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If I Could Start My Real Estate Career Over, I’d Do This · The Real Estate Agent Playbook

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  if I had to start my real estate career over
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  I would do this one thing
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  and I'm going to tell you exactly what that is however
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  now that I've been in the business for almost 12 years
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  and I've implemented this one change
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  that if I started from day one
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  I know because now I've done it
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  and it's absolutely exploded my entire career
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  so I'm gonna give you that information and more
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  but you gotta stay tuned
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  what's up guys Jeremy Kane
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  the Real Estate Agent Playbook
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  please like comment subscribe
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  if you listen on the podcast
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  please share that episode
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  super excited to get into this one
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  because I just was having a conversation
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  with a young agent
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  and when you first get into the business
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  it's certainly overwhelming right
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  but the biggest nagging feeling is that okay
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  I need to make sure that I'm not getting in trouble
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  so you have this I'm the new agent feel
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  you have all of that stuff
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  and sometimes when there's big changes
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  like the NAR commission lawsuits
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  it's not new getting into the career
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  but it's new jumping into something new
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  that maybe doesn't feel natural to you
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  and we let that feeling kind of overwhelm us
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  and so what I
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  certainly would have done differently is
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  try and compartmentalize that
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  that is important we need the contracts
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  we need to know how the real estate business works
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  but we also need to make sure that we are focusing
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  on our business at large as well
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  so compartmentalizing that still doing the training
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  still doing the stuff
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  but being laser focused in those moments
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  take that information
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  and start to build your own trust factor in your
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  your heart and soul that way you do have time
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  you do have energy
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  to do these other things that I'm gonna talk about next
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  so looking back at it it's all about connection right
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  if I can be the connector right
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  if I can have an answer for everything
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  if I can have a guy or a gal or
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  you know a person for whatever it is
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  that's absolutely the difference but it's not just me
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  right
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  a lot of people like oh you're connected so you know
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  everybody comes to you for real estate no
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  I want everybody to come to me for everything
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  but then I also can exponentially grow my
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  my net worth my you know
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  value my net value to people
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  by going out and seeking connections outside
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  where it's not having to do with my business right
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  if someone's on social media and they say hey
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  I need somebody to you know do some landscaping well
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  they're in my sphere of social media right
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  but maybe I've never even talked to them
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  maybe they're friends from
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  you know a Facebook group or something like that
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  they followed me whatever
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  but if I can make that connection to
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  another business owner then that starts to make those
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  those connections happen
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  but it's not just for the person asking
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  small business owners are absolutely out there grinding
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  and they see that
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  so the more people that I can connect
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  even if it has nothing to do with the real estate sale
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  or a real estate you know
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  house or anything like that
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  the more people that I can connect
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  the better it is for me because it's not just okay here
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  like you know
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  this is that connection call them
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  it's a true connection hey
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  I'll connect you on a text
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  what's your number I'm getting that contact information
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  so I can sack at my CRM
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  but then I'm also connecting people
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  and so if I can focus right
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  my time my prospecting time
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  there's a little piece of it
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  that's community partners and community businesses
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  and all of those things yes
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  because I want them to know that I'm the real estate
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  agent for the community
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  but I also want them to know that I'm gonna
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  do everything
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  that I possibly can to push business to them
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  and so if you're doing that
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  and it's more of a giver's gain right
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  I promise you that my phone rings more and more
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  and more and more each day
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  because I'm always connecting people
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  and maybe it's two connections
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  maybe it's 10 connections
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  but at some point
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  they're gonna get a question asked about real estate
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  or a property value or something along those lines
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  they're like you know
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  what I'm really good at furnaces and HVAC and ACS
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  call Jeremy right
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  and then that's that's a lead to me
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  that's a prospect it's my job to convert that
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  see what they need
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  and then provide that value for them right
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  because if they come through a connection right to me
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  and then I start with hey
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  I'm the professional for this little piece of the pie
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  but I have access to all these different people
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  you know the HVAC guy contacted me they did that
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  but you know we need to get a stager in here
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  let's talk to this stager this is what they do oh
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  you need a designer you need this
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  you need sprinklers
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  so that's where you can really blow it up
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  and the cool part is once that happens
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  you don't have to be a Jack of all trades
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  you let the professionals take care of it right
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  one of my favorite things to do is when someone call
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  you know reaches out and text me hey Jeremy
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  it's been a while you know
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  we're starting to do this
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  I had two today
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  call me that have over a million dollar house to sell
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  and are gonna move up right
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  even in this interest rate market even this thing
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  but then it's like hey
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  reach out to the lender
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  one of them is a past client who has purchased a home
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  so I sent them right back to the lender that they use
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  that they were happy with right
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  and I made that connection
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  I said hey yes
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  this I'll give you the value
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  but let's talk to the lender
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  so that we can kind of see if the dream is there right
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  if the dream is there it's not me just saying okay yeah
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  let me come out let me do a listing appointment
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  let me get you all excited to sell your house
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  and then you know
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  on the back end
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  you're gonna call the lender at some point
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  and they're gonna be like
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  well you know
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  this is what your payments gonna be
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  you're going from a under 3% interest rate
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  to an over six and a half percent
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  interest rate and you're moving up in price
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  so that's going to be a shocker right
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  let's just start on the front end
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  what makes sense okay
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  this is kind of where we're comfortable
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  this is what we could do
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  have an estimate on what the house is going to sell for
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  and then we're starting to look at homes versus
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  you know trying to sell their house
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  cause the last thing I wanna do is sell a house
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  and then not have them fulfill that dream
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  that they wanna do but it all starts with connections
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  right
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  and this is a huge thing in our industry right now
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  people are getting their loan offer
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  you know license or doing
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  you know title Jvs and all these things stay in my lane
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  I wanna make that connection
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  because I lose business technically
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  when I'm not able to connect people right
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  if I lose my lending partners because I'm a licensed Lo
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  then that's a problem for me right
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  because the more and more we work together
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  the more and more they reciprocate
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  they send me leads they buy houses themselves
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  and so the connection is really key
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  and so if I was going back to the beginning
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  I would focus on each and every connection
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  that you have whether it's a friendship
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  whether it's this whether it's that
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  anything you can do to pour into people
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  and connect with people and start developing your list
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  and people are like oh
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  I have this really great vendor list
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  go look at it no no no
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  we don't wanna do that
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  because guaranteed someone goes to that vendor list
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  they're gonna click the number and be like hey
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  I need some hardwood floors
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  you're not getting credit for that
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  that the referral killer the referral chain killer
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  is putting a vendor list on your website
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  I'm just going to go out here and say it right now
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  you wanna be in the mix
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  making those connections as an agent
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  and it starts with you as a new agent
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  getting out there
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  and meeting as many people as you possibly can
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  in your community I promise you
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  the deals will come from this immediately
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  if you're doing it enough
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  but also the deals will be plentiful moving forward um
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  if you continue to build that partnership right
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  you're in a partnership with every single other
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  small business owner
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  that you send business to
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  it's not a referral partner
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  it's you are in partnership with them
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  you're helping them build their business
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  when they have the opportunity
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  they're going to help you build yours
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  and so if I could understand that piece
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  and not be so focused on getting in trouble
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  or making sure I filled out every single check Mark
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  the truth is
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  that transactions are all going to be different
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  you're going to learn a lot of things
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  throughout your first two
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  three four
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  10 transactions and transaction No.
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  100 might have something completely different
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  that's why I love this job
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  so why spend our time trying to master all of this
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  when there's so many variables that could come in
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  and things change instantly
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  yes understand the contracts
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  understand the flow of the the industry
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  understand all of those things that you have to do
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  but don't put all of your energy into that
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  one of the worst things that brokerages do is they say
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  okay for the first 90 days
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  you're just gonna go to training
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  you're just gonna learn this all
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  you're just gonna do all of this 90 days later
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  the agents are like okay
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  I'm ready to go I know all the logistical stuff
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  I know how to do it
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  I know the lead generation and I'm ready well
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  it takes 90 days to get your first deal closed
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  at the very least maybe not
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  but for the most part
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  so it's really about compartmentalizing
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  the orientation the onboarding the learning
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  and then having a business development plan
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  on the back end
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  that's the secret if I started my business today
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  I would 100%
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  focus more on the connections of other people
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  and connections of other businesses
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  including in the in the short term
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  I would have go to these classes
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  and learn the contracts and all the things
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  because you have to learn your tools
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  so by no means am I saying don't do that
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  saying compartmentalize it
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  so that you have energy and effort
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  and all the things for growing your business
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  and what will keep you in the industry is this part
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  not this part so hope you have a good one like comment
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  subscribe if you're interested in chatting more
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  book a realtor game plan call below
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  we'll see you next time bye bye