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How to Compete With CarMax and Carvana on Your Own Turf with Rob Ruth
In this episode, my guest is Rob Ruth, Dealer Principal at Bob Ruth Ford in Dillsburg, Pennsylvania — a town of just under 3,000 people — and yet he’s moving over 350 used cars a month.
We talk about how that’s even possible. Not in theory. In practice. Rob breaks down how his team built a buying operation that rivals national players, why most dealers still miss the mark on used car growth, and what really creates long-term dealership success (hint: it’s not your inventory size or your showroom’s square footage).
You’ll learn:
How Rob went from washing cars as a kid to leading one of the…
The skinny
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