Castorama's Robert Wicha On Why Technology Alone Doesn't Create Value | Global DIY Summit 2026
In this Omni Talk Retail interview, recorded live from the Global DIY Summit 2026 in Amsterdam, Chris Walton talks with Robert Wicha, Commercial Director at Castorama Poland, about the company's marketplace strategy, the growing importance of data quality, and how technology is reshaping the future of home improvement retail.
Robert explains why Castorama views its marketplace as a curated extension of its brand rather than simply a channel for assortment expansion. He shares how trust influences every aspect of the customer journey, why retail media should create value for both customers and…
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