Latest / Influencer Confidential / How SEO Really Works for Creators in 2026 | Nina Clapperton Breaks It Down

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How SEO Really Works for Creators in 2026 | Nina Clapperton Breaks It Down · Influencer Confidential

• 0:00
  Speaker 1: So many creators come to us asking us about SEO
• 0:03
  Speaker 1: and how to grow their blogs, how to grow traffic.
• 0:06
  Speaker 1: And there's one person I'm going to point them to,
• 0:09
  Speaker 1: and that is Nina Clapperton, the founder of She Knows Seo.
• 0:13
  Speaker 1: Nina Clapperton is a force to be reckoned with when
• 0:16
  Speaker 1: it comes to growing your website traffic. She's one of
• 0:20
  Speaker 1: those people that actually walks the walk. So within a
• 0:23
  Speaker 1: year her blog was bringing in over thirty thousand dollars
• 0:26
  Speaker 1: a month, it crossed two hundred and forty three thousand
• 0:29
  Speaker 1: page views. And again, I know so many creators that
• 0:32
  Speaker 1: come to me saying I want a blog, or I
• 0:34
  Speaker 1: want to grow my traffic, or I want more visibility.
• 0:37
  Speaker 1: And that's what she does. She teaches bloggers and online
• 0:40
  Speaker 1: business owners how to build search powered businesses so that
• 0:44
  Speaker 1: you are found. You guys, you're putting in all this effort,
• 0:47
  Speaker 1: you may as well now get found for your content.
• 0:50
  Speaker 1: And in today's episode, she's going to take complex topics
• 0:53
  Speaker 1: and make them really, really, really simple to understand and
• 0:56
  Speaker 1: so that you guys can apply these strategies right away.
• 0:59
  Speaker 1: If you were someone that has a website, has a blog,
• 1:02
  Speaker 1: wants to learn more about search in general, applying these
• 1:05
  Speaker 1: tactics to social media so that you can be found
• 1:08
  Speaker 1: on social media, optimizing yourself for search visibility. You are
• 1:13
  Speaker 1: not going to want to miss this episode. Nina's amazing.
• 1:15
  Speaker 1: She's a kindred spirit and me and her are now
• 1:17
  Speaker 1: locked in. I'm so excited to introduce her to you guys.
• 1:20
  Speaker 1: All right, welcome everyone to another episode of Influencer Confidential.
• 1:25
  Speaker 1: I am so excited to have well now a friend,
• 1:28
  Speaker 1: Nina Clapperton from Sheino's SEO joining us here today to
• 1:32
  Speaker 1: talk to all of y'all, but especially Inner Circle, who
• 1:35
  Speaker 1: is joining this session live, which is really exciting. I'll
• 1:39
  Speaker 1: make sure I'll be able to integrate your guys's questions
• 1:42
  Speaker 1: along the way throughout this interview. But I've been dying
• 1:45
  Speaker 1: to do a little bit of an SEO talk and
• 1:47
  Speaker 1: then I met Nina. I feel like we've been at
• 1:49
  Speaker 1: multiple conferences together in like different spaces, kind of crossing halls,
• 1:53
  Speaker 1: but we most recently met at TVX Right, that was
• 1:56
  Speaker 1: like our big event that we met to each other.
• 1:58
  Speaker 2: Yeah, in Quebec City.
• 2:00
  Speaker 1: Lovely, lovely, lovely, lovely. So Nina, welcome to the Sidewalker
• 2:04
  Speaker 1: fam Jam. You're one of us. Now, I'd love to
• 2:07
  Speaker 1: kind of just start with, you know, introducing a little
• 2:11
  Speaker 1: bit about you to our community here. Maybe this is
• 2:14
  Speaker 1: some people's first time like getting to know you. So
• 2:16
  Speaker 1: if you kind of just want to do like a
• 2:17
  Speaker 1: little brief intro about yourself, how you got into this
• 2:20
  Speaker 1: whole SEO game, and then I'll dive into questions. So Nina,
• 2:24
  Speaker 1: let us know a little bit about you.
• 2:26
  Speaker 2: Yeah, Hi, everybody, I'm Nina Clapperdan and the other Nina.
• 2:30
  Speaker 2: And I started with SEO back in twenty twenty one.
• 2:34
  Speaker 2: I believe that's the first time I really got into it.
• 2:37
  Speaker 2: I had a travel blog that I started in twenty eighteen,
• 2:40
  Speaker 2: mostly because I didn't know what to do with my life.
• 2:42
  Speaker 2: So I was traveling the world, moving to new countries
• 2:45
  Speaker 2: every month, and my family was like, where are you,
• 2:48
  Speaker 2: Like what is happening? And so from that, I started
• 2:53
  Speaker 2: this blog and I really wanted to make it into something,
• 2:57
  Speaker 2: but I didn't know what. I decided I was going
• 2:59
  Speaker 2: to be an instagrammer, which is hilarious because I didn't
• 3:01
  Speaker 2: have a camera, like even the camera on my phone
• 3:04
  Speaker 2: didn't work. But I decided, delusionally, I was going to
• 3:07
  Speaker 2: figure this out spoiler alert, I didn't because you can't
• 3:11
  Speaker 2: do that, you need to have a camera. And so
• 3:14
  Speaker 2: after the pandemic, I was doing a master's in Oxford,
• 3:17
  Speaker 2: moved back to Canada. My visa got changed and I
• 3:20
  Speaker 2: was living in my sister's basement and just like not
• 3:23
  Speaker 2: enjoying life. And I decided, Okay, we got to fix this.
• 3:27
  Speaker 2: So I got a service dog, I got a job
• 3:29
  Speaker 2: as a law clerk, and I moved to Ottawa. That way,
• 3:32
  Speaker 2: I had like my own space. While I was there,
• 3:35
  Speaker 2: I still realized like working for someone else wasn't for me,
• 3:39
  Speaker 2: so I gave myself an ultimatum. I love like big,
• 3:43
  Speaker 2: sweeping proclabations, and I also am very spite powered. So
• 3:47
  Speaker 2: my dad said that old like blogging thing, you can't
• 3:50
  Speaker 2: make money on that, and I was like, watch me,
• 3:55
  Speaker 2: it's like.
• 3:55
  Speaker 1: Daddy issues running on me too. I'm with you.
• 3:59
  Speaker 2: Oh I've got so much any daddy issues were off
• 4:02
  Speaker 2: and so but genuinely, I'm like grateful that it did
• 4:05
  Speaker 2: push me for this, and so I within, I give
• 4:08
  Speaker 2: myself twelve months to start making two thousand dollars a
• 4:11
  Speaker 2: month from my blog. Within six months, I had grown
• 4:14
  Speaker 2: it from five thousand to sixty five thousand page views.
• 4:17
  Speaker 2: Six weeks later, I hit ten thousand dollars a month.
• 4:19
  Speaker 2: By January of the next year, I hit thirty thousand
• 4:22
  Speaker 2: dollars a month, and I was making that consistently. And
• 4:25
  Speaker 2: that's when I started teaching SEO because other people were like, hey,
• 4:28
  Speaker 2: how do I do that? And all this time I
• 4:31
  Speaker 2: was still working as a law clerk, like full time.
• 4:34
  Speaker 2: I also had four part time jobs because a service
• 4:37
  Speaker 2: dog is expensive and it turns out I have raging adhds.
• 4:41
  Speaker 2: I needed things to do, and so during that time,
• 4:44
  Speaker 2: I was really like building this portfolio by accident of
• 4:47
  Speaker 2: other sites that I was doing SEO writing for. But
• 4:51
  Speaker 2: while I was on will signings, I was in Facebook
• 4:53
  Speaker 2: groups just like giving free SEO tips and advice, and
• 4:56
  Speaker 2: people literally asked me. They were like, hey, can I
• 4:58
  Speaker 2: pay you to help me with that? And I never
• 5:01
  Speaker 2: planned to teach anybody this. I was just like doing
• 5:04
  Speaker 2: my thing, and I was like, okay, fine, like let's
• 5:07
  Speaker 2: hop on a call, fifty bucks whatever, let's see what happens.
• 5:11
  Speaker 2: And pretty soon people started tagging me in all these
• 5:13
  Speaker 2: Facebook groups like you should ask Dina, she knows SEO,
• 5:16
  Speaker 2: and that's where the name of the business came from.
• 5:18
  Speaker 2: It is one hundred percent other people who name that.
• 5:21
  Speaker 2: I'm so bad at naming things, and everything kind of
• 5:25
  Speaker 2: came from that. I started teaching SEO, then I was
• 5:28
  Speaker 2: using AI. I talked about it. People were like, hey,
• 5:31
  Speaker 2: could we pay you to tell us about that? And
• 5:33
  Speaker 2: I was like, okay, why not. And then my affiliate strategies,
• 5:37
  Speaker 2: then my SEO sales funnel strategies that started making me
• 5:40
  Speaker 2: one hundred thousand dollars a month off of course sales
• 5:42
  Speaker 2: and things like that. People just kept asking and I
• 5:45
  Speaker 2: was like, okay, why not, let's see, And all along
• 5:49
  Speaker 2: the way there was still that fight powered nature of
• 5:52
  Speaker 2: my dad kept being like, oh, well, like nice, well
• 5:55
  Speaker 2: it lasts, or like it's gonna go away, or oh
• 5:57
  Speaker 2: like it's a fluke, And I was like again, I mean,
• 6:00
  Speaker 2: I don't drink, but I'm like, hold my beer. Watch me, Like,
• 6:02
  Speaker 2: let's see what.
• 6:03
  Speaker 1: I don't drink either, and I tell people to hold
• 6:05
  Speaker 1: my beer all the time.
• 6:07
  Speaker 2: Yes, we are genuinely like the same person, truly.
• 6:11
  Speaker 1: I'm so happy I met you. I really am sorry.
• 6:15
  Speaker 1: Didn't mean to cut you off. If you wanted to
• 6:16
  Speaker 1: keep going. I have questions. Okay, so I love it,
• 6:19
  Speaker 1: so thank you for sharing a little bit intro background.
• 6:22
  Speaker 1: Now we know just how amazing you are and how
• 6:24
  Speaker 1: you got started. A couple of quick questions that just
• 6:27
  Speaker 1: come to mind just naturally as part of this. When
• 6:29
  Speaker 1: you say I started making thirty thousand dollars months, break
• 6:32
  Speaker 1: that up for us, like, does that mean through you know,
• 6:35
  Speaker 1: ad revenue, a mix of ad and affiliate does that
• 6:38
  Speaker 1: include course sales or was that just like from web traffic?
• 6:42
  Speaker 1: Just so people can kind of understand when we say
• 6:45
  Speaker 1: these sort of numbers, like what that means or looks like?
• 6:49
  Speaker 2: Yeah, So I break things down and I always separate
• 6:51
  Speaker 2: it out by the site because I run now about
• 6:54
  Speaker 2: thirteen sites. Most of them are like not in a
• 6:57
  Speaker 2: major way at all. To be clear, I have grounds
• 7:00
  Speaker 2: because I'm always testing things. I test things three times
• 7:03
  Speaker 2: before I ever teach it. It needs to be successful three
• 7:05
  Speaker 2: times otherwise I'm not teaching it. And so the thirty
• 7:09
  Speaker 2: thousand was just from my old travel site, Nina out
• 7:11
  Speaker 2: and about. I do not work on it anymore. I'm
• 7:14
  Speaker 2: so embarrassed, like, can you look at it? Just be
• 7:16
  Speaker 2: like remember that I haven't touched it since twenty twenty three,
• 7:18
  Speaker 2: and I actively tried to burn it to the ground
• 7:21
  Speaker 2: because of some family issues, so like things happened. But
• 7:24
  Speaker 2: the thirty k to answer your question, the majority of
• 7:27
  Speaker 2: that was from affiliate revenue. There was about think about
• 7:31
  Speaker 2: like five thousand was from course sales and sponsorships for
• 7:35
  Speaker 2: that site. So the site had two seven dollars offers
• 7:38
  Speaker 2: that I never did launches for. They just sold through
• 7:40
  Speaker 2: the site. They were like little mini courses about moving abroad.
• 7:43
  Speaker 2: And then there were I think one or two email
• 7:45
  Speaker 2: sponsors that month that just had like a little ad
• 7:48
  Speaker 2: at the top. Most of it was from affiliates. I
• 7:51
  Speaker 2: think it was thirty five hundred or fifty five hundred.
• 7:55
  Speaker 2: I have it somewhere on she Knows sco because I
• 7:57
  Speaker 2: used to do income reports was adan you. But the
• 8:00
  Speaker 2: majority by far came from affiliates and continued to come
• 8:04
  Speaker 2: from affiliates for that site. For she Knows Seo, the
• 8:07
  Speaker 2: majority is definitely definitely corse sale. I don't really do
• 8:12
  Speaker 2: services or one to one coaching much anymore. The coaching
• 8:15
  Speaker 2: like occasionally, but yeah, definitely majority of course sales there.
• 8:20
  Speaker 2: I don't actually have ads on she Knows Seo, so
• 8:22
  Speaker 2: that does also impact the difference.
• 8:24
  Speaker 1: Yeah, but yeah, I love that you mentioned also like
• 8:27
  Speaker 1: the sponsored newsletter. I find that there's this such a
• 8:30
  Speaker 1: hidden underground space like for people that have newsletters thinking
• 8:35
  Speaker 1: of ways to sponsor them. Like, I just love that
• 8:37
  Speaker 1: you put that in our ears. I think we forget
• 8:39
  Speaker 1: about the sponsorship side of email marketing. And just like specifically,
• 8:43
  Speaker 1: when you talk about like affiliates, do you mean like
• 8:45
  Speaker 1: affiliates to other hotels or properties, or like what type
• 8:49
  Speaker 1: of affiliates did you find the most success with?
• 8:52
  Speaker 2: I think it really depends on the site, so I
• 8:55
  Speaker 2: always give that caveat before I answer this question. So
• 8:58
  Speaker 2: for that site, it was about moving abroad, so activities
• 9:01
  Speaker 2: and experiences did something. But hotels were never great because
• 9:05
  Speaker 2: people were trying to move to the place. So I
• 9:07
  Speaker 2: actually set up a custom affiliate by reaching out to
• 9:10
  Speaker 2: a company that would move people and do their visas
• 9:12
  Speaker 2: and stuff, and so work with them to create our
• 9:15
  Speaker 2: own custom affiliate setup. But for the by and large
• 9:19
  Speaker 2: of like other stuff, I would say it was mostly
• 9:23
  Speaker 2: tours and activities or other things. I really liked setting
• 9:26
  Speaker 2: up custom things from stuff that I did.
• 9:28
  Speaker 1: I was going to say that feels so powerful to
• 9:31
  Speaker 1: even just like from a pitching A lot of my
• 9:34
  Speaker 1: community comes to me, like talking about pitching brands, outreach strategies, partnerships,
• 9:38
  Speaker 1: strategic partnerships, it feels like a custom affiliate. Like if
• 9:42
  Speaker 1: there's a company that you want to partner with and
• 9:44
  Speaker 1: you want to pitch them a custom affiliate, and I'm
• 9:46
  Speaker 1: assuming that's a higher you know, a higher commission one
• 9:50
  Speaker 1: or something that is a little bit maybe more negotiated
• 9:52
  Speaker 1: because again you have their exact audience, then it feels
• 9:56
  Speaker 1: like a really good fit. So I really appreciate the
• 9:59
  Speaker 1: transparency around that, So thank you. When we talk about SEO,
• 10:03
  Speaker 1: I think, you know, I do want to like kind
• 10:04
  Speaker 1: of I know, we jumped into the money right ahead
• 10:06
  Speaker 1: and kind of going off some of the questions in
• 10:08
  Speaker 1: the chat, but I do kind of want to take
• 10:10
  Speaker 1: a step back and talk a little bit about like
• 10:13
  Speaker 1: SEO in twenty twenty six or just SEO in general.
• 10:15
  Speaker 1: Like I don't know when I hear that word, I
• 10:18
  Speaker 1: automatically just think like blog and keywords, like I don't know,
• 10:21
  Speaker 1: I'm like SEO search blog engine. I don't know, Like
• 10:26
  Speaker 1: I don't really I don't know people even really know
• 10:29
  Speaker 1: what SEO is, so maybe we should kind of definitionally
• 10:33
  Speaker 1: or kind of like let people know where we're at today,
• 10:37
  Speaker 1: Like what is SEO today in twenty twenty six for
• 10:39
  Speaker 1: creators versus maybe what my antiquated I don't know. I'm
• 10:44
  Speaker 1: thinking like old school Meil Patel, like teaching like keyword rush,
• 10:47
  Speaker 1: and I don't know what is SEO? What is SEO
• 10:50
  Speaker 1: from someone that knows SEO?
• 10:52
  Speaker 2: Y SEO at its base is just translating yourself for
• 10:56
  Speaker 2: your audience. So I always think of it a bit
• 10:58
  Speaker 2: like I love the news. I'm from Canada. It's we
• 11:01
  Speaker 2: were speaking English. It's just that there's like a little
• 11:04
  Speaker 2: bit of a dialect difference. There's a little bit of
• 11:06
  Speaker 2: a change in the way that they might phrase something
• 11:09
  Speaker 2: versus the way I might phrase something. And so all
• 11:11
  Speaker 2: that we're doing is trying to match whatever like we're
• 11:14
  Speaker 2: talking about, to the search intent that our user has,
• 11:17
  Speaker 2: so the way that they're going to search for this topic.
• 11:20
  Speaker 2: Because if I say, okay, I don't know, you need
• 11:24
  Speaker 2: to grow your brand authority, many of you are like,
• 11:26
  Speaker 2: what the hell is that? Like I don't know what
• 11:28
  Speaker 2: that means? What is this thing? Or even I teach
• 11:30
  Speaker 2: a strategy called the SEO sales funnel. That's not a
• 11:33
  Speaker 2: term everyone knows. So what I need to do then
• 11:36
  Speaker 2: is figure out what is my audience asking, what is
• 11:39
  Speaker 2: the way that they're asking, And really it's just translating
• 11:42
  Speaker 2: your content a little bit, just a tiny bit. We're
• 11:46
  Speaker 2: not getting into like robotic automated nonsense, like the old
• 11:49
  Speaker 2: Neil Patel stuff. We're just trying to make it really
• 11:52
  Speaker 2: clear that we are answering what they're asking. So search
• 11:56
  Speaker 2: intent at its core, yes, it's kind of about keywords,
• 11:59
  Speaker 2: but I say, it's much more about the intent behind
• 12:02
  Speaker 2: that keyword. What is the audience looking to get out
• 12:05
  Speaker 2: of that? How can you answer that? And so nowadays
• 12:09
  Speaker 2: it's not just on your website. It's actually what's called
• 12:11
  Speaker 2: multi modal, so it's across the entire web, so Google, Chat, GPT, Gemini,
• 12:17
  Speaker 2: all these different search engines. They see you where you
• 12:20
  Speaker 2: are everywhere, and you need to do a couple little
• 12:24
  Speaker 2: things to just like tie things together so they know
• 12:27
  Speaker 2: that this Nina is the same as Nina on Twitter
• 12:30
  Speaker 2: or on Instagram or whatever, but Nina of sidewalk or
• 12:34
  Speaker 2: daily different Nina. We're not the same Nina as much
• 12:37
  Speaker 2: as we kind of feel like we are we need
• 12:40
  Speaker 2: Google to know that we aren't. And so it's basically
• 12:43
  Speaker 2: just showing up where your audience is and answering what
• 12:47
  Speaker 2: they need to know. It does not need to be robotic.
• 12:50
  Speaker 2: It does not need to be keyword stuffed. In fact,
• 12:52
  Speaker 2: if you are stuffing keywords, if you are putting five
• 12:55
  Speaker 2: hundred secondary keywords in, that's bad. I want you to
• 13:00
  Speaker 2: like think about SEO just like having a conversation where
• 13:03
  Speaker 2: the other person started the conversation first rather than you
• 13:07
  Speaker 2: starting it. So if you're at a party, I'm always
• 13:09
  Speaker 2: that like weird person at a party because I am
• 13:11
  Speaker 2: autistic and I don't like social interactions where if I
• 13:15
  Speaker 2: hear someone mention something that I like, I like splide
• 13:18
  Speaker 2: up and I'm like, ooh did someone say like whatever?
• 13:20
  Speaker 2: Like a really bad infomercial. But it's that vibe of
• 13:24
  Speaker 2: if someone's asking like what is SEO, I'm going to
• 13:28
  Speaker 2: answer it like a human being actually talking to you.
• 13:31
  Speaker 2: I'm not going to be like, what is search engine optimization?
• 13:35
  Speaker 2: You asked? Search engine optimization is? Who speaks like that?
• 13:39
  Speaker 2: No one? And I want to hear from you. I
• 13:41
  Speaker 2: want your voice. I want to know, like your stuff
• 13:44
  Speaker 2: and why you're the person to listen to. So that
• 13:48
  Speaker 2: was a long answer, but essentially, search engine optimization is
• 13:51
  Speaker 2: just optimizing content of every type video, audio, text, even
• 13:56
  Speaker 2: images to make sure that your audience can find it
• 13:59
  Speaker 2: because you are spending the time making this amazing content
• 14:02
  Speaker 2: and then they don't know where to get it. And
• 14:05
  Speaker 2: then you're also often making content for platforms where it
• 14:09
  Speaker 2: lives for twenty four hours and then it vanishes. We
• 14:12
  Speaker 2: don't want that. We really want to like I don't know.
• 14:15
  Speaker 2: I call it my lazy girl method because I'm very lazy.
• 14:17
  Speaker 2: I want to nap with my dog for three hours
• 14:19
  Speaker 2: every afternoon, so I need my content to actually work
• 14:22
  Speaker 2: for me, and that's why I SEO optimize now. I
• 14:27
  Speaker 2: also want to mention AI SEO quickly because it's a
• 14:30
  Speaker 2: little bit different. AI seo is run by an AI algorithm. However,
• 14:36
  Speaker 2: an AI algorithm has been running for Google, for Instagram,
• 14:39
  Speaker 2: for everything with a little search box on it. It's
• 14:42
  Speaker 2: been running for years now. It just got a little
• 14:44
  Speaker 2: bit fancier and a little bit smarter to the point
• 14:47
  Speaker 2: where we don't need to do all of those like
• 14:50
  Speaker 2: keyword stuffing things or a really common one is if
• 14:53
  Speaker 2: you go on something like key search, which is my
• 14:56
  Speaker 2: preferred SEO keyword research tool because it's inexpensive and it's
• 15:01
  Speaker 2: run by actual like small business people, which I always enjoy. Sorry,
• 15:04
  Speaker 2: can you repeat it? Key search?
• 15:07
  Speaker 1: Key Search Okay?
• 15:08
  Speaker 2: Perfect, K E Y S E A R C H.
• 15:12
  Speaker 2: And a little bonus tip. Buy it for like one month,
• 15:15
  Speaker 2: cancel it two months off, buy it for another month,
• 15:18
  Speaker 2: cancel it two months off. You kind of just need
• 15:19
  Speaker 2: to batch it like every three months, so I don't
• 15:22
  Speaker 2: want you spent. And it's twenty four bucks or something,
• 15:24
  Speaker 2: so it's not crazy. But when you get it, if
• 15:27
  Speaker 2: you search a keyword, but you'll often see is something
• 15:30
  Speaker 2: like things to do in Toronto and things to do Toronto,
• 15:33
  Speaker 2: so it's missing the in and people are always like,
• 15:36
  Speaker 2: oh my god, do I need to write a different
• 15:38
  Speaker 2: blog post for those two different things? Do I need
• 15:40
  Speaker 2: to say the difference like it differently within the post. No.
• 15:45
  Speaker 2: If a human being can understand that those are the
• 15:47
  Speaker 2: same thing, so can AI algorithms. And with AI se O,
• 15:53
  Speaker 2: what it's trying to do is essentially it's trying to
• 15:55
  Speaker 2: be like your little va on the internet, to like
• 15:58
  Speaker 2: basically be like Okay, I know that when Nina searches
• 16:01
  Speaker 2: for best restaurants in Toronto, she celia. So I'm not
• 16:04
  Speaker 2: going to suggest like pizza Hut, which also it shouldn't anyway,
• 16:08
  Speaker 2: because what the hell. So we want it to suggest
• 16:10
  Speaker 2: something that like I can actually eat at. And so
• 16:13
  Speaker 2: what it's trying to do is learn the user and
• 16:16
  Speaker 2: we're kind of getting more customized search results because of that.
• 16:20
  Speaker 2: So the best way to optimize for that is super
• 16:23
  Speaker 2: specific in your content. Make sure that you are actually
• 16:26
  Speaker 2: like giving opinions, that you are answering the way that
• 16:30
  Speaker 2: you would talk to another person, like I said, And
• 16:33
  Speaker 2: we're just making sure that like we're not doing a
• 16:36
  Speaker 2: bunch of random nonsense to try and like trick an algorithm,
• 16:39
  Speaker 2: because when someone feels tricked, they get mad and then
• 16:42
  Speaker 2: they don't talk to you. And that's what's gonna happen
• 16:44
  Speaker 2: with the AI algorithms. They're gonna be like, Oh, Nina's weird.
• 16:47
  Speaker 2: I don't want her at my party ever again. Bye,
• 16:49
  Speaker 2: So don't do weird tricks. Okay, I always want to
• 16:52
  Speaker 2: say that we don't.
• 16:54
  Speaker 1: I love that, So I think it's interesting. I love
• 16:57
  Speaker 1: the breakdown. I am actually curious maybe in the chat,
• 17:00
  Speaker 1: you guys can let me know how many of you
• 17:03
  Speaker 1: guys let you know how Nina was mentioning this idea
• 17:08
  Speaker 1: of they're talking first and then you're responding, right, And
• 17:13
  Speaker 1: that got me thinking about, like, how many of us
• 17:14
  Speaker 1: are actually doing content that we just want to do
• 17:18
  Speaker 1: because we want to do it, versus responding to what
• 17:23
  Speaker 1: people may want. It kind of gets me thinking a
• 17:27
  Speaker 1: little bit. Sometimes as creators, we may put our feet
• 17:30
  Speaker 1: in the ground and we're like, well, I want to
• 17:31
  Speaker 1: talk about this, like I do that a lot. So
• 17:34
  Speaker 1: it kind of begs the question, how much content do
• 17:38
  Speaker 1: we need to make sure their search around right before
• 17:43
  Speaker 1: we put our time and investing into making it, And
• 17:46
  Speaker 1: then like how much are we like, well, you know what,
• 17:48
  Speaker 1: I don't even care if no one's talking at the party.
• 17:50
  Speaker 1: I want to talk about it, right. And I think
• 17:52
  Speaker 1: about this because a lot of times I'm sure there's
• 17:55
  Speaker 1: not like a right or wrong answer. But when we
• 17:58
  Speaker 1: used to talk about media kits, there was zero search
• 18:01
  Speaker 1: on media kits.
• 18:03
  Speaker 2: Zero.
• 18:03
  Speaker 1: This was like eight years ago, ten years ago, and
• 18:05
  Speaker 1: I remember we would do the research and there's no
• 18:07
  Speaker 1: blog articles, no YouTube videos, and we actually saw that
• 18:11
  Speaker 1: as a gold mine because we're like, we know people
• 18:13
  Speaker 1: are going to talk about them, so we're gonna move
• 18:16
  Speaker 1: on it. So just like when you're batching your content
• 18:19
  Speaker 1: or you're putting your content plan together, how much Nina,
• 18:22
  Speaker 1: should we be not following our gut and what we
• 18:25
  Speaker 1: want to do, but also making sure we're not wasting
• 18:27
  Speaker 1: time at the party talking about things that no one
• 18:30
  Speaker 1: really wants to talk about or asking us what are
• 18:33
  Speaker 1: your thoughts?
• 18:34
  Speaker 2: So I hear two questions in that. The first question
• 18:36
  Speaker 2: is should we be making content because we feel like
• 18:39
  Speaker 2: it or because someone needs it? And whether or not
• 18:41
  Speaker 2: they're asking, like they might not know that they need
• 18:43
  Speaker 2: it yet, so then that's fine. But if you're making content,
• 18:46
  Speaker 2: I think back to like the early days of my
• 18:48
  Speaker 2: travel blog. It was like what I'm most excited to
• 18:51
  Speaker 2: do in Singapore, and it was like who cares? Literally nobody,
• 18:55
  Speaker 2: because who are you? Like my mom and grandma were
• 18:57
  Speaker 2: reading my blog and my mom was in the next
• 19:00
  Speaker 2: to me because we were in Singapore together, so it's
• 19:02
  Speaker 2: like literally no one cared. So that's my example of
• 19:06
  Speaker 2: like content that you're making for truly for yourself, like
• 19:09
  Speaker 2: it has no benefit to anybody else. Now the other
• 19:12
  Speaker 2: thing that you mentioned is keyword volume. I largely ignore
• 19:16
  Speaker 2: volume and difficulty scores. I think difficulty is a past metric,
• 19:21
  Speaker 2: just like having keyword density. If you if any of
• 19:24
  Speaker 2: you are turning your like rank math or yost green stuff,
• 19:28
  Speaker 2: it don't do that, they need to get rid of it.
• 19:31
  Speaker 2: It over like Basically, it wants you to over optimize
• 19:34
  Speaker 2: to the point where you're saying SEO is great, s
• 19:37
  Speaker 2: CEO is great, and it just sounds like you're glitching.
• 19:39
  Speaker 2: You're like, who, Like, that's not a person. Calm down,
• 19:42
  Speaker 2: Like what's happening. And with keyword volume, it's an estimate
• 19:47
  Speaker 2: of the number of like people that are searching for
• 19:49
  Speaker 2: that term over the course of the last year, then
• 19:52
  Speaker 2: divided by twelve. I think it's kind of useless because
• 19:56
  Speaker 2: I don't want to be driven by what's popular. I
• 19:58
  Speaker 2: want to be driven by what's necess like you're saying.
• 20:01
  Speaker 2: So the way that I actually figure out my content
• 20:04
  Speaker 2: is I use my SEO sales funnel strategy, which essentially
• 20:07
  Speaker 2: is just that conversation of like, like, I did story
• 20:10
  Speaker 2: writing for a long time and I wrote novels before
• 20:13
  Speaker 2: I moved into kind of this space. When you think
• 20:15
  Speaker 2: of it. Think of it like a story. You're taking
• 20:18
  Speaker 2: your audience on a journey from point A to point B. So,
• 20:21
  Speaker 2: like you were saying, with media kits, they don't know
• 20:23
  Speaker 2: that they need to know about that yet, So you're
• 20:25
  Speaker 2: probably going to start with something like how do I
• 20:28
  Speaker 2: even like get brands to pay attention to me? Or
• 20:30
  Speaker 2: like what do I how do I like respond to brands?
• 20:32
  Speaker 2: What should I put in that email? How do I
• 20:34
  Speaker 2: just get paid for my business? Even like maybe that's
• 20:37
  Speaker 2: the top thing. Same for SEO. I would actually say
• 20:40
  Speaker 2: that many people don't start with what is SEO? They
• 20:43
  Speaker 2: start with how do I make money from like my blog?
• 20:47
  Speaker 2: Or how can I make money online because they don't
• 20:49
  Speaker 2: even know that this exists yet? Or how do I
• 20:52
  Speaker 2: get more traffic? So I would start there and then
• 20:54
  Speaker 2: I go through the steps of the conversation. So once
• 20:58
  Speaker 2: I say like they're like, okay, how do I get
• 21:00
  Speaker 2: more page us, I'm like, well, there's this thing called
• 21:03
  Speaker 2: SEO where you write a blog post that answers the
• 21:06
  Speaker 2: question and like actually helps, and then from that you
• 21:10
  Speaker 2: just do a couple of little optimization thingies and then
• 21:12
  Speaker 2: you're good to go. And they're like, ooh, that sounds interesting.
• 21:14
  Speaker 2: Tell me more about that, like how would I actually
• 21:18
  Speaker 2: optimize a post? So then I have a post because
• 21:20
  Speaker 2: every time I respond, it's its own post about how
• 21:24
  Speaker 2: to optimize a blog post. They read that and they're like,
• 21:26
  Speaker 2: oh okay, that sounds really great. Now how do I
• 21:29
  Speaker 2: find those keywords that you mentioned? I have a blog post,
• 21:32
  Speaker 2: but how to find and so you can see each
• 21:34
  Speaker 2: of my things is moving through that conversation and the
• 21:37
  Speaker 2: journey we're going to go on is from I just
• 21:40
  Speaker 2: want traffic and I don't know how to get it
• 21:42
  Speaker 2: all the way to oh, okay, I know how to
• 21:45
  Speaker 2: get traffic with SEO, and maybe even I know how
• 21:48
  Speaker 2: to get traffic with SEO. I'm gonna get Nina's course
• 21:50
  Speaker 2: to really know it. Or it could be joining your
• 21:53
  Speaker 2: email list, or it could be buying from an affiliate.
• 21:56
  Speaker 2: But our goal here with the content is to look
• 21:58
  Speaker 2: at the content, not of volume. So I start with this,
• 22:02
  Speaker 2: then I go to key search, and then I'm just
• 22:04
  Speaker 2: trying to translate myself from my audience of Okay, how
• 22:08
  Speaker 2: are they searching for that term or that topic that
• 22:10
  Speaker 2: I think they're searching for, And then I fit that
• 22:13
  Speaker 2: in so someone actually recently asked me, like what my
• 22:17
  Speaker 2: percentage is like high volume versus low volume keywords, and
• 22:21
  Speaker 2: literally don't look, I do not care. I care about
• 22:24
  Speaker 2: the way that this works for actual human beings. And sure,
• 22:28
  Speaker 2: I'm trying to like kind of figure out a keyword
• 22:31
  Speaker 2: that will work well enough where the intent is what
• 22:34
  Speaker 2: I'm looking for. But I actually I love a zero
• 22:37
  Speaker 2: volume keyword. That's a strategy I'm really well known for
• 22:40
  Speaker 2: where it's a trending topic people haven't figured out yet,
• 22:43
  Speaker 2: it's something people are asking in Facebook groups that no
• 22:45
  Speaker 2: one's figured out, or it's just something that like the
• 22:49
  Speaker 2: keyword research tool hasn't figured out yet, and like you said,
• 22:53
  Speaker 2: great opportunity for us. So yeah, my answer is just
• 22:55
  Speaker 2: like I don't care about volume.
• 22:57
  Speaker 1: Basically, yeah, so, which is great to hear. I always
• 23:00
  Speaker 1: actually look at volume and I'm like, oh, people care
• 23:03
  Speaker 1: about this. I'm adding it to the list, like I've
• 23:05
  Speaker 1: actually but I'm not an SEO expert by any means,
• 23:08
  Speaker 1: you know, But to me, volume was always something that
• 23:10
  Speaker 1: I looked at because I was like, well, I want
• 23:12
  Speaker 1: to make sure that people care about this subject before
• 23:15
  Speaker 1: I even make a video on it, you know.
• 23:17
  Speaker 2: Or that's the part of the problem. Yeah, part of
• 23:19
  Speaker 2: the problem with the volume scores though, for all of
• 23:21
  Speaker 2: these tools is that they get it from Google AdWords,
• 23:23
  Speaker 2: because that's where the API is collecting the data. So
• 23:26
  Speaker 2: it's all about volume that will convert for ads. It's
• 23:29
  Speaker 2: not necessarily about educational content and things like that for us.
• 23:33
  Speaker 2: So that's something that I really think everyone needs to remember,
• 23:37
  Speaker 2: is that. And I've had zero volume posts that get
• 23:40
  Speaker 2: like six thousand page US a month consistently. I have
• 23:44
  Speaker 2: trending topics. I had one that trended and got thirty
• 23:46
  Speaker 2: thousand page US in a single month. It definitely dropped
• 23:49
  Speaker 2: off after a couple of months because it was a
• 23:50
  Speaker 2: trending topic, but like, it got me a lot of
• 23:53
  Speaker 2: pages and a lot of traffic, but it wasn't something
• 23:56
  Speaker 2: that the like API had figured out yet, and it
• 23:59
  Speaker 2: wasn't necessary something that would make sense for anyone to
• 24:03
  Speaker 2: run an ad to anyway. So those are often the
• 24:06
  Speaker 2: topics that I go for. Now. I have a little
• 24:08
  Speaker 2: formula because like I love a community and I know
• 24:10
  Speaker 2: you do too, where I keep a spreadsheets, I love
• 24:13
  Speaker 2: a spreadsheet, and anytime someone asks me a question, it
• 24:17
  Speaker 2: goes into the spreadsheet. And I used to do this manually.
• 24:19
  Speaker 2: Now I have either Claude or chatsheet, be Te or Gemini,
• 24:22
  Speaker 2: whatever you're using, go through it every week for me,
• 24:25
  Speaker 2: and it batches all of the questions together. If a
• 24:28
  Speaker 2: question gets asked one time, it is short form content.
• 24:30
  Speaker 2: If it gets asked three times, it becomes a blog
• 24:32
  Speaker 2: post or something searchable. If it gets asked five or
• 24:35
  Speaker 2: more times, it becomes a paywalled piece of content. So
• 24:38
  Speaker 2: either a course in its own right, a freebe an
• 24:41
  Speaker 2: element of a course, maybe even a webinar to promote
• 24:44
  Speaker 2: a course something like that. But clearly that is something
• 24:47
  Speaker 2: that people are wondering and so an easy way to
• 24:50
  Speaker 2: like get these. Also, if you don't have people yet,
• 24:53
  Speaker 2: go look at other communities that your competitors are running.
• 24:56
  Speaker 2: So look at YouTube comments, look at like comments on
• 25:00
  Speaker 2: instagram reels. I love Nina's Instagram reels. I think I've
• 25:03
  Speaker 2: liked every single one. I feel like a bit of
• 25:05
  Speaker 2: a stalker, but like, go look at the comments there,
• 25:08
  Speaker 2: look at the questions people are asking in Q and
• 25:10
  Speaker 2: as and stuff. You can put all of that into
• 25:13
  Speaker 2: a spreadsheet and then, like I said, just try and
• 25:15
  Speaker 2: like see if there's a dialect translation in key search
• 25:19
  Speaker 2: and if there's not write it anyway, like just go
• 25:22
  Speaker 2: for it. And that's like a big thing. So volume
• 25:25
  Speaker 2: is there. But I think a lot of times when
• 25:28
  Speaker 2: we think even of like a popular girl at school,
• 25:30
  Speaker 2: the popular people, you can't really predict it, right, Like
• 25:33
  Speaker 2: you don't know for sure what's gonna be the next thing.
• 25:37
  Speaker 2: So neither can these APIs and algorithms, which is why
• 25:41
  Speaker 2: I just think volume scores are like fine, But I
• 25:44
  Speaker 2: also find high volume high difficulty because most people are
• 25:48
  Speaker 2: looking at it. I prefer to be like a bit
• 25:50
  Speaker 2: of an underdog.
• 25:51
  Speaker 1: Yeah you know what I used to do. And this
• 25:53
  Speaker 1: is so old school if you've been with me for
• 25:55
  Speaker 1: a while, and Nina, I feel embarrassed even sharing this
• 25:57
  Speaker 1: with you, because again, this is like your this is
• 25:59
  Speaker 1: your life's work. But I used to do like I'd
• 26:02
  Speaker 1: literally go in the Google search bar and be like,
• 26:05
  Speaker 1: let's just say I want to make it for travel
• 26:07
  Speaker 1: like travel with kids A, and like Google would populate
• 26:11
  Speaker 1: anything that would be and then travel with kids B,
• 26:13
  Speaker 1: travel with kids C, and it would be like travel
• 26:15
  Speaker 1: with kids, childcare, travel with kids carc. It would give
• 26:18
  Speaker 1: me like all of these terms and I would do
• 26:20
  Speaker 1: it literally down the alphabet to be like what are
• 26:23
  Speaker 1: main keywords? And then what are things that people are asking?
• 26:26
  Speaker 1: Google used to have that whole section. You know people
• 26:29
  Speaker 1: also ask I'm sure now with like chat ebt you
• 26:31
  Speaker 1: can just ask what are people asking? What are topics
• 26:34
  Speaker 1: associated with X y Z? But I love this idea
• 26:38
  Speaker 1: of taking the questions that your community is asking or
• 26:42
  Speaker 1: other communities and kind of creating this system of like
• 26:47
  Speaker 1: the more questions around a topic. That's how we can
• 26:50
  Speaker 1: pay wallet. Someone was actually asking me the other day
• 26:53
  Speaker 1: in my community, oh, like what do I do for
• 26:55
  Speaker 1: my substock or how can I you know, monetize on there.
• 27:00
  Speaker 1: We were trying to think of those paywall things, and
• 27:01
  Speaker 1: I think kind of what you're sharing with us is like, really,
• 27:03
  Speaker 1: what are you most often asked about? Like what do
• 27:06
  Speaker 1: you get all the questions on? And then pay all
• 27:08
  Speaker 1: that you know, pay all those those things. So that's
• 27:12
  Speaker 1: super exciting. So when we're talking about SEO, we are
• 27:15
  Speaker 1: talking mostly about blogging though, correct.
• 27:19
  Speaker 2: No, I think SEO exists everywhere. So anywhere, like I said,
• 27:21
  Speaker 2: that has a little like search, magnifying glass icon has
• 27:25
  Speaker 2: some level of search. Now I go with blog posts first, like,
• 27:28
  Speaker 2: that's my strategy, but I repurpose literally everywhere, to the
• 27:32
  Speaker 2: point where I accidentally went viral on LinkedIn and I
• 27:35
  Speaker 2: was like, no, like, get me out of here, what happened.
• 27:39
  Speaker 2: But that's how well search engine optimization works, so for
• 27:43
  Speaker 2: literally every platform it exists. If you think about how
• 27:47
  Speaker 2: you find content for a podcast, for YouTube, for Instagram stuff.
• 27:51
  Speaker 2: I recently went to a wedding and I was like
• 27:53
  Speaker 2: trying to figure out what the hell you wear to
• 27:54
  Speaker 2: weddings nowadays, especially because it was like rustic theme but casual,
• 28:00
  Speaker 2: not too casual, and I was like, I don't know
• 28:01
  Speaker 2: what that means, Like what are we doing? And so
• 28:04
  Speaker 2: I was searching on all of these platforms. I was
• 28:07
  Speaker 2: looking on TikTok, I was looking on Instagram, all of that,
• 28:10
  Speaker 2: and what you'll notice is that they're optimizing too, so
• 28:13
  Speaker 2: like I also optimize on YouTube, I optimize on threads,
• 28:16
  Speaker 2: all of these things. And the bonus is with multi
• 28:20
  Speaker 2: modal search, all of those get indexed on the big
• 28:24
  Speaker 2: platforms too. So if you go on Google now and
• 28:26
  Speaker 2: search something, you'll usually see short videos, you'll see YouTube videos.
• 28:30
  Speaker 2: Sometimes you'll even see Facebook pages and Facebook groups popping up.
• 28:34
  Speaker 2: In like the things like people are talking about or
• 28:36
  Speaker 2: they keep changing the name of it. But it was
• 28:38
  Speaker 2: like initially just mini reddit threads popped up, but then
• 28:42
  Speaker 2: they added in public Facebook groups and things. Threads gets
• 28:46
  Speaker 2: indexed super fast. LinkedIn gets indexed super fast. Twitter just
• 28:49
  Speaker 2: started getting indexed again because they had beef for a minute.
• 28:52
  Speaker 2: The founders, so like it wasn't for a second. Now
• 28:55
  Speaker 2: it is. And the way that we optimize for every
• 28:57
  Speaker 2: platform pretty similar. So this is going to be for
• 29:00
  Speaker 2: blogs for everything. Find your keyword, stay on topic. That's it.
• 29:05
  Speaker 2: And the best thing you can do is use the
• 29:07
  Speaker 2: keyword one time, only one. You don't necessarily need to
• 29:10
  Speaker 2: use it more. It can be that you use it
• 29:13
  Speaker 2: in the title and then in the intro you kind
• 29:16
  Speaker 2: of use it, but you don't fully. If it's an
• 29:18
  Speaker 2: Instagram reel, say it. If it's a podcast, say it
• 29:22
  Speaker 2: because the transcripts of those things are actually analyzed by
• 29:25
  Speaker 2: the AI and the algorithm, and so that's how they
• 29:28
  Speaker 2: figure out what it's about. You can also put it
• 29:31
  Speaker 2: in the description of your videos. For YouTube, that's a
• 29:34
  Speaker 2: big one is like title say at the beginning, put
• 29:36
  Speaker 2: it in the description good to go, and then another
• 29:40
  Speaker 2: one that I think people miss so often, but it
• 29:42
  Speaker 2: really helps are images. Your images get indexed wherever they are.
• 29:48
  Speaker 2: So name your file, what the image is like, give
• 29:52
  Speaker 2: it a keyword. If it's something like a yes, spring
• 29:56
  Speaker 2: floral dress for weddings or something like that, name it
• 29:59
  Speaker 2: that and then use what's called alt text, which is
• 30:02
  Speaker 2: an accessibility tool. But it's also something that these algorithms
• 30:07
  Speaker 2: use because the algorithms are essentially a disabled user, so
• 30:10
  Speaker 2: they're like reading the transcript, they're looking at the alt
• 30:14
  Speaker 2: tech things like that. Use the keyword there. Naturally. Again,
• 30:18
  Speaker 2: we're always thinking about like a human seeing myth, So
• 30:21
  Speaker 2: we're going to say something like if it's a green
• 30:24
  Speaker 2: dress or whatever. I'm not just gonna say spring floral
• 30:27
  Speaker 2: dress because you don't know what that means. I'm going
• 30:29
  Speaker 2: to say like strapless spring cocktail dress that's perfect for
• 30:32
  Speaker 2: a summer wedding or whatever, summer ranch, whatever the hell
• 30:36
  Speaker 2: groof was wedding. I'm so glad it's over because I
• 30:38
  Speaker 2: didn't know, No one knew. Everyone came in crazy different things,
• 30:41
  Speaker 2: so lesson learned. But yeah, that, like SEO does exist
• 30:46
  Speaker 2: everywhere people search and in all content types. And the
• 30:51
  Speaker 2: great thing is that it means it can live on longer.
• 30:53
  Speaker 2: So even if someone's not really searching on Instagram that much,
• 30:57
  Speaker 2: if they search on Google, they're probably gonna find it.
• 31:00
  Speaker 2: You know, it's anywhere else.
• 31:02
  Speaker 1: Yeah, I do a lot. I used to do a
• 31:03
  Speaker 1: lot of influencer campaigns, and I found that Google Instagram
• 31:07
  Speaker 1: was the weakest. But if I would go on TikTok
• 31:09
  Speaker 1: and type in the key word hidden gems, I don't know,
• 31:14
  Speaker 1: those people would pop up, Like I felt like TikTok
• 31:17
  Speaker 1: knew how to rank better, especially from the brand side
• 31:20
  Speaker 1: YouTube as well obviously, But then I would have clients
• 31:23
  Speaker 1: that are like, well, we don't want long form, we
• 31:25
  Speaker 1: want short and I just could never find what I
• 31:27
  Speaker 1: was looking for on Instagram. It is getting better, I
• 31:29
  Speaker 1: will say, but I can still find I don't know.
• 31:32
  Speaker 1: I think TikTok does just like such a better job
• 31:35
  Speaker 1: of helping helping us, like, you know, get what we need.
• 31:38
  Speaker 1: But obviously when I go and click, those creators are
• 31:41
  Speaker 1: using all of those words as well, like in their
• 31:44
  Speaker 1: content all of that.
• 31:45
  Speaker 2: And that's like one of the easiest ways that whenever
• 31:47
  Speaker 2: people are like how do I optimize, how do I
• 31:49
  Speaker 2: like outrank this person on whatever platform I'm on, I'm like,
• 31:53
  Speaker 2: look at what they're doing, Analyze what they're doing. We're
• 31:56
  Speaker 2: never copying. I never advocate that, but if you're like, yeah,
• 31:59
  Speaker 2: like gems Toronto, look at what the top results are doing,
• 32:03
  Speaker 2: actually listen to them, read their description, like go through
• 32:06
  Speaker 2: and see what they've done, and then analyze what you
• 32:10
  Speaker 2: can do and how you can do it better and
• 32:12
  Speaker 2: add something new. So like that's been such a key,
• 32:16
  Speaker 2: especially for long form content with YouTube and with any
• 32:20
  Speaker 2: like blog post like written content, Saying something new has
• 32:24
  Speaker 2: been huge and it doesn't need to be perfect top
• 32:28
  Speaker 2: going for perfection, y'all stop trying to like publish like
• 32:31
  Speaker 2: the next Pulitzer Prize winning novel. Have a conversation like
• 32:35
  Speaker 2: I don't want to read Wikipedia. I want to read
• 32:38
  Speaker 2: like what Nina has to say about media kits, even
• 32:41
  Speaker 2: if like something is misspelled, even if a heading isn't perfect,
• 32:44
  Speaker 2: even if like I don't know, yeah, it's not the
• 32:47
  Speaker 2: best thing she's ever written in her life. Who cares
• 32:49
  Speaker 2: if it's it's helpful published.
• 32:51
  Speaker 1: I wonder if you may or may not know this,
• 32:53
  Speaker 1: but do you feel like AI like is killing the
• 32:58
  Speaker 1: blogger in the sense like are now more people just
• 33:01
  Speaker 1: using like chat shept blog articles and like or cloud
• 33:04
  Speaker 1: blog articles, like for the actual written piece of the content.
• 33:09
  Speaker 2: You mean, like the writers or the readers.
• 33:12
  Speaker 1: I feel like the writers. Like I'm asking, like, would
• 33:15
  Speaker 1: Google be able to like would that hurt your seo? Like,
• 33:20
  Speaker 1: because if you're using AI copy, I mean again, I'm
• 33:23
  Speaker 1: not sure if you need If that's something that's happening, Yeah,
• 33:25
  Speaker 1: like making an entire blog post with AI and then
• 33:28
  Speaker 1: using that as like your blog post.
• 33:30
  Speaker 2: Yes, no, no, I have I have a lot of thoughts
• 33:32
  Speaker 2: on this. I have studied the Google algorithm. I read
• 33:35
  Speaker 2: all their updates. I have home over every update they
• 33:38
  Speaker 2: do to their like search quality radar guidelines, which is
• 33:41
  Speaker 2: insane and I need to get friends and go out
• 33:42
  Speaker 2: of the house more. But y'all benefit from it. They
• 33:45
  Speaker 2: have said that they do not care how content is created.
• 33:48
  Speaker 2: So if it is created with AI, fine, if it
• 33:50
  Speaker 2: is created by four hundred guest writers, fine, as long
• 33:54
  Speaker 2: as it's actually helpful, valuable content. So there are unfortunately
• 34:00
  Speaker 2: people who are publishing one hundred random pieces of what's
• 34:03
  Speaker 2: called AI slop every day that says absolutely nothing, and
• 34:07
  Speaker 2: the algorithm is trying to like get those people out
• 34:11
  Speaker 2: of there. It wants real humans that are saying something.
• 34:14
  Speaker 2: So for me, like I am disabled, I have a
• 34:17
  Speaker 2: lot of mobility issues. My arms in my hands often
• 34:20
  Speaker 2: just like don't work. It's like that's just not a thing.
• 34:23
  Speaker 2: So I actually use voice to text to write most
• 34:25
  Speaker 2: of my things, which again is why I like conversations.
• 34:28
  Speaker 2: But with that, I then use AI to turn that
• 34:31
  Speaker 2: into content that is me adding my experience, adding my expertise,
• 34:36
  Speaker 2: and like it is just structuring stuff. So that's fine,
• 34:39
  Speaker 2: it is technically writing the whole post. But I get
• 34:42
  Speaker 2: what you mean when it's like someone just goes in
• 34:44
  Speaker 2: and says, like write me a post about what is
• 34:46
  Speaker 2: SEO or like.
• 34:48
  Speaker 1: The top places to visit in Toronto? And now that's
• 34:51
  Speaker 1: like AI is doing that.
• 34:52
  Speaker 2: No people will do that, and it's crap, and the
• 34:56
  Speaker 2: algorithm is like trying to actively get them out.
• 34:58
  Speaker 1: Of their What if it's not crap? What if it's
• 35:00
  Speaker 1: that's a great article, then again that it can go
• 35:02
  Speaker 1: up there and live.
• 35:04
  Speaker 2: Yeah, if it is. But this is the thing that's
• 35:06
  Speaker 2: like what makes it a great article is the humanity, right, Like,
• 35:09
  Speaker 2: so it's the personal experience, it's the expertise, and there's
• 35:12
  Speaker 2: something called EEAT that Google specifically uses. And it's why
• 35:16
  Speaker 2: I do also talk about blog content the most is
• 35:18
  Speaker 2: because I do think that long form written content has
• 35:22
  Speaker 2: the highest quality standards, because to get someone to like
• 35:25
  Speaker 2: stick around and read all of that, you need to
• 35:27
  Speaker 2: write something that's like very good. And so I think
• 35:31
  Speaker 2: it's the people often focus on the actual like syntax
• 35:34
  Speaker 2: and grammar and shit, and like no one cares who Like,
• 35:36
  Speaker 2: I don't know, I don't like. I am a bit
• 35:39
  Speaker 2: of like, I'm obsessive over hyphens and semi colon, so
• 35:41
  Speaker 2: I get annoyed about those, But that's because I'm an
• 35:43
  Speaker 2: English nerd. Most people aren't. What matters is the actual information.
• 35:49
  Speaker 2: And so what we saw in what was It? Twenty
• 35:52
  Speaker 2: twenty three, I think when a helpful content update happened,
• 35:55
  Speaker 2: which was like a major shift to the Google algorithm.
• 35:58
  Speaker 2: It was right after people started mass producing terrible content
• 36:03
  Speaker 2: where literally they would go to booking dot com, they
• 36:05
  Speaker 2: would grab the top ten hotels and then they would say,
• 36:08
  Speaker 2: write an affiliate article about those ten things, and it
• 36:11
  Speaker 2: would and there was no personal experience. They'd clearly never
• 36:14
  Speaker 2: been there. I literally had someone asked me to help
• 36:16
  Speaker 2: them create a website about like Vitam mixed blenders. They
• 36:19
  Speaker 2: didn't own a vitem mix and they had no intention
• 36:21
  Speaker 2: of getting one, and I said no. Even back then,
• 36:23
  Speaker 2: I'm like, what are you doing, Like get out of here.
• 36:26
  Speaker 2: But yes, that's being created, and so the algorithms are
• 36:30
  Speaker 2: trying to weed that out. And that's again why I
• 36:32
  Speaker 2: talk about spetificity, why I talk about like writing for
• 36:35
  Speaker 2: a person, is that sometimes those things win for like
• 36:39
  Speaker 2: a month, they get beaten, they get pushed out because
• 36:42
  Speaker 2: Google looks at the and it's like a little invasive,
• 36:45
  Speaker 2: but they're looking at the way people actually navigate the
• 36:48
  Speaker 2: site and how long they stay. People leave aislop. People
• 36:52
  Speaker 2: don't want it. People also don't want ten articles that
• 36:55
  Speaker 2: all say the same thing. So that's where like they
• 36:58
  Speaker 2: are getting beaten. I do find that like where they're
• 37:02
  Speaker 2: unfortunately succeeding the most is Pinterest and Facebook pages, so
• 37:06
  Speaker 2: where people can post whatever they want on that platform
• 37:10
  Speaker 2: and then it like links to an article and the
• 37:12
  Speaker 2: article can be any sort of quality. And I think
• 37:15
  Speaker 2: Pinterest is starting a crackdown on it. Facebook not as
• 37:17
  Speaker 2: much unfortunately, and like yeah, like Twitter and LinkedIn kind
• 37:22
  Speaker 2: of have it too. So that's where again I think
• 37:25
  Speaker 2: of humanity. So how am I connecting with my people
• 37:28
  Speaker 2: to make sure that they want to come back, so
• 37:30
  Speaker 2: that they know that I'm going to write something good
• 37:32
  Speaker 2: because that communicates to every algorithm out there that people
• 37:36
  Speaker 2: actually like my stuff and that I'm actually helpful. And
• 37:39
  Speaker 2: again I'm going to go back to those the zero
• 37:41
  Speaker 2: volume keywords. People aren't generating those with AI. They're generating
• 37:45
  Speaker 2: the things to do in Toronto. They're generating the like
• 37:48
  Speaker 2: what is seo because it seems like a quote unquote
• 37:51
  Speaker 2: easy win And there's definitely a few tech bros on
• 37:54
  Speaker 2: like LinkedIn or something teaching people to like mass produce
• 37:57
  Speaker 2: that crap. But we just had to spam update Google
• 38:00
  Speaker 2: and like the amount of those sites that got clawbored,
• 38:03
  Speaker 2: that just got like completely wiped out, it gives me
• 38:06
  Speaker 2: hope and I think ultimately humanity will prevail. Like there
• 38:09
  Speaker 2: was like that Jeff Goldbloom quote from like the First
• 38:12
  Speaker 2: Drastic Park where life finds the way and humanity like
• 38:16
  Speaker 2: we will we seek out other humans. We're seeing it
• 38:19
  Speaker 2: right now in how like Instagram, TikTok and YouTube content
• 38:23
  Speaker 2: is getting more like someone lying on the floor holding
• 38:26
  Speaker 2: their phone up. They don't need anything to be like
• 38:28
  Speaker 2: super produced. We're getting that with blog posts, we're getting
• 38:31
  Speaker 2: that with newsletters and substacks. We're finding people are going
• 38:34
  Speaker 2: more and more to community elements and places where they
• 38:37
  Speaker 2: can trust the person. We're also finding more people are
• 38:40
  Speaker 2: like recommending, like, hey still find Nina. She knows Seo.
• 38:44
  Speaker 2: That's your person. So everything that I teach with SEO,
• 38:48
  Speaker 2: I see everything as audience first and like algorithm fourth,
• 38:51
  Speaker 2: not even second, because the algorithm will change. So if
• 38:55
  Speaker 2: you're adapting to humans, if you're making sure that things
• 38:58
  Speaker 2: fit for your people and fit for actual humans, you
• 39:01
  Speaker 2: will do the best always. And because then you're helping people,
• 39:05
  Speaker 2: you're actually gonna Also it's kind of fun get questions
• 39:08
  Speaker 2: from them so that you know what to make next.
• 39:11
  Speaker 2: I had a course that made thirty thousand dollars. That
• 39:13
  Speaker 2: was a fifty dollars course in eighteen months I launched it.
• 39:16
  Speaker 2: I think once maybe one and a half times in
• 39:18
  Speaker 2: that period about a specific AI tool time that I
• 39:22
  Speaker 2: was using. I didn't intend to make that course. I
• 39:25
  Speaker 2: actually gave all the contents I could away for free,
• 39:28
  Speaker 2: and people kept saying, Nino, we want more so, I
• 39:30
  Speaker 2: actually again sponsorship, reached out to somebody and said, hey,
• 39:33
  Speaker 2: would you sponsor a live webinar It'll be on your YouTube.
• 39:36
  Speaker 2: You pay me the money. I get to teach people
• 39:38
  Speaker 2: this strategy that I want to teach anyway, but I
• 39:41
  Speaker 2: get the money. So we did that. It was to
• 39:43
  Speaker 2: this day, it's their best performing video on their YouTube channel.
• 39:46
  Speaker 2: And then people still said no, Nino, we still want more,
• 39:49
  Speaker 2: and I was like, cool, here's a fifty dollars course
• 39:51
  Speaker 2: and it sold like crazy, and so again it all
• 39:56
  Speaker 2: comes down to like listen to people, do what people
• 39:59
  Speaker 2: want and need, and really make sure that you are
• 40:02
  Speaker 2: actually helping them. And I get the people are like, well, Meme,
• 40:06
  Speaker 2: like you're just doing like an SEO site. Now, no,
• 40:08
  Speaker 2: she knows. SEO is definitely it takes up the most
• 40:10
  Speaker 2: of my time. But I actually have multiple sites that
• 40:13
  Speaker 2: I do run and there's one that I just started
• 40:15
  Speaker 2: last summer that is I don't reveal it yet because
• 40:18
  Speaker 2: it is kind of a case study and I hate
• 40:20
  Speaker 2: when like people reveal their site and then excused the
• 40:22
  Speaker 2: case study. But it is about accessible travel. I have
• 40:25
  Speaker 2: a service dog, so like that's a big thing for
• 40:28
  Speaker 2: me and accessible living because I'm navigating some new diagnoses
• 40:31
  Speaker 2: I put up I think it was I did four posts. Initially,
• 40:35
  Speaker 2: two of them ranked number one almost immediately. One of
• 40:38
  Speaker 2: them was an affiliate post, so like the site didn't
• 40:41
  Speaker 2: have extra stuff. It was specifically about the winter boots
• 40:44
  Speaker 2: that I use for my dog, like I just like,
• 40:47
  Speaker 2: and I just wanted an excuse to put up a
• 40:49
  Speaker 2: video of him, like running in the snow because I
• 40:51
  Speaker 2: think it's funny. That immediately sold like crazy, then I did.
• 40:56
  Speaker 2: I think by the end of June I had eleven
• 40:59
  Speaker 2: post up because I actually made the site partially for
• 41:02
  Speaker 2: the t BEX we did in Quebec City. I got
• 41:04
  Speaker 2: at t BEX two offers for five figure press trips
• 41:08
  Speaker 2: I was unable to do because I actually spent last
• 41:10
  Speaker 2: summer at a mental hospital, so I had to cancel those.
• 41:13
  Speaker 2: But I got those offers very quickly. It was immediately
• 41:17
  Speaker 2: getting over a thousand page views. I did not link
• 41:19
  Speaker 2: it from my other big sites. I did not promote
• 41:21
  Speaker 2: it from my other big sites. I literally just wrote content,
• 41:25
  Speaker 2: and actually a fair number of them I did write
• 41:27
  Speaker 2: with AI because I've created AI tools that I can
• 41:30
  Speaker 2: just talk to and then it creates my content for me,
• 41:33
  Speaker 2: but it was all just helpful content for people. Yeah,
• 41:36
  Speaker 2: them were not things people looked for.
• 41:38
  Speaker 1: So two quick questions regarding like when you're just starting,
• 41:42
  Speaker 1: So if someone is in the room listening in and
• 41:44
  Speaker 1: they're starting from zero, like your new page, like talk
• 41:47
  Speaker 1: to us. I think about like the just starting creator,
• 41:51
  Speaker 1: Like maybe you could take a creator, like let's say
• 41:53
  Speaker 1: a travel creator family travel, like use that as your
• 41:56
  Speaker 1: avatar starting off, you know, wants to do her case
• 42:01
  Speaker 1: study site. But something's not popping, Like, how do we
• 42:06
  Speaker 1: How are you seeing this sort of like success right away?
• 42:09
  Speaker 1: Is it just because the posts like I think, I
• 42:12
  Speaker 1: think there's a lot of people that are starting aren't
• 42:14
  Speaker 1: zero that would love that. And then I have a
• 42:15
  Speaker 1: follow up around contexts.
• 42:17
  Speaker 2: Yeah, so let's say so family travel, that's pretty generic.
• 42:20
  Speaker 2: We need to figure out what our USP or unique
• 42:23
  Speaker 2: selling point is within that. And what I advise people
• 42:26
  Speaker 2: to do is to pick like one or two things
• 42:28
  Speaker 2: to focus on for a minute, and then you can
• 42:30
  Speaker 2: talk about whatever else you want later. But at the beginning,
• 42:33
  Speaker 2: we're gonna build what's called a silo, And essentially it's
• 42:36
  Speaker 2: just like you're building a little content hub one topic
• 42:39
  Speaker 2: or two topics because I have ADHD, so I can't
• 42:42
  Speaker 2: just do one thing that you're gonna focus on. So
• 42:44
  Speaker 2: for family travel, it might be that it's like family
• 42:47
  Speaker 2: travel with babies, Like maybe it's specifically about a baby,
• 42:50
  Speaker 2: but your kids are gonna grow up, so it's okay
• 42:52
  Speaker 2: that later you will talk about other ages. But to begin,
• 42:55
  Speaker 2: you're gonna talk about that, and then maybe you're also like, hey,
• 42:58
  Speaker 2: we went to Milan recently. I want to talk about
• 43:01
  Speaker 2: Milan because like just talking about how my kid is
• 43:03
  Speaker 2: screaming on an airplane not great on like a slow
• 43:06
  Speaker 2: Wednesday when I'm not feeling great. So we're then going
• 43:09
  Speaker 2: to pick those two things, and we're gonna make it
• 43:12
  Speaker 2: so clear across our website that we are a person
• 43:15
  Speaker 2: someone can trust about this. I do at least twenty
• 43:19
  Speaker 2: audits a week for my profitable part time blogger students,
• 43:22
  Speaker 2: and the thing that I see most often is that,
• 43:24
  Speaker 2: so I start within their content, I don't start on
• 43:27
  Speaker 2: their about page, I don't start on their homepage. I
• 43:29
  Speaker 2: want them to show me that they know their stuff
• 43:32
  Speaker 2: before they tell me that they know their stuff. And
• 43:34
  Speaker 2: what I often see is that they never they never
• 43:37
  Speaker 2: show or tell me or they have tell me in
• 43:40
  Speaker 2: one spot on their about page, then on their homepage
• 43:42
  Speaker 2: they tell me something different. So get clear, who are
• 43:46
  Speaker 2: you talking to, what are you talking about? And why
• 43:49
  Speaker 2: the f should people listen to you when there are
• 43:52
  Speaker 2: other people out there? And the reason can literally just
• 43:55
  Speaker 2: be that you've done the thing. So for me with SEO,
• 43:59
  Speaker 2: it's that I don't don't talk about it like a
• 44:01
  Speaker 2: tech bro. I'm not here going like schema an algorithmic.
• 44:04
  Speaker 2: I don't care about that. I love an analogy. I
• 44:07
  Speaker 2: love to go like deep into stuff, So that's my difference.
• 44:10
  Speaker 2: I also can share that like, hey, I did the thing,
• 44:13
  Speaker 2: so you can trust me with this, and I'm doing
• 44:15
  Speaker 2: it now. I'm not just doing it in twenty eighteen,
• 44:19
  Speaker 2: two thousand and eight something. So we want elements like that.
• 44:22
  Speaker 2: That would be the first thing. Pone your content, hone
• 44:25
  Speaker 2: your sites that people know what you're talking about, and
• 44:27
  Speaker 2: then within your content, connect your content. My sister and
• 44:31
  Speaker 2: I look almost identical. We're not twins. We just happened
• 44:34
  Speaker 2: to look like someone copy and pasted because I think
• 44:36
  Speaker 2: my mom's like uterous got lazy. It was just like
• 44:38
  Speaker 2: we'll just make another one. It's fine. So we like, literally,
• 44:42
  Speaker 2: I have to have purple hair otherwise, like people think
• 44:44
  Speaker 2: we're the same person. So if people see me on
• 44:47
  Speaker 2: the street, they might actually think I'm her. They might
• 44:51
  Speaker 2: not know that I'm a different and have had that happen.
• 44:54
  Speaker 2: So what we want to do then is connect things
• 44:56
  Speaker 2: like a family tree. We're gonna do what's called internal linking,
• 44:59
  Speaker 2: which is literally just you being like, hey, I've got
• 45:02
  Speaker 2: another post like hey, that's my sister. So you're gonna
• 45:04
  Speaker 2: connect things that way. And then you're gonna connect things
• 45:07
  Speaker 2: off your website. So I mentioned before, we need to
• 45:10
  Speaker 2: exit in other places. So you're gonna register your name
• 45:14
  Speaker 2: on all the platforms? Are you gonna post on all
• 45:16
  Speaker 2: the platforms? Please? No, please don't. You will have some
• 45:19
  Speaker 2: sort of breakdown in week two, and I can't afford
• 45:22
  Speaker 2: being sued through all of your breakdowns. Okay, I don't
• 45:25
  Speaker 2: have the money. I would love to help, but like
• 45:27
  Speaker 2: I can't create like Nina's Home for broken down Creators.
• 45:31
  Speaker 2: It will not work. No one's gonna fund that, so
• 45:34
  Speaker 2: it's dead. What I want you to do is just
• 45:36
  Speaker 2: make it so you've saved it for yourself. And then
• 45:38
  Speaker 2: there's something called same as schema which sounds fancy, not
• 45:43
  Speaker 2: literally just you saying hey, that's also me. I want
• 45:46
  Speaker 2: you to Google whatever platform you use, if it's WordPress,
• 45:49
  Speaker 2: if it's squares Space, Wix, whatever, just search schema sc
• 45:55
  Speaker 2: h e M like mary A, and then your platform
• 45:59
  Speaker 2: and it will tell you how to add it. I
• 46:01
  Speaker 2: have a YouTube video for Squarespace. I have a YouTube
• 46:03
  Speaker 2: video on rank math, which is a free plug in
• 46:05
  Speaker 2: that I use for WordPress. That does it. And all
• 46:08
  Speaker 2: you're gonna do is want to ask you for your
• 46:09
  Speaker 2: social platforms. You're just going to drop the link. That's it.
• 46:13
  Speaker 2: It's super easy. So that then says the Nina here
• 46:17
  Speaker 2: is the same as the Nina on threads, the same
• 46:19
  Speaker 2: as the Nina on Instagram, even if like I use
• 46:22
  Speaker 2: my name Nina Clapperton, I don't use she knows SEO.
• 46:25
  Speaker 2: That's going to be the difference. Yes, sh e M
• 46:28
  Speaker 2: like mary A, the schema and you just want same
• 46:33
  Speaker 2: as schema which it will talk about. It'll say that
• 46:35
  Speaker 2: pretty quickly on it. Don't worry about all the fancy
• 46:37
  Speaker 2: the other ones. We just want to say this is me.
• 46:40
  Speaker 2: And then the last thing is create actually valuable content. Please.
• 46:45
  Speaker 2: And I know that people think that they are. I'm
• 46:48
  Speaker 2: going to be kind of horrible. A lot of content
• 46:51
  Speaker 2: is bad. A lot of content says nothing. I need
• 46:53
  Speaker 2: you to read your content like a user and be like, hey,
• 46:57
  Speaker 2: is this something that actually ben fits the person? Does
• 47:01
  Speaker 2: it say something new? Does it teach them? At the
• 47:04
  Speaker 2: beginning of this call, actually before we started, Nina was like, hey, like,
• 47:07
  Speaker 2: are you okay like sharing like going into depth? Like
• 47:09
  Speaker 2: I get that you have a paywall for some stuff.
• 47:12
  Speaker 2: I don't care about paywalls, which is like weird because
• 47:14
  Speaker 2: I need to make money obviously, but I'm like, every
• 47:17
  Speaker 2: article should stand alone. It should be something that like
• 47:21
  Speaker 2: sends someone on a journey through that topic and fully
• 47:24
  Speaker 2: answers it. And yeah, it can't be twenty thousand words,
• 47:28
  Speaker 2: but even here you can see I give longer answers.
• 47:30
  Speaker 2: I am long winded and I'm autistic, so I think
• 47:33
  Speaker 2: everyone needs everything over explained. But it is something where
• 47:37
  Speaker 2: you need content that is saying something and it's clear
• 47:41
  Speaker 2: that you are a person to say it. Baby chips
• 47:44
  Speaker 2: are awful. Sorry, I got a new pair and I
• 47:45
  Speaker 2: hate them. They don't like my earrings.
• 47:47
  Speaker 1: Okay, So, speaking of valuable long content, we have some
• 47:51
  Speaker 1: creators in our community that say they love writing very long,
• 47:55
  Speaker 1: full of info blog posts, you know. And I think
• 47:58
  Speaker 1: she was saying her understanding is that she still has
• 48:00
  Speaker 1: to add FAQ's. Yeah, fa q's at the bottom for
• 48:04
  Speaker 1: SEO purposing still valid? Or would it be better to
• 48:07
  Speaker 1: create multiple posts? And when we say length, like, what
• 48:10
  Speaker 1: are we talking here? Because I think a lot of
• 48:12
  Speaker 1: our people write like full on guides, like they're like hefty,
• 48:17
  Speaker 1: meaty articles.
• 48:18
  Speaker 2: You know. And then yeah, So that's where my point
• 48:21
  Speaker 2: again comes in that every question is its own post.
• 48:24
  Speaker 2: So every question in the conversation should be its own thing.
• 48:27
  Speaker 2: Because if I'm searching for best restaurants in vamp that
• 48:31
  Speaker 2: I can take my dog to. If what's coming up
• 48:33
  Speaker 2: is an ultimate guide to Banff that's dog friendly and
• 48:36
  Speaker 2: the restaurants are like two thirds of the way through
• 48:39
  Speaker 2: the article, that doesn't help me as a user. Again,
• 48:42
  Speaker 2: I'm lazy. I want to get to the point quickly.
• 48:44
  Speaker 2: The algorithm is lazy, I think because we're lazy and
• 48:47
  Speaker 2: we created it. So what we need to do is
• 48:50
  Speaker 2: make sure that we are creating content that satisfies that
• 48:54
  Speaker 2: single intent, that one thing that we're talking about, and
• 48:58
  Speaker 2: then those other things are the next post, and we
• 49:00
  Speaker 2: just internal link like I said, now FAQs, yes, you
• 49:05
  Speaker 2: can have them. They can be beneficial three to five
• 49:08
  Speaker 2: maps per post. But it depends on the content. So like,
• 49:11
  Speaker 2: if we're getting super hyper specific, probably there aren't follow
• 49:15
  Speaker 2: up questions that make sense. But if it's something like
• 49:17
  Speaker 2: what is SEO, maybe a question is like, yeah, is
• 49:21
  Speaker 2: SEO still valid in twenty twenty six, and then I
• 49:24
  Speaker 2: can answer that. They tend to be really short. They
• 49:26
  Speaker 2: tend to be about one hundred and sixty words or so,
• 49:30
  Speaker 2: because it's a quick answer. If it needs more than that,
• 49:33
  Speaker 2: it should become its own block.
• 49:34
  Speaker 1: Got all right, quick rapid fire. Should we be deleting
• 49:38
  Speaker 1: old and non related content, especially if we've had our
• 49:41
  Speaker 1: website for a really long time and there's so much
• 49:44
  Speaker 1: content on there.
• 49:45
  Speaker 2: Yeah, spring clean and don't just shove it under the bed,
• 49:47
  Speaker 2: throw it out the window, get it out of the house. Yeah,
• 49:50
  Speaker 2: that's the easiest thing. And then just make sure that
• 49:52
  Speaker 2: you like redirect the links so you don't have a
• 49:55
  Speaker 2: bunch of broken links.
• 49:56
  Speaker 1: Thoughts on table of contents at the beginning, so people
• 49:59
  Speaker 1: can find everything easily.
• 50:01
  Speaker 2: Bro love a table of contents, but keep it collapsed,
• 50:04
  Speaker 2: got it?
• 50:04
  Speaker 1: Okay, So that way, it's like collapse and it's not
• 50:07
  Speaker 1: taking up like all the space around there. Okay. Regarding monetization,
• 50:12
  Speaker 1: few creators are saying things like, you know, we're not
• 50:14
  Speaker 1: selling courses, so how can we apply SEO for monetization?
• 50:17
  Speaker 1: But as a creator, so a lot of our people
• 50:20
  Speaker 1: think of it. They're making they're making money through brand deals,
• 50:23
  Speaker 1: they're making money through affiliates like recommending products and things
• 50:28
  Speaker 1: of that nature. They are maybe selling their own products,
• 50:35
  Speaker 1: So how can we apply like monetization SEO monetization but
• 50:39
  Speaker 1: more for creators who do not have courses and are
• 50:42
  Speaker 1: not trying to sell direct Yeah.
• 50:44
  Speaker 2: It's the same thing. So the SEO sales funnel is
• 50:46
  Speaker 2: pointing towards something, So what do you want to point
• 50:48
  Speaker 2: it towards? So I point it to affiliates, And so
• 50:51
  Speaker 2: it's travels specifically, Like someone doesn't they're not ready to
• 50:54
  Speaker 2: book the ten thousand dollars crews to like Antarctica if
• 50:58
  Speaker 2: they're just reading a post of like unique places to
• 51:00
  Speaker 2: go in the world, right, they need to actually be nurtured.
• 51:03
  Speaker 2: And so again it's that conversation and we get them
• 51:05
  Speaker 2: to the point of being ready to book, and so
• 51:08
  Speaker 2: that's where internal linking will lead them to that affiliate post,
• 51:12
  Speaker 2: to that sponsored post. And the way that you can
• 51:15
  Speaker 2: leverage SEO is number one, saying hey, I get this
• 51:18
  Speaker 2: much traffic, I have proven that I can get post
• 51:21
  Speaker 2: ranking in this amount of time. Brands are obsessed if
• 51:25
  Speaker 2: you can say that you can get into chat, GPT
• 51:27
  Speaker 2: or Gemini or any of the AI searches, which like
• 51:31
  Speaker 2: is not that happened, but like they love it. And
• 51:34
  Speaker 2: so saying that gives you that extra element, and then
• 51:37
  Speaker 2: also talking about the longevity of the content and so
• 51:40
  Speaker 2: through the funnel directing people to that sponsored post, you
• 51:44
  Speaker 2: then also have a case study for the future of Hey,
• 51:47
  Speaker 2: in a year, I got that brand this many views
• 51:50
  Speaker 2: and then this many conversions, and the conversion there is
• 51:54
  Speaker 2: clicking some sort of link usually or taking some sort
• 51:57
  Speaker 2: of action, so you're increasing the band awareness. So I
• 52:01
  Speaker 2: talked about courses. It can be a service, it can
• 52:03
  Speaker 2: be a product, it can be a physical offer, it
• 52:06
  Speaker 2: can be literally anything you're just trying to take someone
• 52:09
  Speaker 2: from I didn't even know that existed to oh my god,
• 52:12
  Speaker 2: this is so cool. Credit card out Let's go, I
• 52:15
  Speaker 2: love our bag packed I'm hopping on a thing to
• 52:17
  Speaker 2: go hug a penguin and buy got it.
• 52:20
  Speaker 1: So, since affiliate is a big part of your biz,
• 52:23
  Speaker 1: or at least something that you've done, I'm sure you've
• 52:25
  Speaker 1: noticed that certain affiliate sometimes breaks or the brand moves,
• 52:29
  Speaker 1: platforms or links are changing. Any thoughts on organizing these
• 52:34
  Speaker 1: affiliate links or upkeep strategies around that piece of the biz.
• 52:40
  Speaker 2: Yeah, I have a master spreadsheets. I love a spreadsheet
• 52:44
  Speaker 2: and makes it really easy to just see everything at
• 52:46
  Speaker 2: a glance. And then I do what's called a monthly
• 52:48
  Speaker 2: business date where I go through and I check all
• 52:50
  Speaker 2: of my affiliates because a lot of them will not
• 52:52
  Speaker 2: auto pay you and that is dumb, so I want
• 52:55
  Speaker 2: to go check what money I'm making. But then I
• 52:56
  Speaker 2: can check that the platform is still live too, and
• 53:00
  Speaker 2: then from there I mostly used the plug in called
• 53:03
  Speaker 2: link Whisper. The free one is terrible. The paid one
• 53:06
  Speaker 2: is better, but the free one is so it's so bad.
• 53:08
  Speaker 1: I don't they always do that. They want you to
• 53:09
  Speaker 1: pay it.
• 53:10
  Speaker 2: Yeah, and it's but it's truly so bad that it
• 53:12
  Speaker 2: makes people think the paid one is going to be terrible.
• 53:14
  Speaker 2: It's like the worst marketing idea. The paid one is
• 53:17
  Speaker 2: like ninety seventy year, I want to say, but they
• 53:19
  Speaker 2: do Black Friday sales. There's also other tools like if
• 53:23
  Speaker 2: you set it up in advance, something like pretty links
• 53:26
  Speaker 2: can help if you're promoting the same thing over and
• 53:28
  Speaker 2: over again, especially on social media. But with those you
• 53:32
  Speaker 2: can then go and just like quickly search for a
• 53:34
  Speaker 2: link and find it and change it. Now with Claude,
• 53:37
  Speaker 2: if you're comfortable with AI, either using claud Cowork or
• 53:41
  Speaker 2: using the chat gpt Atlas browser, you can actually say, hey,
• 53:45
  Speaker 2: go through my entire site and find every place that
• 53:48
  Speaker 2: I have used like and give it the domain, like
• 53:51
  Speaker 2: the main part, not the whole extra nonsense, because then
• 53:54
  Speaker 2: it can find everything everywhere and it can actually auto
• 53:57
  Speaker 2: replace it for you, which is super nice. In some
• 54:00
  Speaker 2: industries like travel, there are travel payouts and Stay twenty
• 54:04
  Speaker 2: two that can auto convert links as well. Even then,
• 54:07
  Speaker 2: I kind of want to get the old link out
• 54:08
  Speaker 2: of there because I do find sometimes it can break,
• 54:11
  Speaker 2: so I want to know where it is now. The
• 54:13
  Speaker 2: most techy SEO thing is you can use something called
• 54:16
  Speaker 2: screaming Frog, which will make you want to scream and
• 54:18
  Speaker 2: then croak and die because it is so frustrating and overwhelming,
• 54:23
  Speaker 2: but you can get the report out of it. And again,
• 54:25
  Speaker 2: now AI put it into AI and it'll answer it. Well. Essentially,
• 54:29
  Speaker 2: it'll just help you find all the places that you
• 54:31
  Speaker 2: have that link on your site. I don't know why
• 54:34
  Speaker 2: at that point you wouldn't just need something like the
• 54:36
  Speaker 2: chat gpt Atlas browser, which does work on every type
• 54:40
  Speaker 2: of computer. Claude Cowork at time of recording, only works
• 54:43
  Speaker 2: on a MacBook. If I read you, I'd buy a MacBook,
• 54:46
  Speaker 2: use it for a day, return it honestly with like
• 54:48
  Speaker 2: how helpful it is. I really, let's freaking go whin. Yeah,
• 54:52
  Speaker 2: that's a big one. And then also as I write posts,
• 54:55
  Speaker 2: I note down in like I have a master post spreadsheet,
• 54:58
  Speaker 2: I note which affiliates are in a post. That's good
• 55:01
  Speaker 2: for going forward but going to the past use AI
• 55:04
  Speaker 2: love that.
• 55:05
  Speaker 1: So I'm just trying to pull up some questions that
• 55:08
  Speaker 1: were coming. I think you answered this, but how would
• 55:12
  Speaker 1: you link together all your platforms and website using SEO?
• 55:17
  Speaker 1: So I think linking your website and brand across platforms.
• 55:20
  Speaker 2: So that would be the same as schema that I mentioned.
• 55:23
  Speaker 1: Okay, same as and is there like a plug in
• 55:25
  Speaker 1: or a tool that you like specifically recommend because someone
• 55:29
  Speaker 1: was like Google is overwhelming me.
• 55:31
  Speaker 2: No, that's fair, So I just try and do that
• 55:33
  Speaker 2: because not everyone's on WordPress. If you're on the word Press,
• 55:36
  Speaker 2: use rank math r a n K space, the word
• 55:39
  Speaker 2: math and no calculus trauma. You're fine, You're safe, Okay.
• 55:43
  Speaker 2: When you first set it up, it will take you
• 55:45
  Speaker 2: through a setup wizard it's called and it will in
• 55:48
  Speaker 2: the kind of advanced setup wizard. It will ask you
• 55:51
  Speaker 2: for all of your social media paste on it literally
• 55:54
  Speaker 2: has it will be like Twitter, random empty box things
• 55:56
  Speaker 2: that you've never even heard of, empty box, so paste
• 56:00
  Speaker 2: whatever there.
• 56:01
  Speaker 1: And the one for Squarespace. You said you did have
• 56:03
  Speaker 1: it on a website.
• 56:05
  Speaker 2: I have a YouTube video for Squarespace specifically, and on
• 56:08
  Speaker 2: there I do mention the Wix and I think I
• 56:10
  Speaker 2: mentioned show it version. But it's a little bit different,
• 56:13
  Speaker 2: just because when you when you start your website, there's
• 56:17
  Speaker 2: somewhere where it is asking you for what your social
• 56:19
  Speaker 2: media is. I promise you you'll find it. If you guys
• 56:22
  Speaker 2: have any trouble after this, I know I'm trying to
• 56:24
  Speaker 2: like go kind of fast. My free Facebook group SEO
• 56:27
  Speaker 2: for bloggers or dm me at Nina Clapword and on Instagram.
• 56:30
  Speaker 2: I'm always here to answer questions. I do my absolute
• 56:34
  Speaker 2: best to help. I know that like that is one
• 56:37
  Speaker 2: techie thing. I do have a blog post about it
• 56:40
  Speaker 2: to ish, but I am trying to get them up
• 56:42
  Speaker 2: for each platform.
• 56:43
  Speaker 1: So just come ask me lovely, and I will also
• 56:46
  Speaker 1: make sure I link all your info in the show notes. Yeah,
• 56:49
  Speaker 1: a friend is asking what are your thoughts on using
• 56:52
  Speaker 1: Shopify as your blog slash website.
• 56:55
  Speaker 2: Shopify is fine for e commerce, That's what it's built for.
• 56:58
  Speaker 2: It can integrate to WordPress. I think show it does
• 57:01
  Speaker 2: as well or Wix one of the two does, and
• 57:04
  Speaker 2: WordPress is best. I know that it like is kind
• 57:06
  Speaker 2: of weird when you first start. Genuinely, it's the best
• 57:09
  Speaker 2: for speed, the best for SEO. That being said, if
• 57:13
  Speaker 2: you are like, if seo is not going to be
• 57:15
  Speaker 2: your full time gig, if this is something that you're like,
• 57:17
  Speaker 2: I went to this conference once and this woman said,
• 57:19
  Speaker 2: she's like, you have your wifey and then you have
• 57:21
  Speaker 2: your side hose, and so it's like, if SEO is
• 57:23
  Speaker 2: a side home, don't change your platform right now. You're fine.
• 57:27
  Speaker 2: You can do good enough on any platform really, So
• 57:30
  Speaker 2: Shopify is fine. It's just that it's built for e commerce,
• 57:34
  Speaker 2: so it's a different type. It's kind of like going
• 57:36
  Speaker 2: into the Apple Store and then suddenly they're selling actual
• 57:39
  Speaker 2: apples and you're like, wait what, Like that's it's not
• 57:40
  Speaker 2: a market what's happening here? So it's that idea. But
• 57:44
  Speaker 2: you can connect it to WordPress very easily. I think
• 57:47
  Speaker 2: that that's actually like it's recommended settings. But yeah, otherwise
• 57:50
  Speaker 2: for selling Shopify is freaking amazing. It's so good.
• 57:53
  Speaker 1: Yeah, totally quick questions regarding like website name, does a
• 57:58
  Speaker 1: website name count as SEO or can you make it
• 58:01
  Speaker 1: work if the SEO on your website works? So I
• 58:04
  Speaker 1: think that there's some questions around like your website name
• 58:07
  Speaker 1: and do you know if you're Nina Clapperton dot com
• 58:10
  Speaker 1: or if you're Yeah, no, you.
• 58:12
  Speaker 2: Just need to be a brand, that's the thing. So
• 58:14
  Speaker 2: like if we think of Apple or Google, like what
• 58:16
  Speaker 2: what are those we have met? Like, doesn't mean anything
• 58:18
  Speaker 2: until you actually like they built the brand identity. So
• 58:21
  Speaker 2: in the olden days of SEO, there is something called
• 58:24
  Speaker 2: an exact match domain, which was essentially where you would
• 58:27
  Speaker 2: take a search term like I would take SEO for
• 58:30
  Speaker 2: bloggers and turn it into the name of my website
• 58:33
  Speaker 2: that's not branded, because literally everyone's gonna say that. So
• 58:36
  Speaker 2: what matters now is the overall site. SEO is not
• 58:39
  Speaker 2: one thing. It is not a singular post, It is
• 58:42
  Speaker 2: not a singular page. It is everything together. And it's
• 58:45
  Speaker 2: not just everything together on your website. It's everything together
• 58:49
  Speaker 2: across your platforms. So on YouTube, your TikTok's your even
• 58:54
  Speaker 2: your emails to some degree, like I have my emails
• 58:57
  Speaker 2: through kit and kind of like you were saying with substack,
• 59:00
  Speaker 2: I have a profile of all of them. You can
• 59:02
  Speaker 2: go read all of my old emails, but you have
• 59:04
  Speaker 2: to subscribe to get them, and so it's just like
• 59:07
  Speaker 2: the way it's set up, but you can find it
• 59:10
  Speaker 2: all there. So all of that together is my SEO
• 59:15
  Speaker 2: just a name. If I named something today like dentists
• 59:18
  Speaker 2: near Me, what can I do anything? It's just it's
• 59:21
  Speaker 2: just words.
• 59:22
  Speaker 1: Yeah, And that's that's funny because someone just was like, literally,
• 59:24
  Speaker 1: I just had someone tell me I should make my
• 59:26
  Speaker 1: new domain copy content and traveling dot com instead of
• 59:29
  Speaker 1: carried Away Travels and I hate it. So there's this
• 59:32
  Speaker 1: like you know, because you take a.
• 59:35
  Speaker 2: Name that you actually enjoy, because you're going to be
• 59:37
  Speaker 2: stuck with it for a long time, even like she
• 59:39
  Speaker 2: knows SEO, I do wish I had left a bit
• 59:41
  Speaker 2: more room for myself with like now I talk about AI,
• 59:44
  Speaker 2: I talk about monetization, I do business coaching, Like I
• 59:47
  Speaker 2: talk a lot about dog crocs. My dog does wear
• 59:50
  Speaker 2: dog crocs. Waits, they just launched a new like type
• 59:55
  Speaker 2: of them, and I'm like, oh no, there goes like
• 59:57
  Speaker 2: my retirements saying all of them. So yeah, it's like
• 1:00:02
  Speaker 2: so I'm able to like expand now. And I think
• 1:00:04
  Speaker 2: that's also a note is that like your name should
• 1:00:07
  Speaker 2: be able to kind of grow with you. But it's
• 1:00:09
  Speaker 2: okay if it's like a little locked in. However, if
• 1:00:13
  Speaker 2: I made something like I had an old site called
• 1:00:15
  Speaker 2: Ottawa things to Do that was a case study, it
• 1:00:17
  Speaker 2: was an exact match domain useless. It wasn't brandable because
• 1:00:21
  Speaker 2: like if you think about trademarking, that's just a term.
• 1:00:24
  Speaker 2: You can't trademark it. Also, if someone searches for it,
• 1:00:27
  Speaker 2: guess who didn't come up in the top ten, which
• 1:00:30
  Speaker 2: is not helpful when brand is trying to find you.
• 1:00:34
  Speaker 2: So we don't want that we want something brandable, we
• 1:00:36
  Speaker 2: want something that we like, and also it needs to
• 1:00:38
  Speaker 2: be unique. So if like I see it's a lot,
• 1:00:41
  Speaker 2: especially with instagrammers, where you pick a name on Instagram
• 1:00:44
  Speaker 2: and then you try to go and make the blog.
• 1:00:45
  Speaker 2: Like if I went now to try and make Sidewalkerdaily
• 1:00:48
  Speaker 2: dot CAA, that's not okay because Sidewalker Daily is a
• 1:00:52
  Speaker 2: brand already. So if someone searches for that, there is
• 1:00:55
  Speaker 2: a brand identity that they are already familiar with and
• 1:00:58
  Speaker 2: I can't trademark it, They're probably gonna assume me because
• 1:01:01
  Speaker 2: the first U stuff, I'm not a lawyer, not any
• 1:01:04
  Speaker 2: bah blah blah blah whatever. But it disclosures, disclosures. But
• 1:01:10
  Speaker 2: what I see a lot of people do is they're like, oh,
• 1:01:11
  Speaker 2: it's taken. I'm just gonna add one hype. Then I'm
• 1:01:13
  Speaker 2: going to change to a dot CAA or dot co
• 1:01:16
  Speaker 2: or whatever. Don't do that. Pick a unique name if
• 1:01:20
  Speaker 2: you are already branded with that name. It is a
• 1:01:22
  Speaker 2: bit funky, but sometimes it is worth changing. I had
• 1:01:24
  Speaker 2: friend that had to change her podcast because of it,
• 1:01:27
  Speaker 2: and honestly, it's better to do it before the legal
• 1:01:29
  Speaker 2: fees come in. So pick something that is unique. That
• 1:01:32
  Speaker 2: being said, I don't love when people pick their own name,
• 1:01:35
  Speaker 2: like I wouldn't just do Nina Clapperton. And the reason
• 1:01:38
  Speaker 2: for that is that you can't sell it later, or
• 1:01:41
  Speaker 2: you can, but it's really weird. So it is. It's
• 1:01:43
  Speaker 2: not the end of the world, and most of us
• 1:01:46
  Speaker 2: start a business without considering exit strategies, whether or not
• 1:01:49
  Speaker 2: you decide to, especially if it's a very personal brand.
• 1:01:53
  Speaker 2: Even when she knows SEO, I would have a very
• 1:01:55
  Speaker 2: hard time selling it now because like I am she,
• 1:01:58
  Speaker 2: I am SEO. But yeah, just something else to like
• 1:02:02
  Speaker 2: I want to note quickly from a business standpoint because
• 1:02:06
  Speaker 2: it is brand authority, so we got to think about
• 1:02:08
  Speaker 2: branding a little bit.
• 1:02:10
  Speaker 1: But yeah, that's amazing. Last note because you mentioned authority,
• 1:02:14
  Speaker 1: and then we are gonna we are gonna wrap up,
• 1:02:16
  Speaker 1: and we are so grateful for your time and expertise
• 1:02:18
  Speaker 1: here speaking of authority. When you do get press as
• 1:02:21
  Speaker 1: an influencer, or you get other websites linking to you,
• 1:02:26
  Speaker 1: you know, you got an article, you got a people
• 1:02:28
  Speaker 1: dot com something you know, woo, Like when we're talking
• 1:02:31
  Speaker 1: to these editors, like do we want to have not
• 1:02:35
  Speaker 1: guidelines for per se but like do we want to
• 1:02:38
  Speaker 1: ask them to link in a certain way or mentioned
• 1:02:40
  Speaker 1: in a certain way, like to our editors, or we're
• 1:02:43
  Speaker 1: just kind of like include our website, like thank you
• 1:02:45
  Speaker 1: so much.
• 1:02:46
  Speaker 2: Yeah, you know, like, yeah, that's such a great question,
• 1:02:49
  Speaker 2: because it used to be that, yes, you really needed
• 1:02:51
  Speaker 2: them to like include the link, specifically as what's called
• 1:02:54
  Speaker 2: a do follow link, which essentially is just like a
• 1:02:57
  Speaker 2: specialist do follow and no follow as you expect do follow.
• 1:03:01
  Speaker 2: Yes you may like the Google algorithm bots can follow
• 1:03:04
  Speaker 2: this link. But with AI algorithms now they see things
• 1:03:08
  Speaker 2: like a person. So if a human being could read
• 1:03:10
  Speaker 2: a sentence and see the words sidewalk er daily and
• 1:03:13
  Speaker 2: they know that you run that site, you don't need
• 1:03:16
  Speaker 2: to do anything. It has understood that whether or not
• 1:03:19
  Speaker 2: there's even a link there, same thing if someone tags
• 1:03:22
  Speaker 2: you on Instagram, which is why it's great if you're
• 1:03:24
  Speaker 2: doing brand stuff and like partners and even UGC get
• 1:03:27
  Speaker 2: them to tag you somewhere, even in the comments, even
• 1:03:30
  Speaker 2: if you're not a collaborator, I don't care. But if
• 1:03:32
  Speaker 2: they tag you or they just say your name or something,
• 1:03:35
  Speaker 2: that also it's called a branded mention. So it used
• 1:03:38
  Speaker 2: to be that we cared about backlinks and backlinks for
• 1:03:41
  Speaker 2: a link to your site. Now it's about branded mentions.
• 1:03:44
  Speaker 2: So link's great, they're but they're the same as somebody
• 1:03:48
  Speaker 2: mentioning you, and so you don't need any more to
• 1:03:51
  Speaker 2: Like I had a sem rush mentioned me in an
• 1:03:53
  Speaker 2: article once and I was like frantically emailing them like
• 1:03:56
  Speaker 2: bla you think glue a backlank, blah blah blah. It
• 1:03:59
  Speaker 2: didn't matter though tons of people came and found me
• 1:04:01
  Speaker 2: and said, oh, I saw you there. I searched the
• 1:04:03
  Speaker 2: name of your site. I found you, and AI can
• 1:04:05
  Speaker 2: do the same thing. So think of it like a person.
• 1:04:08
  Speaker 2: Don't pay. You don't need to say anything you need
• 1:04:10
  Speaker 2: to say, like hey, don't pretend you wrote this, but
• 1:04:13
  Speaker 2: like if they just mention you, that is good enough.
• 1:04:16
  Speaker 2: So also a great thing for brand authority overall networking,
• 1:04:21
  Speaker 2: collaborating within the sidewalk or daily community, collaborating with each other.
• 1:04:25
  Speaker 2: That way, you can like mention someone else in a
• 1:04:28
  Speaker 2: description of a video, even in the text of the video,
• 1:04:32
  Speaker 2: like I said, it's looking at the transcript of the audios.
• 1:04:35
  Speaker 2: Having like we call them freebe exchanges, where like I
• 1:04:39
  Speaker 2: promote your free die, you promote mine or as a group,
• 1:04:42
  Speaker 2: we all promote something together, but mentioning each other can
• 1:04:46
  Speaker 2: definitely help, and it grows your authority overall. Because Google
• 1:04:50
  Speaker 2: is a mean girl. It's a popular girl once people
• 1:04:52
  Speaker 2: talking about you before it's like, hey, I care about you,
• 1:04:55
  Speaker 2: and it's kind of the siting with all the socials.
• 1:04:56
  Speaker 1: It's the Regina George co. Yeah, that's who she is.
• 1:05:02
  Speaker 2: And so I'm like, it's it's this popular girl that
• 1:05:04
  Speaker 2: can get it wrong for sure, and then it'll like
• 1:05:07
  Speaker 2: and then people will be like, oh that no, that's
• 1:05:08
  Speaker 2: ai slop and it's like it'll figure it out, and
• 1:05:10
  Speaker 2: it's like, no, I didn't like them. I promise I
• 1:05:12
  Speaker 2: never liked them because I'm too cool to have liked that.
• 1:05:15
  Speaker 2: But it does want to like hear someone else liking
• 1:05:18
  Speaker 2: you first. It doesn't. It's not great at discovering hidden gems,
• 1:05:22
  Speaker 2: so that's where having other people talk about you does help.
• 1:05:25
  Speaker 1: But yeah, this is such a reminder of this concept
• 1:05:29
  Speaker 1: that I know very well, which is like your real
• 1:05:31
  Speaker 1: estate matters, like your website is your home, like borrowed lamb.
• 1:05:36
  Speaker 1: Social media like which I always forget, like I'm always
• 1:05:39
  Speaker 1: chasing the shiny coin. Oh yeah, social media I just forget,
• 1:05:43
  Speaker 1: like we all kind of fall into that trap of
• 1:05:45
  Speaker 1: social media shiny coin instead of being like why am
• 1:05:48
  Speaker 1: I not using my blog or why am I not
• 1:05:51
  Speaker 1: posting work, like, especially with AI, especially with voice attexts,
• 1:05:55
  Speaker 1: like why am I not doing this?
• 1:05:57
  Speaker 2: You can even turn and kind of stressed. So you're okay,
• 1:06:00
  Speaker 2: You're safe, You're.
• 1:06:00
  Speaker 1: Safe, okay, okay, okay.
• 1:06:02
  Speaker 2: But like number one, I wanted to say, because I
• 1:06:04
  Speaker 2: could see you starting to spiral, you don't need as
• 1:06:06
  Speaker 2: much content for blogs as you need for social media
• 1:06:10
  Speaker 2: for whatever. I published six blog posts last year for
• 1:06:13
  Speaker 2: she Knows Seo. Three of those were just like updates
• 1:06:17
  Speaker 2: to old pieces of content that didn't even have that
• 1:06:19
  Speaker 2: much of an update. The other three were mostly just
• 1:06:22
  Speaker 2: rambling of like here's something, and I think one of
• 1:06:24
  Speaker 2: them was an adapted newsletter. I still get on average.
• 1:06:27
  Speaker 2: My lowest month I think last year was ten thousand
• 1:06:30
  Speaker 2: page views. On average, I get twenty to twenty five
• 1:06:32
  Speaker 2: thousand page views a month for this site. Most of
• 1:06:35
  Speaker 2: the articles I haven't touched since twenty twenty two, and
• 1:06:37
  Speaker 2: currently like my task for May is to redo them all.
• 1:06:40
  Speaker 2: But you don't need a bajillion pieces of content. And
• 1:06:43
  Speaker 2: the nice thing is to update a piece of content.
• 1:06:46
  Speaker 2: You just go and update it. I just go, yes,
• 1:06:52
  Speaker 2: I And if I could give everyone like a piece
• 1:06:55
  Speaker 2: of homework for like, the way to start with this is,
• 1:06:57
  Speaker 2: I want you to pick five pieces of content, the
• 1:07:00
  Speaker 2: five pieces of content that have done best for you
• 1:07:02
  Speaker 2: on social media this year so far, the five questions
• 1:07:06
  Speaker 2: that you could ask the most, the five emails that
• 1:07:08
  Speaker 2: you wrote that you had the most fun with or
• 1:07:10
  Speaker 2: that got the most responses. And I want you to
• 1:07:13
  Speaker 2: turn those five pieces of content into blog posts. I
• 1:07:17
  Speaker 2: don't want you to go crazy. I want you to
• 1:07:19
  Speaker 2: just go, Okay, here's this piece of content. How can
• 1:07:23
  Speaker 2: I adapt it into a blog post? And usually the
• 1:07:26
  Speaker 2: easiest thing to do is to just take like kind
• 1:07:30
  Speaker 2: of the search term of whatever that thing is. And
• 1:07:32
  Speaker 2: nowadays Instagram, TikTok, whatever, they often show you the term
• 1:07:36
  Speaker 2: at the bottom, which is super fun that you can
• 1:07:37
  Speaker 2: just take it and then turn it into a piece
• 1:07:40
  Speaker 2: of content. And the great thing is that it lives
• 1:07:42
  Speaker 2: on you can send the link to people. And that's
• 1:07:44
  Speaker 2: where like that strategy I mentioned of the number of
• 1:07:47
  Speaker 2: times I send stuff to people because I just get
• 1:07:49
  Speaker 2: lazy and I didn't want to type out the answer.
• 1:07:52
  Speaker 1: Ye, can my YouTube videos? Can I just transcribe them
• 1:07:55
  Speaker 1: instead blog articles?
• 1:07:57
  Speaker 2: I would transcribe them, but then I would give them
• 1:07:58
  Speaker 2: headings for the.
• 1:07:59
  Speaker 1: Start, clean it up, do all the things, but like,
• 1:08:02
  Speaker 1: take all the research I'm already.
• 1:08:03
  Speaker 2: Doing for YouTube. So I have I have a blog
• 1:08:06
  Speaker 2: post to g like I have a YouTube to blog
• 1:08:09
  Speaker 2: post GPT that I've created for myself that does that.
• 1:08:11
  Speaker 2: There's a program called write Blogger that does have a
• 1:08:13
  Speaker 2: number of free trials for it that will auto do
• 1:08:16
  Speaker 2: that for most things.
• 1:08:17
  Speaker 1: What's it called write Blogger.
• 1:08:19
  Speaker 2: Rght blogger dot com. It was actually created by two bloggers,
• 1:08:25
  Speaker 2: so it is well trained. It is SEO trained as well,
• 1:08:27
  Speaker 2: which is nice. But you can just pop the link
• 1:08:29
  Speaker 2: to your YouTube video in yeah.
• 1:08:31
  Speaker 1: So you know what's interesting. I used to do it
• 1:08:33
  Speaker 1: the other way around. I would take my blog articles
• 1:08:35
  Speaker 1: as my scripts. I would write the blog first, and
• 1:08:38
  Speaker 1: then I would go to YouTube and then I would
• 1:08:40
  Speaker 1: use that as my script, and then I would be like, hey, guys,
• 1:08:42
  Speaker 1: today's video because I wanted to make a video version
• 1:08:45
  Speaker 1: of my blog. My blogs were my scripts. Then I
• 1:08:47
  Speaker 1: just dropped the blog altogether because YouTube was so fast.
• 1:08:50
  Speaker 1: And easy for me, and like I could just realize
• 1:08:53
  Speaker 1: I need to have to write the articles. But now
• 1:08:55
  Speaker 1: I love this idea of going back and saying, hey,
• 1:08:57
  Speaker 1: here's the YouTube video. Let's go ahead and use this
• 1:08:59
  Speaker 1: in to And I tell all my creators, if you
• 1:09:02
  Speaker 1: have a blog, you could have a YouTube because those
• 1:09:03
  Speaker 1: are your scripts. Like you could literally just get up
• 1:09:05
  Speaker 1: there and talk about what your articles are about.
• 1:09:07
  Speaker 2: And I also think of it as an accessibility thing
• 1:09:10
  Speaker 2: as well, because if we think of like Instagram and
• 1:09:12
  Speaker 2: TikTok and stuff, you're putting all this amazing content out
• 1:09:15
  Speaker 2: there that is kind of dying. But also a lot
• 1:09:18
  Speaker 2: of times it's like just text on a screen, and
• 1:09:20
  Speaker 2: if someone's visually impaired, they can't see that. So having
• 1:09:22
  Speaker 2: a text version on your site is actually making you
• 1:09:25
  Speaker 2: more accessible. There's one point three billion people on this
• 1:09:28
  Speaker 2: planet that are like legally recognized as disabled. There's way
• 1:09:33
  Speaker 2: more that are not, but they can't access your content.
• 1:09:37
  Speaker 2: So I'm like, hey, guys, take the five minutes. It
• 1:09:39
  Speaker 2: takes not that long to convert your content. You will
• 1:09:42
  Speaker 2: get more traffic, more brand authority, You look more like
• 1:09:46
  Speaker 2: a big brand, and you're going to get more.
• 1:09:48
  Speaker 1: People Nina, You've been so good. I want to like
• 1:09:51
  Speaker 1: continue our combo off rockery. Thank you. How can anyone
• 1:09:55
  Speaker 1: find you? I'm going to also show know all of
• 1:09:57
  Speaker 1: this with all your links to your program, to your
• 1:10:00
  Speaker 1: Facebook group, to your personal page, but if you could
• 1:10:03
  Speaker 1: just say it out loud audio, that would be great too.
• 1:10:05
  Speaker 2: For sure. You can find me at she knows seo
• 1:10:07
  Speaker 2: dot Co. That's where all my content is. You can
• 1:10:11
  Speaker 2: also join my email list from that. If you do
• 1:10:13
  Speaker 2: she knows seo dot co slash audit, you will get
• 1:10:17
  Speaker 2: my content Audit checklist, which is also getting an upgrade
• 1:10:19
  Speaker 2: very soon, and don't worry, existing people will get the
• 1:10:22
  Speaker 2: new things. Then you can also find me at seo
• 1:10:25
  Speaker 2: for bloggers. It's my free Facebook group which everyone is
• 1:10:28
  Speaker 2: allowed to join, whether or not you identify as a
• 1:10:30
  Speaker 2: blogger or not. And I am in there so often
• 1:10:33
  Speaker 2: that my team actually has to change the password on
• 1:10:36
  Speaker 2: my Facebook and walk me out of it. I answer
• 1:10:38
  Speaker 2: literally every post in there. It is one hundred percent free,
• 1:10:42
  Speaker 2: and then if you want to get like custom feedback
• 1:10:44
  Speaker 2: from me, learn from me intensely. My profitable part time
• 1:10:47
  Speaker 2: blogger program is all about my SEO sales funnel strategy,
• 1:10:51
  Speaker 2: including how you actually like, create affiliate posts, create products
• 1:10:55
  Speaker 2: and free views that drive people to your email list,
• 1:10:58
  Speaker 2: to your affiliates, to everything automatically, and you get a
• 1:11:02
  Speaker 2: ton of extra bonuses. And we're upgrading it very soon
• 1:11:05
  Speaker 2: with some cool new stuff. So I love. Those are
• 1:11:07
  Speaker 2: all the places. Yeah, and then you'll probably find me
• 1:11:09
  Speaker 2: in random places too, and you'll find photos of THEO
• 1:11:12
  Speaker 2: and his dog Crocs all over the place because I
• 1:11:14
  Speaker 2: need to write them off as a tax credit. I
• 1:11:19
  Speaker 2: tried to join their affiliate program so many times, Nina,
• 1:11:23
  Speaker 2: and it's wild. I'm like, guys, I've been on stages
• 1:11:26
  Speaker 2: and I've talked about your product.
• 1:11:27
  Speaker 1: We're making it work. This is a personal challenge for me.
• 1:11:30
  Speaker 1: I know, if you bought Crocks, I'm giving them a fee.
• 1:11:33
  Speaker 2: I love that.
• 1:11:34
  Speaker 1: Thank you, Nino's amazing, Thank you.
• 1:11:36
  Speaker 2: All, thank you everybody. Bye.