Why you should say goodbye to email newsletters

Wedding Pros who are ready to grow - with Becca Pountney · Oct 17, 2024 · 29m · transcript

One thing that makes me sigh is when your website says 'sign up to our email newsletter'. Today I am going to share with you why this strategy doesn't work, and how to give your email marketing a revamp. We are going to look at email marketing strategies that work, and how you can implement them in your wedding business.

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Time Stamps:

00:00 - Introduction to Email Marketing

00:08 - The Problem with Newsletters

00:48 - Why Email Marketing Outperforms Social Media

01:17 - Understanding Deliverability and Reach

03:18 - Alternatives to Traditional Newsletters

04:29 -…