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Scaling a Business Without Niching with Max Lowy

In this episode of the Better Together Podcast, Kelly and Shawn Sundsvold sit down with Max Lowy, co founder of Attention Trading, to explore what it really takes to grow a business from the ground up.

Max shares his journey from organizing college events to building a full service marketing agency, offering a practical look at how early experimentation and taking action helped shape his path.

Rather than following the traditional advice of niching down immediately, he explains how focusing on execution, learning quickly, and adapting along the way allowed the business to evolve naturally.

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