Latest / Influencer Confidential / 7 Signs Brands Are NOTICING YOU Even If They Haven’t Reached Out Yet! #244

Transcript

7 Signs Brands Are NOTICING YOU Even If They Haven’t Reached Out Yet! #244 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in today. Some signs that it is working,
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  Speaker 1: and that brands are interested in you even if they
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  Speaker 1: haven't reached out yet, and that you're doing the right
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  Speaker 1: thing and you're on the right track. The truth is
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  Speaker 1: brands often watch you and watch your content before ever
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  Speaker 1: reaching out. So what I'm going to share today are
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  Speaker 1: some signs that people are watching and that you may
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  Speaker 1: be getting your first inbound lead sooner than you think.
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  Speaker 1: First of all, I need you to look at every
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  Speaker 1: single person that follows you, because sometimes you'll see like
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  Speaker 1: a random person just start to follow you, but they're
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  Speaker 1: actually a PR rep or a brand rep. Just because
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  Speaker 1: the company isn't following you, it doesn't mean the people
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  Speaker 1: on the company side are not. So next time you
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  Speaker 1: start going through your follower, let's just take a couple
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  Speaker 1: of seconds and look at who these people are. The
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  Speaker 1: other day, I had a creator do this, and she
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  Speaker 1: was like, went through her following and realized, oh my gosh,
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  Speaker 1: this woman started following her and she was actually the
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  Speaker 1: marketing girl over at a brand that she really wanted
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  Speaker 1: to work with. But she would have never known that
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  Speaker 1: unless she went in and took a look. Now, obviously,
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  Speaker 1: if the company follows you direct, that's already a great
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  Speaker 1: sign anytime companies start following you, because it means you
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  Speaker 1: know you're on their radar and they're interested in your content.
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  Speaker 1: But sometimes people forget with like the actual brand rep
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  Speaker 1: or the pr person. So many creators have told me that,
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  Speaker 1: you know, oh, a brand hasn't reached out, but they're
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  Speaker 1: starting to like their posts, you know, or maybe comment
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  Speaker 1: on it, or even when you have a brand say
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  Speaker 1: you know, we'd like to share your content, can we
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  Speaker 1: Even these sort of subtle hints are all signs that
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  Speaker 1: you were creating content that is shareable and valued by brands. Now,
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  Speaker 1: it doesn't mean that you should let them use it.
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  Speaker 1: I wouldn't say that you should let them, but I
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  Speaker 1: do think that this is a sign that you're in
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  Speaker 1: the right direction. I would take it as an opportunity.
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  Speaker 1: If a brand came to me and said they wanted
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  Speaker 1: to use my content. I would definitely try to pivot
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  Speaker 1: that conversation. But regardless, it is a really strong sign
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  Speaker 1: anytime you start seeing that they are liking or engaging
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  Speaker 1: with your content in any capacity, watching your stories, look
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  Speaker 1: and see who watches your stories on Instagram. Again, a
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  Speaker 1: lot of creators don't even look at this metric, like
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  Speaker 1: go in and look. There may be businesses that are
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  Speaker 1: spying on you or looking and watching your stuff. I mean,
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  Speaker 1: I would want to know, So take a second to
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  Speaker 1: not only look at your follower list and who's engaging,
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  Speaker 1: but who is watching your stories. That's the third sign
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  Speaker 1: that began. They may be watching and waiting for, you know,
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  Speaker 1: their right time to reach out to you when the
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  Speaker 1: campaign is ready. If you're receiving mail invitations to join
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  Speaker 1: influencer marketing platform like a spire or any other third
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  Speaker 1: party site, this is also a really good sign. You
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  Speaker 1: know a lot of times brands work directly and they'll
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  Speaker 1: put names in a ring or in a hat to
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  Speaker 1: have you know, certain quators added to those platforms. So
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  Speaker 1: if you're starting to get more you know, inbound requests,
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  Speaker 1: great sign. Even if you're getting more brands reach out
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  Speaker 1: to via email that is not your target brand. Even
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  Speaker 1: if it's not the brand you want to work with,
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  Speaker 1: it's still a good sign. It still means people are
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  Speaker 1: reaching out. And just because the brand you want to
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  Speaker 1: reach out to you didn't reach out yet, it does
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  Speaker 1: not mean they're not coming. So anytime there's growth in
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  Speaker 1: your inbox, like your inbound leads more and more brands
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  Speaker 1: reaching out. This is super important now if you want
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  Speaker 1: to know what to say when these brands do reach out,
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  Speaker 1: you want to pivot those conversations and to paid conversations,
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  Speaker 1: even if it's not your dream brand. I have a
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  Speaker 1: free training. It is on demand now, so you guys
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  Speaker 1: can go ahead and watch it literally right now. It's
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  Speaker 1: not an hour long, it's free. You're gonna learn and
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  Speaker 1: I'm going to share with you what to say how
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  Speaker 1: to respond to those types of pitches. So you are
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  Speaker 1: serious about working with brands, go ahead and check out
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  Speaker 1: our how to land paid brand deals on demand training.
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  Speaker 1: A big indicator that a brand can be on its
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  Speaker 1: way is if your content is getting more saves and reshares.
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  Speaker 1: Every time your content gets shared is an opportunity that
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  Speaker 1: could land in the inbox that you want it to
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  Speaker 1: land in huge, huge, huge, right. You want your content
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  Speaker 1: shared not just to grow your account, but to get
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  Speaker 1: into the right people's dms. Same thing with saves. If
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  Speaker 1: your content's getting more and more saved, this means more
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  Speaker 1: and more people are finding it valuable. Again, this is
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  Speaker 1: a strong indicator that you're on the right track. They're
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  Speaker 1: noticing what you're doing. Remember, anytime anything is saved or shared,
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  Speaker 1: it's almost like a super light. When I say super like,
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  Speaker 1: it's almost like a really strong indicator of engagement. So
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  Speaker 1: just so that you guys are also aware, even though
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  Speaker 1: you haven't gotten that brand perfect brand deal yet, these
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  Speaker 1: are all really really strong signs. You're getting invited to
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  Speaker 1: more local PR events, local events in general. That means
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  Speaker 1: you're on certain PR lists. That means brands are getting
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  Speaker 1: pumped by you, excited by you. Something. To also realize
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  Speaker 1: that this is a tick in the right direction because
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  Speaker 1: it means you're being pulled into these conversations, you're getting
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  Speaker 1: put on the guest list. So again, don't freak out
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  Speaker 1: and don't worry about the brand partnerships yet, because these
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  Speaker 1: are all really good signs. Now, my last and favorite sign,
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  Speaker 1: and I think this is a very analytical data sign
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  Speaker 1: and probably boring for most. If your LinkedIn impressions are
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  Speaker 1: going up, LinkedIn tells you who is watching your account.
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  Speaker 1: I get emails being like so it's so looked at
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  Speaker 1: your profile. If your profile of views are going up
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  Speaker 1: on LinkedIn, let me tell you this means brands are
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  Speaker 1: searching and there is a strong, strong, strong indicator that
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  Speaker 1: they're looking at your page and probably wanting to reach out.
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  Speaker 1: So LinkedIn is a great indicator and way to see
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  Speaker 1: if brands are approaching and hopefully reach out to you
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  Speaker 1: sooner than later. Now you know me, I'm not the
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  Speaker 1: one to sit and wait. This was about signs and
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  Speaker 1: ways that you can know if they're getting close. But
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  Speaker 1: why wait? Be in control of your destiny. Go pitch
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  Speaker 1: brands right, Go put yourself out there, get your media
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  Speaker 1: kit ready, you know, pitch your brand an idea or concept,
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  Speaker 1: Get on a call with them, send them a proposal.
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  Speaker 1: Take control of your destiny as a creator. That is
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  Speaker 1: where I'm all about. If that's something that you want
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  Speaker 1: to be about and you need support doing it, go
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  Speaker 1: ahead and check out our Pitching a Brand's master course.
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  Speaker 1: This is what we do, y'all. This is what we
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  Speaker 1: teach every single day. We teach creators how to go
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  Speaker 1: out and get it, not to sit and wait, but
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  Speaker 1: go and be in charge of their financial destiny. Don't wait,
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  Speaker 1: just go, pitch and have fun, because being a creator
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  Speaker 1: is all about putting yourself out there and getting those
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  Speaker 1: brands to value you, to pay you, and to get
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  Speaker 1: paid to do what you love. It's the best job
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  Speaker 1: in the world. I hope you enjoyed today's episode. If
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  Speaker 1: you did, make sure to rate, review, and subscribe to
• 6:50
  Speaker 1: our show and visit Sidewalkerdaily dot com for more resources
• 6:55
  Speaker 1: on all things influencer marketing and social media. Until next time,