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Scaling a $250M NYC Real Estate Team w/ Ashley Reidy Quinn · Real Estate Investing with RealDealCrew

0:00
A broker who's already closed $69 million this year just admitted
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her team doesn't use a CRM. Ashley Reedy Quinn has closed over
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a quarter billion dollars across Manhattan,
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Brooklyn, and the Hamptons. And in this episode,
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she breaks down why saying no might be her best business skill.
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Why Psychology beats spreadsheets in New York City real estate and where
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AI is quietly working against agents right now.
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Check out realdealcrew dot com for more information.
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Let's get started.
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Ashley Reedy Quinn joins me here today.
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You can learn what she's up to at head over to Instagram.
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It's Ash Reedy. And I'm gonna have that as a clickable link in the show notes,
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but it's A S H R E I D Y. Again,
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that'll be clickable. really appreciate your time today,
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Ashley.
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Thank you. It's such a pleasure to chat with you.
1:02
You know, at at a pretty young age you you moved from Connecticut to
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New York and you quickly kind of gotten a name for yourself.
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You even won an award like your first year.
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Like let's talk about that initial move fr and how you found your
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way into real estate.
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Yeah, you know, it wasn't a straight path.
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There were definitely moments my parents were probably a little concerned.
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So I left Connecticut to attend NYU for undergraduate studies.
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And while I was at NYU, I was on a pre-med path.
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I had big dreams to be a dermatologist.
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And
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I decided to take advantage of everything that the city had at my fingertips,
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decided med school wasn't for me,
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and I was studying everything from psychology to nutrition,
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working in fashion. And then of course I got the real estate itch.
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And I was like, you know what?
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Let me go to the New York Real Estate Institute at night,
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because NYU didn't have an undergrad program at the time.
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Let me get my real estate license.
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I found a firm to sponsor my license.
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Called my parents and I said, you know what?
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Psychology is amazing, but let's do real estate.
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And they're like, you know, just stay focused.
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Can you do something? I said, give me one year.
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And it's a commission-based industry.
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So of course, no parent, after just so graciously paying
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for my undergraduate studies, wants to hear commission-based at age of 22.
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But they said, try one year. And here we are,
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12 years later. and that first year was a whirlwind.
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I did. I got the Revni, which is the real estate board.
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New York Deal of the Year. It was a hustle from the day that I started,
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and I've never looked back. It's been fabulous.
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Yeah, I th I think you're you probably gonna have to touch base with my daughter.
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She has a podcast as well, and she's she's about that age at this point,
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and she's decided to start her own business and go her own route route instead
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of you know, punching that nine to five clock.
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I love it. I love it. That is it's so exciting.
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You know, there are definitely moments.
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There are several days. I,
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you know, in this business, the highs are high,
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the lows are low. On those low days,
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I'm like, would I have to be do would I do this if I was a dermatologist right now?
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And then and then I'm like, snap out of it.
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Like, don't think about that. because it would have been a de very different route
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if I stayed on that path. but I would love to chat with her.
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That is I love
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that.
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you know,
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th one of the questions that I have,
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you know, because you you get got into this at such a young age,
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what did you do regarding, you know,
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motivation, training, picking that direction and making sure you're doing
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the necessary money generating activities on a daily basis to get to
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the point of even winning an award like that?
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There was a lot of self talk, from an early,
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early that literally from the day I joined.
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I was a competitive swimmer when I was in
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Starting in elementary school through high school.
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And my event was a long-distance event.
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I really thrived at the mile. So if you can imagine that,
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that's about 17 to 20 minutes,
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depending on how fast you go, with your head underwater.
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So I have a background with a lot of time to myself and just talking to myself.
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And I carried that through the second that I transitioned to real estate.
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It's hard. This industry is hard.
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Real estate in New York City is tough.
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The people are tough. The product is tough.
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So it's a lot of self-motivation.
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In addition, I have that competitive spirit in me.
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So I always wanted to be the best.
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I always wanted to hit these marks.
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So of course, the firm that you work for may give you benchmarks of target goals,
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close X amount of deals, close X amount of business.
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But then I also always have my own.
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And so staying true to that and staying really committed to hitting those goals.
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goals, I think that's that's been my driving force.
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And and of course it's changed.
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Now I also have a family. I have a daughter.
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So there's there I have different influences now that I want to show up for
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and be a good example for.
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If you don't mind me asking, you know,
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and we won't spend any more time after this,
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but when you started a basically in this type of role at such a young age,
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did you find it difficult for people to take you serious?
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And if so, how did you overcome that?
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100%. Absolutely. how did I overcome it?
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I didn't put too much mind to it.
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I just kept going. I think no matter what age you are or where you
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are in your business, you can be at the very top of your business.
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And oftentimes maybe at the top of your business,
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you have more people doubting you or questioning you.
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If you put too much time into that,
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you're not focusing on the path forward.
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At least that was my experience.
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So
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Anyone who doubted me, I said,
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you know what? Maybe you're not the client for me.
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Let me refer you. Let me find someone else for you to work with.
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or let me prove you wrong. If you don't think I can do this,
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I will get this done. And so either of those paths always worked out for me.
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It almost sounds like your attitude then eventually became infectious and
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It treat it treated you well in that regard.
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I hope so. I hope it continues to.
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So
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talk a little bit about this award that you won and where your business
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is today and and maybe we'll go into like the goals that you have for
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the rest of the year.
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Absolutely. So when I first started in the industry,
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I was working by myself. you start,
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everyone for the most part, starts independently or you join a team.
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I was working on my own. I was doing almost exclusively rental transactions,
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and it was fabulous. It was a grind.
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I won this award for a rental transaction.
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It was just a crazy experience.
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I was representing the tenant.
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Long story short, rented an apartment that ultimately had
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People that were living there that were not supposed to be living there.
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So having to get them out of the apartment,
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getting the condo board to agree to this new lease term,
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it was total chaos. It was very fun.
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But in that span, that transaction took a little bit longer than anticipated,
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I was tapped by someone in the office that said,
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you know, you seem to be working really well.
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You have a very organized desk,
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your business is doing well. We'd love to have you join the team as a junior agent.
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See if you want to expand.
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And I saw it as an amazing opportunity to really fast pace my learning curve.
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It's a really steep learning curve when you first joined New York City real estate.
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And I wanted to learn more. I wanted to do more.
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And I wanted to excel much faster than I thought I could on my own.
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And it was an incredible position.
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Eventually I worked my way through the team.
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I got a full position on the team.
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And now I'm a partner of the team.
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and so my business partner, Nick Montebano,
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and I, we've moved different firms,
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we've built a team. There are now six of us.
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And I think learning from the very entry point of this team and learning
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how to scale.
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in each position on the team, as well as how to scale the business coming in,
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was incredibly useful. And I'm still learning.
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Don't get me wrong. There's a lot that I still need to learn.
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But it was very, very important for me to start in the like bottom of the pile,
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for lack of a better term, and work my way up.
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Well let's talk a little bit about that partnership.
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You you founded asset advisory team.
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Talk a little bit about what you do
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Yeah.
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there and and d do you how how do you help people with with their assets?
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You know, that's that is such a big question because how I help people changes every
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day. Sometimes I like to describe my role as a firefighter.
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I spend some most of my days just putting out fires.
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but no, most of my business is it's a balance.
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We we have our clients that we've been working with long term,
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12 plus years, that want to exclusively work with Nick and I.
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So
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we take on that business and we scale.
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However, now we have a team. So sometimes my job is also telling our clients that
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we can't do it all. And I have a teammate that's really best suited
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for this exact transaction type.
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So allocating deal flow is a huge part of my job now.
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It's also looking after my teammates.
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I remember someone telling me,
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I forget who, but you're only as strong as your weakest link.
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And so
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A weak link in this industry can mean it can mean many different things.
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It could be a teammate just having a tough day.
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It could have a client that is just relentless on something and working them through
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that. So my day is always evolving.
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It's always very different. The best part about this industry is no day is the same.
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but it's client management for the most part.
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It's managing deal flow and looking after the team.
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I'd say those are the three big parts of my day.
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Hm. You know, one of the things like let's talk a little bit about your education
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because I unless I'm wrong here,
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I I believe you have a degree in psychology and a background in pricing analytics.
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This these two disciplines, they don't usually travel together.
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How do they actually combine in your day to day?
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So my degree is in psychology,
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and then I have three minors. I have a minor in nutrition,
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I have a minor in child and adolescent psychopathology,
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and I have a minor in sign language.
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So how do I incorporate all three of those into my day-to-day business?
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The sign language part, not so much,
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but the psychology degree has been monumental in my day-to-day.
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I
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I'll never forget when I was getting my j when I was switching paths
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a little bit and I called my parents and I said,
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I'm I'm moving to a psychology major.
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And my mom was like, Are you sure that can take you far?
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And then I remember thinking, my mom has a major in psychology,
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my sister has a major in psychology.
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And they both do very different things and they're both incredibly successful
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at what they do. So I said, you know what,
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this psychology degree will take me far.
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And it has been so monumental.
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While the basis when you think of real estate,
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you think numbers, you think transaction flow.
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And that's a huge part of the day-to-day.
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But we're a people's first industry.
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And I think that's often missed.
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It isn't
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imperative that we always put our clients first.
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If we don't have a happy client,
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the transaction's not going through.
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So we can spend hours talking about numbers,
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data analysis, comps in New York City.
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But if we don't have the relationship and the strong relationship with our client,
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those numbers don't matter. They're not transacting with us.
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So the ch the psychology piece is imperative.
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So d what's your primary focus now as a team?
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Are you still doing the rental thing or is it like actual sales?
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What what tell give us a picture?
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We do it all. We do it all. I'd say majority of our business is the sales.
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I have a team right now, and I've everyone on the team is excellent with rentals,
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but a lot of our rental business is pumping through right now.
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Some of my teammates. The rental market in New York City is a wild beast
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at the moment. It is moving very fast.
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It's very competitive. And
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A lot of my clients are investors.
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So they come to us with a number,
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they want to purchase an apartment for X amount of dollars,
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and then they immediately want to fill it with a tenant in place.
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So I oversee with my business partner,
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Nick, that entire transaction loop.
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And most of our business now is repeat business,
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which is fabulous, and referrals.
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So
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That investment branch of our business is ongoing.
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It's moving very quickly. But we also have,
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because of the referral business,
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a lot of new clients that are purchasing for themselves.
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So thankfully business is booming and we're allocating it appropriately amongst
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the teammates.
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Wi with the political landscape,
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especially in New York the way it is,
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is y are you seeing any kind of significant changes there or is it just kind
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of still status quo as to what you've experienced before?
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I
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have to be honest, it's it's status quo.
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There's a lot more noise with the political landscape right now.
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We hear a lot, I see a lot, I read a lot.
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But in terms of business and activity,
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it's actually increased for us.
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I don't think that has to do with the politics per se,
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but
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Right now, I mean it's almost mid July.
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We're almost sixty-nine million in sales for this year.
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We've done about four hundred thousand dollars in rentals,
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have about a little over ten million in contract and two million with contracts out.
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So business is booming for us.
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I think that is more a sentiment to New York City though.
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The political landscape changes here frequently.
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New York is incredibly resilient and people want to be here.
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So I think I think our business flow is a testament to New York City
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and to our amazing team.
13:00
Yeah, it it looks like you closed over like a over a quarter of a billion dollars
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in Manhattan, Brooklyn, and the Hamptons.
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Could you talk about the difference between those three markets operationally
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and do you run them differently?
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Totally. they operationally are very different.
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We run them the exact same. I will say from a business standpoint they run the same,
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but we approach the transactions a little differently.
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I find the client transaction process out east,
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as we call it, so out in Long Island,
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so South Fork the Hamptons.
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It takes a little bit longer. And that business for us right now seems
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to be more focused on off-market inventory.
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So the approach to get a client into those opportunities is very different.
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That's a lot more facilitating your network with other agents versus
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in Brooklyn and New York City.
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This market is so competitive right now that there's really no reason
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not to list your apartment on the active market.
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So it's less so navigating the relationships with other agents,
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while that is important, and more so really tapping into the online databases.
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It's ensuring that our client,
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when we're representing a buyer,
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is prepared to make a move quickly.
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And as far as the rental business,
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it's really the prepping the client and doing the due diligence on
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the client before bringing them to the listings is incredibly important.
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We have great success because we really vet our clients and we ensure that they
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are set and prepared for success.
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What that looks like is having all your supplemental documents ready.
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making sure that they're educated on the market landscape as well as the product,
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what's available. We spend a lot of time doing that.
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So the
14:37
the approach to the business varies drastically with those different locations.
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Yeah, I was gonna ask you about your work with investors when it comes
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to this this type of thing. Do you you you mentioned getting
14:50
the individual prepared, but what type of feedback or information or stress test
14:55
do you provide regarding the property itself?
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So the the stress test in regard to the due diligence excuse me,
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due diligence of finding the property itself r has remained very consistent since
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I started, really, for the past 12 years.
15:08
When I first started working with these investors,
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it was a very, I I would for lack of a better term,
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like a very black and white process.
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Like it was very numbers-based.
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We were doing a lot more new development.
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That has slowed down and I have found that our buyers,
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both investors and purchasing for themselves,
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are much more selective. They're much more in tune with the process.
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Most of our investors wouldn't even come look at the property before they bought it.
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We'd find an opportunity that looked great on paper.
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My business partner and I would go look at the property.
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We'd say checks all the boxes,
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and they'd buy it.
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We've we've really we've had clients buy sight unseen is what we'd call
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it in that situation. They're not doing that as much anymore.
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And the length of time that our investors want to hold a property
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has become much longer. I think a lot of that is also has to do with
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the rental landscape. We are achieving rental numbers that we've never seen before.
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So clients that are investors are having great success.
16:00
There are a line of potential renters out the door.
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They're achieving higher rents than ever before.
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They're happy. so th the the investor landscape has changed a little bit though,
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that in that sense. How we approach it and that taps more into the psychology.
16:14
How do I handle the conversations with them?
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Just
16:17
to remind everybody, we're talking to Ashley Reedy Quinn,
16:20
and you can learn more by following her on Instagram,
16:23
Ash Reedy. I'm going to have that as a clickable link in the show notes.
16:27
If you found some value in what we're chatting about so far,
16:30
do us a favor. Share this with one of your friends.
16:32
If you're watching us on YouTube,
16:34
give us a like and subscribe. So,
16:37
Ashley, I was hoping we could spend a little time on building a team and scaling.
16:41
could you talk a
16:42
Yeah.
16:43
little bit about like what was the
16:46
your first hire and what was your most recent hire?
16:49
Yes. So the first hire, let's think about that,
16:53
was someone who came in and stepped in as an admin role with our team.
16:56
And she was fabulous. she was very,
16:59
very helpful. We were in a stage where I think we were really all learning together.
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We had never had an admin before.
17:05
so it was honestly probably the biggest learning curve for me was letting
17:09
go of some of the responsibilities.
17:10
and
17:11
Teaching someone, guiding someone,
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kind of had to mimic my flow and what I was doing,
17:17
but at the same time, I needed to learn from them because maybe what I
17:20
was doing was not the most productive.
17:22
it she was fabulous. the only reason she's no longer with the team is
17:25
she moved out of state. so the most recent hire has also been fabulous.
17:30
She has more experience in the industry,
17:32
she's an agent, background.
17:34
And she has stepped into the role of she's doing agent work.
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She's also our director of operations for the team.
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So she's doing a lot of what we did with our first hire,
17:43
but in a different capacity. so it's been fabulous to really learn from them because
17:48
when you're working solo, you have such a flow.
17:51
But when you're growing a team and you're scaling your business,
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you have to change that. And it's important to learn from other people
17:58
how to best cater to the team.
18:00
Well you you have built a team that you're you're dealing likely with some pretty
18:05
high end individuals. As such you're gonna have to have like some pretty
18:10
top notch players on your team.
18:12
Like how do you attract those individuals and how do you keep them motivated?
18:18
How I attract them? I, you know,
18:20
I don't know how I attract them.
18:21
I think truthfully, everyone that's on our team has been
18:25
a connection through someone we know.
18:27
So like a friend of a friend, if we want to put it very socially.
18:30
And I think that in itself is already the first step in vetting someone.
18:33
if you refer someone
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Whether it's on a friend basis,
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a professional basis, it's because you like them,
18:39
you see positive qualities in them,
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you respect the individual. So I already have people coming to us that have passed
18:46
that first check mark, for lack of a better term.
18:48
And then how do I keep them motivated?
18:50
I hope the business keeps them motivated.
18:53
I hope we have bi-weekly meetings where we try to not only review the business,
18:57
talk about what's happening, but I also try to implement an educational piece
19:01
to each meeting. I hope that learning more and learning from me,
19:05
I a huge part of when I was starting was
19:07
I was so impressed by my business partner,
19:10
Nick Maltubano, and we had another business partner,
19:12
Jason Thomas, at the time. I was so impressed with what they were doing that
19:15
I wanted to do it as well.
19:17
In order to have success in real estate,
19:19
you have to have I always laugh that it's like you have to have like
19:21
a little screw loose. Like you have to you have to really wanna be in this.
19:25
Otherwise you're not going to stay.
19:27
So you have to have a good balance of really wanting to be in this,
19:31
but also really wanting to learn and continue to move with the market.
19:34
So I hope
19:36
I hope that stays with the team and that continues to motivate them.
19:38
And and I hope we have fun at the end of the day.
19:40
We're we are. We're doing big things and we're helping clients make really
19:43
big financial decisions. But there's also some joy in this.
19:47
There's a lot to celebrate in this industry.
19:49
So I hope that carries the motivation forward.
19:51
You know, when you're as an entrepreneur,
19:54
I think we have these blind spots associated with what we do.
19:58
And sometimes when we bring on a team member,
20:02
it's more that they are people we like to be around.
20:06
They might co compliment each other or we have similar interests.
20:10
Have you found a way in which to kind of s break out of your
20:16
your echo chamber when it comes to that and hire people that you might
20:20
not have thought about and then turned out to be a great asset to the team.
20:25
That's such a great point. I there are definitely I wanna make it very clear,
20:30
everyone on our team I want on the team.
20:33
I I felt very passionate about them.
20:35
I was very confident. I a lot of my decision making,
20:39
I go with my gut instinct, and it has steered me right most of the time.
20:43
There have definitely been moments though where I have seen teammates handle
20:49
situations.
20:50
In ways that I wouldn't have done.
20:51
And so those are the moments that I'm I'm thinking of what you're you're speaking
20:55
of. And I'm like, hmm, not so sure about that.
20:57
But it's been very helpful to see them work through those moments.
21:01
And one of the biggest lessons for me with a team is you can't do it all.
21:05
You don't have a team and then still do it all.
21:07
There's reason why you have a team.
21:09
You have to allocate things appropriately.
21:10
You have to ensure that each teammate is in the right seat for this entire system
21:15
to work efficiently. And it's allowing people in those positions
21:18
to also make mistakes and to learn from them.
21:20
I think there's it's really hard in this industry to
21:23
sit and watch someone do something and you're like,
21:26
ooh, I think there's a better way to do that.
21:28
I don't think this is going to be right.
21:29
But if I step in and correct it every single time,
21:32
the individuals may not necessarily learn and grow.
21:34
my biggest lessons are for one,
21:37
I have made mistakes when I first started in the industry and I
21:39
was absolutely sure never to make that mistake again.
21:42
So you have to let people do that.
21:44
So it's more so i i it's a little tweak of what you just said,
21:47
but I hope that makes sense.
21:48
Yeah, it sure does. would you mind sharing that biggest lesson that
21:51
you exper you've had? Might have been painful at the time,
21:55
but in the end it might prove to been valuable.
21:58
I I can't think of one big lesson.
22:00
I can think of so many different little items that there are so many steps
22:05
to a deal flow process in New York City,
22:07
whether it's a rental or a sale or a listing.
22:09
It's anything from
22:12
keeping really organized records.
22:14
When I first started, things were happening so fast.
22:16
I wasn't taking the extra 20 minutes at the end of every day to file everything,
22:20
to update my notes on each client in the CRM.
22:23
I was like, I'll remember this tomorrow.
22:26
Well, surprise, tomorrow's a brand new day with new challenges,
22:29
new hurdles, and I forgot to do that.
22:31
So I would, it's catching up on those items.
22:33
That was one item. Another big lesson was learning to overcommunicate.
22:37
Even on days when I have absolutely no update for a client,
22:40
reach out to them and communicate.
22:42
It's a big item that I'm really harping to my team right now.
22:44
Like communication is everything.
22:46
It's it's the foundation of every relationship.
22:48
So
22:49
That was my biggest, and I just keep reminding myself that.
22:52
There are d definitely days that a client will send me a text and like,
22:55
haven't heard from you, what's wrong?
22:56
And I'm like, my God, nothing's wrong.
22:58
But that was a good reminder for myself.
23:00
Like, I need to just continue to over-communicate.
23:03
It's little things like that that really add to the entire deal flow process.
23:08
Yeah, that's it's especially important.
23:10
I I really wanted to echo what you just said there because two things.
23:16
Silence is where the deals die.
23:18
When you do when there's opportunities there and you're not following
23:22
up and almost being a you might even consider s yourself being a pest,
23:26
th that's that's where things will start to fall apart.
23:30
But it's it's amazing and maybe your s psychology background could probably
23:36
reinforce this is the for some weird reason when there's silence people will
23:43
put a negative spin on it almost every time.
23:46
So it's always going to be in their mind something tragic is happening.
23:50
Totally.
23:51
Totally. You know, real estate,
23:53
a transaction flow is a lot like dating.
23:56
So when you're first when you first start dating someone and you don't hear from
23:59
them for a few days, you start to think like,
24:01
did I say something? Did I do something?
24:03
Maybe they're not interested. You start you can start creating this narrative
24:07
in your head that's usually skews negative.
24:10
The same thing happens with real estate.
24:12
So
24:14
As the trusted advisor, as the real estate agent,
24:16
it's my responsibility to manage that conversation,
24:20
whether it's a back-and-forth conversation or the conversation that
24:24
may be happening in my client's head.
24:26
I just need to ensure that that stays productive,
24:29
positive, and in the correct direction.
24:31
Yeah, that's a good point. You know,
24:33
the the concept that y early when we started co this chat,
24:37
you mentioned that you were, you know,
24:40
s talking to yourself. You had a lot of time to yourself,
24:42
you getting yourself in the right mindset.
24:45
We we have to that we have that obligation,
24:47
right, with our clients that we have to be that positive voice,
24:51
that affirmations, if you will,
24:52
to ~ to
24:54
Mm-hmm.
24:54
let them know that things are all right.
24:56
I also think it's interesting the C R
24:59
When operationally that's one of the most vital tools that anybody can use,
25:05
but I also consistently find that it's also the one of the most hated.
25:09
People just hate stopping what they're doing and doing this necessity
25:14
to just stay on top of this information and and like how have you made
25:21
it just a part of the habit of updating your CRM,
25:24
keeping those processes in place,
25:26
or do you have somebody that helps you with that?
25:28
What does that look like?
25:30
So I'll let you in on a little secret.
25:33
We're not using a CRM right now,
25:35
and I think it's actually the weakest link of our team.
25:38
a CRM is oftentimes always chatted about,
25:41
like it's so annoying, it's so much extra work,
25:44
but that extra work is imperative because I think it keeps you organized.
25:49
It's a tool that the entire team can utilize.
25:51
It keeps everything in one central location.
25:54
I feel very passionately about a CRM and it is something that I need
25:58
to transition my team back to in time.
26:00
Because I understand the workings of a CRM,
26:03
I've created like a piecemeal system within our team.
26:06
It's not great. It's not working effectively,
26:08
but it's okay for the time being.
26:10
And I have a teammate, Abigail,
26:12
who's absolutely fabulous with helping me manage this and keep up to date on this.
26:16
But it's using tools like a CRM.
26:19
I think is vital for a business.
26:21
I think it's vital for when you're scaling a team.
26:23
And we'll get back there. Don't worry.
26:26
I I'm learning from this experience that we need to be back in the CRM world.
26:31
Sure. Well, everybody is im implementing AI in a variety of ways.
26:37
Could you talk a little bit how your team might be leveraging it or what what does
26:42
that look like right now?
26:43
Totally. AI are it's AI is such a hot topic at the moment.
26:46
so the way our team's implementing it is really from an administrative standpoint.
26:50
It's also been incredibly helpful as we're tweaking.
26:53
I have a fabulous social media coordinator and he's doing really cool things with
26:58
AI to take some of our
26:59
I'm not gonna call them bland,
27:01
but just a static photo, which can sometimes you can only use a static photo
27:04
so many times on social media,
27:06
and then it's like, okay, cool,
27:07
we've seen this photo before. But he's taking AI to enhance the photo,
27:12
and I'm not saying like add trees,
27:14
like he's turning it into a video.
27:16
Super cool, way above my pay grade.
27:18
He's much better suited at it.
27:20
But we're using AI for admin stuff.
27:22
I although, you know, the other day we're working on a a deal
27:26
and it's very emotional and
27:28
I find myself sometimes getting caught up in the emotions.
27:31
I took the email I wrote, I put it into an AI tool and I said,
27:34
help remove some of the emotion from this.
27:37
And that was it spit back a response.
27:40
And I was like, excellent. So,
27:43
you know, we're using it in that capacity.
27:45
it's funny though, we have clients that also are using AI.
27:48
and so there's a little bit of this.
27:50
balance of now I'm also in a different capacity working against AI because
27:55
I have a client coming to me and they're like,
27:57
your valuation is great. However,
27:59
chat said it's X. And so I have to work through that.
28:02
so you know we're we're using AI from every angle at the moment and we're we're also
28:08
defending ourselves against AI.
28:09
It's a fun world we're living in in 2026.
28:12
Yeah, it's and it's evolving so blasted fast.
28:15
I you you talk about the video thing.
28:17
I I recently I'm I'm helping a local event center with with some stuff
28:22
and I have some photos of the interior and I combined a couple of them
28:27
and created a video and it looks like a drone is spinning a around in this space.
28:32
It's it's it's it's crazy. It took a bit.
28:36
It it
28:37
It's incredible.
28:37
The the prompting it it had to figure that out,
28:40
but when in the in the end that was it was it became the the centerpiece
28:46
of the of the website.
28:47
It's really cool and and it's so important to utilize those features.
28:51
I mean, they're they're literally at our fingertips.
28:53
Why not use them? It's I think it's pretty amazing what we can do.
28:57
And and especially in this industry,
28:59
we have clients all over the world.
29:01
They can't always be here. Oftentimes they're not here.
29:04
So how can I using these tools to help the client feel like they are here
29:09
and they are interacting with the product as best as they can?
29:13
It's very important. So it's very cool that you're doing that.
29:16
I love that.
29:17
Well, Ashley, this has been such a fun conversation.
29:20
Before we dive into the rapid fire,
29:22
is there anything else we should have tried to hit on here?
29:24
You know what we haven't hit on is the importance of no.
29:27
When scaling a team, when growing a business,
29:31
the biggest lesson that I'm still learning is when to say no.
29:34
And whether that's no to a teammate,
29:36
whether it's no to a client, whether it's no to representing a property.
29:40
I've executed no in all those positions so far,
29:45
and it's probably been some of my most productive steps.
29:50
to continuing to grow the business,
29:51
if that makes sense. I know it sounds counterproductive,
29:54
but there's a lot of power in the word no.
29:57
And I think it's important to remember that.
30:00
You know, it's interesting you bring that up because I recently took
30:03
one of those self assessments.
30:04
this one was it's
30:05
Mm-hmm.
30:06
called Working Genius. I don't know if you've seen this one.
30:08
And
30:09
I haven't.
30:11
so the this one is is like you it it kind of it's more team based.
30:15
So you can have your whole team and then you can each see which and then
30:19
the acronym spells out
30:19
I need to do that.
30:20
widget and you can see how you all work together and how each one of those
30:23
Everything. Yes.
30:25
and then how each one will like it's
30:29
Like so it'll tell you which part of the widget actually is an annoyance to you.
30:33
And that's actually where my my
30:35
Hm. Ready.
30:37
so it's it's kind it was kind of interesting,
30:39
but one of them is is that I I have the I'm the E in the in the widget which
30:44
is enablement and I have a hard time saying no.
30:48
So that it was kind of interesting there.
30:50
So it's it's it kind of calls those type of things out.
30:54
It's it's so important.
30:56
Well, Ashley, if you're ready,
30:57
we'll jump into the rapid fire and close out this episode.
30:59
But before we do, again, find Ashley on Instagram,
31:04
Ash Reedy, and it's R E I I D Y.
31:07
I'm gonna have that as a clickable link in the show notes.
31:10
But if you're ready, Ashley, we'll jump into the rapid fire and close
31:13
out this episode.
31:15
Let's do it. I'm excited.
31:18
What lie do real estate investors often tell themselves?
31:22
Well now you can put me on the spot,
31:23
it's not that rapid. what lie do they often tell themselves?
31:25
That
31:26
Buying quickly, filling a tenant quickly is the best path forward.
31:31
it's often not. sometimes we need to slow down the process and we need
31:34
to ensure that the apartment is really the best suited for the client.
31:38
And then is the tenant, that the first tenant that comes to you and offers
31:42
you full ask is not always the best tenant.
31:44
So sometimes we really need to slow down this process,
31:46
ensure that the due diligence is really thorough and thoughtfully done.
31:49
If you could go back in time and give your younger self a piece of advice,
31:52
what would it be?
31:53
Sorry, cut out at the end. What was that?
31:55
If you could go back in time and give your younger self a piece of advice,
31:59
what would it be?
31:59
Just keep going. Always always talk
32:00
Do you have a book?
32:01
to yourself and keep going.
32:02
Do you have a book recommendation or what are you reading right now?
32:06
Yes, I just finished Atmosphere by what was it?
32:10
Jenkins Reed is her last name.
32:12
It was incredible. It blends two of my favorite things,
32:14
love and space. It was fabulous.
32:16
Highly recommend.
32:18
And then finally, what single tool or process have you implemented that
32:22
has had the biggest time saving impact?
32:24
Not necessarily a tool, but investing in my team.
32:26
taking the time to slow down and really focus on each team member,
32:30
their business and our collective business as a team has been monumental
32:35
in continuing our overall business growth.
32:38
Well, I really appreciate this time,
32:40
Ashley. One last time. You can find her on Instagram,
32:43
Ash Reedl Reedly. Reedy. Ash Re Reedy.
32:47
Reedy, yes, you got it.
32:48
Yes, Ash Reedy. And I'm gonna have that as a clickable link in the show notes
32:51
so of my mispronunciation you still can find her at Ash Reedy.
32:55
thanks again, Ashley. This was fantastic and hope you'll consider coming back again
33:00
sometime. This was great.
33:02
I would love to. This has been so much fun.
33:04
Thank you.