The 'Chief Okoro' Challenge: How to Close Deals with Skeptical Clients

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · Apr 28, 2026 · 34m · transcript

I shared a case study today featuring Amaka Nwosu (a name I made up) and her company, Zest Way Logistics (also made up). We looked at how she might handle the "sales resistance" from a big-time retailer like Chief Okoro in Onitsha.

When the Chief is skeptical about new technology, the answer isn’t a fancy Harvard accent or begging for the account.

Begging is a dangerous trap that puts you in a precarious position—especially for women in business—and it’s simply not a good tactic.

Instead, you use questions as ammunition. By asking about specific pain points—like how often Chief deals with…