Latest / Revenue Problem Solvers
Aligning Sales & Marketing During a Merger with Leslie Flemming
So you've acquired a company or have been acquired or merged with another company. Awesome! Now what? The hard part begins - the integration point. What do you do to integrate multiple companies or systems together to create one unified system for the future?
Leslie Flemming, VP of Marketing at CloudKettle, joins me to share how their company aligned sales and marketing, created one vision across the entire company, and some actionable takeaways should you be in this position.
The skinny
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