Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / How Nigerian Businesses Close Deals with Clear Audio

Transcript

How Nigerian Businesses Close Deals with Clear Audio · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to look at how to set up
• 0:05
  for your Zoom meeting rights or your Google meeting.
• 0:09
  And the reason why is because I've been working with a new set
• 0:14
  of clients. They're really fresh, very, very
• 0:16
  fresh. Actually.
• 0:17
  Olga has been in business for a while, maybe like 2530 years.
• 0:21
  And in his business, he has created a new team, a new like
• 0:26
  Commando team that's supposed to launch a new set of products.
• 0:29
  And so because of that, I'm working with this fresh team to
• 0:33
  be able to bring their new business ideas to the public.
• 0:36
  And so I was able to hook them up with a potential customer,
• 0:40
  hook up a meeting and I was going to be a zoom session and
• 0:44
  we had ready agreed on how everything was supposed to
• 0:47
  wrong. You know, how introduced the
• 0:49
  meeting, what the agenda is, how hand off to them, how do we hand
• 0:52
  off to themselves? You know, we orchestrated
• 0:54
  everything nice, correct. But then we started the meeting
• 0:59
  and I started hearing audio feedback, you know, that's, you
• 1:02
  know, like when you're on the Zoom meeting or maybe even on
• 1:05
  the radio show and somebody's talking or now beginning to hear
• 1:07
  EEEEE, you're now beginning behind, you know, all of those
• 1:13
  noises. So the echo and that that
• 1:17
  feedback, that's what it's called, the technically seeking,
• 1:19
  that's what it's called. So we're going to do this
• 1:22
  episode right now so that you guys will know how to avoid all
• 1:25
  that EEEEE during your meeting. And when two people are talking
• 1:31
  and you know, they don't, they don't mute themselves.
• 1:34
  Maybe you're in a hollow environment.
• 1:36
  All of you are in the same place.
• 1:37
  And then you now start hearing you, you, you, you, because you
• 1:41
  know, it's somehow now you're trying to put up a professional
• 1:43
  front. All of you are trying to be, you
• 1:45
  know, on point like we are the guys like This Is Us, we're
• 1:50
  tight, we're professional. Next in declared to be hand shoe
• 1:53
  you, you, you, you, you know, it's not now not very good, not
• 1:56
  very good at all. So that's what we're going to be
• 1:58
  looking at today. Now making today's recording on
• 2:01
  the road I'm on, I am at an undisclosed location in Abuja.
• 2:07
  So of course, there will be noise in the background, you
• 2:09
  know, people walking about, people gossiping, you know all
• 2:11
  sorts of things. Now, if you're tired of using
• 2:14
  business strategies that work in America and the UK, but they
• 2:17
  fail anyhow, anyhow, the moment you try them in Nigeria, then
• 2:20
  this podcast is for you. Welcome to the podcast.
• 2:22
  I'm your host, Tavishima Ayede and for years I've been bringing
• 2:26
  you practical, realistic, relevant insights that deliver
• 2:30
  results to the Nigerian market. So if you want to stop wasting
• 2:33
  your time with generic advice and start growing your business
• 2:36
  the Nigerian way. Now stay tuned in here to the
• 2:38
  podcast, subscribe on Spotify, YouTube, Apple or any player of
• 2:41
  your choice. And if you'd love to connect,
• 2:43
  call, send me a text message or a WhatsApp message on
• 2:46
  08064662140. Now again today on the podcast,
• 2:52
  how do you set up your meeting? So of course, I already told you
• 2:56
  that with the team, we're already gone of us on basic
• 2:58
  stuff. Number one agenda, when we have
• 3:02
  this meeting with the client, what are we going to discuss?
• 3:05
  Because one of the very first ways that you begin to start
• 3:08
  looking on professional is when you shop for a Zoom meeting and
• 3:10
  then you begin the freestyle. Now, for those of you who've
• 3:13
  been listening to the podcast for a while, I'm sure you guys
• 3:15
  are already figuring out a couple of things about how I
• 3:18
  like to, how I suggest that we do business.
• 3:21
  And number one rule is no freestyling, no the freestyle,
• 3:24
  nothing. Now, freestyling is OK when
• 3:27
  you're professional, you've been in the game for decades.
• 3:29
  And even then it's not really freestyling.
• 3:31
  The thing is, you already have the template.
• 3:33
  It's just that the template within day for your mind, as in
• 3:37
  you have been doing it for so long that the template is
• 3:39
  internalized. So like when you go to a
• 3:41
  hospital and a surgeon is about to do operation on you, it's not
• 3:45
  as if they are not following a checklist.
• 3:47
  It's not as if they are freestyling.
• 3:49
  They're not freestyling. It's just that they've been
• 3:50
  doing this for years. So the checklist is in their
• 3:53
  head, you know. So you come in first in soap,
• 3:57
  then you wash, then your hand, you check scalpel, you check
• 3:59
  this, you check that, you know, so, and then same thing for
• 4:04
  pilots. But I think for pilots, the
• 4:06
  checklist has to be written out and put down.
• 4:08
  You know, they follow it, you know, whether they've been in
• 4:10
  the thing for no matter how long or not.
• 4:13
  But bottom line, sha, this is your first time listening to the
• 4:16
  podcast. Just take it as a standard
• 4:19
  golden rule. No to freestyling, no to
• 4:21
  freestyling at all. We decide on what the agenda is
• 4:25
  going to be ahead of time. We decide on the script, we
• 4:27
  decide on the outline, we decide on whatever it is you want to
• 4:30
  call it. So that's the first thing we
• 4:32
  did. We hooked up on the agenda and
• 4:34
  that's the first thing I discussed with my guys.
• 4:36
  So I'm sure they don't mind me using their real names.
• 4:38
  But since I'm not saying the the company, you know, their
• 4:40
  identity is still protected. So I said Dominique Ibuka.
• 4:43
  So this meeting that we're going for now is what we're going to
• 4:45
  do. Let's have a meeting.
• 4:47
  There's a person where we're expecting, this is how we think
• 4:52
  we're going to be able to help the business.
• 4:53
  But before we do this, this is how we structure the meeting.
• 4:56
  I will start it like this. I will hand off to you Ibuka.
• 4:58
  Ibuka, you hand off to Dominique like this.
• 5:01
  Then we'll do qualification and discovery.
• 5:02
  This is how we'll be asking them questions.
• 5:04
  This is how we'll figure out what it is that they need.
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  Then this is how Dominique, you now hand back to me, me.
• 5:09
  I'll now do recap from there. We'll now do next action points.
• 5:14
  Then from action points. That is how I will now, you
• 5:18
  know, exit the meeting and then go for the go for the close.
• 5:22
  So that's how we, we came up with the with the agenda.
• 5:27
  So you're going for your Zoom meeting.
• 5:29
  Agree. First, put your house in order
• 5:33
  first before you people go and invite outsiders because it
• 5:38
  really, really, really makes the house look like rubbish for a
• 5:41
  foreigner. Well, I mean an outsider to come
• 5:44
  in for the meeting and then it's clear that all of you are not,
• 5:48
  you know, point. Well, of course Abuka and
• 5:50
  Dominic, they didn't disgrace me because they came for the
• 5:52
  meeting one time. So that was good.
• 5:54
  Meeting was supposed to start 12.
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  I signed in like around that car 1158 by the time I was there
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  able count Dominic do already gisting.
• 6:01
  I said very good. That's how I suppose be you know
• 6:03
  when you're writing outside out for the meeting.
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  It was supposed to be on ground first you should be waiting.
• 6:10
  Let let it not be that the visitor is the person who will
• 6:12
  come and be waiting for people to show so that part was good so
• 6:17
  they were on time. We had an agenda now, like I
• 6:20
  said, the meeting started and then before you know it,
• 6:23
  somebody will say something, something, something, something.
• 6:26
  Begin to hear EEEE and after a while behind you, you, you, you,
• 6:32
  you, you, you, you and was making the thing making the
• 6:36
  meeting a little bit unpleasant. And at some point, you know, the
• 6:40
  person that we invited for the call, you know, said that he had
• 6:42
  trouble hearing. So I now had to be manually
• 6:45
  muting and on meeting people myself because I just figured,
• 6:49
  you know, now zoom meeting now, you know, like now Google meets
• 6:53
  for everybody knows how to Google meets.
• 6:54
  I just assume that everybody knows.
• 6:55
  Apparently not everybody knows. So that's how it works when
• 7:00
  you're live and doing these kind of meetings.
• 7:04
  When you want to speak, you're on mute and then you talk.
• 7:06
  The moment you talk just, yeah, mute yourself, sharp, sharp,
• 7:10
  because all kind of things happen.
• 7:11
  You can leave your mic hot. When you say mic is hot, we mean
• 7:15
  the mic is on. So your mic can be hot.
• 7:17
  And then before you know it, maybe your children are playing
• 7:19
  in the background, everybody behind your children as they're
• 7:21
  fighting and say no, Daddy, Daddy, he took my meat.
• 7:25
  He took my this, he took my, you know, everybody.
• 7:26
  We hear now that you don't have enough meat in your house.
• 7:29
  So that's the reason why you, you know, on mute yourself, the
• 7:33
  mic is hot, you talk immediately finished.
• 7:35
  Yeah, just meet yourself or your wife can't be walking in the
• 7:39
  background. She's just dragging her legs.
• 7:41
  Everybody behind try, try, try during the meeting.
• 7:44
  So that whole thing of mute on mute, mute on mute know how to
• 7:48
  do it very, very well. Now for me, I do it manually.
• 7:51
  I just tap the screen. But my brother has been trying
• 7:54
  to teach me that there's keyboard shortcuts, you know,
• 7:57
  and I'm like, I beg another thing I need to learn.
• 8:00
  So you can go and research it. But there's something you can
• 8:03
  do. You just tap on your keyboard,
• 8:04
  you know, prep up now your mic will be mute.
• 8:07
  Now when you're ready, prep up, your mic will now be on.
• 8:10
  So you know, when I research the keyboard shortcuts, you know,
• 8:12
  but for me, I just do it the same old way.
• 8:15
  I use my finger, I tap or I use the mouse and then I scroll and
• 8:19
  then I click. But either way, mute or mute, so
• 8:22
  it stops all the disturbance coming in from the background
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  and it helps to keep things nice and clean and professional.
• 8:29
  So mutual mute down is basic. So everybody go and learn how to
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  mute and unmute because sometimes there's all these
• 8:36
  small, small things that begin to 'cause, you know, one kind
• 8:38
  impression, like I thought these guys were professional, but you
• 8:43
  know. So anyway, so your mute and a
• 8:46
  new game gassed me on point. Now the difficulty that's
• 8:50
  concerning the echo. Now luckily, since I have the
• 8:53
  radio show and you know, I have some experience with the media,
• 8:55
  I was able to figure out what the problem was.
• 8:57
  It's just that, you know, I figured out the problem while
• 9:00
  the meeting was going on. It's not as if we can cure the
• 9:02
  problem. So this was going on.
• 9:04
  Now Dominic and Ibuka, they're in the same office.
• 9:07
  Then there was a third guy, Momo, who was a part of the
• 9:10
  meeting. They're from the same office.
• 9:12
  So all of them, they're in the same office.
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  Then me and the other guy Victor from a different organization
• 9:17
  were in different location. Now this was the problem because
• 9:24
  they're in the same location and because all of them were using
• 9:28
  computer mic, that was what was causing the feedback.
• 9:31
  So Abu cars mic is hot, that means it is on.
• 9:36
  Then Dominic's mic is hot, that means it is on.
• 9:40
  And then Momo's mic is also on at the same time.
• 9:43
  Those are three different audio resource, the three different
• 9:48
  audio feeds. Yes, I know The thing is kind of
• 9:50
  technical, but let me try to try and explain small.
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  You have three different audio feeds all feeding audio the same
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  time into the same into the same input source.
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  So those 3 audio will be bouncing across themselves.
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  That is all be leading to the echo and leading to the sound.
• 10:08
  So for those of you who are Christians and, and you know,
• 10:11
  you're in church and you're doing Thanksgiving and you know,
• 10:15
  the, you know, the choir is playing Bing, Bing, Bing, Bing,
• 10:19
  Bing, Bing, Bing, Bing, Bing. And then maybe the pastor's
• 10:21
  microphone is on. And then the choir's microphone
• 10:24
  is on. The person who is making an
• 10:26
  announcement that microphone is on.
• 10:28
  And then another Walker in the church, the microphone is on
• 10:30
  before you know. So that's where that sound comes
• 10:34
  from. That's feedback.
• 10:36
  It's all those different audio inputs, everything bouncing
• 10:40
  across each other. So when it happens in church,
• 10:43
  you know, like we're used to it because you know, my Niger now.
• 10:46
  So I used to it everybody who just off mic and then the
• 10:50
  singing will the singing will just continue.
• 10:52
  You know, is a genie magazine, magazine, magazine and we just
• 10:58
  off mic and then continue singing.
• 11:00
  But for the Zoom meeting when nothing happens, you know, not
• 11:03
  nice, not professional. So the more we finished the
• 11:05
  meeting now we did a debrief. That's also another good thing.
• 11:08
  Whenever you finish a meeting, all of you, you suppose debrief
• 11:11
  this meeting now that just finished, how do you think he
• 11:13
  went? Do you think we did this well?
• 11:16
  Do you think we handled that part well?
• 11:17
  Oh boy, you fuck up like sorry, excuse me, you know, sorry for a
• 11:22
  bad language. This was be a clean podcast.
• 11:24
  Oh boy, that part you mess up, you suppose nothing like this.
• 11:27
  You suppose nothing like this, you know, So everybody, we do
• 11:31
  the debrief so that the next time we're having the meeting
• 11:34
  won't misbehave again. So that's why we're going in.
• 11:37
  You say, hey, Kilichi, remember that time, I beg, don't go and
• 11:40
  do that thing again. Nancy, remember what happened
• 11:43
  the last time? Let's stay on point, Rita.
• 11:46
  Ruth, you know, we have to keep this thing tight today.
• 11:50
  So it was do a debrief. So we did the debrief and then
• 11:52
  we had the conversation. And that's one of the things we
• 11:54
  spoke about South in troubleshooting now.
• 11:56
  And I'll told them that. OK, Hey, Booker, it's like
• 12:00
  you're using your computer microphone.
• 12:02
  Abby, you guys say yes. OK, Normally how far computer
• 12:05
  microphone is a yes, Mama also computer microphone say yes.
• 12:08
  And that's the problem. And I told them, OK, you know
• 12:11
  what, from now, henceforth, whenever we're having any
• 12:16
  meeting, all of you, you must headset up straight.
• 12:19
  Everybody go and get headset. It doesn't have to be expensive,
• 12:23
  even that cheap. You know the one that looks like
• 12:25
  iPhone headset, you know you can buy for like 3-5 if you don't
• 12:29
  have 35, those are Oramo headsets or Oriano.
• 12:32
  Those ones go for like 1/5. Just want to buy those ones.
• 12:35
  Once you plug it in to your computer or to your phone, now
• 12:40
  the audio feed that will be coming in that microphone will
• 12:42
  be closer to your mouth. So it won't be causing all those
• 12:44
  feedback problems. So this is how we can have Zoom
• 12:48
  meetings, especially if you guys are in one location.
• 12:53
  Some of you will say how can all of you be in one location?
• 12:56
  It does happen. It does happen because lots of
• 12:58
  you might be doing work from home.
• 13:00
  But let's face it, like in the legal industry, lots of people
• 13:03
  are still coming into the chambers.
• 13:04
  The chamber is the law office. People are still coming into
• 13:06
  chambers. So yes, we're all here.
• 13:09
  We're having the meeting, the client is in Germany or in
• 13:12
  whatever. But you know, if we're all here
• 13:14
  in the law office and we're all using our tablets, all using our
• 13:17
  computers, all using our phone, and then all of us, we're all
• 13:20
  using the device microphone, we're not using headset before
• 13:24
  we knew it. And then the person is
• 13:27
  wondering, how can I be paying millions of naira to these
• 13:31
  people and they can't even put the put the act together.
• 13:34
  So all of you, please, all of you, like I said, Oriamo, that's
• 13:39
  like 1/5 or so or Rimo, whatever it is.
• 13:42
  Then the iPhone one, that's like 3-5 or so, Of course not the
• 13:45
  original iPhone 1. I mean, you know what I mean.
• 13:47
  You just want to buy these things in traffic, but you buy
• 13:50
  this thing, it solves the problem.
• 13:53
  So I think I was part of enough general principles about how to
• 13:57
  organise your Zoom meeting that you guys can take some dressing
• 14:00
  from. But this this headphone one,
• 14:05
  this is 1. I really urge on all of you
• 14:06
  because there are lots of people who are trying to grow their
• 14:08
  business. You're trying to increase your
• 14:09
  sales and you know, you don't have a headset and you know, for
• 14:13
  for a very practical reason, if you don't make sense supposed to
• 14:16
  get your headsets or your earpiece, because part of
• 14:19
  growing your sales actually means that you're going to be on
• 14:21
  the phone a lot. You're going to be on the phone
• 14:22
  a lot. You're going to be on the zooms
• 14:23
  a lot. You're going to be on the
• 14:24
  meetings a lot. So even if we're not worried
• 14:26
  about audio feedback and all these sorts of things, let's be
• 14:31
  honest then, if not for you to use, how often are you going to
• 14:34
  be holding your phone, you know, to your mouth or to your head or
• 14:37
  something? You know your shoulder will
• 14:39
  start to hurt. Your arm will start to hurt.
• 14:42
  Right now you say my hand is not painting me.
• 14:44
  Of course your hand is not painting you because you've not
• 14:45
  gotten serious about growing your sales yet.
• 14:48
  Or you get serious and then you're starting.
• 14:50
  You're now making, you know, four or five calls every day.
• 14:53
  You start to feel it. At the end of the day, you know,
• 14:55
  you get home and you'll be like, ah, babe, this is my shoulder.
• 14:58
  This is my shoulder. You don't know what's happening.
• 14:59
  You don't know what's happening. But The thing is that you know,
• 15:02
  you've been using your hand, holding the thing to your ear.
• 15:05
  From there, you enter the car and you now drive.
• 15:08
  If you're based in Lagos or Portal Court, that means you're
• 15:10
  now stuck in three hours of traffic.
• 15:12
  And then you come home and then you don't have water.
• 15:15
  Water board has finished. You now go to the well or to
• 15:20
  your neighbor's compound. You go have fresh water.
• 15:22
  Like how would your shoulder hurt?
• 15:24
  So one, get your earpiece. All right, 1535 more expensive
• 15:29
  options named DI told you guys about the time when I went to
• 15:33
  what's the place called in Abuja and silver bird it's is it
• 15:39
  office office and beyond or something like that.
• 15:41
  I went there and I saw one headset.
• 15:43
  The thing looked like he had descended from the heavens
• 15:45
  looked like a headset for the gods.
• 15:47
  I said correct. This is the kind of headset I
• 15:49
  want and I picked it. I was thinking that this will be
• 15:52
  like 20 K you know 30 Ki took it to the front.
• 15:55
  The girl scanned a program and then she said this is going to
• 15:59
  be are you going to pay by card or transfer?
• 16:01
  I said by card and then I gave it to her.
• 16:03
  Then she said OK, that'll be 350,000.
• 16:05
  I said what they say yes, 350,000.
• 16:08
  I said no, no, no, no, no please let's just give back to me.
• 16:11
  Sorry, sorry. And I went to go and put it
• 16:13
  back. So yes, whether it's 15, you
• 16:15
  will find, 35 you will find if you're a bigger boy, 350K you
• 16:20
  will find you know, so there's headset for every single budget.
• 16:23
  So I think that's it. OK, ready, 15 minutes.
• 16:28
  No need to stretch this podcast any longer.
• 16:30
  So that's it. And that's all for today.
• 16:31
  Remember, if you'd love to connect, you can call, send me a
• 16:34
  text message or a WhatsApp message on 08064662140.
• 16:40
  And if you're ready for more realistic and relevant
• 16:43
  strategies for the Nigerian market, then you are in luck
• 16:46
  because in this very feed where you're listening to whether it's
• 16:50
  a podcast player or whether it's YouTube, in this very feed, we
• 16:53
  have over 1000 episodes. Practical insights right here.
• 16:57
  So all you have to do when you're done with this episode is
• 16:59
  Scroll down, binge, continue to listen to the other episodes in
• 17:03
  the archive. So that's it and that's all.
• 17:05
  I'll see you soon.