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Harness Your Success: Strategies to Scale Your Wins · The Expert's Journey: Helping Speakers & Authors Succeed!

• 0:14
  SPEAKER_00: Welcome back to the Experts Journeys podcast.
• 0:16
  SPEAKER_00: Today we're going to break down something that's often overlooked when you're pushing to grow, mapping out your successes.
• 0:22
  SPEAKER_00: So many business owners are busy chasing the next big thing: new strategies, new platforms, new tools, that they forget to stop and ask what's already working.
• 0:32
  SPEAKER_00: In this episode, I'll help you slow down a bit, take a proper look at what's getting your results, and show you how to repeat and scale those wins.
• 0:39
  SPEAKER_00: Good morning, Vixie.
• 0:41
  SPEAKER_01: Good morning, Brett.
• 0:42
  SPEAKER_01: I love your new logo.
• 0:43
  SPEAKER_01: Look behind you, that looks fantastic.
• 0:45
  SPEAKER_01: And you're supposed well done.
• 0:48
  SPEAKER_00: Yeah.
• 0:50
  SPEAKER_00: So looking at our successes, I've often found that when we're in business, we're caught up a lot in what we're doing day to day.
• 0:58
  SPEAKER_00: And certainly being solopreneurs, a lot of people find that they're constantly focusing on the future and trying to hit those goals.
• 1:05
  SPEAKER_00: But then you hit a goal and you don't take time to celebrate it.
• 1:09
  SPEAKER_00: And psychologically, there's a lot of studies showing that when you don't stop and celebrate those wins, that it can have a very negative effect on you because you just don't take time to appreciate how far you've come.
• 1:22
  SPEAKER_00: But also there's a lot to be learned from those wins that we can look back and see what we did that helped us win, so we can repeat that.
• 1:29
  SPEAKER_01: I think it comes down to giving yourself permission to celebrate when things go well.
• 1:34
  SPEAKER_01: And many of us don't do that.
• 1:36
  SPEAKER_01: And I think because some of us have come out of corporates or busy companies where you get a different perspective of how busy you have to be successful, whereas when you may be in corporate, you have a little bit more of a focus on celebrating the wins.
• 1:51
  SPEAKER_01: I think many of us as solo entrepreneurs or small business operators, we forget that it's so important to give ourselves a treat or reward ourselves for the goals when we reach them.
• 2:02
  SPEAKER_01: Do you have any particular ways that you celebrate when something goes well for yourself?
• 2:08
  SPEAKER_00: I think I'm one of those people that forgets.
• 2:10
  SPEAKER_00: I'm so caught up in what I got to do.
• 2:12
  SPEAKER_00: Look, I think that I do take some time.
• 2:14
  SPEAKER_00: And sometimes it's about being grateful for the wins and that.
• 2:18
  SPEAKER_00: And it doesn't have to be a big celebration.
• 2:20
  SPEAKER_00: Sometimes it can be a bottle of cheap champagne or something to share with your partner and to go, whoop, we made it.
• 2:26
  SPEAKER_00: Or other times it can be just a chocolate bar, which I don't eat a lot of, but it's nice for a change to have something that you particularly like that you wouldn't normally buy.
• 2:34
  SPEAKER_00: But yeah, I don't really take enough time to do that.
• 2:38
  SPEAKER_00: I should take more, and I know I should take more because psychologically, if you don't, you're just always on the roundabout.
• 2:45
  SPEAKER_00: And I know I've been in business for over 15 years now, I think.
• 2:49
  SPEAKER_00: I'm getting more close up to 20, 25.
• 2:52
  SPEAKER_00: And it's just like a constant treadmill if you don't take time out to look at those wins.
• 2:59
  SPEAKER_01: I completely understand.
• 3:01
  SPEAKER_01: I have to remind myself sometimes to just slow down and actually look back and reflect.
• 3:07
  SPEAKER_01: But I think having a system where you also have a means of charting progress.
• 3:12
  SPEAKER_01: Some people do three month goals, some people like at the beginning of every year at a certain point of the year, they'll sit and work out, yes, where am I going forwards and what did I do backwards?
• 3:23
  SPEAKER_01: And I think sometimes it's easier to look forwards without pausing to say, this was the old 80-20 rule, and I need to reflect on this sort, this is where I was last year and reflect on last year's goals and this is where I now want to go.
• 3:38
  SPEAKER_01: We don't do it automatically.
• 3:39
  SPEAKER_01: We have to schedule it in.
• 3:41
  SPEAKER_01: But having a system, I use a spreadsheet and a system where you've got new traffic lights.
• 3:47
  SPEAKER_01: So how much is in the green, how much is in the yellow, how much is still in the red or the starting gate.
• 3:51
  SPEAKER_01: I find that really helpful.
• 3:53
  SPEAKER_01: And I work with my clients as well.
• 3:55
  SPEAKER_01: So we know how things are progressing.
• 3:58
  SPEAKER_01: The rewards, as you say, sometimes they can be really small, like a cherry ripe that you wouldn't normally have to an old chocolate cherry ripe.
• 4:07
  SPEAKER_01: For me, sometimes I'll do something extravagant if I've had a particularly good outcome and upgrade on a flight or take myself off for a fabulous meal.
• 4:16
  SPEAKER_01: And yeah, but it is something that the checks and balances need to be there.
• 4:21
  SPEAKER_01: Have you ever thought about the value of going into a business awards process in terms of just benchmarking where you're at?
• 4:30
  SPEAKER_00: I have, but my personality, my ADHD is all over the place.
• 4:36
  SPEAKER_00: And even filling in those forms is quite too hard, to be honest.
• 4:40
  SPEAKER_00: A lot of the times it's quite onerous to fill those in.
• 4:43
  SPEAKER_00: They want this statement and that statement and show us how much money you've made and all that.
• 4:47
  SPEAKER_00: And I mean, yeah, I I think there's a lot of the privacy sort of stuff that goes into that.
• 4:53
  SPEAKER_00: I don't necessarily want to give up.
• 4:55
  SPEAKER_01: Yeah.
• 4:55
  SPEAKER_01: It's really good points that you're making.
• 4:57
  SPEAKER_01: And my ADHD brain also struggles a little bit with some of that.
• 5:01
  SPEAKER_01: But I've taken a number of clients and companies through the process of various awards systems, and I can tell you that as a benchmarking process, they are absolutely invaluable for working out, yes, this is where I'm really strong.
• 5:17
  SPEAKER_01: This is where I still have to grow.
• 5:19
  SPEAKER_01: And many of those awards processes come with them giving you some feedback on what they've noticed that you're doing really well.
• 5:27
  SPEAKER_01: And so because they come around annually or semi-annually, that's a good time to say, are we going to do that this year or are we going to flag it this year and focus on this?
• 5:36
  SPEAKER_01: But it's a good timely way of reminding ourselves that this is a good way to say, where are we sitting then compared to maybe five years ago when we did this or won this, or where do we want to be in time for the next awards process that we want to go into?
• 5:51
  SPEAKER_01: So that could be a really good way of just sitting down and doing those checks and balances.
• 5:56
  SPEAKER_00: Absolutely.
• 5:57
  SPEAKER_00: I think, as I said, for some people would work really well.
• 6:00
  SPEAKER_00: For me, it's just one bridge too far sometimes, quite frankly.
• 6:04
  SPEAKER_00: I just can't stay focused that long.
• 6:06
  SPEAKER_00: So for me, I try and celebrate the small wins as I go.
• 6:09
  SPEAKER_00: But look, that brings me to the other side of the coin, and that is that celebrating our wins is one thing, but learning from them is another thing entirely.
• 6:16
  SPEAKER_00: What I wanted to bring in the conversation today was also going back and looking at what we're doing, what works, and then learning from that and duplicating that to make make a more successful process is probably the best way to put it.
• 6:29
  SPEAKER_00: One of the things, for example, that people often never do and yet they have access to all the time is their analytics or their social media data can be as simple as looking at your last 10 reels and seeing which one got the most views, and then looking at what did I do in that one compared to the other ones?
• 6:46
  SPEAKER_00: We need to go back through the stuff that we've been doing and look at what's worked for us over the last six months, twelve months, two years, five years, and really double down on that stuff.
• 6:58
  SPEAKER_00: Otherwise, we just repeat all different steps, but we're not building on a successful system.
• 7:06
  SPEAKER_01: But how do we get on with things like AI, for example, changing the landscape so fast and so furiously?
• 7:13
  SPEAKER_01: It's all very well to say, look, this is what was working two years ago, but now that whole industry has changed or that whole environment has changed in that way.
• 7:23
  SPEAKER_01: So it's pointless looking at some of that past data.
• 7:26
  SPEAKER_01: What's your thoughts on that?
• 7:28
  SPEAKER_00: Look, it's an interesting point, but I think a lot of the times it's got to do with the frameworks behind what you're doing.
• 7:36
  SPEAKER_00: So whether it's AI doing it or you doing it or you leveraging AI to do it, I think the framework is the key to the success more than anything.
• 7:45
  SPEAKER_00: I've been doing a course on reels, and when they break down what works for reels, there's actually a framework that works.
• 7:52
  SPEAKER_00: And that's a psychological thing rather than an AI thing or a personal thing.
• 7:57
  SPEAKER_00: The psychology of how you actually write the reel affects if people stay to the end to find out the answer.
• 8:04
  SPEAKER_00: Well kind of.
• 8:05
  SPEAKER_00: And it was really interesting kind of looking into this stuff because I've been doing a lot of video over the last year and really starting to try and hone what I'm doing a bit.
• 8:14
  SPEAKER_00: And so being able to develop the framework, and I am seeing my view rate going up.
• 8:19
  SPEAKER_00: So there's definitely things like that.
• 8:21
  SPEAKER_00: So I think while AI is always going to be there from now on, I still think that what works and what doesn't work in your business will be defined by other things.
• 8:32
  SPEAKER_00: For example, for me to find clients, there's some ways that work better than others.
• 8:38
  SPEAKER_00: I can put out a thousand videos and people like them, but doesn't mean it's going to lead to clients necessarily.
• 8:43
  SPEAKER_00: It might set me up as an expert in my area.
• 8:45
  SPEAKER_00: But if I go to a networking meeting and I'm talking to people and they're saying, Oh, I do this, what do you do?
• 8:51
  SPEAKER_00: Those connections are far more powerful for my business to get clients than putting out 100 reels.
• 9:00
  SPEAKER_00: It doesn't mean either can work, but it just means my experience of success is that this one works, so I should do it.
• 9:08
  SPEAKER_00: This one I'm learning to do, and hopefully I can make that work too.
• 9:12
  SPEAKER_01: That comes back to planning, doesn't it?
• 9:14
  SPEAKER_01: And I don't know how often many of us will sit down and update or review our business plans or our marketing plans.
• 9:20
  SPEAKER_01: I'm a firm advocate of at least reviewing all that every year.
• 9:24
  SPEAKER_01: But that means that you then have to say, where are my multiple streams of income going to come from?
• 9:30
  SPEAKER_01: Or where are my most likely outs end results going to be in this area and this area?
• 9:37
  SPEAKER_01: Not just thinking of it all as one big picture, but actually identifying the specific corners of your business that you're wanting to focus on.
• 9:45
  SPEAKER_01: And so that again comes down to planning, having good systems.
• 9:49
  SPEAKER_01: And that brings me to the question of our listeners, how often do you write a marketing plan?
• 9:55
  SPEAKER_01: You may have written a business plan for the bank 10 years ago or 20 years ago, and it's still sitting gathering dust in the bottom drawer.
• 10:02
  SPEAKER_01: But businesses change.
• 10:04
  SPEAKER_01: Reviewing your business plan is important, but having an annually updated marketing plan is, I think, critical to a business because that does make you then look at where does my business come from?
• 10:17
  SPEAKER_01: Where does this work?
• 10:19
  SPEAKER_01: Where is this best uh placed for the best optimum results versus and you talk about ADHD, we both have ADHD.
• 10:28
  SPEAKER_01: It's really easy to go chasing after bright, shiny objects.
• 10:32
  SPEAKER_01: And I think having some really solid planning in place means that we're less likely to get too carried away with bright shiny objects.
• 10:41
  SPEAKER_00: Yeah, I think big plans are difficult for people these days, especially entrepreneurs.
• 10:46
  SPEAKER_00: And the one-page marketing plan, I should say, is often a really good place to start or a one-page business plan.
• 10:53
  SPEAKER_00: And I think this is where AI can really help you because it has all of that information about business planning and marketing planning in its back end.
• 11:01
  SPEAKER_00: So the frameworks are all there, all the systems are there, all the history is there, and all you've got to do is tell it what you want to do, and it can construct that for you.
• 11:10
  SPEAKER_00: And so of late, one of the things I've been doing is every couple of days, I actually open up Chat GPT, I turn on the voice mode, and I talk with it.
• 11:19
  SPEAKER_00: And so I'm constantly reviewing what's happened yesterday, what I've discovered moving forward as I've started to focus my business.
• 11:30
  SPEAKER_00: And those conversations are really interesting.
• 11:33
  SPEAKER_00: And then it can put together a framework for you or a small business plan for you, even if it's only three-month goals or 12-month goals.
• 11:41
  SPEAKER_00: And it's surprisingly powerful what you can get out of there.
• 11:44
  SPEAKER_00: One of the things I've been doing is narrowing down, as I've always done my thing with people, but putting into words is always harder.
• 11:52
  SPEAKER_00: So optimize and accelerate, optimize conversions in their business and then accelerate it using AI.
• 11:57
  SPEAKER_00: But also realized a major part of what I do is actually help people develop other income streams.
• 12:02
  SPEAKER_00: And that's something I do with speakers and authors and entrepreneurs a lot.
• 12:06
  SPEAKER_00: And so I realized that was actually missing from my plan.
• 12:10
  SPEAKER_00: And that came out of a conversation that I was having with AI because I was talking about what I was doing and how we were producing this.
• 12:17
  SPEAKER_00: And even like this podcast, we're actually talking about helping people grow their income streams as part of what we're doing.
• 12:23
  SPEAKER_00: And yet it was not there in my business plan and my marketing plan.
• 12:27
  SPEAKER_00: It wasn't at the forefront.
• 12:29
  SPEAKER_00: And the way it came to the fore was I was talking about my YouTube channel to it and saying, Well, look, I'm doing these videos about this, but I'm trying to focus on this, and it's not homogenous, it's not working.
• 12:40
  SPEAKER_00: So it's great content, and I'm getting views and all those sorts of things that I want.
• 12:45
  SPEAKER_00: There's no way to drive people towards, say, buying from me because there's no underlying thing tying it together.
• 12:53
  SPEAKER_00: And was really interesting taking that stuff to AI and seeing, based on all its background knowledge, how I can pull that together, take those successes and build on them.
• 13:05
  SPEAKER_01: That's a really powerful idea.
• 13:07
  SPEAKER_01: I've never thought about actually doing that on a daily or even a weekly basis, actually bringing my AI into being part of my board of directors, if you like, in that way.
• 13:18
  SPEAKER_01: That's a brilliant idea.
• 13:19
  SPEAKER_00: It's a real spin out.
• 13:21
  SPEAKER_00: I can tell you I've told this trick to a few people, and they've gone and just turned on the voice mode, because you can download it on your phone, of course.
• 13:28
  SPEAKER_00: So you can just turn on voice mode, turn it up, sit it beside you, and just start having a conversation with it.
• 13:34
  SPEAKER_00: And be honest, no one's going to know it, well, except the computer.
• 13:37
  SPEAKER_00: And say, look, I'm not feeling good.
• 13:39
  SPEAKER_00: I find I'm doing this and this isn't working.
• 13:42
  SPEAKER_00: And I've tried this and it'll come back with suggestions.
• 13:44
  SPEAKER_00: And you can drop a link in there and say, look, here's my website.
• 13:48
  SPEAKER_00: It just doesn't seem to fit.
• 13:49
  SPEAKER_00: And it'll go and review your website and come back with some suggestions of how they can make it fit, some new wording or whatever.
• 13:55
  SPEAKER_00: So it's a really powerful tool.
• 13:58
  SPEAKER_00: And it's like having a marketing specialist there, or a business specialist, who can look at what you're doing and go, Yeah, I can see where you're going.
• 14:07
  SPEAKER_00: I can see that's working.
• 14:08
  SPEAKER_00: But what about we tweak this bit?
• 14:11
  SPEAKER_01: So just to be clear for anyone who's not up with this, this is about using a specific Chat GPT library or chats that you set up and you train and ring fence that part of your whole ChatGPT.
• 14:25
  SPEAKER_01: That's what we're both doing.
• 14:26
  SPEAKER_01: And I didn't have a conversation about this a while ago where you actually have multiple chats.
• 14:32
  SPEAKER_00: And well, you can have your like your My GPTs, but in this case, actually, no.
• 14:36
  SPEAKER_00: I've all I've done is created a folder and then contain those chats within that folder.
• 14:41
  SPEAKER_00: But ChatGPT now has memory that can remember every conversation you ever had.
• 14:46
  SPEAKER_00: So you can refer back to a previous conversation and say, hey, I remember talking to you about this, and it will go back and find that and bring that back into the conversation you're having.
• 14:55
  SPEAKER_00: Yeah.
• 14:56
  SPEAKER_00: It doesn't have to be a My GPT, it's just normal Chat GPT.
• 14:59
  SPEAKER_00: You can do it in the free version.
• 15:00
  SPEAKER_01: Yeah, you can do it in free version.
• 15:02
  SPEAKER_01: That's good to know.
• 15:03
  SPEAKER_01: I hadn't even thought about that.
• 15:05
  SPEAKER_01: But yeah, I know that there are still some people who are not quite sure about how side to go with ChatGPT and whether it's just used to tree all the bots, but obviously I think this is actually taking it to another level.
• 15:15
  SPEAKER_01: And for anyone listening that hasn't got their heads around this, I encourage you to go back and have a listen to some of the earlier podcasts where they did talk specifically about how to use ChatGBT or AI maximise the use of it.
• 15:30
  SPEAKER_01: But what you've just been talking about is a whole nother level in terms of business activity and business planning.
• 15:36
  SPEAKER_01: And I love that.
• 15:37
  SPEAKER_01: The other thing that I think we overlook often when we're doing all of this and reviewing what works and what doesn't is that we forget about the value of consistency.
• 15:48
  SPEAKER_01: Consistency in terms of doing the same thing often enough for the wheels to start really turning on their own.
• 15:55
  SPEAKER_01: Again, that's somewhat sometimes related to the bright shiny object syndrome.
• 16:00
  SPEAKER_01: But it's very easy to get disillusioned and say this isn't working without having thoroughly looked at why or what is working in something.
• 16:08
  SPEAKER_01: If you decide to do a new strategy and you start to implement that fine-tuning it means reviewing what is working and what isn't, which is what we're saying.
• 16:18
  SPEAKER_01: Having that ability to say, I've got to keep doing this for a certain amount of time and tweak as I go, rather than throwing the baby out with a bathroom before you've really looked at what is working or what is not working.
• 16:32
  SPEAKER_01: But that consistency, you know, that when you get busy, suddenly that's the first thing that we often throw out the window as well, is the daily or weekly or monthly habits that we need to incorporate into that.
• 16:46
  SPEAKER_00: Yeah.
• 16:46
  SPEAKER_00: And also you've got to remember that in a lot of cases you're working within algorithms.
• 16:51
  SPEAKER_00: And so, you know, if you're using Facebook or you're using Instagram or TikTok or whatever, everything you do is going into an algorithm.
• 16:58
  SPEAKER_00: The standard form of algorithm is it shows it to a small group.
• 17:02
  SPEAKER_00: If that small group starts to like it, then it shows it to a bigger group and so on and so forth.
• 17:08
  SPEAKER_00: And that's a pretty standard thing these days.
• 17:10
  SPEAKER_00: And one of the most important things, for example, with TikTok is watch time.
• 17:14
  SPEAKER_00: Same with Instagram.
• 17:16
  SPEAKER_00: So if you put up a video and it's 15 seconds long and people only watch seven seconds, as far as the algorithm's concerned, no one's watching the full video, so it's not that good.
• 17:24
  SPEAKER_00: So they won't show it to more people.
• 17:26
  SPEAKER_00: If you can get people to stay to the end of the 15 seconds or the 30 seconds or the 90 seconds, or whatever it is, that is the metric that they're looking for.
• 17:34
  SPEAKER_00: So using consistently posting is number one using that algorithm.
• 17:39
  SPEAKER_00: You're consistent in your posting, and then consistently pushing out information, people start to expect to see it on your feet, so they come and see that, or in your case, the uh blogs posts that you do about your travels.
• 17:51
  SPEAKER_00: Again, consistency is there, and then you promote it, and people go back and they read it.
• 17:57
  SPEAKER_00: That is so key because you're training your audience, and then that's the audience that'll buy from you because they're trained and they enjoy your stuff, and so they're coming back to learn it.
• 18:06
  SPEAKER_00: So, well, you're obviously the algorithm side, then there's the human side playing in there as well.
• 18:11
  SPEAKER_00: So, yeah, consistency is a really hard one, and it's the one that kills most people.
• 18:17
  SPEAKER_00: It's very hard to stay consistent, it's very hard.
• 18:21
  SPEAKER_01: I have a singer on my whiteboard in my office that says, consistency is my friend, to keep reminding myself of the importance of that, because every now and then it is something that trips me up very badly.
• 18:33
  SPEAKER_01: It's oh, yes, I was doing that, and then I got busy.
• 18:36
  SPEAKER_01: And I know from conversations with many people over the years, it is a very common thing that we all get tripped up by.
• 18:44
  SPEAKER_01: So however it works for you to remind yourself to be consistent, do that because that will be the thing that rides you through to make sure that when you are then checking out what does work and what doesn't work and looking at the hindsight questions that you know you've got really good information.
• 19:02
  SPEAKER_00: Yeah, and you'll have good data too, because you've been consistent.
• 19:05
  SPEAKER_00: You'll have that regular post each week.
• 19:07
  SPEAKER_00: So you've got 52 you've got to look back on.
• 19:09
  SPEAKER_00: You can see what clicked and what didn't with people.
• 19:12
  SPEAKER_00: So, yeah, you're absolutely right.
• 19:13
  SPEAKER_00: Consistency gives you so much more than just being there.
• 19:17
  SPEAKER_00: You get a lot more information out of it over a period of time.
• 19:21
  SPEAKER_00: But for so many people, myself included, consistency is the hardest thing in the world.
• 19:27
  SPEAKER_00: It is so hard.
• 19:28
  SPEAKER_00: And so I try to batch things these days and then set them up to post using something like buffer or a tool like that, so that I can stay consistent.
• 19:39
  SPEAKER_00: Alternatively, you can use AI agents, and there's some pretty cool stuff.
• 19:44
  SPEAKER_00: I just uh discovered what Zappia has done with their AI agents, and I'm gonna do a video on that actually and put it on YouTube.
• 19:50
  SPEAKER_00: But what they've done to allow you to make agents is actually quite amazing and really easy to do.
• 19:55
  SPEAKER_00: Creating an agent that can go and write something and prepare it for you, and then you can record it so that you go there and they're already all your scripts are written and you can record or whatever you want to do can really help you stay consistent.
• 20:08
  SPEAKER_00: Yeah.
• 20:08
  SPEAKER_00: But it's a hard one.
• 20:10
  SPEAKER_01: Do you want to just remind everyone listening where to go to find those videos?
• 20:14
  SPEAKER_01: Because I know they're so valuable and just absolutely brilliantly well done.
• 20:17
  SPEAKER_01: Where do we find those again?
• 20:19
  SPEAKER_00: Yeah, so if you just go to YouTube and look for Mr.
• 20:21
  SPEAKER_00: Web Marketing, you'll find me there.
• 20:22
  SPEAKER_00: So youtube.com slash at Mr.
• 20:25
  SPEAKER_00: Web Marketing, you'll find me there.
• 20:27
  SPEAKER_00: And there's a range of stuff there.
• 20:28
  SPEAKER_00: Everything from how to turn yourself into a Muppet to how to build AI agents.
• 20:32
  SPEAKER_00: Yes.
• 20:33
  SPEAKER_00: There's quite a good range.
• 20:34
  SPEAKER_00: As I said, I've been reviewing that and trying to bring it in line with my marketing message, but along the way I've had a bit of fun.
• 20:40
  SPEAKER_00: But it just shows you the range of things that can be done.
• 20:45
  SPEAKER_00: And there's so many tools out there now.
• 20:46
  SPEAKER_00: But Zapio was one that hit me this morning because I hadn't seen what they'd done.
• 20:50
  SPEAKER_00: And I was able to literally sit there and say, I want you to check my email of a morning, check for an email from this person, and in that email, there's always a section that has five tips.
• 21:02
  SPEAKER_00: Please take those five tips and send them to me in my chat messenger.
• 21:07
  SPEAKER_00: And it actually created the agent for me.
• 21:10
  SPEAKER_00: All I did to do then was go connect email, connect chat messenger.
• 21:15
  SPEAKER_00: And it worked.
• 21:17
  SPEAKER_00: And I was like, this is blowing away.
• 21:20
  SPEAKER_00: Every morning at 7 a.m.
• 21:21
  SPEAKER_00: It's going to send me these five things from this email that comes out every day that are the latest AI tools.
• 21:27
  SPEAKER_00: Cool.
• 21:28
  SPEAKER_00: And it'll show up in my telegraph messenger program on my phone.
• 21:32
  SPEAKER_00: And I don't have to touch it.
• 21:33
  SPEAKER_00: So I don't need to read the whole email to get the bit that I want.
• 21:36
  SPEAKER_01: I know we have covered a lot of ground this morning, some really good tips in there.
• 21:40
  SPEAKER_01: And I'm pretty sure that 90% of the people listening are going to want us to wrap this up now because they want to go and check out your YouTube, because there are some great tools on there and some brilliant videos.
• 21:51
  SPEAKER_01: So I encourage everyone to do that.
• 21:54
  SPEAKER_01: But wow, you've certainly blown my mind in a couple of earrings just with some of the things that you've seen about AI today as well.
• 22:01
  SPEAKER_01: So yeah, that's let's call this one to an end.
• 22:04
  SPEAKER_00: I guess that brings us to the end.
• 22:05
  SPEAKER_00: Thanks for tuning into this episode of the Experts Journey Podcast.
• 22:08
  SPEAKER_00: If you're ready to optimize what's already working in your business and accelerate your success, head to Amazon and grab a copy of my latest book, AI Powered Profits, use AI to automate and accelerate your business in 90 days.
• 22:19
  SPEAKER_00: And don't miss Dixie's fantastic guide, Start with the Draft, How to Easily Plan and Write a Nonfiction Book.
• 22:24
  SPEAKER_00: It's packed with tools to help you get your expertise out into the world.
• 22:28
  SPEAKER_00: Subscribe and share this episode with a fellow expert and leave us a quick review.
• 22:33
  SPEAKER_00: It really helps us reach more people.
• 22:35
  SPEAKER_00: We'll catch you next time.
• 22:36
  SPEAKER_01: Thanks, Brent.