
• 21:20
  working
• 21:21
  for
• 21:21
  the
• 21:21
  agency,
• 21:21
  but
• 21:21
  I've
• 21:22
  stayed
• 21:22
  on
• 21:22
  her
• 21:22
  email
• 21:22
  list
• 21:23
  because
• 21:23
  every
• 21:23
  time
• 21:23
  she
• 21:24
  sends
• 21:24
  an
• 21:24
  email
• 21:24
  about
• 21:25
  skincare,
• 21:25
  it's
• 21:26
  really,
• 21:26
  really
• 21:26
  valuable
• 21:27
  and
• 21:27
  I
• 21:27
  enjoy
• 21:28
  reading
• 21:28
  it.
• 21:28
  She
• 21:28
  gives
• 21:29
  product
• 21:29
  recommendations,
• 21:30
  she
• 21:30
  gives
• 21:30
  top
• 21:30
  tips
• 21:31
  about
• 21:31
  what
• 21:31
  I
• 21:31
  should
• 21:31
  be
• 21:32
  doing
• 21:32
  with
• 21:32
  my
• 21:32
  skin,
• 21:33
  and
• 21:33
  it's
• 21:33
  really,
• 21:34
  really
• 21:34
  worthwhile.
• 21:35
  I
• 21:36
  enjoy
• 21:36
  reading
• 21:36
  it.
• 21:36
  When
• 21:36
  I
• 21:36
  see
• 21:37
  that
• 21:37
  email
• 21:37
  come
• 21:37
  into
• 21:37
  the
• 21:37
  inbox,
• 21:38
  99%
• 21:39
  of
• 21:39
  the
• 21:39
  time
• 21:39
  I'm
• 21:39
  going
• 21:40
  to
• 21:40
  open
• 21:40
  it.
• 21:40
  So
• 21:40
  if
• 21:41
  you
• 21:41
  are
• 21:41
  sending
• 21:41
  emails,
• 21:42
  then
• 21:42
  you
• 21:42
  need
• 21:42
  to
• 21:43
  think
• 21:43
  about
• 21:43
  why
• 21:44
  someone
• 21:44
  would
• 21:44
  read
• 21:44
  it.
• 21:44
  What
• 21:44
  interesting
• 21:45
  information
• 21:45
  are
• 21:45
  you
• 21:46
  giving
• 21:46
  them?
• 21:46
  How
• 21:46
  are
• 21:46
  you
• 21:47
  helping
• 21:47
  them
• 21:47
  make
• 21:47
  their
• 21:48
  lives
• 21:48
  better
• 21:48
  based
• 21:49
  on
• 21:49
  whatever
• 21:49
  they
• 21:49
  signed
• 21:50
  up
• 21:50
  for
• 21:50
  in
• 21:50
  the
• 21:50
  first
• 21:51
  place?
• 21:51
  Okay,
• 21:51
  the
• 21:51
  third
• 21:52
  thing
• 21:52
  that
• 21:52
  makes
• 21:52
  me
• 21:52
  want
• 21:53
  to
• 21:53
  read
• 21:53
  an
• 21:53
  email
• 21:53
  rather
• 21:54
  than
• 21:54
  delete
• 21:54
  it
• 21:54
  is
• 21:54
  when
• 21:55
  I
• 21:55
  get
• 21:55
  early
• 21:55
  access
• 21:56
  to
• 21:56
  something,
• 21:56
  maybe
• 21:57
  early
• 21:57
  access
• 21:57
  to
• 21:57
  a
• 21:58
  product,
• 21:58
  a
• 21:58
  pre
• 21:58
  sale
• 21:59
  on
• 21:59
  something,
• 21:59
  or
• 22:00
  early
• 22:00
  access
• 22:00
  to
• 22:00
  information
• 22:01
  that
• 22:01
  nobody
• 22:01
  else
• 22:02
  else
• 22:02
  knows.
• 22:03
  Now,
• 22:03
  an
• 22:03
  example
• 22:03
  of
• 22:03
  this
• 22:04
  is
• 22:04
  the
• 22:04
  England
• 22:05
  football
• 22:05
  emails.
• 22:06
  You
• 22:06
  will
• 22:06
  know
• 22:06
  if
• 22:07
  you
• 22:07
  listen
• 22:07
  to
• 22:07
  this
• 22:07
  podcast
• 22:08
  that
• 22:08
  at
• 22:08
  least
• 22:08
  one
• 22:08
  of
• 22:08
  my
• 22:08
  children,
• 22:09
  if
• 22:09
  not
• 22:09
  both
• 22:09
  of
• 22:09
  them,
• 22:09
  are
• 22:10
  quite
• 22:10
  into
• 22:10
  football
• 22:11
  at
• 22:11
  the
• 22:11
  moment,
• 22:11
  and
• 22:12
  so
• 22:12
  they
• 22:12
  like
• 22:12
  to
• 22:12
  go
• 22:12
  and
• 22:12
  watch
• 22:13
  some
• 22:13
  of
• 22:13
  the
• 22:13
  England
• 22:13
  games.
• 22:14
  Now,
• 22:14
  I
• 22:14
  signed
• 22:14
  up
• 22:14
  to
• 22:14
  the
• 22:15
  England
• 22:15
  newsletter
• 22:16
  because
• 22:16
  it
• 22:16
  gives
• 22:17
  me
• 22:17
  early
• 22:17
  access
• 22:18
  to
• 22:18
  products
• 22:18
  and
• 22:18
  information.
• 22:19
  So
• 22:19
  it
• 22:19
  will
• 22:19
  tell
• 22:19
  me
• 22:20
  what
• 22:20
  the
• 22:20
  upcoming
• 22:20
  games
• 22:21
  are,
• 22:21
  which
• 22:21
  is
• 22:21
  really
• 22:21
  useful.
• 22:22
  It
• 22:22
  will
• 22:22
  give
• 22:22
  me
• 22:22
  early
• 22:23
  access
• 22:23
  to
• 22:23
  buy
• 22:24
  tickets,
• 22:24
  which
• 22:24
  is
• 22:25
  really
• 22:25
  useful.
• 22:25
  And
• 22:25
  often
• 22:26
  they
• 22:26
  have
• 22:26
  competitions
• 22:26
  in
• 22:26
  there
• 22:27
  as
• 22:27
  well.
• 22:27
  So
• 22:27
  nine
• 22:28
  times
• 22:28
  out
• 22:28
  of
• 22:28
  ten
• 22:28
  I
• 22:29
  will
• 22:29
  be
• 22:29
  reading
• 22:29
  the
• 22:29
  emails
• 22:30
  they
• 22:30
  sent
• 22:30
  me
• 22:30
  because
• 22:31
  I
• 22:31
  know
• 22:31
  they're
• 22:31
  going
• 22:31
  to
• 22:31
  to
• 22:32
  give
• 22:32
  me
• 22:32
  something
• 22:32
  really
• 22:33
  good.
• 22:33
  So
• 22:33
  is
• 22:33
  there
• 22:33
  an
• 22:33
  example
• 22:34
  where
• 22:34
  you
• 22:34
  could
• 22:35
  give
• 22:35
  your
• 22:35
  email
• 22:35
  subscribers
• 22:36
  every
• 22:36
  now
• 22:36
  and
• 22:37
  again
• 22:37
  early
• 22:37
  access
• 22:37
  to
• 22:38
  something
• 22:38
  or
• 22:38
  early
• 22:39
  access
• 22:39
  to
• 22:39
  a
• 22:39
  piece
• 22:39
  of
• 22:39
  information?
• 22:40
  Maybe
• 22:40
  you're
• 22:41
  raising
• 22:41
  your
• 22:41
  prices
• 22:42
  or
• 22:42
  you've
• 22:42
  only
• 22:42
  got
• 22:42
  a
• 22:42
  few
• 22:43
  dates
• 22:43
  left
• 22:43
  for
• 22:43
  a
• 22:43
  certain
• 22:44
  year
• 22:44
  and
• 22:44
  you're
• 22:44
  only
• 22:45
  going
• 22:45
  to
• 22:45
  let
• 22:45
  your
• 22:45
  email
• 22:46
  newsletters
• 22:46
  know
• 22:46
  that
• 22:47
  and
• 22:47
  you
• 22:47
  need
• 22:47
  to
• 22:47
  tell
• 22:47
  them
• 22:48
  that,
• 22:48
  you
• 22:48
  know
• 22:48
  you're
• 22:49
  getting
• 22:49
  this
• 22:49
  information
• 22:50
  early
• 22:50
  because
• 22:50
  you're
• 22:51
  on
• 22:51
  my
• 22:51
  email
• 22:51
  list.
• 22:52
  Therefore
• 22:52
  it's
• 22:52
  giving
• 22:52
  you
• 22:53
  an
• 22:53
  opportunity
• 22:53
  to
• 22:54
  act
• 22:54
  before
• 22:55
  anyone
• 22:55
  else
• 22:55
  sees
• 22:56
  it.
• 22:56
  Maybe
• 22:56
  you're
• 22:56
  going
• 22:56
  to
• 22:57
  release
• 22:57
  a
• 22:57
  new
• 22:57
  product
• 22:57
  or
• 22:58
  service.
• 22:58
  Tell
• 22:58
  your
• 22:58
  email
• 22:59
  subscribers
• 22:59
  first
• 23:00
  and
• 23:00
  again,
• 23:00
  tell
• 23:01
  them
• 23:01
  that's
• 23:01
  what
• 23:01
  you're
• 23:01
  doing
• 23:02
  so
• 23:02
  they
• 23:02
  feel
• 23:02
  valued
• 23:03
  and
• 23:03
  they're
• 23:03
  glad
• 23:03
  to
• 23:03
  be
• 23:04
  on
• 23:04
  your
• 23:04
  email
• 23:04
  address.
• 23:05
  The
• 23:05
  final
• 23:05
  thing
• 23:05
  that
• 23:05
  makes
• 23:06
  me
• 23:06
  want
• 23:06
  to
• 23:06
  read
• 23:06
  an
• 23:06
  email
• 23:07
  often
• 23:07
  is
• 23:07
  just
• 23:08
  it
• 23:08
  coming
• 23:08
  into
• 23:08
  my
• 23:08
  inbox.
• 23:09
  The
• 23:09
  right
• 23:09
  place,
• 23:10
  right
• 23:10
  time.
• 23:11
  You
• 23:11
  know,
• 23:11
  when
• 23:11
  you're
• 23:11
  thinking
• 23:12
  about
• 23:12
  I
• 23:12
  don't
• 23:12
  know
• 23:12
  what
• 23:12
  to
• 23:13
  wear
• 23:13
  to
• 23:13
  this
• 23:13
  event
• 23:14
  or
• 23:14
  I
• 23:14
  don't
• 23:14
  remember
• 23:15
  how
• 23:15
  to
• 23:15
  do
• 23:16
  this
• 23:16
  with
• 23:16
  SEO,
• 23:16
  and
• 23:17
  then
• 23:17
  suddenly
• 23:17
  an
• 23:17
  email
• 23:18
  comes
• 23:18
  into
• 23:18
  your
• 23:18
  inbox
• 23:19
  and
• 23:19
  the
• 23:19
  title
• 23:19
  line,
• 23:20
  it
• 23:20
  feels
• 23:20
  like,
• 23:20
  oh,
• 23:21
  it
• 23:21
  answers
• 23:21
  my
• 23:21
  question
• 23:22
  that
• 23:22
  I'm
• 23:22
  thinking
• 23:22
  about
• 23:23
  right
• 23:23
  now.
• 23:23
  And
• 23:23
  sometimes
• 23:24
  that's
• 23:24
  all
• 23:24
  it
• 23:25
  is,
• 23:25
  right
• 23:25
  place,
• 23:25
  right
• 23:25
  time.
• 23:26
  That's
• 23:26
  why
• 23:26
  email
• 23:26
  marketing
• 23:27
  is
• 23:27
  effective,
• 23:28
  because
• 23:28
  you
• 23:28
  may
• 23:28
  feel
• 23:28
  like,
• 23:29
  oh,
• 23:29
  these
• 23:29
  subscribers
• 23:30
  are
• 23:30
  all
• 23:30
  on
• 23:30
  my
• 23:30
  email
• 23:30
  list
• 23:31
  and
• 23:31
  they're
• 23:31
  not
• 23:31
  doing
• 23:31
  anything.
• 23:32
  But
• 23:32
  then
• 23:32
  suddenly
• 23:32
  you'll
• 23:33
  send
• 23:33
  them
• 23:33
  an
• 23:33
  email
• 23:33
  with
• 23:33
  the
• 23:34
  right
• 23:34
  thing
• 23:34
  at
• 23:34
  the
• 23:34
  right
• 23:34
  time
• 23:35
  and
• 23:35
  they'll
• 23:35
  take
• 23:36
  action
• 23:36
  on
• 23:36
  it.
• 23:37
  Last
• 23:37
  week
• 23:37
  in
• 23:38
  my
• 23:38
  emails,
• 23:38
  I
• 23:39
  sent
• 23:39
  out
• 23:39
  something
• 23:39
  about
• 23:40
  wedding
• 23:40
  shows.
• 23:41
  And
• 23:41
  I
• 23:41
  know
• 23:41
  that
• 23:41
  some
• 23:42
  people
• 23:42
  will
• 23:42
  have
• 23:43
  read
• 23:43
  that
• 23:43
  email
• 23:43
  with
• 23:43
  a
• 23:44
  wedding
• 23:44
  show
• 23:44
  coming
• 23:44
  up
• 23:44
  over
• 23:45
  the
• 23:45
  next
• 23:45
  couple
• 23:45
  of
• 23:45
  weeks
• 23:46
  when
• 23:46
  they've
• 23:46
  been
• 23:46
  stressing
• 23:46
  about
• 23:47
  it,
• 23:47
  thinking,
• 23:47
  oh,
• 23:48
  right
• 23:48
  place,
• 23:48
  right
• 23:48
  time.
• 23:49
  Becca's
• 23:49
  got
• 23:49
  a
• 23:49
  resource
• 23:50
  on
• 23:50
  wedding
• 23:50
  shows,
• 23:50
  so
• 23:51
  sometimes
• 23:51
  just
• 23:51
  landing
• 23:52
  in
• 23:52
  someone's
• 23:52
  inbox
• 23:52
  at
• 23:52
  the
• 23:52
  right
• 23:53
  place
• 23:53
  at
• 23:53
  the
• 23:53
  right
• 23:53
  time
• 23:54
  is
• 23:54
  what's
• 23:54
  going
• 23:54
  to
• 23:54
  make
• 23:54
  them
• 23:55
  read
• 23:55
  your
• 23:55
  emails.
• 23:56
  So
• 23:56
  don't
• 23:56
  give
• 23:56
  up.
• 23:56
  Put
• 23:57
  the
• 23:57
  information
• 23:57
  out
• 23:58
  there.
• 23:58
  Okay.
• 23:58
  We've
• 23:58
  talked
• 23:59
  about
• 23:59
  alternatives
• 23:59
  to
• 24:00
  the
• 24:00
  email
• 24:00
  newsletter.
• 24:01
  We've
• 24:01
  talked
• 24:01
  about
• 24:01
  what
• 24:02
  would
• 24:02
  make
• 24:02
  people
• 24:02
  read
• 24:03
  your
• 24:03
  emails
• 24:03
  when
• 24:03
  you
• 24:04
  send
• 24:04
  them
• 24:04
  the
• 24:04
  final
• 24:05
  thing
• 24:05
  I'm
• 24:05
  going
• 24:05
  to
• 24:05
  share
• 24:05
  with
• 24:06
  you
• 24:06
  is
• 24:06
  a
• 24:06
  few
• 24:06
  top
• 24:07
  tips
• 24:07
  when
• 24:07
  it
• 24:08
  comes
• 24:08
  to
• 24:08
  this
• 24:08
  email
• 24:08
  marketing.
• 24:09
  That's
• 24:09
  not
• 24:10
  just
• 24:10
  a
• 24:10
  standard
• 24:11
  newsletter.
• 24:11
  The
• 24:11
  first
• 24:12
  tip
• 24:12
  is
• 24:12
  that
• 24:12
  once
• 24:13
  they
• 24:13
  sign
• 24:13
  up
• 24:14
  to
• 24:14
  whatever
• 24:14
  it
• 24:14
  is
• 24:14
  that
• 24:14
  you've
• 24:15
  promised
• 24:15
  them
• 24:15
  that
• 24:15
  you
• 24:15
  put
• 24:15
  them
• 24:16
  through
• 24:16
  some
• 24:16
  kind
• 24:16
  of
• 24:16
  welcome
• 24:17
  sequence.
• 24:17
  Don't
• 24:18
  give
• 24:18
  them
• 24:18
  the
• 24:18
  free
• 24:18
  gift
• 24:19
  and
• 24:19
  then
• 24:19
  just
• 24:19
  drop
• 24:20
  them
• 24:20
  into
• 24:20
  a
• 24:20
  standardized
• 24:21
  set
• 24:22
  of
• 24:22
  emails.
• 24:23
  Instead,
• 24:23
  give
• 24:23
  them
• 24:23
  some
• 24:24
  kind
• 24:24
  of
• 24:24
  relevant,
• 24:24
  useful
• 24:25
  email
• 24:25
  sequence
• 24:26
  that
• 24:26
  they
• 24:26
  get
• 24:26
  before
• 24:27
  they
• 24:27
  just
• 24:27
  go
• 24:27
  into
• 24:28
  your
• 24:28
  master
• 24:28
  list.
• 24:29
  So
• 24:29
  for
• 24:29
  example,
• 24:30
  let's
• 24:30
  use
• 24:30
  the
• 24:30
  skincare
• 24:31
  example.
• 24:31
  I
• 24:32
  filled
• 24:32
  out
• 24:32
  the
• 24:33
  quiz.
• 24:33
  The
• 24:34
  first
• 24:34
  email
• 24:34
  is
• 24:34
  going
• 24:34
  to
• 24:34
  tell
• 24:35
  me
• 24:35
  the
• 24:35
  results
• 24:35
  of
• 24:35
  my
• 24:36
  quiz
• 24:36
  and
• 24:36
  then
• 24:36
  I'm
• 24:36
  going
• 24:36
  to
• 24:37
  get
• 24:37
  a
• 24:37
  series
• 24:37
  of
• 24:37
  other
• 24:38
  emails
• 24:38
  with
• 24:38
  really
• 24:39
  beneficial
• 24:39
  tips
• 24:40
  and
• 24:40
  information
• 24:41
  about
• 24:42
  how
• 24:42
  to
• 24:43
  look
• 24:43
  after
• 24:43
  my
• 24:43
  skin.
• 24:44
  And
• 24:44
  then
• 24:44
  after
• 24:44
  that
• 24:44
  I'm
• 24:45
  going
• 24:45
  to
• 24:45
  go
• 24:45
  into
• 24:45
  that
• 24:45
  generic
• 24:46
  email
• 24:46
  that
• 24:46
  I
• 24:46
  get
• 24:47
  every
• 24:47
  month
• 24:47
  about
• 24:47
  skincare
• 24:48
  tips.
• 24:48
  This
• 24:49
  works
• 24:49
  really
• 24:49
  well
• 24:50
  because
• 24:50
  it
• 24:50
  helps
• 24:51
  me
• 24:51
  to
• 24:51
  know,
• 24:51
  like
• 24:51
  and
• 24:51
  trust
• 24:52
  the
• 24:52
  brand.
• 24:52
  It
• 24:52
  shows
• 24:53
  me
• 24:53
  why
• 24:53
  these
• 24:53
  emails
• 24:54
  are
• 24:54
  worth
• 24:54
  reading
• 24:54
  and
• 24:54
  it's
• 24:55
  sending
• 24:55
  me
• 24:55
  a
• 24:55
  few
• 24:55
  of
• 24:56
  them
• 24:56
  right
• 24:56
  at
• 24:56
  the
• 24:56
  start
• 24:57
  when
• 24:57
  I'm
• 24:57
  the
• 24:57
  most
• 24:57
  interested
• 24:58
  in
• 24:58
  what
• 24:58
  they
• 24:58
  have
• 24:58
  to
• 24:58
  say
• 24:59
  because
• 24:59
  I've
• 24:59
  only
• 24:59
  just
• 25:00
  filled
• 25:00
  out
• 25:01
  the
• 25:01
  information.
• 25:01
  The
• 25:02
  second
• 25:02
  tip
• 25:02
  is
• 25:02
  to
• 25:02
  make
• 25:03
  regular
• 25:03
  contact
• 25:03
  with
• 25:03
  your
• 25:04
  email
• 25:04
  list.
• 25:04
  If
• 25:04
  you
• 25:05
  are
• 25:05
  going
• 25:05
  to
• 25:05
  do
• 25:05
  email
• 25:05
  marketing,
• 25:06
  don't
• 25:06
  neglect
• 25:06
  your
• 25:07
  list.
• 25:07
  At
• 25:07
  least
• 25:07
  try
• 25:08
  and
• 25:08
  email
• 25:08
  them
• 25:08
  once
• 25:08
  a
• 25:09
  month
• 25:09
  with
• 25:09
  something
• 25:10
  useful
• 25:10
  that
• 25:10
  will
• 25:10
  make
• 25:11
  them
• 25:11
  want
• 25:11
  to
• 25:11
  read
• 25:11
  your
• 25:12
  emails
• 25:12
  if
• 25:12
  they
• 25:12
  don't
• 25:13
  hear
• 25:13
  from
• 25:13
  you
• 25:13
  for
• 25:13
  ages
• 25:14
  and
• 25:14
  then
• 25:14
  suddenly
• 25:15
  they
• 25:15
  pop
• 25:15
  out
• 25:16
  of
• 25:16
  nowhere.
• 25:17
  It
• 25:17
  feels
• 25:17
  really
• 25:17
  odd.
• 25:17
  Now,
• 25:18
  last
• 25:18
  year
• 25:18
  I
• 25:18
  went
• 25:18
  to
• 25:18
  a
• 25:19
  conference
• 25:19
  and
• 25:20
  I
• 25:20
  got
• 25:20
  signed
• 25:20
  up
• 25:20
  to
• 25:20
  an
• 25:21
  email
• 25:21
  newsletter
• 25:21
  and
• 25:22
  I
• 25:22
  heard
• 25:22
  nothing
• 25:23
  from
• 25:23
  this
• 25:23
  person
• 25:24
  for
• 25:24
  probably
• 25:25
  eight
• 25:25
  or
• 25:25
  nine
• 25:25
  months.
• 25:26
  Months.
• 25:26
  And
• 25:26
  then
• 25:26
  recently,
• 25:27
  all
• 25:27
  of
• 25:27
  a
• 25:27
  sudden,
• 25:27
  they've
• 25:28
  obviously
• 25:28
  decided
• 25:28
  to
• 25:28
  work
• 25:29
  on
• 25:29
  their
• 25:29
  email
• 25:29
  list
• 25:29
  and
• 25:30
  they
• 25:30
  were
• 25:30
  suddenly
• 25:30
  emailing
• 25:30
  me
• 25:31
  every
• 25:31
  three
• 25:31
  days.
• 25:32
  And
• 25:32
  it
• 25:32
  felt
• 25:32
  really
• 25:32
  odd
• 25:32
  to
• 25:33
  me
• 25:33
  because
• 25:33
  I'm
• 25:33
  like,
• 25:33
  where's
• 25:34
  this
• 25:34
  person
• 25:34
  come
• 25:34
  from?
• 25:35
  I
• 25:35
  don't
• 25:35
  even
• 25:35
  really
• 25:35
  remember
• 25:36
  signing
• 25:36
  up
• 25:36
  to
• 25:36
  that
• 25:36
  list.
• 25:37
  Why
• 25:37
  have
• 25:37
  they
• 25:37
  not
• 25:37
  contacted
• 25:38
  me
• 25:38
  for
• 25:38
  the
• 25:38
  last
• 25:38
  nine
• 25:39
  months?
• 25:39
  And
• 25:39
  now
• 25:39
  they're
• 25:39
  emailing
• 25:40
  me
• 25:40
  all
• 25:40
  of
• 25:40
  the
• 25:40
  time.
• 25:41
  And
• 25:41
  so
• 25:41
  sadly,
• 25:42
  I
• 25:42
  did
• 25:42
  decide
• 25:42
  to
• 25:42
  unsubscribe.
• 25:43
  So
• 25:43
  if
• 25:43
  you
• 25:43
  are
• 25:44
  going
• 25:44
  to
• 25:44
  collect
• 25:44
  email
• 25:44
  addresses,
• 25:45
  be
• 25:45
  a
• 25:45
  good
• 25:46
  user
• 25:46
  of
• 25:46
  those
• 25:46
  email
• 25:47
  addresses
• 25:47
  and
• 25:47
  contact
• 25:48
  them
• 25:48
  regularly.
• 25:49
  Give
• 25:49
  them
• 25:49
  the
• 25:49
  option
• 25:49
  to
• 25:49
  unsubscribe,
• 25:50
  of
• 25:50
  course,
• 25:51
  but
• 25:51
  if
• 25:51
  you're
• 25:51
  giving
• 25:51
  them
• 25:52
  regular,
• 25:52
  useful
• 25:52
  information,
• 25:53
  they're
• 25:53
  more
• 25:53
  likely
• 25:54
  to.
• 25:54
  Thirdly,
• 25:55
  don't
• 25:55
  worry
• 25:55
  about
• 25:56
  people
• 25:56
  unsubscribing.
• 25:57
  In
• 25:57
  fact,
• 25:57
  celebrate
• 25:58
  occasionally
• 25:58
  when
• 25:58
  someone
• 25:59
  unsubscribes
• 26:00
  because
• 26:00
  it's
• 26:00
  a
• 26:00
  good
• 26:00
  thing.
• 26:01
  I
• 26:01
  actually
• 26:01
  like
• 26:01
  it
• 26:02
  when
• 26:02
  people
• 26:02
  unsubscribe
• 26:03
  from
• 26:03
  my
• 26:03
  newsletter.
• 26:04
  Why?
• 26:04
  Because
• 26:05
  it
• 26:05
  probably
• 26:05
  means
• 26:05
  they
• 26:05
  don't
• 26:06
  like
• 26:06
  what
• 26:06
  I
• 26:06
  have
• 26:06
  to
• 26:07
  say
• 26:07
  or
• 26:07
  they're
• 26:07
  not
• 26:07
  interested
• 26:08
  in
• 26:08
  what
• 26:08
  I
• 26:08
  have
• 26:08
  to
• 26:08
  say,
• 26:09
  which
• 26:09
  is
• 26:09
  fine,
• 26:09
  so
• 26:10
  let
• 26:10
  them
• 26:10
  go.
• 26:10
  And
• 26:11
  also
• 26:11
  because
• 26:11
  when
• 26:12
  you
• 26:12
  reach
• 26:12
  a
• 26:12
  certain
• 26:13
  amount
• 26:13
  of
• 26:13
  email
• 26:13
  subscribers
• 26:14
  in
• 26:14
  your
• 26:14
  software,
• 26:15
  you
• 26:15
  have
• 26:15
  to
• 26:15
  pay
• 26:16
  more.
• 26:16
  So
• 26:16
  if
• 26:16
  someone's
• 26:17
  not
• 26:17
  interested
• 26:17
  in
• 26:17
  what
• 26:17
  I
• 26:18
  have
• 26:18
  to
• 26:18
  say
• 26:18
  or
• 26:18
  doesn't
• 26:18
  want
• 26:18
  to
• 26:19
  work
• 26:19
  with
• 26:19
  me,
• 26:19
  I'd
• 26:19
  rather
• 26:20
  they
• 26:20
  left
• 26:20
  rather
• 26:21
  than
• 26:21
  sat
• 26:21
  there
• 26:21
  and
• 26:21
  cost
• 26:22
  me
• 26:22
  more
• 26:22
  money.
• 26:22
  So
• 26:22
  you
• 26:23
  have
• 26:23
  to
• 26:23
  have
• 26:23
  that
• 26:23
  mindset
• 26:24
  with
• 26:24
  your
• 26:24
  email.
• 26:24
  Stop
• 26:25
  looking
• 26:25
  and
• 26:25
  agonizing.
• 26:26
  Every
• 26:26
  time
• 26:26
  someone
• 26:27
  unsubscribes,
• 26:27
  it's
• 26:28
  not
• 26:28
  a
• 26:28
  personal
• 26:28
  thing.
• 26:29
  For
• 26:29
  some
• 26:29
  reason,
• 26:29
  they've
• 26:30
  just
• 26:30
  decided
• 26:30
  that
• 26:30
  email's
• 26:31
  not
• 26:31
  for
• 26:31
  them
• 26:31
  right
• 26:31
  there
• 26:32
  and
• 26:32
  then.
• 26:32
  Maybe
• 26:32
  it
• 26:32
  wasn't
• 26:33
  relevant.
• 26:33
  Maybe
• 26:33
  they
• 26:33
  forgot
• 26:34
  they
• 26:34
  signed
• 26:34
  up
• 26:34
  to
• 26:34
  it.
• 26:34
  Maybe
• 26:35
  they
• 26:35
  did
• 26:35
  just
• 26:35
  enter
• 26:35
  the
• 26:35
  competition
• 26:36
  and
• 26:36
  now
• 26:36
  they're
• 26:36
  not
• 26:37
  interested.
• 26:37
  Let
• 26:37
  them
• 26:38
  go.
• 26:38
  There'll
• 26:38
  be
• 26:39
  new
• 26:39
  people
• 26:39
  who
• 26:39
  are
• 26:40
  interested.
• 26:40
  A
• 26:40
  huge
• 26:41
  email
• 26:41
  list
• 26:41
  isn't
• 26:42
  what
• 26:42
  we
• 26:42
  want.
• 26:42
  What
• 26:42
  we
• 26:42
  want
• 26:43
  is
• 26:43
  a
• 26:43
  really
• 26:43
  useful
• 26:44
  email
• 26:44
  list
• 26:44
  of
• 26:44
  people
• 26:44
  that
• 26:45
  are
• 26:45
  interested
• 26:45
  in
• 26:45
  what
• 26:46
  we
• 26:46
  do,
• 26:46
  engaged
• 26:46
  in
• 26:47
  what
• 26:47
  we
• 26:47
  do,
• 26:47
  and
• 26:47
  eventually
• 26:48
  will
• 26:48
  buy
• 26:49
  what
• 26:49
  we
• 26:49
  do.
• 26:49
  The
• 26:49
  fourth
• 26:50
  thing
• 26:50
  is
• 26:50
  to
• 26:50
  review
• 26:51
  what's
• 26:51
  working.
• 26:52
  So
• 26:52
  go
• 26:52
  into
• 26:52
  your
• 26:53
  email
• 26:53
  software
• 26:53
  and
• 26:54
  look
• 26:54
  at
• 26:54
  the
• 26:54
  numbers,
• 26:54
  look
• 26:55
  at
• 26:55
  the
• 26:55
  analyst,
• 26:56
  work
• 26:56
  out
• 26:56
  what
• 26:57
  emails
• 26:57
  are
• 26:57
  being
• 26:57
  read
• 26:57
  more,
• 26:58
  what
• 26:58
  subject
• 26:58
  lines
• 26:59
  worked
• 26:59
  really
• 26:59
  well,
• 27:00
  what
• 27:00
  emails
• 27:00
  cause
• 27:00
  people
• 27:01
  to
• 27:01
  reply
• 27:02
  or
• 27:02
  to
• 27:02
  book
• 27:03
  or
• 27:03
  to
• 27:03
  pay
• 27:03
  you
• 27:03
  something
• 27:04
  and
• 27:04
  do
• 27:04
  more
• 27:04
  of
• 27:04
  them.
• 27:05
  If
• 27:05
  you
• 27:05
  review
• 27:05
  it
• 27:05
  regularly,
• 27:06
  then
• 27:06
  you
• 27:06
  will
• 27:06
  see
• 27:07
  where
• 27:07
  the
• 27:07
  benefits
• 27:08
  are.
• 27:08
  Often
• 27:09
  we
• 27:09
  send
• 27:09
  these
• 27:09
  things
• 27:09
  out
• 27:09
  and
• 27:10
  then
• 27:10
  we
• 27:10
  don't
• 27:10
  go
• 27:10
  and
• 27:10
  review
• 27:11
  it,
• 27:11
  other
• 27:11
  than
• 27:11
  to
• 27:11
  feel
• 27:11
  sad
• 27:12
  looking
• 27:12
  at
• 27:12
  the
• 27:12
  unsubscribes.
• 27:13
  But
• 27:13
  actually
• 27:13
  we
• 27:13
  need
• 27:14
  to
• 27:14
  look
• 27:14
  at,
• 27:14
  right,
• 27:14
  I
• 27:14
  got
• 27:15
  more
• 27:15
  than
• 27:15
  a
• 27:15
  21%
• 27:16
  open
• 27:16
  rate
• 27:16
  on
• 27:16
  this
• 27:17
  email.
• 27:17
  Why
• 27:17
  was
• 27:18
  that?
• 27:18
  Was
• 27:18
  it
• 27:18
  the
• 27:18
  time
• 27:18
  I
• 27:19
  sent
• 27:19
  it?
• 27:19
  Was
• 27:19
  it
• 27:19
  the
• 27:19
  subject
• 27:20
  line
• 27:20
  that
• 27:20
  I
• 27:20
  gave
• 27:21
  it?
• 27:21
  Was
• 27:21
  it
• 27:21
  because
• 27:21
  it
• 27:21
  was
• 27:21
  particularly
• 27:22
  useful
• 27:22
  or
• 27:23
  had
• 27:23
  some
• 27:23
  kind
• 27:23
  of
• 27:23
  special
• 27:24
  offer
• 27:24
  in
• 27:24
  it?
• 27:24
  What
• 27:25
  was
• 27:25
  the
• 27:25
  reason?
• 27:25
  And
• 27:25
  how
• 27:26
  can
• 27:26
  I
• 27:26
  replicate
• 27:26
  that
• 27:27
  in
• 27:27
  the
• 27:27
  future?
• 27:27
  And
• 27:27
  the
• 27:28
  final
• 27:28
  thing
• 27:28
  that
• 27:29
  I
• 27:29
  say
• 27:29
  to
• 27:29
  people
• 27:30
  all
• 27:30
  of
• 27:30
  the
• 27:30
  time,
• 27:30
  and
• 27:31
  you've
• 27:31
  probably
• 27:31
  heard
• 27:31
  me
• 27:31
  say
• 27:32
  it
• 27:32
  before,
• 27:32
  but
• 27:32
  I
• 27:33
  think
• 27:33
  it's
• 27:33
  worth
• 27:33
  repeating,
• 27:34
  is
• 27:34
  remember
• 27:35
  when
• 27:35
  you
• 27:35
  send
• 27:36
  someone
• 27:36
  an
• 27:36
  email
• 27:36
  and
• 27:37
  they
• 27:37
  don't
• 27:38
  open
• 27:38
  it,
• 27:39
  at
• 27:39
  least
• 27:39
  they
• 27:39
  thought
• 27:40
  about
• 27:40
  you
• 27:40
  and
• 27:40
  your
• 27:41
  business
• 27:41
  before
• 27:41
  they
• 27:42
  deleted
• 27:42
  it.
• 27:43
  Which
• 27:43
  means
• 27:43
  you
• 27:43
  stayed
• 27:44
  top
• 27:44
  of
• 27:44
  their
• 27:44
  mind.
• 27:44
  Which
• 27:45
  is
• 27:45
  why
• 27:45
  sending
• 27:45
  them
• 27:46
  regular
• 27:46
  updates,
• 27:47
  even
• 27:47
  if
• 27:47
  they
• 27:47
  don't
• 27:47
  read
• 27:47
  it,
• 27:48
  is
• 27:48
  really
• 27:48
  valuable
• 27:49
  because
• 27:49
  maybe
• 27:49
  they
• 27:49
  will
• 27:50
  read
• 27:50
  one
• 27:50
  in
• 27:50
  the
• 27:50
  future.
• 27:51
  And
• 27:51
  if
• 27:51
  they
• 27:51
  don't,
• 27:51
  they
• 27:52
  remembered
• 27:52
  that
• 27:52
  you
• 27:53
  exist.
• 27:53
  I
• 27:54
  hope
• 27:54
  today's
• 27:54
  episode
• 27:55
  has
• 27:55
  been
• 27:55
  super
• 27:55
  helpful
• 27:56
  when
• 27:56
  thinking
• 27:56
  about
• 27:57
  email
• 27:57
  marketing
• 27:57
  and
• 27:57
  thinking
• 27:58
  about
• 27:58
  how
• 27:58
  to
• 27:58
  avoid
• 27:59
  the
• 27:59
  standard
• 27:59
  sign
• 28:00
  up
• 28:00
  to
• 28:00
  my
• 28:00
  newsletter
• 28:01
  idea
• 28:01
  and
• 28:02
  if
• 28:02
  you
• 28:02
  need
• 28:02
  help
• 28:02
  with
• 28:02
  this,
• 28:03
  if
• 28:03
  you're
• 28:03
  thinking
• 28:03
  Becca,
• 28:03
  that's
• 28:04
  great,
• 28:04
  but
• 28:04
  I'm
• 28:04
  completely
• 28:05
  overwhelmed.
• 28:06
  Then
• 28:06
  please
• 28:06
  do
• 28:06
  reach
• 28:07
  out
• 28:07
  and
• 28:07
  chat
• 28:07
  to
• 28:07
  me.
• 28:08
  I'm
• 28:08
  sure
• 28:08
  there
• 28:08
  are
• 28:08
  ways
• 28:08
  I
• 28:09
  could
• 28:09
  help.
• 28:09
  At
• 28:09
  the
• 28:09
  wedding
• 28:09
  pro
• 28:10
  agency,
• 28:10
  we
• 28:11
  build
• 28:11
  email
• 28:11
  sequences.
• 28:12
  We
• 28:12
  build
• 28:12
  quizzes.
• 28:13
  We
• 28:13
  build
• 28:13
  this
• 28:13
  stuff
• 28:14
  for
• 28:14
  you
• 28:15
  so
• 28:15
  that
• 28:15
  you
• 28:15
  don't
• 28:15
  have
• 28:16
  to
• 28:16
  do
• 28:16
  it.
• 28:16
  We
• 28:16
  work
• 28:16
  together
• 28:17
  to
• 28:17
  come
• 28:17
  up
• 28:17
  with
• 28:17
  the
• 28:18
  concept
• 28:18
  and
• 28:18
  then
• 28:19
  me
• 28:19
  and
• 28:19
  my
• 28:19
  team
• 28:19
  go
• 28:19
  away
• 28:20
  and
• 28:20
  build
• 28:20
  it
• 28:20
  for
• 28:20
  you
• 28:21
  and
• 28:21
  then
• 28:21
  it's
• 28:21
  all
• 28:21
  ready
• 28:22
  for
• 28:22
  you
• 28:22
  to
• 28:22
  start
• 28:22
  using
• 28:23
  at
• 28:23
  a
• 28:23
  wedding
• 28:23
  show
• 28:23
  or
• 28:24
  on
• 28:24
  your
• 28:24
  website.
• 28:25
  If
• 28:25
  you
• 28:25
  want
• 28:25
  help
• 28:25
  with
• 28:26
  that,
• 28:26
  reach
• 28:26
  out.
• 28:26
  We
• 28:27
  also
• 28:27
  do
• 28:27
  regular
• 28:28
  newsletter
• 28:28
  updates
• 28:28
  for
• 28:29
  clients,
• 28:29
  so
• 28:29
  if
• 28:29
  you
• 28:29
  want
• 28:30
  to
• 28:30
  send
• 28:30
  a
• 28:30
  monthly
• 28:30
  newsletter
• 28:31
  but
• 28:31
  you
• 28:31
  just
• 28:32
  don't
• 28:32
  have
• 28:32
  time
• 28:32
  to
• 28:32
  do
• 28:32
  it
• 28:33
  and
• 28:33
  you
• 28:33
  want
• 28:33
  to
• 28:33
  chat
• 28:33
  with
• 28:33
  us
• 28:33
  about
• 28:34
  whether
• 28:34
  we
• 28:34
  could
• 28:34
  do
• 28:34
  that
• 28:34
  for
• 28:35
  you,
• 28:35
  then
• 28:35
  again,
• 28:35
  reach
• 28:36
  out.
• 28:36
  I'm
• 28:36
  happy
• 28:36
  to
• 28:37
  chat.
• 28:37
  Or
• 28:37
  it
• 28:37
  may
• 28:37
  be
• 28:37
  you
• 28:38
  want
• 28:38
  more
• 28:38
  of
• 28:38
  a
• 28:38
  strategy
• 28:39
  call
• 28:39
  to
• 28:39
  see
• 28:39
  where
• 28:39
  marketing
• 28:40
  with
• 28:40
  email
• 28:41
  fits
• 28:41
  into
• 28:41
  your
• 28:41
  overall
• 28:42
  marketing
• 28:42
  strategy.
• 28:43
  I
• 28:43
  do
• 28:43
  have
• 28:43
  some
• 28:43
  spaces
• 28:44
  for
• 28:44
  one
• 28:44
  to
• 28:44
  one
• 28:44
  s
• 28:45
  over
• 28:45
  the
• 28:45
  next
• 28:45
  few
• 28:45
  months,
• 28:46
  so
• 28:46
  if
• 28:46
  that
• 28:46
  is
• 28:46
  you
• 28:46
  and
• 28:47
  you
• 28:47
  want
• 28:47
  to
• 28:47
  see
• 28:47
  a
• 28:47
  broader
• 28:48
  picture
• 28:48
  of
• 28:48
  your
• 28:48
  marketing
• 28:49
  strategy
• 28:49
  and
• 28:49
  how
• 28:50
  email
• 28:50
  can
• 28:50
  fit
• 28:50
  into
• 28:50
  it,
• 28:51
  again,
• 28:51
  reach
• 28:51
  out
• 28:51
  to
• 28:52
  me
• 28:52
  and
• 28:52
  let's
• 28:53
  chat.
• 28:53
  Good
• 28:54
  luck.
• 28:54
  Go
• 28:54
  take
• 28:55
  that
• 28:55
  line
• 28:55
  about
• 28:56
  signing
• 28:56
  up
• 28:56
  to
• 28:56
  New
• 28:56
  York
• 28:57
  newsletter
• 28:57
  off
• 28:57
  your
• 28:57
  website
• 28:58
  and
• 28:58
  replace
• 28:58
  it
• 28:59
  with
• 28:59
  something
• 28:59
  much
• 28:59
  more
• 29:00
  effective.
• 29:00
  I'll
• 29:00
  see
• 29:00
  you
• 29:01
  next
• 29:01
  time.