Split the Pie: Barry Nalebuff on Fair Negotiation, Game Theory, and Better Deals
How do you negotiate firmly, fairly, and effectively — without becoming a jerk?
In this episode of The Innovation Show, Aidan McCullen speaks with Barry Nalebuff — Yale professor, entrepreneur, and author of Split the Pie — about a principled approach to negotiation built around one simple idea: identify the pie, the extra value created only when both sides reach agreement, and split it equally.
Rather than relying on pressure, posturing, or arbitrary bargaining, Barry shows how negotiation can become a logical, ethical, and data-driven process. Drawing on cooperative game theory and…
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