Latest / Omni Talk Retail / Castorama's Robert Wicha On Why Technology Alone Doesn't Create Value | Global DIY Summit 2026

Transcript

Castorama's Robert Wicha On Why Technology Alone Doesn't Create Value | Global DIY Summit 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:01
  is
• 0:01
  omnitalk
• 0:01
  retail.
• 0:02
  I
• 0:02
  am
• 0:02
  Chris
• 0:02
  Walton,
• 0:02
  coming
• 0:03
  to
• 0:03
  you
• 0:03
  once
• 0:03
  again
• 0:03
  from
• 0:04
  the
• 0:04
  Vuzion
• 0:04
  Podcast
• 0:05
  studio
• 0:05
  at
• 0:05
  the
• 0:06
  DIY
• 0:06
  Summit
• 0:07
  in
• 0:08
  sunny
• 0:08
  Amsterdam.
• 0:09
  Now,
• 0:09
  I'm
• 0:09
  pleased
• 0:10
  to
• 0:10
  introduce
• 0:11
  to
• 0:11
  you
• 0:11
  my
• 0:11
  next
• 0:12
  guest,
• 0:12
  Robert
• 0:13
  Vika,
• 0:13
  the
• 0:13
  commercial
• 0:14
  director
• 0:14
  at
• 0:14
  Castorama
• 0:15
  Poland.
• 0:16
  Robert,
• 0:17
  welcome
• 0:17
  to
• 0:17
  omnitalk.
• 0:18
  Thank
• 0:18
  you,
• 0:19
  Chris.
• 0:19
  Welcome.
• 0:20
  Yeah,
• 0:20
  so
• 0:21
  I'm
• 0:21
  super
• 0:21
  excited
• 0:22
  to
• 0:22
  talk
• 0:22
  to
• 0:22
  you.
• 0:22
  You're
• 0:22
  my
• 0:23
  first
• 0:23
  Polish
• 0:23
  retailer
• 0:24
  I've
• 0:24
  ever
• 0:24
  had
• 0:24
  on
• 0:24
  this
• 0:24
  podcast.
• 0:25
  Yes,
• 0:26
  yes.
• 0:26
  And
• 0:26
  believe
• 0:27
  it
• 0:27
  or
• 0:27
  not,
• 0:27
  my
• 0:27
  family
• 0:27
  is
• 0:28
  Polish.
• 0:29
  Really?
• 0:29
  Yes.
• 0:29
  Didn't
• 0:30
  know
• 0:30
  that.
• 0:30
  Yes,
• 0:30
  yes.
• 0:31
  So,
• 0:31
  yeah,
• 0:32
  you
• 0:32
  never
• 0:32
  know
• 0:32
  with
• 0:32
  the
• 0:32
  last
• 0:32
  name
• 0:32
  Walton,
• 0:33
  but
• 0:33
  I'm
• 0:33
  more
• 0:33
  Polish
• 0:34
  than
• 0:34
  anything
• 0:34
  else,
• 0:35
  which
• 0:35
  probably
• 0:35
  won't
• 0:35
  surprise
• 0:36
  a
• 0:36
  lot
• 0:36
  of
• 0:36
  people
• 0:37
  in
• 0:37
  my
• 0:37
  audience.
• 0:38
  But
• 0:38
  tell
• 0:38
  us
• 0:39
  about
• 0:39
  yourself,
• 0:40
  first
• 0:40
  of
• 0:40
  all,
• 0:40
  your
• 0:40
  career,
• 0:41
  your
• 0:41
  background,
• 0:41
  and
• 0:42
  also
• 0:42
  about
• 0:42
  Castorama,
• 0:43
  because
• 0:43
  I'm
• 0:43
  sure
• 0:43
  there's
• 0:44
  many
• 0:44
  people
• 0:44
  in
• 0:44
  the
• 0:44
  US
• 0:45
  that
• 0:45
  aren't
• 0:45
  familiar
• 0:46
  with
• 0:46
  it.
• 0:47
  So
• 0:47
  Castorama
• 0:48
  is
• 0:49
  the
• 0:49
  leader
• 0:50
  in
• 0:51
  market
• 0:51
  in
• 0:52
  Poland.
• 0:52
  So
• 0:53
  we
• 0:53
  are
• 0:53
  leading
• 0:53
  the
• 0:53
  market.
• 0:54
  Not
• 0:54
  only
• 0:54
  DIY,
• 0:55
  but
• 0:55
  we
• 0:56
  are
• 0:56
  quite
• 0:56
  big
• 0:56
  company
• 0:57
  with
• 0:57
  over
• 0:58
  £2
• 0:58
  billion
• 0:59
  of
• 0:59
  revenue
• 1:01
  each
• 1:01
  year.
• 1:01
  So
• 1:02
  we've
• 1:02
  got
• 1:03
  109
• 1:03
  stores,
• 1:04
  and
• 1:05
  we
• 1:06
  work
• 1:06
  with
• 1:07
  12,000
• 1:08
  colleagues
• 1:08
  in
• 1:09
  stores.
• 1:09
  So
• 1:10
  we
• 1:10
  are
• 1:10
  quite
• 1:10
  big
• 1:10
  company
• 1:11
  leading
• 1:11
  the
• 1:11
  market
• 1:12
  in
• 1:12
  Poland,
• 1:12
  as
• 1:12
  I
• 1:12
  said.
• 1:13
  So
• 1:13
  we
• 1:13
  are
• 1:13
  part
• 1:13
  of
• 1:14
  Kingfisher
• 1:14
  Group.
• 1:14
  Kingfisher
• 1:15
  Group,
• 1:16
  few
• 1:17
  banners.
• 1:17
  So
• 1:18
  BNQ
• 1:18
  UK
• 1:18
  and
• 1:19
  Ireland,
• 1:20
  Screwfix,
• 1:21
  Kasuama,
• 1:21
  France,
• 1:22
  Brico
• 1:23
  Iberia
• 1:23
  and
• 1:23
  Kassama
• 1:24
  in
• 1:24
  Poland
• 1:24
  as
• 1:25
  well.
• 1:25
  So
• 1:25
  we
• 1:26
  are
• 1:26
  part
• 1:26
  of
• 1:26
  Kingfisher
• 1:27
  with
• 1:27
  over
• 1:28
  2,000
• 1:29
  stores.
• 1:30
  Yes.
• 1:30
  Okay.
• 1:31
  Yes.
• 1:31
  And
• 1:31
  we've
• 1:32
  had
• 1:32
  a
• 1:33
  number
• 1:33
  of
• 1:33
  representatives
• 1:34
  from
• 1:34
  Kingfisher
• 1:34
  over
• 1:34
  the
• 1:34
  years
• 1:35
  on
• 1:35
  our
• 1:35
  program,
• 1:35
  especially
• 1:36
  from
• 1:36
  some
• 1:36
  of
• 1:36
  those
• 1:36
  companies
• 1:37
  you
• 1:37
  mentioned,
• 1:37
  too.
• 1:37
  All
• 1:38
  right,
• 1:38
  so
• 1:38
  let's
• 1:38
  go.
• 1:38
  Let's
• 1:39
  go.
• 1:39
  Let's
• 1:39
  dig
• 1:39
  into
• 1:40
  that
• 1:40
  a
• 1:40
  little
• 1:40
  bit.
• 1:40
  The
• 1:40
  Kingfisher
• 1:41
  relationship,
• 1:41
  too,
• 1:42
  particularly.
• 1:42
  So
• 1:43
  you
• 1:43
  launched
• 1:43
  your
• 1:43
  marketplace
• 1:44
  in
• 1:44
  January
• 1:44
  of
• 1:45
  2025.
• 1:45
  Yes.
• 1:46
  Correct.
• 1:46
  You
• 1:47
  were
• 1:47
  the
• 1:47
  fourth
• 1:47
  banner
• 1:48
  under
• 1:48
  Kingfisher
• 1:49
  to
• 1:49
  do
• 1:49
  so,
• 1:49
  if
• 1:49
  I'm
• 1:49
  not
• 1:50
  mistaken.
• 1:50
  What
• 1:51
  specific
• 1:51
  level
• 1:52
  did
• 1:52
  you
• 1:52
  learn
• 1:52
  from
• 1:53
  those
• 1:53
  that
• 1:53
  went
• 1:53
  before
• 1:54
  you
• 1:54
  prior
• 1:55
  to
• 1:55
  launching
• 1:55
  the
• 1:55
  marketplace
• 1:56
  in
• 1:56
  Poland?
• 1:57
  So
• 1:58
  I
• 1:58
  think
• 1:58
  that
• 1:59
  we've
• 1:59
  got
• 1:59
  quite
• 2:00
  good
• 2:00
  lessons
• 2:00
  already
• 2:01
  done
• 2:01
  by
• 2:01
  our
• 2:01
  colleagues
• 2:02
  in
• 2:02
  other
• 2:03
  countries.
• 2:03
  So
• 2:03
  we
• 2:03
  share
• 2:03
  the
• 2:04
  information,
• 2:04
  everything.
• 2:04
  So
• 2:05
  I
• 2:05
  think
• 2:05
  that
• 2:05
  the
• 2:06
  most
• 2:06
  important
• 2:06
  thing
• 2:06
  that
• 2:07
  we
• 2:08
  operate
• 2:08
  in
• 2:08
  marketplace
• 2:09
  on
• 2:10
  very
• 2:10
  trusted
• 2:11
  merchants.
• 2:12
  And
• 2:13
  my
• 2:14
  understanding
• 2:14
  of
• 2:14
  marketplace
• 2:15
  in
• 2:15
  Poland
• 2:15
  is
• 2:16
  like
• 2:16
  extension
• 2:16
  of
• 2:17
  our
• 2:17
  brand
• 2:17
  as
• 2:17
  well.
• 2:18
  So
• 2:18
  we
• 2:19
  covered
• 2:19
  that.
• 2:19
  We
• 2:19
  integrated
• 2:20
  marketplace
• 2:21
  into
• 2:21
  the
• 2:21
  customer
• 2:21
  journey.
• 2:22
  We.
• 2:22
  Which
• 2:22
  is
• 2:22
  fantastic
• 2:23
  for
• 2:23
  customers
• 2:24
  and
• 2:24
  giving
• 2:25
  them
• 2:25
  the
• 2:25
  more
• 2:25
  choices,
• 2:26
  more
• 2:26
  possibility
• 2:27
  to.
• 2:28
  Exactly.
• 2:29
  Make
• 2:30
  better
• 2:30
  homes,
• 2:31
  better
• 2:31
  garden,
• 2:32
  better
• 2:32
  lives.
• 2:33
  So
• 2:33
  that's,
• 2:34
  I
• 2:34
  think,
• 2:34
  the
• 2:35
  most
• 2:35
  important
• 2:36
  Thing.
• 2:36
  So
• 2:36
  integration
• 2:37
  to
• 2:37
  customer
• 2:37
  journey
• 2:38
  under
• 2:39
  the
• 2:39
  umbrella
• 2:39
  of
• 2:39
  customer
• 2:40
  curated
• 2:41
  offer,
• 2:42
  like
• 2:42
  an
• 2:42
  extension.
• 2:43
  I
• 2:43
  can
• 2:44
  give
• 2:44
  the
• 2:44
  example.
• 2:45
  If
• 2:45
  in
• 2:45
  brick
• 2:46
  and
• 2:46
  mode
• 2:46
  and
• 2:46
  digital
• 2:47
  We've
• 2:47
  got
• 2:47
  the
• 2:48
  one
• 2:48
  battery
• 2:48
  platform
• 2:49
  for
• 2:49
  power
• 2:49
  tools
• 2:49
  like
• 2:50
  Bosch,
• 2:50
  for
• 2:50
  example,
• 2:50
  DeWalt,
• 2:51
  so
• 2:52
  we
• 2:52
  can
• 2:52
  not
• 2:53
  put
• 2:53
  all
• 2:53
  items
• 2:54
  on
• 2:54
  the
• 2:54
  same
• 2:55
  battery
• 2:56
  platform
• 2:57
  into
• 2:58
  our
• 2:58
  brick
• 2:58
  and
• 2:59
  mortar
• 2:59
  stores.
• 2:59
  So
• 2:59
  that's
• 3:00
  for
• 3:00
  customer
• 3:01
  kind
• 3:01
  of
• 3:01
  extension
• 3:01
  extensions.
• 3:02
  Exactly.
• 3:03
  And
• 3:04
  how's
• 3:04
  it
• 3:04
  been
• 3:04
  going
• 3:04
  so
• 3:04
  far?
• 3:05
  Are
• 3:05
  you
• 3:05
  happy
• 3:05
  with
• 3:05
  the
• 3:05
  results?
• 3:06
  Yeah,
• 3:06
  we
• 3:06
  are
• 3:06
  very
• 3:06
  happy
• 3:07
  with
• 3:07
  the
• 3:07
  results.
• 3:07
  So
• 3:07
  we
• 3:08
  would
• 3:08
  like
• 3:08
  to
• 3:08
  make,
• 3:09
  you
• 3:09
  know,
• 3:09
  it's
• 3:09
  like
• 3:10
  not
• 3:10
  to
• 3:11
  make
• 3:11
  the
• 3:11
  maximum
• 3:12
  scale
• 3:13
  is
• 3:13
  like
• 3:14
  curated
• 3:15
  scale
• 3:15
  is
• 3:16
  like
• 3:17
  very
• 3:17
  beneficial
• 3:18
  for
• 3:18
  customers
• 3:18
  and
• 3:19
  for
• 3:19
  our
• 3:19
  partners.
• 3:20
  So
• 3:21
  that
• 3:21
  my
• 3:21
  understanding
• 3:22
  of
• 3:22
  market
• 3:22
  as
• 3:22
  well.
• 3:23
  We
• 3:23
  are
• 3:23
  very
• 3:23
  successful
• 3:23
  on
• 3:23
  that.
• 3:24
  Yeah,
• 3:24
  it's
• 3:25
  going
• 3:25
  very
• 3:25
  well.
• 3:25
  And
• 3:25
  how
• 3:25
  do
• 3:25
  you
• 3:26
  balance.
• 3:26
  Yeah,
• 3:26
  so
• 3:27
  that
• 3:27
  is
• 3:27
  a
• 3:27
  key
• 3:27
  point
• 3:27
  for
• 3:27
  the
• 3:28
  US
• 3:28
  audience
• 3:28
  too.
• 3:28
  You're
• 3:29
  taking
• 3:29
  a
• 3:29
  curated
• 3:29
  approach
• 3:30
  to
• 3:30
  the
• 3:30
  marketplace.
• 3:31
  How
• 3:31
  do
• 3:31
  you
• 3:32
  balance
• 3:32
  that
• 3:32
  curation?
• 3:33
  Like
• 3:33
  what
• 3:33
  effort
• 3:34
  goes
• 3:34
  into
• 3:34
  that?
• 3:35
  And
• 3:36
  how
• 3:36
  do
• 3:36
  you
• 3:37
  make
• 3:37
  sure
• 3:37
  that
• 3:37
  you
• 3:37
  maintain
• 3:38
  the
• 3:38
  brand
• 3:38
  integrity
• 3:39
  of
• 3:39
  Castorama
• 3:40
  as
• 3:40
  you're
• 3:41
  trying
• 3:41
  to
• 3:41
  decide
• 3:42
  which
• 3:42
  vendors
• 3:43
  and
• 3:44
  suppliers
• 3:44
  to
• 3:44
  bring
• 3:45
  into
• 3:45
  the
• 3:45
  marketplace?
• 3:46
  So
• 3:46
  the
• 3:46
  marketplace
• 3:47
  is
• 3:47
  the
• 3:47
  open
• 3:48
  platform
• 3:48
  for
• 3:48
  everybody,
• 3:49
  but
• 3:50
  there
• 3:50
  is
• 3:50
  ongoing
• 3:51
  discussion.
• 3:51
  So
• 3:51
  we
• 3:51
  invite
• 3:52
  the
• 3:52
  merchants
• 3:52
  as
• 3:53
  well.
• 3:53
  So
• 3:54
  just
• 3:54
  to
• 3:54
  give
• 3:55
  under
• 3:55
  the
• 3:55
  customer
• 3:56
  umbrella
• 3:56
  because
• 3:57
  we
• 3:57
  are
• 3:57
  very
• 3:57
  trusted
• 3:57
  brand
• 3:58
  in
• 3:58
  Poland.
• 3:58
  We
• 3:58
  are
• 3:58
  leading
• 3:59
  not
• 3:59
  only
• 3:59
  in
• 4:00
  sales,
• 4:00
  but
• 4:00
  we
• 4:00
  are
• 4:00
  leading
• 4:01
  as
• 4:01
  well
• 4:01
  in
• 4:02
  customer
• 4:02
  perception,
• 4:03
  prices
• 4:04
  and
• 4:04
  so
• 4:05
  on.
• 4:05
  So
• 4:05
  we're
• 4:05
  very
• 4:05
  proud
• 4:05
  of
• 4:06
  that.
• 4:06
  So
• 4:07
  we
• 4:07
  integrate
• 4:08
  the
• 4:08
  marketplace
• 4:08
  into
• 4:09
  customer
• 4:09
  journey.
• 4:10
  So
• 4:11
  that's
• 4:11
  like
• 4:12
  the
• 4:12
  customers
• 4:13
  are
• 4:13
  aware
• 4:13
  about
• 4:14
  the
• 4:14
  fact
• 4:14
  that
• 4:14
  they
• 4:14
  buy
• 4:15
  online,
• 4:16
  not
• 4:16
  directly
• 4:17
  from
• 4:17
  customer,
• 4:18
  but
• 4:18
  for
• 4:18
  them
• 4:20
  we
• 4:20
  build
• 4:21
  a
• 4:21
  kind
• 4:21
  of
• 4:21
  trust.
• 4:22
  So
• 4:22
  this
• 4:22
  is
• 4:23
  the
• 4:23
  trust
• 4:23
  which
• 4:23
  is
• 4:23
  very
• 4:23
  important.
• 4:24
  So
• 4:24
  that's
• 4:24
  why
• 4:25
  the
• 4:26
  most
• 4:26
  important
• 4:26
  question
• 4:27
  for
• 4:27
  us
• 4:28
  and
• 4:28
  solution
• 4:29
  we're
• 4:29
  giving
• 4:29
  to
• 4:29
  our
• 4:29
  customers
• 4:30
  is
• 4:30
  that
• 4:31
  we
• 4:31
  are
• 4:31
  reliable.
• 4:32
  We
• 4:33
  got
• 4:33
  the
• 4:33
  trust
• 4:34
  of
• 4:34
  the
• 4:34
  customers,
• 4:34
  they
• 4:35
  trust
• 4:35
  us
• 4:35
  and
• 4:36
  we
• 4:36
  provide
• 4:36
  technical
• 4:36
  solutions
• 4:37
  and
• 4:37
  tool
• 4:37
  solutions
• 4:38
  as
• 4:38
  well
• 4:39
  to
• 4:39
  make
• 4:40
  their
• 4:40
  journey
• 4:40
  very
• 4:41
  easy
• 4:41
  on
• 4:41
  marketplace
• 4:42
  and
• 4:42
  giving
• 4:42
  him
• 4:43
  the
• 4:43
  solution
• 4:43
  affordable
• 4:44
  democratization
• 4:46
  of
• 4:46
  the
• 4:46
  price
• 4:47
  understood
• 4:47
  as
• 4:48
  the
• 4:48
  availability
• 4:49
  and
• 4:50
  accessibility
• 4:51
  and
• 4:51
  affordability
• 4:52
  of
• 4:52
  the
• 4:52
  offer.
• 4:53
  Right.
• 4:53
  So
• 4:53
  trust
• 4:54
  is
• 4:54
  very
• 4:54
  important.
• 4:54
  So
• 4:54
  along
• 4:55
  those
• 4:55
  lines,
• 4:55
  you
• 4:55
  know,
• 4:56
  retail
• 4:56
  media
• 4:56
  is
• 4:56
  becoming
• 4:57
  more
• 4:57
  and
• 4:57
  more
• 4:57
  important
• 4:58
  of
• 4:58
  a
• 4:58
  topic
• 4:58
  at
• 4:59
  every
• 4:59
  conference
• 4:59
  I
• 4:59
  go
• 5:00
  to.
• 5:00
  And
• 5:00
  when
• 5:01
  I
• 5:01
  think
• 5:01
  about
• 5:01
  retail
• 5:01
  media
• 5:02
  and
• 5:02
  the
• 5:02
  relationship
• 5:02
  with
• 5:02
  diy,
• 5:03
  one
• 5:03
  of
• 5:03
  the
• 5:03
  things
• 5:03
  I'm
• 5:03
  learning
• 5:04
  at
• 5:04
  this
• 5:04
  conference
• 5:04
  is
• 5:04
  DIY
• 5:05
  is
• 5:05
  heavily
• 5:06
  a
• 5:06
  content
• 5:07
  fueled
• 5:07
  business.
• 5:08
  So
• 5:08
  how
• 5:08
  do
• 5:08
  you
• 5:09
  look
• 5:09
  at
• 5:09
  your
• 5:09
  retail
• 5:09
  media
• 5:10
  strategy
• 5:10
  in
• 5:10
  terms
• 5:10
  of
• 5:11
  maintaining
• 5:12
  that
• 5:12
  trust,
• 5:13
  in
• 5:13
  terms
• 5:13
  of
• 5:14
  how
• 5:14
  it's
• 5:15
  being
• 5:15
  perceived
• 5:15
  by
• 5:16
  the
• 5:16
  customer?
• 5:17
  Yeah,
• 5:17
  it's
• 5:17
  a
• 5:17
  very
• 5:18
  good
• 5:18
  question.
• 5:18
  Thank
• 5:18
  you.
• 5:18
  But
• 5:19
  first
• 5:19
  of
• 5:19
  all,
• 5:20
  for
• 5:20
  me,
• 5:21
  I
• 5:21
  think
• 5:22
  that
• 5:22
  retail
• 5:23
  media,
• 5:23
  there's
• 5:23
  no
• 5:24
  doubt
• 5:24
  they
• 5:24
  should
• 5:25
  help
• 5:26
  our
• 5:27
  customers
• 5:27
  in
• 5:28
  making
• 5:28
  the
• 5:28
  choice,
• 5:29
  but
• 5:29
  should
• 5:30
  as
• 5:30
  well
• 5:30
  help
• 5:30
  our
• 5:30
  partners.
• 5:31
  So
• 5:31
  for
• 5:31
  me,
• 5:32
  the
• 5:33
  retail
• 5:33
  media
• 5:34
  is
• 5:34
  not
• 5:34
  the
• 5:34
  way
• 5:34
  we
• 5:35
  monetize
• 5:36
  the
• 5:36
  traffic
• 5:36
  on
• 5:37
  the
• 5:37
  websites
• 5:37
  and
• 5:38
  so
• 5:38
  on,
• 5:38
  but
• 5:38
  it's
• 5:38
  even
• 5:39
  more
• 5:39
  important
• 5:40
  from
• 5:40
  the
• 5:40
  perspective
• 5:41
  that
• 5:41
  we
• 5:41
  build
• 5:42
  the
• 5:42
  good
• 5:43
  cooperation
• 5:44
  with
• 5:44
  customers
• 5:45
  and
• 5:45
  with
• 5:45
  our
• 5:46
  partners.
• 5:46
  So
• 5:47
  it's
• 5:47
  not
• 5:47
  only
• 5:48
  the
• 5:48
  monetization,
• 5:49
  it's
• 5:50
  how
• 5:50
  we
• 5:50
  can
• 5:51
  bring
• 5:51
  the
• 5:51
  value
• 5:51
  for
• 5:52
  the
• 5:52
  customers
• 5:53
  and
• 5:53
  for
• 5:53
  partners.
• 5:55
  That's
• 5:56
  for
• 5:56
  me
• 5:56
  exactly.
• 5:57
  The
• 5:57
  retail
• 5:57
  media
• 5:57
  is.
• 5:58
  So
• 5:58
  we've
• 5:59
  been
• 6:00
  hearing
• 6:01
  yesterday,
• 6:02
  I
• 6:02
  think
• 6:02
  that
• 6:02
  was
• 6:03
  very
• 6:03
  good
• 6:03
  session
• 6:04
  on
• 6:04
  retail
• 6:04
  media.
• 6:05
  And
• 6:06
  the
• 6:07
  pace
• 6:07
  of
• 6:07
  growth
• 6:07
  of
• 6:08
  retail
• 6:08
  media
• 6:08
  in
• 6:08
  Poland
• 6:08
  is
• 6:09
  just
• 6:09
  amazing.
• 6:09
  But
• 6:10
  it's
• 6:10
  the
• 6:10
  same
• 6:10
  everywhere.
• 6:11
  Everywhere.
• 6:11
  Yeah,
• 6:11
  we
• 6:12
  have
• 6:12
  to
• 6:12
  use
• 6:12
  it,
• 6:13
  we
• 6:14
  have
• 6:14
  to
• 6:14
  use
• 6:14
  it.
• 6:14
  But
• 6:15
  as
• 6:15
  I
• 6:15
  said,
• 6:15
  not
• 6:16
  only
• 6:16
  to
• 6:16
  make
• 6:16
  money,
• 6:17
  but
• 6:17
  to
• 6:17
  bring
• 6:18
  to
• 6:18
  the
• 6:18
  customers
• 6:20
  some
• 6:20
  value
• 6:20
  and
• 6:20
  to
• 6:21
  our
• 6:21
  partners.
• 6:21
  Right,
• 6:21
  right.
• 6:22
  And
• 6:22
  I
• 6:22
  think
• 6:23
  retail
• 6:23
  media
• 6:23
  is
• 6:23
  potentially
• 6:24
  even
• 6:24
  easier
• 6:24
  than
• 6:24
  the
• 6:25
  marketplace
• 6:25
  discussion
• 6:26
  because
• 6:27
  yeah,
• 6:27
  you
• 6:27
  can
• 6:28
  be
• 6:28
  very
• 6:28
  clear
• 6:28
  in
• 6:28
  who's
• 6:29
  producing
• 6:29
  what
• 6:29
  and
• 6:29
  how
• 6:30
  you
• 6:30
  want
• 6:30
  to
• 6:30
  talk
• 6:30
  about
• 6:30
  it.
• 6:31
  So
• 6:32
  the
• 6:32
  other
• 6:32
  thing
• 6:32
  on
• 6:32
  the
• 6:32
  retail
• 6:33
  media
• 6:33
  side,
• 6:33
  you've
• 6:33
  been
• 6:33
  kind
• 6:33
  of
• 6:34
  a
• 6:34
  champion
• 6:34
  of
• 6:35
  standardized
• 6:36
  data
• 6:36
  quality
• 6:36
  and
• 6:37
  measurement
• 6:37
  across
• 6:37
  the
• 6:38
  retail
• 6:38
  media
• 6:38
  landscape.
• 6:39
  What
• 6:39
  is
• 6:40
  it
• 6:40
  that
• 6:40
  makes
• 6:41
  the
• 6:41
  data
• 6:41
  quality
• 6:42
  standardization
• 6:43
  efforts
• 6:44
  so
• 6:44
  different
• 6:45
  difficult
• 6:46
  for
• 6:46
  the
• 6:47
  industry
• 6:47
  as
• 6:47
  a
• 6:47
  whole?
• 6:48
  I
• 6:48
  think
• 6:49
  that's,
• 6:50
  that's,
• 6:51
  that
• 6:51
  that's
• 6:52
  very
• 6:52
  tough
• 6:52
  topic.
• 6:53
  So
• 6:54
  the
• 6:54
  data
• 6:54
  quality
• 6:55
  should
• 6:56
  be
• 6:56
  just
• 6:56
  excellent
• 6:57
  because
• 6:57
  if
• 6:57
  we
• 6:58
  embrace
• 6:58
  what's
• 6:58
  going
• 6:59
  to
• 6:59
  be
• 6:59
  in
• 6:59
  the
• 6:59
  future,
• 7:00
  it's
• 7:00
  becoming
• 7:01
  even
• 7:01
  more
• 7:02
  important.
• 7:02
  And
• 7:03
  as
• 7:03
  the
• 7:03
  piece
• 7:03
  of
• 7:03
  work
• 7:04
  we
• 7:04
  have
• 7:04
  all
• 7:05
  around
• 7:05
  the
• 7:06
  diy,
• 7:06
  but
• 7:06
  only
• 7:07
  in
• 7:07
  retail
• 7:07
  in
• 7:07
  general,
• 7:08
  we
• 7:08
  have
• 7:08
  to
• 7:08
  do,
• 7:09
  there's
• 7:09
  no
• 7:09
  other
• 7:09
  options.
• 7:10
  Because
• 7:10
  if
• 7:11
  we
• 7:11
  think
• 7:11
  that
• 7:12
  and
• 7:12
  we
• 7:12
  see
• 7:13
  that
• 7:13
  exactly
• 7:14
  where
• 7:14
  we
• 7:14
  are
• 7:15
  going
• 7:15
  and
• 7:16
  we
• 7:16
  gonna
• 7:16
  develop
• 7:17
  some,
• 7:17
  you
• 7:17
  know,
• 7:19
  agentic
• 7:19
  commerce,
• 7:22
  some
• 7:22
  sales
• 7:22
  we're
• 7:22
  gonna
• 7:23
  do
• 7:23
  by
• 7:23
  the
• 7:23
  agents
• 7:24
  and
• 7:24
  so
• 7:24
  on,
• 7:24
  the
• 7:24
  data
• 7:25
  quality
• 7:25
  is
• 7:25
  even
• 7:26
  more
• 7:26
  important
• 7:27
  because
• 7:27
  how
• 7:28
  to
• 7:28
  become
• 7:28
  more
• 7:28
  visible
• 7:30
  for
• 7:30
  the
• 7:30
  every
• 7:30
  tools
• 7:31
  in
• 7:31
  the
• 7:31
  world
• 7:31
  for
• 7:31
  the
• 7:31
  AI
• 7:32
  to
• 7:32
  make
• 7:32
  to,
• 7:33
  you
• 7:33
  know,
• 7:33
  to
• 7:33
  synthesize
• 7:34
  the
• 7:34
  choice
• 7:34
  for
• 7:34
  the
• 7:35
  customers.
• 7:35
  And
• 7:36
  that's
• 7:36
  exactly
• 7:36
  very
• 7:37
  good
• 7:37
  question.
• 7:37
  So
• 7:37
  there's
• 7:38
  a
• 7:38
  lot
• 7:38
  of
• 7:38
  tensions
• 7:38
  on
• 7:39
  that.
• 7:39
  So
• 7:39
  there's
• 7:39
  a
• 7:40
  lot
• 7:40
  of
• 7:40
  thought
• 7:40
  we
• 7:40
  put
• 7:41
  to
• 7:41
  the
• 7:42
  data
• 7:42
  quality
• 7:43
  should
• 7:43
  be
• 7:44
  enough
• 7:44
  to
• 7:44
  be
• 7:44
  visible
• 7:45
  for
• 7:45
  everybody,
• 7:46
  for
• 7:46
  the
• 7:46
  customers
• 7:46
  and
• 7:47
  so
• 7:47
  on.
• 7:47
  So
• 7:48
  that's
• 7:48
  about
• 7:48
  the
• 7:49
  consistency
• 7:49
  of
• 7:49
  data,
• 7:50
  it's
• 7:50
  about
• 7:51
  daily
• 7:52
  improvement
• 7:52
  of
• 7:53
  data
• 7:53
  content,
• 7:54
  product
• 7:54
  specification.
• 7:55
  So
• 7:55
  we
• 7:56
  engage
• 7:56
  a
• 7:56
  lot
• 7:56
  of
• 7:56
  vendors
• 7:57
  as
• 7:57
  well,
• 7:57
  we
• 7:58
  build
• 7:58
  the
• 7:58
  platform
• 7:58
  to
• 7:59
  share
• 7:59
  the
• 7:59
  data,
• 8:00
  to
• 8:00
  have
• 8:00
  very
• 8:01
  fast
• 8:01
  track
• 8:02
  to
• 8:02
  improve
• 8:02
  our
• 8:03
  data
• 8:03
  in
• 8:03
  terms
• 8:04
  of
• 8:04
  content
• 8:04
  and
• 8:04
  so
• 8:04
  on
• 8:05
  and
• 8:05
  Then
• 8:06
  we
• 8:06
  use
• 8:06
  the
• 8:06
  tools.
• 8:06
  Technology
• 8:07
  is
• 8:07
  there,
• 8:08
  but
• 8:09
  technology
• 8:10
  is
• 8:10
  done
• 8:11
  for
• 8:11
  the
• 8:11
  people,
• 8:12
  for
• 8:12
  the
• 8:12
  human.
• 8:13
  So
• 8:14
  that's
• 8:14
  important
• 8:15
  how
• 8:15
  we
• 8:15
  combine
• 8:16
  all
• 8:16
  data
• 8:16
  we
• 8:17
  have
• 8:17
  and
• 8:17
  then
• 8:17
  how
• 8:18
  we
• 8:18
  combine
• 8:18
  that
• 8:19
  with
• 8:19
  the
• 8:19
  human
• 8:20
  expertise
• 8:20
  and
• 8:21
  so
• 8:21
  on.
• 8:22
  So
• 8:22
  data
• 8:22
  is
• 8:23
  absolutely
• 8:24
  the
• 8:24
  big
• 8:24
  focus
• 8:25
  for
• 8:25
  now.
• 8:26
  Robert,
• 8:26
  what
• 8:26
  makes
• 8:26
  a
• 8:27
  standardization
• 8:27
  so
• 8:28
  hard
• 8:28
  across
• 8:28
  the
• 8:29
  industry?
• 8:29
  Is
• 8:29
  it
• 8:29
  just
• 8:30
  that
• 8:30
  retailers
• 8:31
  all
• 8:31
  have
• 8:31
  different
• 8:31
  ways
• 8:32
  of
• 8:32
  doing
• 8:32
  it?
• 8:34
  That's
• 8:34
  very
• 8:34
  good
• 8:35
  question.
• 8:35
  That's
• 8:36
  very
• 8:36
  good
• 8:36
  question.
• 8:37
  So
• 8:37
  I
• 8:37
  think
• 8:37
  that
• 8:38
  it's
• 8:38
  so
• 8:38
  hard
• 8:39
  because
• 8:39
  it's
• 8:40
  a
• 8:40
  lot
• 8:40
  of
• 8:40
  information.
• 8:40
  You
• 8:41
  have
• 8:41
  to
• 8:41
  gather
• 8:41
  just
• 8:42
  about
• 8:42
  one
• 8:42
  product.
• 8:44
  There
• 8:44
  are
• 8:44
  some
• 8:45
  information
• 8:45
  to
• 8:45
  gather
• 8:46
  because
• 8:46
  the
• 8:46
  legislation
• 8:47
  obliges
• 8:48
  you
• 8:48
  to
• 8:48
  do
• 8:48
  it.
• 8:48
  But
• 8:49
  from
• 8:49
  the
• 8:49
  other
• 8:49
  hand,
• 8:50
  to
• 8:51
  really
• 8:51
  go
• 8:52
  through
• 8:52
  the
• 8:53
  whole
• 8:53
  data
• 8:54
  you
• 8:54
  have,
• 8:55
  everybody
• 8:55
  is
• 8:55
  thinking
• 8:56
  that
• 8:57
  if
• 8:57
  I
• 8:57
  have
• 8:57
  more
• 8:58
  data,
• 8:59
  I
• 8:59
  will
• 8:59
  be
• 8:59
  better
• 8:59
  than
• 9:00
  the
• 9:00
  others.
• 9:00
  But
• 9:01
  that's
• 9:02
  not
• 9:02
  the
• 9:02
  best
• 9:03
  statement.
• 9:03
  The
• 9:03
  best
• 9:04
  statement
• 9:04
  is
• 9:04
  how
• 9:04
  I
• 9:04
  can
• 9:05
  use
• 9:05
  the
• 9:05
  data,
• 9:06
  how
• 9:06
  I
• 9:06
  can
• 9:06
  sensitize
• 9:07
  the
• 9:07
  data.
• 9:07
  I
• 9:08
  put
• 9:08
  them
• 9:08
  visible
• 9:09
  for
• 9:09
  everybody,
• 9:09
  for
• 9:10
  the
• 9:10
  customers,
• 9:10
  that's
• 9:11
  the
• 9:11
  biggest
• 9:11
  issue.
• 9:12
  And
• 9:12
  to
• 9:12
  do
• 9:12
  it
• 9:13
  you
• 9:13
  need
• 9:13
  some
• 9:13
  consistency.
• 9:15
  So
• 9:15
  the
• 9:15
  way
• 9:15
  how
• 9:15
  the
• 9:16
  customers,
• 9:16
  they
• 9:16
  compare,
• 9:17
  the
• 9:17
  lawnmowers,
• 9:18
  for
• 9:18
  example,
• 9:19
  they
• 9:19
  have
• 9:20
  the
• 9:20
  same
• 9:20
  data
• 9:21
  from
• 9:22
  everybody,
• 9:23
  so
• 9:23
  from
• 9:24
  every
• 9:24
  player.
• 9:25
  So
• 9:26
  that's
• 9:26
  difficult
• 9:27
  part
• 9:27
  of
• 9:27
  that
• 9:28
  to
• 9:28
  have
• 9:29
  consistency
• 9:30
  between
• 9:30
  the
• 9:31
  hierarchy,
• 9:32
  product,
• 9:32
  product
• 9:33
  specification,
• 9:35
  data
• 9:35
  flow
• 9:35
  and
• 9:36
  so
• 9:36
  on.
• 9:36
  That's
• 9:36
  the
• 9:36
  biggest
• 9:37
  challenge.
• 9:37
  Yeah,
• 9:37
  that's
• 9:38
  a
• 9:38
  great
• 9:38
  nugget
• 9:38
  too.
• 9:39
  I've
• 9:39
  never
• 9:39
  thought
• 9:39
  about
• 9:39
  that
• 9:40
  until
• 9:40
  you
• 9:40
  just
• 9:40
  said
• 9:40
  that.
• 9:41
  Which
• 9:41
  is
• 9:41
  like
• 9:42
  the
• 9:42
  retail
• 9:42
  industry
• 9:43
  in
• 9:43
  total
• 9:43
  just
• 9:43
  deals
• 9:44
  with
• 9:44
  so
• 9:44
  many
• 9:45
  people
• 9:45
  and
• 9:45
  constituencies
• 9:46
  and
• 9:47
  trying
• 9:47
  to
• 9:48
  put
• 9:48
  data
• 9:49
  in
• 9:49
  front
• 9:49
  of
• 9:50
  the
• 9:50
  consumer.
• 9:50
  At
• 9:51
  the
• 9:51
  end
• 9:51
  of
• 9:51
  the
• 9:51
  day,
• 9:51
  like
• 9:51
  you've
• 9:52
  got
• 9:52
  suppliers,
• 9:53
  you've
• 9:53
  got
• 9:53
  the
• 9:53
  retailers
• 9:54
  themselves
• 9:54
  putting
• 9:54
  data
• 9:54
  on
• 9:55
  top
• 9:55
  of
• 9:55
  the
• 9:55
  product
• 9:55
  data.
• 9:56
  So
• 9:56
  it
• 9:57
  just
• 9:57
  gets
• 9:57
  very
• 9:57
  complicated
• 9:58
  very
• 9:58
  quickly.
• 9:59
  All
• 9:59
  right,
• 9:59
  so
• 10:00
  let's
• 10:00
  get
• 10:00
  you
• 10:00
  out
• 10:00
  of
• 10:00
  here
• 10:01
  on
• 10:01
  this.
• 10:01
  And
• 10:02
  I
• 10:02
  appreciate
• 10:02
  you
• 10:02
  spending
• 10:02
  time
• 10:02
  with
• 10:03
  us,
• 10:03
  but
• 10:03
  I
• 10:03
  know
• 10:03
  you're
• 10:03
  very
• 10:04
  busy
• 10:04
  at
• 10:04
  this
• 10:04
  conference.
• 10:06
  The
• 10:06
  theme
• 10:06
  of
• 10:06
  the
• 10:07
  summit
• 10:07
  is
• 10:07
  accelerating
• 10:08
  in
• 10:08
  a
• 10:08
  new
• 10:08
  global,
• 10:09
  building
• 10:10
  collective
• 10:10
  awareness
• 10:11
  for
• 10:11
  a
• 10:11
  fast
• 10:11
  changing
• 10:12
  world.
• 10:12
  So
• 10:13
  I'm
• 10:13
  curious,
• 10:14
  Poland,
• 10:15
  in
• 10:15
  many
• 10:15
  ways
• 10:15
  it's
• 10:16
  one
• 10:16
  of
• 10:16
  Europe's
• 10:16
  most
• 10:16
  dynamic
• 10:17
  home
• 10:17
  improvement
• 10:18
  markets.
• 10:18
  What
• 10:19
  are
• 10:19
  two
• 10:19
  or
• 10:19
  three
• 10:20
  ways
• 10:20
  that
• 10:20
  you
• 10:20
  think
• 10:20
  Castorama
• 10:21
  consistently
• 10:22
  sets
• 10:23
  itself
• 10:23
  apart
• 10:24
  in
• 10:24
  the
• 10:24
  market?
• 10:25
  Another
• 10:25
  good
• 10:26
  question,
• 10:27
  and
• 10:27
  I'm
• 10:27
  happy
• 10:28
  to
• 10:28
  share
• 10:28
  with
• 10:28
  you
• 10:28
  that
• 10:29
  there's
• 10:29
  the
• 10:29
  big
• 10:29
  part
• 10:30
  of
• 10:30
  technology.
• 10:31
  So
• 10:31
  how
• 10:31
  to
• 10:31
  embrace
• 10:31
  the
• 10:32
  technological
• 10:32
  change?
• 10:32
  Because
• 10:34
  the
• 10:34
  world
• 10:34
  is
• 10:35
  going
• 10:35
  very
• 10:35
  fast.
• 10:36
  This
• 10:36
  world
• 10:36
  is
• 10:36
  fragile,
• 10:37
  we
• 10:37
  know
• 10:37
  it.
• 10:37
  So
• 10:38
  every
• 10:38
  presentation,
• 10:39
  there's
• 10:39
  the
• 10:39
  fragility,
• 10:39
  complexity,
• 10:40
  it's
• 10:40
  not
• 10:41
  linear
• 10:41
  and
• 10:41
  so
• 10:41
  on.
• 10:42
  That's
• 10:42
  very
• 10:43
  complex
• 10:43
  word.
• 10:44
  But
• 10:44
  how
• 10:44
  to
• 10:45
  find
• 10:45
  consistency
• 10:46
  in
• 10:46
  this,
• 10:47
  that's
• 10:47
  the
• 10:48
  most
• 10:48
  difficult
• 10:48
  part.
• 10:49
  But
• 10:49
  I
• 10:49
  think
• 10:50
  that
• 10:52
  our
• 10:52
  objective
• 10:53
  is
• 10:53
  just
• 10:53
  to
• 10:53
  make
• 10:54
  the
• 10:54
  DIY
• 10:55
  closer
• 10:56
  to
• 10:56
  customers.
• 10:57
  How
• 10:58
  we
• 10:58
  might
• 10:58
  be
• 10:58
  sure
• 10:59
  that
• 10:59
  the
• 10:59
  customers
• 11:01
  take
• 11:01
  the
• 11:02
  right
• 11:02
  decision,
• 11:03
  how
• 11:03
  we
• 11:04
  might
• 11:04
  help
• 11:05
  our
• 11:05
  customers
• 11:06
  to
• 11:06
  make
• 11:06
  the
• 11:07
  right
• 11:07
  decision,
• 11:07
  to
• 11:08
  make
• 11:08
  the
• 11:08
  right
• 11:08
  choices.
• 11:08
  And
• 11:09
  there's
• 11:09
  one
• 11:09
  part
• 11:09
  of
• 11:09
  that.
• 11:10
  So
• 11:10
  facilitate,
• 11:11
  take
• 11:11
  the
• 11:11
  bargain
• 11:12
  from
• 11:12
  the,
• 11:12
  from
• 11:13
  the
• 11:13
  customer
• 11:14
  shoulders
• 11:15
  and
• 11:15
  just
• 11:16
  we're
• 11:17
  going
• 11:17
  to
• 11:17
  do
• 11:17
  that
• 11:17
  for
• 11:17
  you.
• 11:18
  So
• 11:18
  that's
• 11:18
  why
• 11:19
  the
• 11:19
  DIY
• 11:19
  now
• 11:20
  is
• 11:20
  not
• 11:20
  only
• 11:20
  the
• 11:20
  products,
• 11:21
  it's
• 11:21
  as
• 11:21
  well
• 11:21
  services,
• 11:22
  which
• 11:22
  is
• 11:22
  very
• 11:22
  important.
• 11:23
  End
• 11:23
  to
• 11:23
  end
• 11:23
  services.
• 11:24
  Keep
• 11:24
  hearing
• 11:24
  that.
• 11:25
  Exactly.
• 11:25
  And
• 11:26
  we
• 11:26
  work
• 11:26
  on
• 11:26
  that.
• 11:27
  How
• 11:27
  to,
• 11:27
  you
• 11:28
  know,
• 11:28
  bring
• 11:30
  the
• 11:30
  complexity
• 11:32
  on
• 11:32
  us
• 11:33
  and
• 11:33
  on
• 11:33
  customers.
• 11:34
  That's
• 11:34
  the
• 11:34
  one
• 11:34
  thing
• 11:34
  technology
• 11:35
  is
• 11:35
  supporting
• 11:35
  us.
• 11:36
  But
• 11:36
  the
• 11:36
  most
• 11:37
  important
• 11:37
  thing,
• 11:38
  we
• 11:38
  very
• 11:38
  struggle
• 11:39
  every
• 11:39
  day
• 11:39
  to
• 11:40
  be
• 11:41
  digital
• 11:42
  driven
• 11:42
  company,
• 11:43
  multichannel
• 11:44
  company,
• 11:45
  to
• 11:45
  make
• 11:46
  very
• 11:46
  consistent
• 11:47
  customer
• 11:47
  journey
• 11:47
  within
• 11:48
  different
• 11:48
  channels.
• 11:50
  We
• 11:50
  need
• 11:50
  technology.
• 11:51
  But
• 11:51
  technology
• 11:52
  alone
• 11:52
  doesn't
• 11:53
  bring
• 11:53
  value.
• 11:54
  That
• 11:54
  I
• 11:55
  think
• 11:55
  that
• 11:55
  is
• 11:55
  very,
• 11:55
  very
• 11:56
  strong
• 11:56
  statement.
• 11:57
  But
• 11:58
  technology
• 11:58
  alone
• 11:59
  doesn't
• 11:59
  bring
• 11:59
  any
• 12:00
  value.
• 12:00
  It
• 12:01
  should
• 12:01
  be
• 12:01
  humanized.
• 12:02
  It
• 12:02
  should
• 12:02
  be
• 12:03
  made
• 12:03
  and
• 12:04
  done
• 12:05
  by
• 12:05
  the
• 12:05
  human,
• 12:06
  for
• 12:06
  the
• 12:06
  human.
• 12:07
  I
• 12:07
  think
• 12:08
  that's
• 12:08
  different.
• 12:10
  I
• 12:10
  think.
• 12:10
  And
• 12:11
  we
• 12:12
  work
• 12:12
  hard
• 12:14
  to
• 12:14
  walk
• 12:14
  the
• 12:15
  talk
• 12:15
  every
• 12:15
  day.
• 12:15
  Yeah,
• 12:16
  right,
• 12:16
  right,
• 12:16
  yeah.
• 12:17
  And
• 12:17
  it's
• 12:17
  very
• 12:17
  consistent
• 12:18
  with
• 12:18
  what
• 12:18
  we've
• 12:18
  been
• 12:18
  hearing
• 12:18
  at
• 12:18
  almost
• 12:19
  every
• 12:19
  retail
• 12:19
  conference
• 12:20
  too,
• 12:20
  which
• 12:20
  is
• 12:20
  like
• 12:21
  the
• 12:21
  AI.
• 12:22
  Particularly
• 12:23
  with
• 12:23
  the
• 12:23
  advent
• 12:23
  of
• 12:23
  AI,
• 12:24
  the
• 12:24
  key
• 12:24
  thing
• 12:24
  to
• 12:25
  think
• 12:25
  about
• 12:25
  with
• 12:25
  AI
• 12:25
  is
• 12:25
  how
• 12:25
  do
• 12:26
  you
• 12:26
  make
• 12:26
  the
• 12:27
  experience
• 12:28
  with
• 12:28
  your
• 12:28
  consumer
• 12:28
  even
• 12:29
  more
• 12:29
  personalized
• 12:30
  versus
• 12:31
  less
• 12:31
  personalized
• 12:32
  through
• 12:32
  the
• 12:32
  technology.
• 12:33
  So.
• 12:33
  Well,
• 12:33
  Robert,
• 12:34
  thank
• 12:34
  you
• 12:34
  so
• 12:34
  much.
• 12:34
  You're
• 12:35
  welcome.
• 12:35
  My
• 12:35
  pleasure.
• 12:35
  I
• 12:36
  appreciate
• 12:36
  you
• 12:36
  stopping
• 12:36
  by
• 12:36
  and
• 12:37
  it's
• 12:37
  great
• 12:37
  to
• 12:37
  learn
• 12:38
  about
• 12:38
  Polish
• 12:38
  DIY
• 12:39
  retailing.
• 12:40
  So
• 12:40
  I
• 12:40
  love
• 12:40
  this.
• 12:40
  I'm
• 12:41
  like
• 12:41
  a
• 12:41
  kid
• 12:41
  in
• 12:41
  the
• 12:41
  candy
• 12:42
  store.
• 12:42
  And
• 12:42
  thanks
• 12:42
  to
• 12:43
  Vuzion
• 12:43
  and
• 12:43
  the
• 12:43
  DIY
• 12:44
  Summit
• 12:44
  for
• 12:45
  enabling
• 12:45
  us
• 12:45
  to
• 12:45
  come
• 12:46
  and
• 12:46
  share
• 12:46
  all
• 12:46
  these
• 12:47
  wonderful
• 12:47
  interviews
• 12:47
  with
• 12:47
  all
• 12:48
  these
• 12:48
  great
• 12:48
  executives
• 12:49
  with
• 12:49
  you
• 12:49
  all
• 12:49
  week
• 12:49
  long.
• 12:50
  And
• 12:50
  as
• 12:50
  always,
• 12:51
  be
• 12:51
  careful
• 12:51
  out
• 12:52
  there.