117. Splitting Business Models Will KILL Your Ecommerce Brand

Ecommerce Podcast w/ Will de Bruin · Jan 6, 2026 · 7m

Trying to grow both a wholesale business and a retail (DTC) brand at the same time might feel smart, but in reality, it’s one of the fastest ways to destroy your momentum, your focus, and your profits.⁣⁣

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In this podcast, I break down why splitting your business model is a silent killer for ecommerce brands, and what to do instead if you want to scale sustainably.⁣⁣

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You’ll learn:⁣⁣

✅ Why divided focus leads to slower growth and constant overwhelm⁣⁣

✅ The hidden costs of trying to juggle wholesale and retail simultaneously⁣⁣

✅ The simple path to building a strong, scalable ecommerce brand…