Latest / Truth in Motion with Dr. Jocelyn
Is That Graph Lying to You? Pictures That Persuade
When researchers checked the graphs in drug ads aimed at doctors, more than a third of them didn't match the drug's own numbers. A picture reaches us before our thinking does, and that is exactly what makes it so persuasive.In this episode, Dr. Jocelyn Michel, D.Ac-CHM, shows how a few inches cut from the bottom of a chart can turn a tiny change into a mountain, how a picture drawn twice as tall can leave an impression eight times as big, and how one nurse used an honest diagram to save soldiers' lives.
Learn five quick questions that let you check any health graph in seconds, and discover…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.