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Driving Customer-Centricity in the Automotive Industry
Peter Cooper is the President/CEO at Lexus of Lehigh Valley. He joins David to discuss the importance of customer-centricity and culture in the automotive industry. Peter shares his journey of transforming his dealership's culture and how it led to winning a prestigious award from Lexus.
What we discuss in the episode:
A Cultural Transformation Journey
Peter Cooper shares his experience of growing up in the automotive industry and the cultural shift he initiated in his dealership.
The significance of the award he won from Lexus, emphasizing the importance of putting the customer first…
The skinny
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