Dealing with Nigeria’s Toughest Customers

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · Apr 3, 2026 · 17m · transcript

Let's talk about something nobody really teaches us in business school or at the office: how to handle difficult customers.

Whether you are running a business or working a job here in Nigeria, you’ve likely realized that nobody gives you the "411" on what to do when you’re face-to-face with a customer who is making your life hard. I recently got a question about this from Sunday in Abuja, and it’s such a practical, essential topic that I wanted to dive deep into it today.

In my experience, difficult customers usually fall into three categories. If we can understand which one we’re dealing…